This revelation can be said to come at the right time, in the Haicheng forum, there have always been doubts about the authenticity of the "sea" product, even if some Stardust employees personally confirm it, it is useless.

In this world, the vast majority of people are only willing to believe what they believe, they think that Stardust Technology can't make a "sea", and Stardust employees say they can make it? Who knows if it's collected?

Maybe it's the hype of Stardust Technology, first release a "concept video" that looks very tall, and then make a plan, saying that it will be produced in the next three years~

At that time, Stardust Technology can take advantage of the heat to launch a product that looks OK, although there is no "sea", consumers will be disappointed, but other products will be able to sell a wave.

Stardust Technology is a new brand, and it is really possible to do so after comprehensive analysis! However, netizens on the Haicheng Forum didn't know that the author of this article was none other than Stardust CMO Wang Jinli...

Since the marketing department co-opted the gunmen and trolls, he quickly drew inferences from one another, not only posting positive remarks and side propaganda about Stardust Technology, but also posting some negative self-hacking posts.

even released "Domestic mobile phones are garbage, and Huaxia brands can never compare to imported brands!" Bold words! successfully aroused the rebellious psychology of a group of netizens, so the stardust and sea columns became a battlefield for Haicheng netizens to spray each other.

I have to say that sometimes people are really weird, send a "ask for a mobile phone below 1000!" "Maybe no one pays attention, but sending a "mobile phone under 1000 is garbage!" ", there will definitely be a bunch of rebuttals ...

Taking good advantage of this point can often produce unexpected effects in publicity, and seeing that there are more and more netizens who pay attention to the "sea", especially the local netizens in Haicheng, the Propaganda Department is crazy.

Thanks to Chen Zifan's absence, otherwise he would have to say: "Who said that middle-aged people can't play the Internet and play young people?" I just don't know how much sales and revenue it can bring to the "sea" in the end~

In the Stardust and Sea column, netizens were spraying each other passionately while paying attention to the time of the "sea" press conference, and some netizens who believed in Stardust Technology immediately straightened their waists after seeing the revelations:

"How so? Did you get a slap in the face? Offline Stardust Press Conference on October 31 and Online on November 1 - Hear the Voice of the Sea! Promotional posters have exploded! I see who still says that the 'sea' is fake! ”

"That's it! Stardust Technology is our Haicheng enterprise! The music phone 'Hai' is also specially designed for Haicheng! As a Haicheng person, as long as it is released, I will definitely support one! ”

"See you on October 31st! Is this phone that godly? I'm ready to sign up for the live launch! Wait for my good news! ”

"I'm already on my way..."

“？？？”

"You guys! Can you see the registration time? I only started reporting on October 8th! ”

"I'm the only one who was attracted by Bluetooth headsets... This design is really stunning! Bluetooth headsets can be put in your phone if you don't need them! It's also easy to use, and it's very compact! ”

"I think so too! Wouldn't it be cool to listen to songs in school? It's so hidden, when I cover my hair, the teacher can't see me at all! ”

"You're not alone..."

“……”

This wave seems to be a victory for the fans of "Hai", but it is actually a victory for Stardust Technology, and hundreds of thousands of netizens in the Stardust and Sea column and Haicheng Forum have a basic understanding of "Hai".

First of all, attract the attention of some people through "knowledge" and product design, and then let more people know about the product through "participation", become interested in it, and finally have the desire to buy.

This is only the publicity before the product is released, the word-of-mouth publicity and spontaneous publicity after the product release are more powerful, and the texture and use experience of the "sea" can only be known after getting it.

Moreover, "sea" comes with sharing attributes, and the spontaneous publicity effect formed by consumers after purchase is far greater than that of other types of mobile phone products.

Since the official website of Stardust is still relatively simple, it is still a little difficult to achieve simultaneous online and offline release, so Chen Zifan simply distributed the product online first, and then uploaded the video to the official website.

After returning to Stardust Technology, Chen Zifan first asked Wang Jinli to arrange matters related to cooperation with Huaya, and then devoted himself to the editing of the second commercial, which was not time-consuming.

In addition, he also prepared a third promotional video specially made for the Internet, an "immersive unboxing" from the short video era, which was quite popular at the time.

It's a pity that the style of this type of video is relatively monotonous, so it disappeared quickly after being popular for a while, but its shooting cost is extremely low, and the publicity effect in a short period of time is very good.

There is a stardust and sea column, which can just add another wave of Internet popularity a month before the press conference, but unfortunately the era of a smart phone has not yet come, otherwise the publicity effect will be better.

On the other side, Stardust CEO Zhao Wuxian, he was jumping back and forth between the Stardust headquarters and the Stardust Factory, and all the things that various departments couldn't find Chen Zifan to deal with were piled up on him, and his experience points were rising.

The personnel department is also very busy, recruiting and receiving new employees every day, from 173 employees to 500 people, and the requirements for managers and training personnel are very high.

Fortunately, a considerable number of employees are introduced by acquaintances, and some are from other electronics factories to jump ship.

One of the most common things that new employees hear before joining the company is "Stardust Technology's food is very good!" The second is that "Stardust Technology does not owe wages", these two points alone are attractive enough.

No one wants to have a boss who is in arrears of wages, and the food is good... How good is it, exactly? There is no need for them to ask, some old employees took the initiative to come up and start all kinds of blowing after seeing them:

"I'll tell you! The braised pork at window 4 of our cafeteria is simply amazing! Fat but not greasy! Melt in your mouth! It's even more delicious than eating it in a restaurant! ”

"The sweet and sour pork ribs at window 9 are also good! It's only 5 yuan per serving! My son heard that I eat ribs every day, and now he ignores me when he comes home! ”

"Hahaha, who's to say it's not! I never thought I'd be able to eat meat every day! It's just that this meal is a little fast..."

"His grandmother's! It's so delicious, I can't help it! I spent it in 10 days! I'll have to eat less meat next month, one meal every two days! ”

When it comes to this, these old employees are very depressed, originally they were thinking about saving 300 yuan of rice to eat for at least 20 days, but sitting there all kinds of fragrances directly drill into the nose!

Watching others eat pork ribs, and then looking at their own bean sprouts steamed buns, who can stand it? Anyway, 300 yuan of rice is not spent, and it is not spent in vain! Eat! It's a big deal that I don't go to the cafeteria after eating this month, and I go home to eat every day!

It's a pity that they think too highly of their own courage, they are used to eating the Stardust Canteen, and then return to coarse tea and light rice, they can endure it for three days and five days, and they will definitely go back to the canteen for a small meal, and spend money on it~

Of course, there are also people who are reluctant to eat meat, so they buy meat and vegetables to take home to their children.

The happiness of the people at the bottom is very simple, eating some good food, eating some meat, and occasionally drinking some wine is happiness. Love is also very pure, know how to reciprocate and know how to give...

If someone goes to the Stardust factory now and tells these employees that they want Stardust Technology to go out of business, I am afraid it will be difficult to stand and walk out.

"Hey, let me tell you, there is gossip in the personnel department, if our products sell well, Xiao Chen may adjust employee benefits! The basic salary and meal allowance of senior employees will be increased! ”

"And zai? What is a Senior Employee? I was there when Xiao Chen Dong first came! ”

"I don't know about this, Xiao Chen Dong will definitely have his way..."

I don't know if "Hai" can sell Chen Zifan, but he will definitely do everything he can to the best, and he will directly go into battle in person during the filming of the "immersive unboxing" promotional video.

During that period of 20 years, major domestic mobile phone manufacturers began to fight, and Chen Zifan also worked as a video up master for a period of time, but unfortunately there was no traffic, and he met Huolong 888 again, which directly ended his up master career.

But during that time, he also learned a lot of experience in photo and video shooting, editing, and post-processing, and now it is easy to shoot an "immersive unboxing" promotional video.

After fixing the equipment, he first took an unsealed "sea" to practice, and then took out a brand-new unopened machine.

Finally, import it into the computer, cut it back and forth, and add some subtitles, no dubbing and background music, no need to change the original sound, and it took less than an hour to complete it completely.

This is still in the case of underdeveloped editing software in 05, if you use some handy software, Chen Zifan's shooting and editing speed will be faster, at most the time to arrange the scene in the early stage is more.

The cut piece was directly given to Wang Jinli, and it happened that Zhao Wuxian was also there, so the two watched it together, and at first the two reacted in unison: "Cut, what's so nice about unpacking..."

However, in Chen Zifan's smooth unpacking, display, start-up, and trial, they actually felt an inexplicable sense of decompression, and their mood was also a little happy, and they even had the illusion that they were unpacking.

"It's... Again? ”

"Come again!"

“……”

"Hiss~ What's going on with a little cool?"

"After reading it once, I still want to watch it again!"

After feeling it a little, the two of them understood what was going on, the so-called "immersive unboxing" is a way to increase the viewer's sense of participation, and if there is a sense of participation, you can get pleasure from it.

"It is worthy of Xiao Chen Dong! Now our propaganda is stable! Let's take a look at another ad..."

If "immersive unboxing" is only suitable for online publicity, then the second "practical scene" advertisement is more suitable for TV, LED giant screen, etc., and the rendering ability will be stronger!

The opening scene is the beach, the ocean, the stranded mobile phone is submerged by the sea, and then the screen lights up, the beating notes appear, and the mobile phone is picked up from the sea in the simple and cheerful background music.

The angle of view also changes,The male protagonist opens the headphone storage compartment behind the phone,Take out a headset and put it on your ear,The background music becomes smaller for a moment,Give people a sense of sound immersion。

The sun, the sand, the ocean, the breeze, the umbrellas... All kinds of imagery combine to form a pleasant picture, and just when the male protagonist is immersed in the world of music, the female protagonist finally appears.

Jie Bai Su hand gently pressed on the "sea", the male protagonist was slightly surprised, and just opened his eyes and wanted to say something, the female protagonist made a "shhh

The sound of background music also becomes clearer, and as the camera zooms out, the picture gradually turns white, and the stardust logo appears, along with three different color ink stick figures "Sea".

After reading it, Wang Jinli didn't know what to say, and it took a few seconds before he held back such a sentence: "... Xiao Chen Dong, it's a pity that you don't go to shoot idol dramas! ”