"That's not the case..."

Doesn't Chen Zifan want to take a brand promotional video that looks very bullish and tall at a glance? It's not because of the limited cost, it's okay to be able to make a small success in online publicity.

According to his expectations, some mobile phone manufacturers should react after seeing the publicity of Stardust Technology, but in fact they are not, not only international brands, but also domestic brands.

Even Gionee, Coolpad, and Tianyu, who have achieved long-term cooperation with Stardust Technology, also did not say anything, perhaps in their opinion, even if Stardust Technology enters the mobile phone market, it is not a big deal.

Almost every week, different new phones from all over the country pop up, and they don't pay attention to every single one, let alone international brands, Huaxia is just one of the markets.

Moreover, Nokia and Motorola have always been conceited, and they do have conceited capital at present, and brands such as Sony and Samsung have a wide range of businesses, so they naturally will not pay attention to a Haicheng brand.

This is a very good situation for Stardust Technology, which only needs to carry out marketing and publicity around the "sea" step by step, but online is not enough, offline advertising is equally important.

The location of the Xingchen direct store is only 4.2 kilometers away from the headquarters of Xingchen Technology, in a secondary commercial plaza, directly opposite the Haicheng Wetland Park, and the flow of people on holidays is very high.

Originally, it was a furniture city with a large area, but it was closed due to poor management, so it was taken down by Stardust Technology and began to reconstruct and renovate according to the drawings.

At the beginning, Chen Zifan even wanted to build a large-scale Stardust direct store directly at the entrance of Stardust Technology, and then build a Stardust Plaza that can accommodate thousands of people to pave the way for subsequent product releases...

In the end, it was still lost due to lack of funds, so I had to settle for the next best thing and chose a location that was geographically OK and within the budget, and the construction began in August, and the overall progress was okay.

It will be completed at the end of September, and it will be officially put into use in October, and as for the Stardust after-sales center, it is a separate area from the Stardust direct store to deal with after-sales problems.

When the construction of the Xingchen direct store started, many people around had noticed their different decoration styles, and many residents around speculated that a large western restaurant and fast food restaurant would be opened here.

If Chen Zifan heard it, he would have to reply: "What is the truth?" Do you have the impression that only foreign things such as Western restaurants, cafes, and fast food restaurants will be decorated well? ”

Moreover, the decoration style of Stardust Technology does not have any Western elements, but only a simple but not exquisite storefront, as well as a sense of technology that lingers through various electronic devices.

When the construction of the Xingchen direct store continued, Wang Jinli also took his small team to make three contacts with Li Qiufeng of Huaya Building, and then determined the content of the cooperation and finalized the specific cooperation plan.

LED LCD screen is on the one hand, Stardust Technology only needs to be responsible for production, installation, sales by Huaya is fully responsible, and on the other hand, it is about the channel sales and advertising of the "sea".

Li Qiufeng's conditions are very generous, not only to help Xingchen Technology advertise on Huaya Building, but also to open Xingchen direct store in Huaya Building, but Xingchen Technology cannot give in in this regard.

Wang Jinli explained that the Stardust direct store is their brand image store, which is mainly based on experience marketing, controlled and commanded by the head office, and if you really want to cooperate, you can try the way of authorized stores.

Li Qiufeng is not forced, the direct store and the authorized store are not important, the most important thing is to create benefits, and the most important thing is that some people above want to support Stardust Technology to get rid of some other brands.

Even Li Qiufeng didn't know exactly who it was, he was a little confused when he first received the news, and sent someone to check the relevant information of Stardust Technology, but he didn't see where the potential of Stardust Technology was.

Isn't this just an ordinary supplier?

It wasn't until some time ago when Stardust Technology released a promotional video of "Sea", applied for and registered more than 100 patents in one go, and kept acquiring electronic waste, that he realized that Stardust Technology was a little material.

In terms of the cooperation plan, Huaya Building also gave enough sweetness to Stardust Technology, and Wang Jinli still wanted to talk something, but unfortunately Li Qiufeng finally bared his teeth and smiled at the oil and salt, and gave up when he couldn't ask anything.

After returning to Stardust Technology, Wang Jinli found Chen Zifan as soon as possible and said: "Xiao Chen Dong, our cooperation with Huaya is very smooth, Huaya's conditions are very fair, and nothing else has been found..."

"Okay, don't worry about this matter for now, show me the contract, I'll arrange the factory to prepare..."Chen Zifan didn't bother with anything anymore, since the contract is fine, why not make this money?

It just so happened that the expansion task of Stardust Technology was also completed, and among the 500 employees, 400 were in the Stardust factory, accounting for 80% of the total.

[Employees: 500]

(50 temporary employees, 300 regular employees, 150 senior employees, the list is as follows...) ）

[Patented technology: 257]

（…… ）

Under the current conditions, it is not difficult to open a single LED LCD screen, and production can start within half a month, which has become the profit point of Stardust Technology together with the original OEM mobile phone screen and lithium battery.

Next, it is only necessary to wait for the first batch of LED LCD large screens to complete the delivery, and advertise on the large screen, on the other hand, Wang Jinli, who returned to Stardust Technology, once again led the marketing department to start making final preparations.

In the Haicheng forum, the number of people who pay attention to the Stardust and Sea column is also rising, from 100,000 people a few days ago to nearly 300,000 people, and the marketing department has released a new promotional video.

It is Chen Zifan's "immersive unboxing", so that the column that has been calming down once again has a hot discussion scene, and the unboxing video is much more real than the previous "parameters".

Driven by the water army of the marketing department, the video of "immersive unboxing" soon spread to every corner of the Haicheng Forum, and even without the promotion of the water army, netizens have already transmitted the video to the buckle group.

"Come out, brothers! Someone has already bought the 'sea'! I also took an unboxing video! ”

"Unboxing video? What is this? Why, buy a mobile phone and unpack it to shoot a video? ”

"! Really! It's not that it was only released on October 31, how could someone get it in advance! ”

"Normal! There must be suppliers who get the goods in advance! Damn, this phone looks good! ”

"It is recommended to turn on the sound louder, and the packaging box is really exquisite, and the mobile phone is also exquisite, damn, what should I do if I want to buy it?"

"Then you can think slowly!"

“？？？”

"I want to see it again, it's a little top, the more I look at it, the more I feel excited, this Bluetooth headset is really small! It's equivalent to buying a Bluetooth headset and giving away a mobile phone! ”

"Yes, the materials used in this phone are also very good, let me ask if anyone has bought it? How does it feel to use it? How much does it cost? ”

"Don't ask, it will be released next month, and there is only one directly-operated store in Haicheng, opposite the wetland park."

“？？？ My house is right there! How come I haven't seen it? Where did you hear this news? ”

"I've heard from others, too..."

“……”

All kinds of news are flying all over the Internet, except for the unboxing video of "Hai" is true, other news is different, true and false, but this does not prevent the "Hai" unboxing video from becoming popular on the Internet.

Obviously, the video content is very simple、The time is also very short,But it gives people a sense of immersion,People can't help but go up,The most important thing is,The mobile phone in the video is really exquisite,It's hard not to be impressed!

"If only I had one..."

Chen Zifan wants to create such a psychology for consumers, and it turns out that he has also succeeded, achieving the greatest publicity effect with the minimum cost, and also causing many netizens to follow the trend and shoot.

At the beginning, it was a variety of mobile phone unboxing, and later there were even immersive grapefruit and durian, all of which were picture of a happy picture, not to mention other products for the time being, at least in the mobile phone unboxing "sea" is successful.

A netizen called "莪の噯、伱兂鍅取笩" also specially downloaded the unboxing videos of various mobile phones for comparison, and some big-name mobile phones are also very good, but they just lack some feelings.

"What's missing?"

He scratched his head, puzzled, Nokia, Motorola, these big names of the new machine obviously look good, but why does he always feel that something is missing? And there is no urge to buy?

"Could it be that the 'sea' impresses me too much and makes me a little preconceived, it must be so..."

This feeling is indeed indescribable, just like a mobile phone looks beautiful from the front, back, and side, but as soon as it is turned on, it is a big fruit and a small screen, which suddenly makes people feel good.

The CPU and system of "Hai" may be far inferior to Symbian, but Chen Zifan has achieved the current extreme of Stardust Technology with all the hardware that can be seen and cannot be seen, which naturally gives people a different feeling.

At the same time, the "Hai" has finally passed the audit and certification of the Ministry of Industry and Information Technology, affixed the label, and can enter the mass production stage, according to the current production capacity, the first batch of "Hai" will have about 30,000 units.

1 Stardust direct store + 1 Stardust authorized store, the shipping capacity is really limited, so Chen Zifan is committed to building the official website of Stardust Technology, and after the construction is completed, he can open up the online shopping channel of Haicheng.

For Stardust Technology, everything is now ready, only the east wind is owed, and we only need to wait for the first batch of LED LCD large screens to be sent out, advertisements to be played, and the construction of Stardust direct stores to be completed.

Chen Zifan didn't need to worry about the affairs of the "sea" for the time being, so he came to the core area of the Stardust Factory again, and after opening [Stardust Technology], he began to conduct new experiments on some products.