Chapter 15 Stardust Network/Express

"On the front, we use a 540×360 pixels, 2.8-inch TFT screen, which supports 65536 color displays.

We always believed that the screen was the most intuitive to touch when using a mobile phone, so we used the best screen from the Stardust factory, and also used a new composite material on the backlight panel.

This is the data we obtained through experimental comparison, the screen of 'sea' is 15% lower than the blue light of traditional TFT products, and everyone here may not know what blue light is.

Blue light is able to penetrate the lens of our eye to reach the retina, causing retinal epithelial cells to atrophy and even die, resulting in vision loss or even loss, and this damage is irreversible..."

Before Zhao Wuxian's words were finished, the audience at the scene couldn't help but discuss, and many people's eyes revealed a strong worry and fear, and they even vaguely felt a little pain in their eyes.

"No..."

"It's over, I stay up late in the bed every night to look at my phone, I'm only 20, I don't want to be blind..."

"Damn, experts have long said that electronics are bad for your eyes, and you still don't believe it!"

"What's the use of regret? It's better to adjust your routine and rest from today and play less on your phone! ”

"It's the same with computers and TVs..."

“……”

This trick is very clever, just to promote the "sea" how good the mobile phone, people are likely not to buy it, but if the "sea" and health are bound, the effect will be completely different.

If "Hai" has a reputation of "eye protection" in the future, then it will not only increase the sales of "Hai", but also the screen orders of Stardust Technology, and the follow-up products will be much better.

Zhao Wuxian maintained his smile on the stage, raised his hand and pressed down gently: "But you don't need to worry, as long as you usually pay attention to eye protection, electronic products are not jackals, tigers and leopards."

We will be committed to maintaining the balance between people and technology, so that our users can not only enjoy the latest products, high-quality services, but also avoid some negative hazards!

In addition to a higher-resolution, clearer, larger, and more eye-friendly screen, we've also adopted a bold design: eliminating the removable battery and making the product more 'all-in-one'.

The benefits of this are obvious, with the first-class polycarbonate material and the unique packaging process of Stardust Technology, the 'sea' can be soaked in 5 meters of water for 30 minutes without a little water!

If the 'sea' you bought is damaged by water during the insurance period, it will be replaced directly, which is the confidence of Stardust Technology! It is also the commitment made by Stardust Technology to consumers! ”

Zhao Wuxian paused, and the scene suddenly sounded with cheers, or that sentence, even if there is such an after-sales policy, most consumers can't use it, unless it's malicious.

After all, although the "sea" is waterproof, it is not guarded against hand owing, and there is still a risk of water ingress if it is thrown into the pool for three days and three nights, but even if someone does this, there is no loss to Stardust Technology.

After the atmosphere at the scene calmed down a little, Zhao Wuxian continued: "The benefits of integration are waterproof and improved texture, but many people will ask, what should I do if the battery is dead?

The normal charging time is too long, if you just want to use it, and you can't directly change a battery... Don't worry, we designed the 'Sea' with battery life in mind.

Inside the 'sea', it is equipped with a 2000mAh super large lithium battery, which can not only bring long-lasting battery life to the phone itself, but also charge and discharge the Bluetooth headset more than five times in a row! ”

Is the battery removable? It doesn't matter, just let the battery of the "sea" be one top two, as for the charging time to become longer... Even if the battery of other mobile phones is not large, the charging time is still not short.

In the era when there was no baptism of fast charging, everyone defaulted to the fact that the mobile phone had to be charged overnight, so this is not a disadvantage, in addition to the screen and battery, "sea" also has one of the most important selling points:

"Long before Stardust Technology was established, we invested a lot of money in research and development on how to reduce the size of Bluetooth headsets, and after many hardships, we finally found our own way!

The final result is as you can see, we have produced a compact Bluetooth headset and at the same time, it can also increase the battery life of a single Bluetooth headset to as long as 2 hours..."

Chen Zifan: "......"

What a lot of money? What are the tribulations? If it weren't for his copycat, he would have believed it! The audience, who didn't know the inside story, only felt the excellence of Stardust Technology.

"I'll just say it!"

"Stardust Technology's requirements for products are too high, and they can be taken out before..."

"Who wants to sell semi-finished products? Customers are unwilling, and the manufacturers themselves look awkward! ”

“555! It's wrong Xinghua, it turns out that Xinghua mobile phone is just paving the way for Xingchen mobile phone..."

"That's true!"

“……”

Seeing this scene, Chen Zifan couldn't help but think: This audience is too easy to bring, I believe everything, and I will make up for it myself, and I don't know what I have experienced to become like fifteen years later...

Zhao Wuxian, who was on the stage, finally introduced the final after-sales content: "We always believe that good products and good services must be combined, and the after-sales policy of 'sea' has..."

Users who participate in the reservation can enjoy 14 days of no reason to return the machine, and only replace it without repair during the warranty period for one year... Users who have not participated in the reservation only have seven days to return without reason, and only replace without repair within three months...

At present, the only after-sales center of Stardust Technology is only the Stardust direct store opposite the wetland park, but the Stardust authorized store can also undertake part of the after-sales service and recycle the products that need to be after-sales first.

Then it will be sent to the Xingchen after-sales center, and finally return to the Xingchen factory to wash the heart and redo the machine.

Regarding the after-sales service, the audience at the scene did not have much feeling, they only knew that the service of the Stardust direct store was not bad, as for what the after-sales service is... They haven't bought a cell phone yet.

"Before revealing the price of 'Hai', I would like to ask you to review this product again..."

The lights dimmed again, from the "product introduction" of the first promotional video to the "practical scene" of the second promotional video, after the two promotional videos were all played, the spotlight turned on.

However, this time it was not Zhao Wushu who stood in the center of the stage but Chen Zifan, and before the audience could ask questions, he spoke directly:

"Good morning everyone, I am Chen Zifan, chairman of Stardust Technology, and I will announce the price for you at this press conference, and the final selling price of 'Hai' is - 2899 yuan! Thank you all again..."

2899, a quite expensive price among domestic brands, you must know the current domestic brands, such as Bird, Gionee... The selling price of their products has been hovering in the range of 1000~2000.

The previous Xinghua mobile phone even fell below 1000 yuan, completely reduced to a copycat 100 yuan machine, in fact, in Huaxia, sometimes the product is too cheap but not a good thing, will be labeled with various labels.

The phrase "cheap is not good" is regarded as the truth by many people, and some people are full of pursuit and worship of expensive imported brands and imported products, and even ignore the product itself.

So what is the worship of the product itself, or the brand, or... What about money? Chen Zifan can't change this point of view, instead of being labeled, it is better to pull up the positioning from the beginning.

After a month of booking card baptism, many people have long known that the price of "Hai" is between 2000~3000, and many people speculate that it will be 2999, or 2005.

After the price was announced, the "Hear the sound of the sea" poster at the beginning appeared again on the LED LCD screen, but this time the price was marked, which was also a small echo.

Walking out of the conference center, one of the most discussed topics among the audience at the conference was pricing, and the other was the young chairman.

"The chairman is so young!"

"I look like I'm only in my twenties... It's handsome, but it's too little, right? ”

"I heard people around me call him Xiao Chen Dong, it seems that he is really young, but age does not mean everything..."

"That's right! No matter what, I'll go back and get the money first, and then go to the Stardust direct store to buy a mobile phone. ”

"Then why don't you go out and take it with you?"

"What if I lose it?"

“……”

Zhou Youdong was silent in the crowd, and he was going to go to the Internet café to report the situation to the eldest brother in the capital first to determine how many eldest brothers needed mobile phones.

"If I do a good job, I can earn hundreds or thousands a day, and I have to hurry up if I don't work for a month..."

Chen Zifan deliberately set the time of the "Sea" press conference at 10 o'clock in the morning, just so that it can be sold directly after the product is released, and there is no pre-sale.

The price of 2899 is not low, and it is already in the same price range as Nokia, Sony Ericsson, and some models of Motorola.

Don't look at the prestige of "Hai" in the Haicheng Forum, but there are too many products that are not popular, fortunately, at the Xingchen direct store, Fang Yin quickly gave back the latest information to Chen Zifan:

"Xiao Chen Dong, don't you know, there are people waiting at the door of the store to buy a mobile phone before 8 o'clock! I asked for 50 units, I thought he was joking, but he took a whole bundle of money!

2899×50, nearly 150,000! Grandma's, definitely here to buy! Most importantly, he also took out 50 booking cards! I'm almost throwing up the message, and that's not all...

From 8 o'clock to 12 noon, the people who came to the store never stopped! All of them have pre-booked cards, and most of them buy black, and the 1,000 black units in the store are almost gone..."

Chen Zifan: "??? ”

Is black so popular? It stands to reason that this time, the light blue, which is similar to the color of the ocean, is the main color! Also, the 1,000 units in the store won't be gone so quickly, right? But that's okay.

The store is gone, there are five minivans from the Stardust factory parked behind the Stardust direct store, and even three Dandan cars are parked at the entrance of Huaya Building to prevent the Stardust authorized store from running out of stock in a short period of time.

Even if the preparation is so sufficient, the Xingchen authorized store will soon run out of stock, Chen Zifan can only send Dandan car to deliver the goods, but the goods are too crowded, and they can't see the front at all when they line up.

Most of the people still bring cash, and only a small number of people directly swipe the card, so it takes a long time, which indirectly leads to the crowding of the queue, and the shipping capacity of the two stores is still limited.

Li Qiufeng of Huaya Building smiled from ear to ear, he was worried that the Stardust authorized store would not be as profitable as the jewelry store, but now he is not only relieved, but also wants to open authorized stores in other buildings.

It lasted until 23 o'clock in the evening, and the finance department of Stardust Technology counted the data of today's day, and in just one day, the total sales of "Hai" reached 8623 units.

Among them, a considerable number of people are not individual consumers, and they ask for 10 or 20 units, all of which are second-class dealers, which is equivalent to increasing the shipping channels for Stardust Technology, but there are also certain risks.

Li Yuan of the Finance Department also said with some pity: "2899's mobile phone also dares to resell? It's really bold, if it weren't for the fact that our store is too small, I'm afraid that today's sales will exceed 10,000 a day..."

Chen Zifan shook his head and said: "It's okay, less shipments will be less, the number of directly operated stores and authorized stores is slowly increasing, I want more refinement than more, and the previous plan can be advanced..."

Increase production capacity, and build a Stardust direct store on an open land 0.8 kilometers away from Stardust Technology, which is no less than a large-scale 4S store, and build a Stardust Plaza in front of the store that can accommodate more than 5,000 people.

In the early stage, due to the high cost, this plan was temporarily shelved, and now there is no need to worry about the sales of "Hai", and the ultra-high profit of more than 50% of "Hai" is enough to support him to do a lot of things.

"Have you completed all the formalities of the Stardust Network? I need a complete Stardust official website, otherwise the online channel can't be connected, by the way, is there any news from the logistics company? ”

"This..."

In the face of Chen Zifan's question, Zhao Wuxian didn't know what to say, it is very simple to set up a Stardust Network as a subsidiary of Stardust Technology, but it is really difficult to set up a logistics company.

Although the government began to gradually open up logistics companies to the society, due to lack of experience, there were many problems after the initial opening, and the speed, safety, and price were also difficult to satisfy.

"What a hassle! It's better to rely on them than on yourself, no need to contact, we'll do it ourselves, tomorrow... No, I will give you a proposal in three days to set up a courier company according to my requirements! ”

"It's... Can it really be? ”

"There's nothing wrong with it, it's better to start with Haicheng, solve the matter of Haicheng first, and then radiate to the surrounding cities..."

The profit of a "sea" can reach 1,500, and the 50,000 "sea" in the inventory alone can bring Chen Zifan a profit of 75 million.

Bird mobile phone advertising cost more than 200 million this year, at the beginning they are not better than Stardust Technology, the product is also much worse, after the success soon became a representative of domestic mobile phones.

It's a pity that their investment in advertising far exceeds the investment in research and development, and the great country they finally built was lost in just a few years, and they were finally forced to go to Africa.

There is a "sea" to open up the situation, survive the most difficult early stage, and then it will be much easier, first of all, the financial pressure has been greatly alleviated, which can be used to increase production capacity and set up subsidiaries.

"Stardust Network, Stardust Express... Cottage point 39851, it's enough to upgrade to lv.10..."