Chapter 14: The First Presentation

"The screen, the battery, the workmanship... First raise the hardware level to the extreme, and when the 'sea' is released, you can almost upgrade [Stardust Technology] to lv.10, and set up a company before that..."

"Stardust Network!"

"Specially used to develop the operating system, and then release the message, recruit engineers with mobile phones and computer-related majors, there is [analysis copycat], and only 100~200 people are needed in the early stage."

From the era of feature machines to the era of smart phones, it was not achieved overnight, and the sky changed overnight, and there were transitional products such as "pseudo smart machines" in the middle of a period of time.

There is a "sea" function top in the front to open up the situation for Stardust Technology, Chen Zifan can give full play to the advantages of Stardust Technology in the rear, and directly press the treasure to the "full touch phone".

In fact, Nokia also tested the water Symbian touchscreen product 7710 this year, and even Nokia launched a touchscreen mobile phone as early as four years ago, but one is expensive, and the other is not very mature.

In addition, the inability to form a unified decision-making at the top level allowed Nokia to collapse the tailwind, so although Stardust Technology is still small, Chen Zifan always remembers the experience of major manufacturers failure.

The first generation of Apple did not enter the Chinese market and the original Apple OS was too simple, so the threat is not big, and the real threat is the Apple 3GS that has cooperated with operators and put on the shelves of the Apple Store.

"In this way, Stardust Technology still has about three years to go, but I must avoid facing big manufacturers like Nokia and Apple, and steady development is the king..."

Also, three years is too long, Chen Zifan can't wait, Stardust Technology must take out some products in advance if it wants to win, Apple has a multi-touch screen, and Stardust Technology is the one who makes the screen~

Maintain the hardware advantage, develop the software ecology on the basis of the hardware advantage, and finally combine the hardware and software into the product, which products are specific, Chen Zifan quickly locked the target...

——

After the Stardust direct store began to open, the first Stardust authorized store in Huaya Building also officially started operation on October 7, the overall style is the same as the direct store, but the whole store is much smaller.

Because it was inside Huaya Building, Chen Zifan had to consider the surrounding shops when designing the decoration drawings, and he was not satisfied with several places, and finally Li Qiufeng compromised.

gave up a store that originally wanted to make brand jewelry, on the surface, Li Qiu was plump and didn't care, but in fact it was very painful: "Okay, mine, if the mobile phone doesn't sell well, it will be a loss!" ”

There is the publicity of the LED LCD screen on the Huaya Building, and the scene of the Stardust authorized store on the first day of operation is even more lively than the Stardust direct store, which is crowded from the store to the outside of the store, almost blocking the road.

Most of the customers in the store are 25~35 age groups, with jobs, stable income, strong spending power, and easy to accept new things, and some people don't even know that Stardust Technology is a new brand.

After the publicity and the high quality of the product itself, many people booked one on the spot, left their phone number, and said that they would come to pick up their mobile phones on October 31.

In just one day, the number of reservations for the Xingchen authorized store reached 759, and the total number of reservations for the Xingchen direct store during the seven days of the National Day holiday has reached 13,569.

At this time, there are still 23 days before the "sea" press conference, according to this trend, even if the number of follow-up bookings does not grow as fast as the seven days of the National Day, it will soon exceed the 30,000 units expected by Chen Zifan.

"Isn't it out of stock?"

"No..."

Chen Zifan was faintly worried, and then thought that the number of people who were scheduled and the number of people who purchased them were not the same thing, so he was a little relieved, but he still arranged for the Stardust Factory to give up part of its production capacity.

If you are not in a hurry, put it first, for the sake of safety, first pull the inventory of the "sea" to about 50,000 units, and then slowly produce it, so that the two stores will not be able to explode 50,000 units in a short time, right?

October 8 has passed the National Day holiday, but because there is still a press conference registration activity, so there is a lot of bookings, and Chen Zifan also printed a batch of "sea" booking cards.

However, what he didn't expect was that someone gave the booking card to the cottage within a few days, if it wasn't for Chen Zifan's anti-counterfeiting in advance, it would be really difficult to confirm, and he was a little speechless after figuring it out.

"Holy! My mobile phone is placed in the store, you don't copy, what do you do with such a card? ”

It's not that other manufacturers don't want to copy, but they want to be cottages and can't do cottages, they look similar to the gourd at most, but how to solve the problem with the Bluetooth headset that comes with it? Get a fake too?

No matter how they copy, as long as it doesn't affect Stardust Technology, the rest of the time, Zhao Wuxian rehearsed the press conference four times, and usually has to take care of some work of Stardust Technology.

There are already many employees who call him a model worker of Stardust Technology, and Chen Zifan's opinion on this matter is: "What kind of model worker, you can go to work on time, just get off work on time." ”

If you want to take the initiative to work overtime, you can also take the initiative to work overtime, according to 1.5 times the normal salary, and double the overtime on holidays, so you can often see this kind of scene in the Stardust factory: the time to get off work has arrived, and there are few left.

Sometimes the Department of Security has to step in to prevent some people from working overtime too long on their own volition, so what if something goes wrong? They are all hard-working middle-aged honest people, and they even give up themselves in order to make money.

So Chen Zifan had to introduce new regulations, normal working hours + overtime hours per day shall not exceed 12 hours, 8 hours of normal work, 4 hours of overtime, this overtime is still voluntary.

Even he wondered if [Stardust Technology] had given these employees a diligent buff, but it wasn't bad, Stardust Technology's work efficiency was very high, and the atmosphere was very harmonious.

The personnel department can often receive all kinds of resumes, but there is no way, Stardust Technology is temporarily full, and can only wait for the next batch of recruitment.

In addition to preparing for the press conference, Chen Zifan is also preparing to open a second Xingchen direct store in Haicheng, according to his plan, there are 10~20 direct stores in a city, and 30~50 after-sales centers.

These are directly under the management of the government, and the rest of the officially authorized stores are in a cooperative model, giving away some management rights, in addition, he has to build an online shopping platform.

Chen Zifan is ready to wait for the establishment of the Stardust network to build his own server and make his own official website.

The time of the "Sea" press conference was at 10 o'clock in the morning on October 31, which happened to be a Sunday, so the 200 viewers who signed up for the screening were basically able to come, and they still had employees who did not come.

200 general audiences, 80 employees in charge of special rhythms, unpopular newspapers, temporarily leased but clean and tidy conference centers, a slightly nervous CEO and a calm chairman...

In fact, as Chen Zifan expected, from October 1st ~ 31st, the number of reservations for "Hai" has exceeded 40,000, so it is conservatively estimated that the release and sales of "Hai" will not be less than 20,000 units.

After all the preparations were ready, the press conference called "Hearing the Voice of the Sea" officially began, the lights on the scene suddenly dimmed, and when the spotlight came on again, Zhao Wuxian was already standing in the center of the stage.

Behind him is a large LED LCD screen produced by Stardust Technology, which has a complete poster, a brief introduction and the theme of the conference: "Hear the Sound of the Sea"!

"Good morning everyone, welcome to our Stardust Technology 'Hear the Voice of the Sea' theme conference, I am Zhao Wuxian, CEO of Stardust Technology, you know that Stardust Technology is an emerging brand.

And it is an emerging technology brand that originated from Haicheng, which is one of the reasons why we named our first product 'Hai', Haicheng is our starting point.

But it will definitely not be the end for us! In the past and now, when people mention domestic brands, especially domestic mobile phone brands, the first word that comes to mind is either copycat, or poor quality and not durable...

There are many, many negative reviews like this, and I was not convinced when I first heard it, and I said, hey, how can you say that? My second time, third time... I don't know how many times it has been.

They told me that the quality of your domestic mobile phone is not as good as that of imports, and your domestic brand makes me lose face, and I am embarrassed to take it out, and your domestic mobile phone is even a copycat of someone else's...

I don't say these things to compare with anyone, which brand to pull today, to say that our screen is bigger than yours, and which brand to pull tomorrow, to say that our pricing is cheaper than yours...

It's because I'm thinking, have we ever tried? Can we really make a good product? Can we focus on the product instead of being bombarded with ads?

In fact, we were able to directly enter the Haicheng mobile phone market a long time ago, and we only need to lower the standards a little bit, but we are not willing! This is not the result we wanted!

This is not the result that Stardust Technology wants! We have the opportunity and the ability to do better, so why don't we do it? So today, the 'sea', which is a month late, is coming!

No matter where you come from, which city you come from, in Haicheng, how can you not listen to the sound of the sea and feel the heart of the sea! ”

Before Zhao Wuxian's voice fell, the lights on the scene had dimmed, and then a turbulent wave appeared on the LED LCD screen, which seemed to make people feel like they were in it with the speakers around them.

The audience immediately cheered, only Chen Zifan looked confused, what is the situation? That's not how his script was written! Also, why doesn't he know about the promotional video above?

Then he understood that it was Zhao Wuxian who added some new sea elements in the second promotional video he filmed, transitioning from the deep sea to the beach, and then focusing on his mobile phone.

The light blue "sea" has been integrated with the surrounding ocean, with the brisk background music, a promotional video with a stronger sense of experience appeared in front of everyone, and the atmosphere was directly full.

Many viewers in the audience took out their mobile phones and began to take pictures, and Zhou Youdong, who was mixed in, also reacted, but unfortunately the imaging effect was too rubbish...

After the one-minute promotional video ended, the lights went out again, and when Zhao Wuxian returned to the stage again, a light blue "sea" had already appeared in his right hand: "About the 'sea', I want to briefly say its information..."