Chapter Seventy-Three: The Age of Speed (I)
In fact, even if they have an idea, they can't act rashly, because Stardust Technology has not formed a direct conflict of interest with these so-called international PC manufacturers, and their hands have not grown to this extent.
If Stardust Technology enters the overseas market on a large scale, it is very likely that they will take measures, but if it is only in Huaxia, they have no good way.
In the Stardust community, someone has specially sorted out the next new product information of Stardust Technology, from the appearance of patents→ supplier revelations, as well as some personal speculation of hand-painted posters and renderings.
In addition, the water army gunner of the Stardust Marketing Department has a rhythm, and after a wave of operations, not to mention Stardust users, even in other brands of mobile phones equipped with Hongqi OS, there are also many APPs pushing Stardust 2-related news.
The major domestic mobile phone manufacturers also have no good way, and they lose all the games by accident, losing the first opportunity to enter the smartphone market, and it is difficult to catch up with the product level and user volume of Stardust Technology.
Stardust 2 is about to be released, and the worst crying is naturally Stardust 1 users, but these people are crying on the Internet, and more people don't pay much attention to the news of the update after buying a mobile phone...
Unless their mobile phones have obviously aged, stuck, and can't keep up with the times, a mobile phone can naturally last for as long as it lasts, and no one's money is blown by the wind, and it is impossible to replace it with a new one every year.
Even if it is as strong as Stardust 1, it is difficult to maintain the original price before the product is updated, whether it is an official direct store or a mobile phone dealer, they have begun to gradually reduce prices to clear up the inventory, and began to make concessions for Stardust 2.
In the official channel, the 8GB version of Stardust 1 is expected to be reduced by 300~600 yuan in two months, and the 16GB version of Stardust 1 is expected to be reduced by 200~500 yuan, and the price of larger memory is relatively firm.
However, Stardust 1 is not ready to stop production, Chen Zifan is ready to use Stardust 1, which reduces costs and sells prices after the upgrade of the Stardust factory to attack a wave of overseas markets.
For example, some regions such as South Asia and West Asia with good economic development, but because the new machines of the Android and Apple camps will also enter these markets, these regions will become the main competition ground for the three camps in the future.
Stardust 1 will be the main player in the market battle, of course, if there is an opportunity, Stardust 2, Stardust tablet and other products will also be arranged, and the specific cooperation matters have been sent abroad by Wang Jinli to investigate.
India, as the world's second most populous country, was abandoned first, there was no way, this place was too poor, but Wang Jinli had his own considerations, he felt that he could use the resources of Stardust Technology to support a new brand.
Specializing in low-cost smart phones, occupying the Indian market can also attack the market in some underdeveloped regions by the way, but this idea was quickly vetoed by Chen Zifan, because the profit of low-end models is too low.
In fact, although some models are low-end models, offline stores not only have high profits but can also be sold at a higher price, such as XX Zhixuan, xx ecological mobile phone...
Forget about making hardware profits, software profits are not spared, some mobile phone manufacturers will even divide users into three, six, nine, etc., the more expensive the mobile phone advertising, the less advertising, and the advertisements of low-end models are directly flying all over the sky.
Chen Zifan doesn't know how to whitewash mobile phone manufacturers that can even bring advertisements to calendars, cameras, and folders, and most of the middle-aged and elderly people who buy these low-end mobile phones don't know anything.
Don't these mobile phone manufacturers understand the purpose of producing these products? Don't understand what kind of consumers you will sell to? They know it, but they don't hesitate to do it.
Chen Zifan asked himself if he couldn't do this, because he was not a pure businessman, and Stardust Technology was not a commercial company with the ultimate goal of making profits.
Stardust Technology will take the initiative to invest in some brands, but it will not take the initiative to participate in the follow-up development, and Chen Zifan will not make low-end models, because the suppliers of the Stardust ecological chain have provided him with enough profits.
You don't have to take the risk at the top to get profits, so why fight to the death?
but
He will use his actions to tell other mobile phone manufacturers what is called an industry benchmark, and if there is a high-end mobile phone benchmark and a Stardust ecological chain accessories supplier, the low-end model will not be worse even if it is worse.
Another reason is that too redundant product lines will weaken the strength of the Stardust factory, limit Stardust Technology to the competition in the mobile phone market, and it will be much more difficult to jump out of the mobile phone circle to develop other products.
In Chen Zifan's view, Stardust Technology only needs to maintain two generations of products, such as Stardust 1, Stardust 2, or Stardust 2, Stardust 3, Stardust 3+, and then develop other types of products horizontally, such as Stardust tablets.
After entering the warm-up stage, the restrictions of some confidentiality agreements are not so strict, starting from mid-April, almost every few days, there will be suppliers, digital post owners, and buckle groups to break the news of new products.
Stardust Technology officials also release concept drawings about Stardust 2, Stardust Tablet and Stardust 1 price adjustment information from time to time, even if the price of Stardust 1 is reduced, it is a little unable to resist the overall sales decline.
Some people who can afford to buy models in this price segment will not care about the discount of a few hundred yuan.
I know the truth of buying new and not buying old, but if you really want to wait for a discount, it is better to wait for the new machine to come out first, the old model at that time is the cheapest, and then compare it to see which product is cost-effective.
However, most consumers are blind, seeing that the price of the strong Stardust 1 has finally been reduced, driven by various media, they hesitated for a long time, and finally they couldn't help it, and directly bought the Stardust 1 back.
On the way, he kept comforting himself: "It's okay, it's okay... The old model is cost-effective... And it's not bad, the money saved is enough to add a Stardust Bluetooth headset..."
If nothing else, this kind of person will definitely regret it after seeing Stardust 2, in order to cope with this situation and stimulate consumption, Chen Zifan has also prepared a trade-in policy, which can replace Stardust 2 with Stardust 1.
But you have to add money.
The recovered Stardust 1 is then processed into a new machine through the special recycling process of the Stardust factory, and then exported to overseas markets... In the middle, I also earn a difference in the price of the machine.
At 10 o'clock in the morning on May 5th, the on-site reservation channel for the Stardust press conference was opened on the official website of Stardust, with a total of 3,000 on-site audience seats, which was quite a lot in the past, but now it is placed in tens of millions of Stardust users...
It's a little bit of a stretch.
Among the major digital buckle groups, there are countless group members who are ready to sprint before the appointment channel is opened:
"Brothers! Reservations open at 10 a.m.! Rush Rush! 3,000 places on a first-come, first-served basis!"
"If you think too much, you can't grab it normally, there are millions of stardust users in Guanghai City, what can we do if we are far away from Haicheng?"
"If you catch me, I'll drive, let's take it as a car trip, I haven't been to the beach yet, let's also feel the charm of the waves and the ship!"
"The locals advise you not to come, there is nothing fun at the beach, but the consumption is high!"
"Actually, there are fun and free places, so it's best to find a familiar local to show you the way."
"For the sake of a press conference, don't go so far, leave the opportunity to us Haicheng people..."
"Stardust Technology has officially announced the news, and it will be broadcast live on the official website and Stardust Mall!"
"Yes, it's more comfortable to lie at home and watch..."
In order to prepare for this press conference, Chen Zifan also specially asked Stardust Network to give Stardust's official website and mall the function of live video, but except for watching online live broadcast, there are no other functions.
With the current conditions, it is already good to be able to add the function of online live broadcast on the website and APP.
Later, some Internet companies specializing in live broadcast software were only established after 10 years, and it was officially operated in 12 or 14 years, of course, part of the reason is that the improvement of software and hardware has promoted the development of the live broadcast industry.
Other aspects of marketing communications... For example, the LCD large screen promoted in cooperation with Huaya Group will be mainly in the form of advertising this time, and the main position of the press conference will be transferred to the TV station and broadcast on the official technology channel.
There are official channels that attract traffic, and it will also be rebroadcast twice a week in non-prime time for a month.
There are also local TV stations in Haicheng, local TV stations in other major cities, Stardust direct stores, authorized stores... As well as some large personal mobile phone dealers, they will broadcast the press conference live in their own stores.
In addition, there will be a large number of advertisements after Stardust 2 and Stardust tablets are listed, and some popular film and television dramas, movies, comics and other works will be invested to arrange Stardust products into it.
Taken together, Stardust Technology's publicity channels are not only wide-ranging, but also very influential.
With marketing and publicity channels, the rest is naturally the product, Stardust 2, Stardust Tablet is most likely to have problems is Dimensity 200, but after repeated tests, this chip is really not a pit goods.
Therefore, Chen Zifan dared to directly let Stardust 2 and Stardust Tablet enter the state of full-scale mass production after the Spring Festival, and the rest of the configuration... As long as he is there, there is no product of Stardust Technology that is not high-configured.
There are marketing channels and strong enough products, it is already foreseeable that the sales of Stardust 2 and Stardust tablets will not be bad, according to the estimation of the marketing department, the final sales of Stardust 2 will be 2500~35 million units.
The final sales volume of Stardust 1 is estimated to be 3500~45 million units, Stardust 1 is too successful, coupled with a relatively long lifespan, and the upcoming overseas market, so the estimated sales volume is much higher.
But why does Stardust 2 have a shorter lifespan? Obviously, it can also take the path of Stardust 1! This involves the third-generation product Stardust 3, and the cadres and executives of Stardust Technology know that Stardust 3 is the real peak.
Some of the new technologies used on Stardust 2 will have a very obvious improvement on Stardust 3, and in addition to Stardust 3, there is also Stardust 3+ with stronger overall configuration, technology content, and appearance design.
This is also the reason why the marketing department's sales evaluation of Stardust 2 will be relatively low, and a consensus has been reached in the cadres and high-level circles of Stardust Technology, and 08 years will be the first peak period of Stardust Technology.
At that time, there will not only be a stronger Stardust 3, Stardust 3+, but also some products that open up a new situation, of course, each generation of products needs continuous development and accumulation, Stardust 2 is such an existence.
Perhaps Stardust 2 is not as important as Stardust 3 series in Chen Zifan's planning, but Stardust 2 and Stardust Tablet are still the best electronic products in China at present...
Not one of them.
At the same time, the on-site reservation results of the Stardust press conference have also come out, and after filling in the personal information and harvest address, you will receive a seat number plate issued by Stardust Technology within a week to enter the site.
At this time, the buckle group has already fried the pot:
"I didn't get it."
"***, there are already scalpers in the group next door who are selling tickets again! I can't shake off the thing!" Chinese Net
"I read that person, it's a personal act, and the Stardust official website has a special procedure to prevent scalpers from grabbing tickets."
"Yes, this thing Stardust Technology can't make any money, and it's all free, so why send a few scalpers to smash the signboard and make a special anti-hanging program?"
"Hey, I'm really convinced! Those who want to go can't grab it, but those who don't want to go can grab it!"
"Brother, accept the reality, life is like this, what you want but can't get is the norm!"
"It's just time and gas money..."
Buy a ticket to the press conference at a higher price? They're not idiots, and if they grab it for free, they can still go and see it, but for money... So why not watch the live stream?
No matter who comes in the end, the 3,000 viewers of the Stardust press conference have been determined, and there will definitely be absences on the day of the press conference, so there is no need to delve into this, Chen Zifan is used to similar things.
The theme of the second Stardust press conference is called "The Age of Godspeed", and from the "Beginning of the Age of Smart Phones" → "The Age of Godspeed", you can see what they contain, Godspeed not only refers to the USB port, but also literally.
Originally, Chen Zifan was going to take the same form as the first Stardust press conference, but Zhao Wuxian refused to go up
Hosting the press conference, Chen Zifan also understood Zhao Wuxian's thoughts, which was to leave all the opportunities to him.
Therefore, this Stardust conference will be a stage for Chen Zifan alone, which is likely to bring Chen Zifan and Stardust Technology to a new height, of course, it will also be accompanied by some risks...
Before the press conference, there was another incident, Wang Jinli brought back a good news, there is an honest guy with a lot of money and white turbans who has made it clear that he has the intention to cooperate with Stardust Technology, hoping to get the products of Stardust Technology.
"Hey~ I know, when the Stardust 2 press conference is over, I'll arrange the cooperation..."
The big dog who delivered it to the door, and such a good thing?
It's a pity that the population over there is a little too small... But it can also be a new opportunity.
Entering June, the major domestic mobile phone manufacturers have completely died down, and there are not even a few product promotions, including some international brands, all of which are staring at Stardust Technology and the "God Speed Era" press conference.