Chapter Seventy-Seven: Price Increase?
Mobile phone dealers also complained a little, why did Stardust Technology's press conference finally pick in the evening? But it's only a little bit of money... It's not so much easy.
The main purpose is to attract traffic, and the direct sale after the press conference is only because there is no need to engage in pre-sale, even if you can't buy it offline and online.
Stardust Express has been expanding all the way since the release of Stardust 1, in addition to delivering products from Stardust's official website and mall, they even have special delivery of electric vehicles, as well as sending and receiving personal express delivery, but the price is much more expensive.
After all, the speed is here, compared with other express delivery, there is only one principle in Stardust Express: as long as you can afford the freight, you can deliver it within a day no matter how far you can.
What? Too remote to deliver?
They won't take orders that can't be delivered...
Having said that, in most cases, Stardust Express is still fast and reliable, and their speed and work efficiency have also been recognized by many consumers, but the infrastructure in some places is too poor...
It takes more than ten hours for the locals to go out, and it's good for the Stardust courier not to get lost.
The most important thing is that the atmosphere in some remote areas is not very good, and many couriers would rather have lower wages than be willing to go to remote small towns to deliver couriers.
Chen Zifan has nothing to do about this, and the starting price of Stardust products is relatively high, so Stardust Technology's current main attack position has always been the city.
But if he had the chance, he would definitely build and develop remote areas through cities.
Stardust Convention Center –
The introduction of the Stardust Tablet is also coming to an end, and many viewers have also discovered that the Stardust Tablet is not so high-level waterproof, only ordinary life waterproof, but if you think about it carefully, it doesn't seem to be much of a problem.
The most likely use cases for water exposure are drinks, food spills, soup spills, and the rest... Most people probably don't go swimming with a tablet or take pictures in the water, right?
The 2 million pixel camera of the Stardust Tablet is not much better at taking pictures.
But there are still many viewers discussing:
"It's a pity... You can't wash it directly with the faucet, but you don't need to wash it under normal circumstances..."
"Take the faucet and wash the tablet, there is really yours"
"I can guarantee that many people buy Stardust mobile phones because they are waterproof, and someone took water to flush them in the cafeteria before, which directly shocked me at that time."
"So you're going to have one, too?"
"That's right! Why else am I here?"
"We have to look at the price, according to this year's trend, Stardust 2 may increase in price..."
"It's really very likely, I'll give up more than 4500, if it's still the original price, I'll buy it directly!"
"We'll find out later..."
Chen Zifan knows that the market for tablet products has been very general since its birth, and after people have passed the initial freshness, they still either choose mobile phones or stronger laptops.
In history, only Apple's tablet has a stable shipment, and Android manufacturers directly cut the product line after a period of imitation, and then the demand for tablets increased before they came back to do it again.
In this way, the use experience of Android tablets and Apple tablets has opened up the gap, one has given up halfway, and the other has experienced several years of accumulation, and then through system updates and cost performance, it can be regarded as recovering a little disadvantage.
Stardust tablet is not waterproof, in fact, there is another reason, Chen Zifan continued: "In order to solve the large memory demands of some users, we left an S card slot in the upper left corner of the Stardust tablet..."
The size of the S card in these years is very large, and it is certainly not suitable for use on mobile phones, but there is no problem with it on tablet computers.
In fact, TF card is more suitable for electronic products at this stage, smaller and more convenient, and the read and write speed is faster, but the cost and price are much higher, and after the price drops, it is when TF card is popular~
Stardust tablet comes with a capacitive stylus,
It is also to further open up the market, with a high-definition retina screen and a capacitive stylus, they will launch an app dedicated to painting design in the future.
But the audience doesn't know this, they only know that the Stardust tablet comes with a stylus, as if it should be like this, there are no competing products of the same type on the market, so everything Stardust Technology does is leading the development of the industry.
"Before the final announcement of the price, we have one more thing, in order to meet more personalized needs, the color scheme of Stardust 2 has been increased to five, namely: azure, sea blue, light gold powder, black mirror, black fog...
There are three colors of the stardust tablet, which are sea blue, light gold powder, black fog... All three colourways feature a more delicate frosted crystal glass back that is resistant to fingerprints and brings a better visual look."
The light gold powder color scheme of the glazed glass has also been adjusted once to become the frosted glass back cover, which at first glance is really a bit similar to the taste of local tyrant gold, but if you look closely, you can see several colors.
Compared with the original glazed glass light gold powder, which sold poorly, this time the style has obviously become more beautiful.
At the same time, azure, which also replaces the purple color that has not sold well, although the azur color of Stardust 2 is glazed glass, its color is more cloudy, but it is not the kind of rich blue, but it will be reminiscent of a tea garden.
The first tea tea garden shrouded in fog...
Of course, most people won't keep staring at the back cover when they buy a mobile phone, after Stardust 1 took a head, everyone began to cover the mobile phone~ A set of mobile phone cases, it doesn't matter what color the back cover is.
This time, the protective shell of Stardust 2 is still a colorful silicone protective shell, and the protective case of the Stardust Tablet is a choice of imitation leather (outside) + micro velvet (inside), which also provides some simple and popular choices in color.
However, the keyboard case is only available in black and white, and there are not too many complicated color schemes.
Finally, on the issue of the price of Stardust 2 and Stardust tablets, the price increase that some people speculate is definitely impossible, and the price reduction is even more impossible, Chen Zifan's established strategy is to maintain the price of 3999.
Wait for Stardust 3+ to come out and use a stronger configuration to increase to 5999 yuan, and Stardust 3 is still 3999 yuan.
Another important reason for not increasing prices is that the current 2G network simply cannot make smart phones enter the full popularity, and the restrictions of 2G mobile phones are still too great, and some strategies cannot be implemented at all.
When introducing the price of the product, Chen Zifan still did not have any emotional changes, nor did he deliberately delay time to hang his appetite, but directly announced the price:
"Stardust 2, 8GB version: 3999 yuan!
Stardust 2, 16GB version: 4199 yuan!
Colorful silicone protective case: 99 yuan!
Stardust tablet, 8GB version: 3999 yuan!
Stardust tablet, 16GB version: 4199 yuan!
Tablet keyboard case: 599 yuan!
Tablet case: 139 yuan!
……」
The moment the price was announced, the audience boiled again, and countless viewers took out their mobile phones to shoot:
"That's a big deal! 3,999 yuan!"
"The Stardust Tablet is also 3999 yuan! I TM just brought 4500, and I don't know which one to choose!"
"Nonsense! It must be the phone first, the tablet looks good, but it's clear that the phone is more important!"
"The price is out! Gone, gone! I'll go to the Stardust store later... No, it's gone..."
"Isn't that normal? I didn't think about grabbing it when I came to see the press conference, and I wasn't afraid that I wouldn't be able to buy it anyway!"
"Brothers, calm down first, and when you go back, think carefully about whether you want to change to a new machine..."
"Calm down! There's a fast charge!"
「……」
The audience at the scene has begun to be a little chaotic, but this is not the end, Chen Zifan continued:
"After the Stardust press conference, we will launch a trade-in activity, and users who hold Stardust 1 can participate in Stardust direct stores and after-sales centers to get the deduction amount of Stardust 1 intact
For 1999 yuan...
Stardust's official website and mall will open online purchase channels at 22 o'clock... Thank you for joining us and look forward to seeing you next time!"
This is the end of the "God Speed Era" press conference, but "God Speed" is just the beginning, with 20 fast charging as the basis, the next step can be to promote higher specifications of fast charging technology on more products.
The so-called intact Stardust 1 refers to the Stardust 1 that has not been replaced with spare parts, and can only be completed through the two official channels of Stardust direct stores and after-sales centers, and they have their own set of testing methods to prevent fraud.
Because some small workshops often replace the lithium batteries in Stardust 1 with batteries of other brands after getting Stardust 1, and then pack them up and sell them as new machines, and the replaced lithium batteries are sold at a higher price.
There are also some more daring ones that even directly change the screen, and then package it up and sell it to some remote towns and villages, but this is a high-risk and easy to get caught.
For ordinary consumers, especially Stardust 1 users, the trade-in campaign gives them a reason to buy Stardust 2, of course, the real reason is that some upgrades of Stardust 2 attract them.
"What does it mean to increase the quantity without increasing the price? Stardust Technology is amazing! You can even trade in the old for the new?"
"But that's too bad! How long have I used it, and it's only worth 1999 dollars? What a loss!"
"Why trade in the old for the new? Just buy a new one and give Stardust 1 to your family..."
"Good idea, just for my mother, Stardust 1 is enough for her, and it's okay to charge it quickly or slowly."
"Sure enough, it is a domestic brand, and the value retention rate is spicy chicken, and the price is only half of it a year."
"What are you talking about? Please, can you go to the digital market to see the second-hand Stardust 1 market?"
「……」
If Stardust 1 doesn't hold its value... Then Huaxia may not have a mobile phone with a hedging value, and the mobile phone is used for use, not used to maintain the value of the second-hand, and the upgrading of electronic products is very fast.
In addition to mobile phones, computers, graphics cards, MP3s, speakers, Bluetooth headphones... Which one is a store of value? Especially the graphics card, you can't buy it at a price increase this year, and maybe no one will buy it next year if you cut off your leg.
However, this is also related to the malicious behavior of some groups, but in general, the upward trend of the development of electronic products is fast, and the value retention rate cannot be high.
Different from the excitement and excitement of ordinary consumers, some representatives of mobile phone manufacturers sitting in the audience were not convinced on the spot and questioned the price:
"Why are they? How dare they? Why is the price the same as the previous generation?"
"Hehe, what do you think? Stardust Technology's Dimensity 200 not only doesn't need money, but it can also make money!"
"Not to mention selling 3999, even if it's 1000 yuan cheaper, Stardust Technology will still make money!"
"Why? Why is it that the cost of producing mobile phones is so much higher than that of Stardust Technology?"
"What do you think? 30% of the accessories we take are from the Stardust ecological chain, can the cost not be high?"
"Hey, it won't take a few years for Stardust mobile phones to dominate the Chinese market..."
"Afraid of what? There's still a chance!"
「……」
On the other side, LETV headquarters:
"So if we want to make a profit, we can only start from the software side, and use software to supplement hardware profits!"
It was Boss Jia, the founder of LETV, who spoke,A bold idea has sprouted in his heart,If it succeeds,LETV will at least be the second largest mobile phone manufacturer in China,Maybe it can hit the first...
In fact, his bold ideas have never been broken since the establishment of LeTV, but it is a pity that every time things develop as expected.
Since Stardust Technology opened up the Chinese smartphone market, many Internet companies, including LeTV, and even home appliance companies want to enter the mobile phone market to get a piece of the pie: such as Hisense, Haier, TCL...
But for that reason,
The product line is too complex, resources cannot be used in a centralized manner, and the project is vacillating, and it will be stopped immediately once there is a loss, so it is difficult for home appliance companies to successfully transform.
If you have to come up with one, TCL should be relatively successful in making mobile phones, but TCL can't roll up domestic mobile phone manufacturers, and the products launched later are mainly in overseas markets, and the competitiveness is not strong enough.
After the press conference, Chen Zifan immediately went backstage to find Zhao Wuxian, and gave a simple order:
"Let Li Yuan..."
He suddenly remembered that Li Yuan had already gone to take charge of Xinghan Zhixing's work, so he changed his words and said, "Just let Zhou Qi count the data of today's two products and put them on the table in my office."
"Got it."
As soon as Chen Zifan was about to leave, Zhao Wushu stopped him: "Chen Dong, wait a minute, I have something to say."
"What?"
"Our choices are very risky, what we are ready to do, what we are already doing... The pressure will be far greater than that of a regular tech company, and I would say: don't forget Stardust Technology and us!"
An employee next to him who was packing up his equipment shouted, "Yes! And us! As long as we're here, Stardust Tech won't fall so easily!"
"yes, yes..."
Chen Zifan laughed, is this because he is afraid that he will be under pressure? He didn't feel any pressure at all, the official wants to praise Stardust Technology, so wouldn't it be good for him to continue? In fact, it is never the products that change the world, but the people...
But he still had to complain: "What is this talking about? Stardust Technology is good, and it has just released a new product, why is it that it is about to collapse when you come here?"