Chapter 101: A two-pronged approach
The most important thing is that Changhe3 is a serious 4G chip, 4G+ high performance + top-level peripheral configuration, which is in line with the positioning of Stardust 3+ super large cup, worthy of the ultra-high price segment of 5999.
And the estimate of the marketing department gives a very high sales volume: 10 million units, in the price range of 5000+, a model can sell 10 million units...
Chen Zifan only has a few models in his memory, if the data is not faked, Apple and Samsung have the highest success rate, and some domestic brands have also achieved it around the world, but the overall success rate is relatively average.
At present, in the Chinese market, even Nokia, which ranks first in the world all year round, has few mobile phones that dare to sell at a price of more than 5000, and the sales of the only few models are also very bleak, which cannot support this price segment at all.
The price of 5999 is indeed normal compared to some of the top flagships in the future, but it is enough to stand out from the crowd in this year, Chen Zifan remembers that it was not until Apple 4 that Apple increased the price to more than 5000.
At that time, many people went to HogKog to buy an Apple 4 and bought one from scalpers for more than 9,000 Hong Kong dollars and brought it back to the mainland.
Directly beat the Android camp at that time, until some brands stood up and gradually justified the name of Android, as far as Chen Zifan knows, the current Apple and Android still have not given up the Chinese market, and are preparing.
But they can't have a chance, the Android and Apple camps are working hard, and the major domestic mobile phone manufacturers in the Red Flag camp are not vegetarians.
All kinds of strange products emerge in endlessly, and the price range ranges from 1000~3000, and there are mobile phones above 3000, but at this price segment, it is basically the world of Stardust mobile phones, and no one can win.
Therefore, Chen Zifan believes that the probability that Stardust 3+ can sell 10 million units in China is not high enough, unless it relies on later marketing methods, it can be tried globally, because the sales period of Stardust 3+ is very long.
The level of Stardust 3 and Stardust 3+ is very high, and the domestic 3G and 4G have just started, so there is a high probability that Stardust 4 will be postponed for one year before it is listed, and the backup plan for him to create special models will be used in the middle year.
Chen Zifan determined the various configurations of Stardust 3+ again, led the R&D personnel to design a new motherboard according to the size of Changhe 3, and determined the parameters and various materials of Stardust 3+ from the inside out.
After all these works are completed, Chen Zifan also ushered in the Spring Festival of 2008, unconsciously, he has returned to this era for about three years, before he has always had a strong perception of the Spring Festival, but now ~
"I can finally have a good year..."
But what is a good year?
Chen Zifan knows that many people like to set a goal for themselves after New Year's Day or the Spring Festival:
For example, if you want to be admitted to a good university, you need to save enough 30,000 yuan, you want to go to a certain city to work or travel...
Rather than setting goals for himself, Chen Zifan prefers to review last year's development, and last year's Spring Festival he and Stardust Technology did not have such a huge scale as now.
And this year... Stardust Technology has not only completed many technological breakthroughs, increased its total assets by five times, but also licensed some basic technologies, making the Huaxia electronic product market bloom.
I also prepared all the things that should be prepared for next year, and the most difficult Changhe chip production line was also made out and put into testing, and then I only need to steadily advance the work.
During the Spring Festival, Chen Zifan also took a break on the day of the Spring Festival and waited until the next day... The second son of the village aunt who couldn't even remember the village came to give gifts, thanks to the people sent by the government to stop people outside.
Otherwise, it's a bunch of trouble...
Chen Zifan doesn't need to think about it to know that these people will definitely poke his backbone in the back when they go back:
"Look at this person who has no conscience, the salary and treatment for employees are so good, and Stardust technology is developed, and he doesn't want to go back to the village to build it, nor do he want to help the people in the village, so that everyone can get rich..."
"What kind of tech star is blowing every day
? It's true that you lose your conscience! I have made a lot of money, but my humanity is gone, I don't know how to be grateful at all, I have read all the books in vain, and I have forgotten all the most basic principles of being a human being!"
"His Chen family is a group of white-eyed wolves..."
It doesn't matter, whatever they say, Chen Zifan didn't pay attention to it at all, he had given him a chance before, when Stardust Technology was just established and needed to recruit employees, these guys ran faster than one for good reasons.
What Haicheng city is too far away... It's easy to fall ill when you're tired from working in the factory... There are elderly people and children at home who need to be taken care of... There are still three acres of land that have to be taken care of every day...
Chen Zifan also understands, really understands, but it doesn't mean that he can accept it, besides, the Xingchen factory is now at a very high level of semi-automation, and it is impossible to use so many workers at all, and it is impossible to suddenly recruit a bunch of people.
Everyone wants to live a good life, doesn't they? Seeing that someone from the same village or a little related has developed all of a sudden, who doesn't want to have a relationship and save some effort?
Chen Zifan also scolded them casually, and his purpose was not to help the people in the village get rich, but to use the scientific and technological products and technologies of Stardust Technology to promote the development of the entire Haicheng and bring up the scientific and technological level of the entire Huaxia.
And let everyone enjoy the fun brought by electronic products in this environment, and finally further promote the development of the whole society, go to the future that he has never felt, and witness the truly beautiful times...
On the third day of the Lunar New Year, Chen Zifan returned to work, he wanted to go from the second year of junior high school to the eighth day of junior high school like ordinary people, but the conditions did not allow it, and there were still a bunch of people in the Stardust Factory who did not go home for the New Year.
They are all working overtime, and the tasks of Stardust Technology after the year are much heavier than those of the previous year, first of all, in terms of products: Stardust 3, Stardust 3+, Stardust second-generation Bluetooth headset, Stardust tablet 2, Stardust smart watch... Also to produce various official accessories for them.
In addition, there is Xinghan Zhixing's Xinghan, Xinghan is now very close to mass production, only the car machine problem has not been optimized, but Xinghan is taking a diversified modification route.
Therefore, it is also necessary to provide several popular modification templates, and some modification and upgrading projects also need to be prepared in advance, such as customized painting of the whole car, sound insulation of the whole car, high-performance tires, personalized wheels, etc.
The second is engineering: Xinghan direct store, Xinghai service station, wafer processing plant, Xinghai Stadium, Xinghai highway, 4G base station, Xinghan charging pile.
Xinghan direct stores will open five in Haicheng, evenly distributed in the five districts of Haicheng, if nothing else, there will be a Xinghan direct store next to Xinghai Highway, and equipped with a Xinghan charging station.
There will be 30 charging spaces in the Xinghan charging station, which is also prepared for the future.
Other engineering projects are also for product services, and even the Xinghai Stadium, which seems to be a livelihood project, is also for the purpose of holding a stardust press conference.
There's no way, put Xinghan on the stage to introduce? Chen Zifan can't do this kind of thing, instead of that, it is better to build a large venue directly, and he will introduce the various parameters of Xinghan while opening.
By the way, you can also describe the driving experience in an immersive way, as for whether the audience can hear and see clearly? This is no problem at all, and when the time comes, four large screens will be built above the center of Xinghai Stadium.
At the same time, the Stardust press conference will also be broadcast live on the whole network, maybe you can see the live broadcast more clearly on the Internet, of course, there is definitely no atmosphere on the scene.
Finally, there is the technical class: in addition to some technologies on the Xinghan 01, the only thing left is high-power fast charging.
This is not a mobile phone, but a new energy vehicle, motorcycle, the maximum power can even exceed 100K, theoretically charging Xinghan's 20 kWh battery only takes ten minutes to be fully charged.
But the reality is that the battery on Xinghan is not the latest version of Stardust Technology's lithium battery, which can't withstand such a large current, and can only be charged at a speed of 50K, and it is fully charged in half an hour.
This charging speed is not slow even if it is placed in a new energy vehicle below 100,000 in fifteen years, and the most important thing is that it remains at the maximum output power for a very long time, only the beginning and end of the power will be smaller.
Half an hour full of stars
Han, with a full battery life of 210k, it is absolutely enough in Haicheng, and occasionally you can go to a far gate that is not too far, such as going to some surrounding cities, provided that there is a charging pile...
After the Spring Festival and before the Stardust press conference, there are only two products left during this time, one is the electric motorcycle "Warfire" of the Wind Shadow, and the other is the Stardust 2 limited edition.
He is also a person who can't be idle during the Spring Festival, and he came to the company early: "News from the Wind Shadow Motorcycle: "War" will be released on February 25, with the title of the world's first electric motorcycle, and then the next day will be the time when our Stardust 2 limited edition will be on the shelves."
Chen Zifan nodded and said, "It's just right, the two things are together, so let's solve them together." By the way, how much does "Warfire" cost? In other aspects, the Wind Shadow motorcycle should be prepared, right?"
"Rest assured, they have their own publicity channels, and it's good that the horizon manufacturers are up, they are full of enthusiasm in the early stage, and the speed of the product is really fast! In terms of price... They also came out with two versions:
One is an ordinary version without front and rear ABS, 13980 yuan, and the other is an advanced version with front and rear dual ABS and LCD instrument and support Stardust OS interconnection, the price is 4000 yuan more expensive, 17980 yuan!"
"Is ABS so valuable?"
"It's more than valuable! Do you know what kind of cars used to be equipped with ABS on motorcycles? All of them are imported motorcycles with a displacement of 50 or more! And only the rear wheels have it, not the front wheels!"
Zhao Wuxian's tone was slightly exaggerated, and it is true, ABS was only available in imported cars 12 years ago, such as Honda's big golden wing, which costs hundreds of thousands of dollars, and then some high-end models of large manufacturers...
Now Fengying's "War" has ABS directly before and after, not to mention how the ABS is tuned, which brand of ABS is used, at least in terms of marketing and publicity, they have occupied a very big advantage in advance.
Seeing that Chen Zifan stopped talking, Zhao Wuxian continued to add: "Fengying's Internet marketing methods are very good, which has caught the attention of many young people, and has now attracted a large number of fans in Haicheng!
Plus front and rear ABS... The price of more than 10,000 is also okay, the cost performance is high enough, the comprehensive battery life can also run to about 200 kilometers, and it only takes 5 hours to charge, and the appearance of the product is attractive enough.
On the whole, the sales of "War" will not be bad, especially the young people in Haicheng, motorcycles are banned, they urgently need a replacement, young... Pretending to be B is also one of the most primitive desires of human beings..."
Chen Zifan: 6
The electric motorcycle that can hang the green plate in Haicheng, Fengying "War" is still the first, which can be regarded as exhausting the benefits and the limelight, but opportunities and risks always coexist, and no one can say for sure in the future.
No one has walked the road of electric motorcycles, the publicity in the early stage is enough, and the next thing depends on how their products are, whether they can open the market, whether they succeed or not, Xinghan Zhixing will come to an end.
Unlike Fengying Motorcycle, which creates an electric vehicle with a "simulated race" shape, Chen Zifan aims at an "urban recreational vehicle", which is essentially a kind of cruising vehicle, with a larger volume, more comfortable sitting position, and a more domineering ride.
Who said that only young people have a need to outfit B? There are also middle-aged and elderly people! There are also elderly people at roadside chess stalls every day who are more filial and develop better than their children, not to mention middle-aged people whose careers are at their peak.
The city RV is a luxury model specially tailored for them, but with Chen Zifan's positioning of this product... The price is likely to reach the range of 4~50,000, and no matter how expensive it is, it will conflict with Xinghan.
These are all afterthoughts, and the top priority now is to take advantage of the wind after the Spring Festival, first of all, with the help of the wind shadow to try to open the electric motorcycle market, and on the other hand, use the Stardust 2 limited edition to temper the heat.
It's a pity that some consumers have learned smart this time, except for the Stardust 2 limited edition, no matter how you reduce the price of the Stardust 2 ordinary version and how to publicize it, they just don't buy it, just wait for the Stardust 3 to be launched in June.
At this time, the Stardust community is discussing:
"I've already prepared 4,500 yuan! Just wait for Stardust 3!
After buying Stardust 3, buy a phone case! Shouldn't it be enough? I believe that even if Stardust 3 rises in price, it will not be possible to increase it by 500 yuan all at once!"
「4500? Xinghan's down payment is not enough... I heard that the down payment is at least 5,000 yuan, but if you buy Stardust 3, there is a high probability that the price will not increase, and Stardust Technology is not so pitiful, it should still be 3999."
"In addition to the accessories pit, the phone is indeed worth the price, but looking at this posture, I'm afraid there are a lot of good things besides Stardust 3, I'm afraid I can't stand it."
"Hey, after working hard for more than half a year, I was going to save money to get married and have a baby, but I couldn't hold back, I bought a Stardust mobile phone, and I accidentally bought a Bluetooth headset..."
"That's not careful!? It's important to complete your goal first, and the phone is updated every year, and you can buy it again when you have spare money!"
"! Electric motorcycles are out! also opened a special column for the wind shadow! Two colorways! A Red Flame... Mecha? There's also a grey... What style is this? But it's so handsome!"
"Hurry, hurry! Notify the buckle group friends! Don't worry about the Stardust 2 limited edition, they won't send out posters until the last day! Why don't you take a look at this electric motorcycle, which uses the motor battery of Stardust Technology!"
"Front and rear ABS! It's so ruthless! The price is definitely not cheap now, at least 30,000 yuan, I have seen a motorcycle with ABS is not less than 50,000, the wind shadow brand power is poor, and it is electric, minus 20,000 is about the same."
"That's expensive, too... I can't afford it."
On the other side...
"What? Someone has already received a limited edition of Stardust 2? Don't need to keep it a secret? Can the limited edition back cover adjust the color change this time? Quick, send me a video to see!"
"! It's true! I'm done, I probably can't help it... Stardust 3 Sorry, but Stardust 2 doesn't have 3G... What's going on..."
Fengying itself is an Internet marketer, and Stardust Technology's Internet marketing strength is naturally needless to say, when two seemingly completely different, but inextricably linked products collide together-
The chemical reaction produced exceeded the expectations of countless people, directly putting a bombshell into the market after the Spring Festival, and starting the first battle of the new year's products.