Chen Zifan: ???

You repeat?

Fifteen!?

Where did so many products come from?

Wang Jinli explained a little: "In fact, there are only three kinds of products: air conditioners, refrigerators, and washing machines, but there are more styles, take air conditioners as an example, there are hanging type, vertical type, and central air conditioner."

Different classifications, different wind power, different price segments, refrigerators, washing machines are the same, there are single doors, side doors, drums, fully automatic... In this way, fifteen products are really not as many as imagined.

Originally, Midea wanted to engage in a few more types of products, such as range hoods, integrated stoves, vacuum cleaners, drinking/water purifiers, etc., but in the end I gave up, and I couldn't become a fat man by eating in one breath, so I had to push a few out to test the water first.

First take down the "three major pieces" in daily household appliances, and then consider other things, and the development strategy of Midea is completely different from that of Stardust Technology, Stardust Technology takes the route of specialization, and there are only a few products in one class.

Midea is everywhere to spread the net, firepower coverage, product lines are many and miscellaneous, some products are OEM products processed by foundries, there is no such clear product planning as Stardust 2→ Stardust 3, Xinghan 01, Xinghan 001, Xinghan 009, it seems very chaotic.

Ordinary consumers only know that the brand of Midea is not small, but what specific products are good... They can't say it, and when they walk into the home appliance city of Midea Electric, it seems that each one is good, and the design is very beautiful.

The product is strong enough to the touch, and the price is... It's not much different from Gree, Haier, and Supor, but Supor specializes in kitchen utensils, and it seems that he won the title of "kitchen overlord" in which year.

As a result, several brands specializing in household appliances may not spend as much attention on products as brand marketing, advertising, and grabbing market share, as long as the products maintain a normal level.

In the early stage, many people did become users of Gree air conditioners, but later... Xiaomi has made air conditioners, where is your technology?

Or was it a slogan from the start?

If Chen Zifan is asked to make electrical appliances, he may not come up to specialize in air conditioners, washing machines and other products, but will choose emerging home appliances that are on the cutting edge, such as dishwashers, shoe washers, sweeping robots, etc.

Even if he is asked to make air conditioners, he will only launch so many models, and then upgrade them every two years, but due to the huge service life of air conditioners and washing machines, the brand has become a key factor.

Big brands of air conditioners, washing machines, and refrigerators may not be much better, nor are they necessarily better than those produced by small factories, and they may even sell the same thing, but with a different brand.

Of course, these are just Chen Zifan's "malicious speculations", and he has not had an in-depth understanding of these brands.

And it is also equipped with a dedicated product design team, and this time I want to engage in "smart home" is also seeking a new breakthrough point and raising the brand power.

Chen Zifan carefully looked at the documents brought back by Wang Jinli, and found that he had misunderstood the United States, although there were many products they wanted to create this time, the product positioning was very clear, and the product line was also very clear.

For example, the washing machine has created a simple and colorful series with very beautiful colors, which directly reminds Chen Zifan of LG's LGK big-eyed mobile phone.

"This colorway... Not suitable, right? Isn't it easy to get dirty with a light color for the washing machine? And it doesn't look good enough, it's not as dark as it looks!"

"Ahem, the person in charge sent by Midea this time said that they also want to create more "younger" products, these things are preliminary plans, and they have not yet been determined, and they will definitely be adjusted back in the future?"

"In the name of intelligence, improve product positioning? Oh~ It turns out that this is smart, using Stardust OS to connect refrigerators, washing machines and other products to achieve remote control of various functions..."

It must be a lot easier to use than the infrared remote control, but if you think about it carefully, it is not too useful, the air conditioner has a remote control, which can directly switch on/off, adjust the temperature, and adjust the mold

type, as long as the refrigerator is opened, it basically won't care.

The rest of the washing machine will be used more frequently, but who will use the mobile phone to control it halfway to the laundry! Chen Zifan didn't know what to say for a while, is this smart or more inconvenient?

In other words, throw the clothes directly into the drum, close the door, turn on the mobile phone, select the mode of the mobile phone, timing, and then directly dry and throw the clothes into the frame after washing, and then just take it and hang it up.

"My suggestion is to let them make some "novel" products, and then label these products as "technology" and "smart", such as dishwashers, which is not impossible now, it depends on how the products are..."

If Midea's development is good, and the functions of the product can be fully transplanted to the mobile phone for remote control, it seems that you can also try it.

Thinking of this, Chen Zifan suddenly remembered something, and hurriedly stopped Wang Jinli, who was about to retreat, and continued: "By the way, you must remind Mei! Don't put ads on their smart homes!"

Wang Jinli: "... I see."

From the manufacturer's point of view, it is naturally a good thing that a product can get a lot of advertising revenue, but from the perspective of consumers, no one wants to have ads pop up when their refrigerator is lit up on the screen.

If you want to really do a good job in the product and manage the brand well, you have to give up part of the profits, first get the product experience and user satisfaction, and then talk about the profit.

This is just an ideal state, Chen Zifan is just a reminder to them, it is naturally good to be able to cooperate and save trouble, and he also wants to achieve his goal as soon as possible, but if it really can't be done, he will do it himself.

"Smart TV", "Smart Refrigerator", "Smart Air Conditioner"... Many products originally carried a very beautiful development concept, but they were all ruined by advertising, resulting in smart home becoming "deception".

These are okay, some crazy car manufacturers even have advertisements for the car machine, the loss is not on the dashboard, if you open the dashboard halfway to pop up an advertisement, it is estimated that the driver will collapse on the spot.

At present, I am afraid that only Stardust Technology can control advertising in the whole of Huaxia, and some of the remaining mobile phone manufacturers have already begun to receive pre-installed applications and built-in ads, such as LETV, which is now in dire straits.

On the one hand, Boss Jia "disregards the business" every day and is busy working on Faraday Future, which is benchmarking Rolls-Royce and Bentley, and on the other hand, he has suffered from Xiaomi's fierce attack, and the product experience is really not good.

The cost performance is high enough, but Boss Jia's "software subsidy hardware" makes LETV mobile phones, TVs and other products full of various advertisements, so that Xiaomi seized the opportunity and began to provoke their user relationships.

There is also a saying circulating on the Internet:If you want to buy a mobile phone, then buy LETV,But LETV mobile phone must brush Xiaomi's system!

Taking advantage of this opportunity,Xiaomi Mi 1 has also entered the most critical time period before the listing,Seeing that it is almost the end of the year,In case Stardust Technology does something in the Spring Festival"Limited Edition",Then advertise in the Spring Festival Gala...

Or broke the news in advance about Stardust 4, Stardust 4+, or other products... Rebus is really a bit unbearable, and while the residual heat of Stardust 3 is still there, he must seize the opportunity to enter the market.

Rebus also regrets it now, he originally just wanted to pick a brand with the highest sales volume and the most influence in China to benchmark the cost performance, but after choosing Stardust 3... It only then realized that things were not that simple.

Stardust 3 It seems that the starting price is as high as 3999, but after careful analysis, Stardust 3 has a huge cost performance of T high, and the popularity of other brands is not enough, and there seem to be a lot of supporters of foreign Apple and Samsung, but it is useless!

They can't even enter the Chinese market, what's the use of benchmarking? So there's no way, even if Stardust 3 is fierce, he has to find some loopholes, such as the most criticized 5 million pixel camera on Stardust 3.

The 5.2 million pixel camera came into being~

Another example is Stardust 3, only 3G...

3G things don't mention for the time being, because Xiaomi can't get 4G chips for the time being, the Tiangong generation of Haihua chips is still preparing, and it is estimated that after the Spring Festival when the test is completed, so next year will be 4

G mobile phone main battlefield.

Although Stardust 3 is only 3G, the current package cost... Sometimes there is no difference between 2G, 3G, and 4G, the traffic is not much, and the cost is huge.

Midea can also talk about it, slowly determine the final product, the 4G era has just begun, "intelligence" is not an overnight thing, this time Wang Jinli came in addition to Midea, there is another important thing:

"Smartphones..."

Regarding smartphones, there is another key but not urgent project to be solved this year, that is, the matter of "low-price brands", strictly speaking, it is not a sub-brand of Stardust Technology.

It's just that compared with other mobile phone brands with the help of Hongqi OS and Stardust ecological chain manufacturers, they will get some Stardust technology, official promotion resources, and after Wang Jinli's screening, there are four goals determined:

"Xiaomi, Meizu, Coolpad, Motorola!"

The current development situation of the first two and the last two is completely different, Xiaomi and Meizu are going uphill, and Coolpad has been rolled up by other manufacturers and is about to collapse.

Motorola not to mention, the big brother Nokia can't hold on, it is the second in the wave of smartphones two years ahead of schedule *** disintegration, and now Google has revealed its intention to acquire at a high price.

Chen Zifan remembered that the later Motorola was acquired by Lenovo, in fact, it was a mess, and it cost 2.9 billion US dollars, but there was no way, the acquisitions were all acquired, so I could only continue to make mobile phones.

The reason why I didn't choose Nokia... One is that Nokia has not fallen yet, and the other is that the emaciated camel is bigger than a horse, and if you want to buy Nokia, Stardust Technology has paid a little too much, how can it cost more than 5 billion US dollars.

In order to support a "people's livelihood brand" that is almost unprofitable and completely officially designated, it is a bit too expensive to pay more than 30 billion yuan to acquire Nokia, and Motorola is cheaper, but it is not much better.

So the real alternative is only Xiaomi, Meizu, Coolpad, Xiaomi has to wait for Xiaomi 1 to come out and see the situation, Meizu is afraid that it will not accept the life of living under the people, a small factory is a small factory, but a small factory has a dream.

Coolpad is the best to start, but don't look at Coolpad is a domestic mobile phone brand, and the purchase price is not low, but if you don't buy it, their development concept conflicts with Stardust Technology, and they can't help it.

As for other brands... For example, Big Cola, a brand specializing in "square" mobile phones, still fell, no way, the square screen is too anti-human, big and heavy, and there are two big black edges when watching videos.

Chen Zifan is quite interested, but he won't joke about this kind of thing, so in the end, he may have to choose between Xiaomi and Meizu:..

"Xiaomi doesn't care about it for now, let's see what tricks they can play, send someone to contact Meizu, aren't they going to make a sub-brand called "Meizu"? See if they have any idea of making a low price."

When Wang Jinli heard this, he immediately patted his chest and promised, "Don't worry! They must have an idea!"

Chen Zifan: ......

You don't think you're going to do anything bad, are you?

Forget it, it's good to be able to achieve the goal!

Wang Jinli's idea is very simple, he thinks that this is not a single choice question, not only Meizu, he will send people to contact the two brands, and there are resources for fame and fortune, and these two brands are not fools?

Of course, if you accept the support, it will be impossible to break away from the Stardust ecological chain in the future, and you can only become a vassal of Stardust Technology.

This requires them to think through in advance.

Coolpad is an alternative, after all, they still have a certain background, and after two rounds of Coolpad's purchase price has fallen, it is not impossible to consider it.

The reason why I want to do this is because the official and Chen Zifan are a little dissatisfied with the current pattern of the Chinese mobile phone market.

And their products... It's really stretching.

Obviously, there is Hongqi OS, and there are various technologies authorized by the Stardust Ecological Chain Plan, which are more convenient than the fees charged by foreign technology companies

How much should be, but if you can't make any good products, you have to be passive and confrontational.

The psychology of these mobile phone manufacturers is also very simple: no matter how hard they try, they can't do Stardust Technology, so it's just rotten, and only a few "dream" mobile phone manufacturers are still working hard to make mobile phones.

In fact, Chen Zifan is also to blame, he also knows that the initial development goals of Stardust Technology are not clear enough, either go all the way to the black, or don't be so radical, just keep the 1~2 generations of products ahead.

Being caught in the middle is the most uncomfortable, but this is only from the current point of view, the development situation at that time and the strength of Stardust Technology may not allow them to use such a radical way to take over the entire market for themselves.

Now the situation is different, you can try to change the way of development, the most important thing is: the popularization of low-cost smart phones, which is conducive to the promotion of Stardust Technology products and mobile payment in the later stage.