Chapter 134: The E-Paper Book
As long as the first smartphone opens the door to the mobile Internet world, Stardust Technology can penetrate their product advertisements through various publicity and form a larger influence.
People's enterprising spirit is innate, unless the will to survive is completely wiped out by real life, it is a matter of time before the machine is replaced, and the experience of using an entry-level smart phone is only usable in all aspects.
There is still a very big gap between ease of use.
The problem now is: ordinary people at the bottom in many areas have no idea of changing smartphones at all, even if they only sell smartphones in the 1000~2000 price range, the price is still too expensive in their opinion.
If there is a positioning similar to Redmi、Meizu 100 yuan machine products,It will be very helpful to open the smartphone market,Chen Zifan remembers that the price of Redmi1 is 799 yuan,Meizu1The price is 699 yuan。
Wait for the next two generations of products, their prices will be cheaper, such as Redmi 2 699 yuan, Meizu Blue 2 599 yuan, the two sub-brands seem to be on the bar for a long time, just fight a price war.
Wang Jinli doesn't know the future of Redmi and Meizu now, but this does not prevent him from wanting to take the two brands into his own, and children make a choice, how can one low-priced brand be enough? If you want to come, come a few more!
Since the current Huaxia mobile phone market has become a monopoly of Stardust Technology, it is a little more fierce to achieve firepower coverage in the full price segment.
However, the positioning of Stardust Technology and Stardust mobile phones will never change, and standard models such as Stardust 1, Stardust 2, and Stardust 3 are completely high-end models, but compared to Stardust 3+, they are not "high-end enough".
According to Chen Zifan's plan, Stardust 4 and Stardust 4+ will carry out a wave of comprehensive price increases when they are launched in June 2010, setting the starting price of Stardust 4 at 4999 and Stardust 4+ at 6999.
When it comes to this price segment, except for special models and exploration models, future models will not increase in price for a long time, because Chen Zifan believes that 7000 is the limit of ordinary mobile phones.
If you go up further, you have to rely on some other things to pay a premium, such as branding, feelings, marketing... Samsung is a typical example, with a stretched configuration, a high selling price, and several generations of hardware are not updated.
Other Android manufacturers are almost 16GB of starting memory,Only Samsung is still sticking to the 8GB camp,The ancestral 25W、45W fast charging has not been updated for several generations,Give priority to Apple's best screen...
As a domestic mobile phone manufacturer, Stardust Technology's main market is Huaxia, and it is naturally impossible to be so cheating on things for its own people, even if the price increases, it will carry out extreme stacking within the cost range.
Before that, it is also necessary for next year's Stardust-Chenji to carry out a wave of comprehensive improvement in the price segment, so as to reserve enough psychological preparation for consumers, but Stardust-Chenji is a special model that is not in the mass market after all.
It is far from enough to rely on Stardust-Chenji to support next year's Stardust Conference, with the theme of "Internet of Everything" in front, countless consumers are looking forward to it, waiting for Stardust Technology to create brilliance again.
Stardust 3+ is already an ideal perfect model in the current mobile phone market, and it is difficult to create brilliance again, unless Chen Zifan releases some big moves in advance.
But he will also prepare enough "distinctive" products, Xinghan Zhixing has Xinghan 001, Xinghan 009, Xinghan 01 (concept painting cake model) Zhenchangzi, as well as Xinghan mini fast charging version (tentative).
The four products are completely sufficient, the only thing that is not certain is whether Xinghan mini will be on the "big battery fast charging" version, the battery is upgraded to 30kWh, with fast charging, and the starting price is likely to be set at 69,800 yuan.
Regarding this version, Chen Zifan has to ask the Xingchen Marketing Department, the Marketing Department, and Xinghan Zhixing to conduct another detailed market research, and online voting is only one of the means, and it depends on whether the market demand is enough.
Stardust Marketing is ready to continue to open a round of online voting in the Stardust community, the results of which may not be authoritative, but can be used to hype up a wave of popularity and bring awareness to Polestar X.
The popularity of Xinghan mini must be enough, the advertising benefits of the Olympic Games have not been eaten up yet, what Chen Zifan needs is more people to pay attention to Polestar X, Polestar G, and even pay attention to the field of new energy vehicles.
While preparing for the Stardust Marketing Department, Chen Zifan also determined the products of Stardust Technology in the Stardust press conference in June next year, with a total of six products:
Special model: Stardust-Chenji
Entry-level drones: Stardust-Marginal
"Marginal" is taken from the boundless, which contains the design concept of Stardust Technology for drone products, and they hope that drones can become people's third eye, extend their field of vision, and explore higher and broader fields.
In addition, there are Stardust Tablet 3, Stardust Bluetooth Headset 3, Stardust Smart Watch 2, these three products have to be updated, and compared with the previous generation, the upgrade is great, and the replacement and upgrade are second.
The important thing is that Chen Zifan wants to redefine the three products through this upgrade and give them an exclusive "noun" to refer to.
In terms of upgrades, the Stardust Tablet 3 will develop towards "bigger", compared to the Stardust Tablet 2's 10.8-inch screen, this time not only will there be a huge leap in clarity, but the size will also be upgraded to 12.8 inches.
In the field of tablet computers, 12.8 inches can already be called a "giant screen", Chen Zifan knows that some manufacturers will also launch 14.6, 14.5 inches of larger size tablets, but that size is a bit too much...
Not only is the cost extremely high, but it will also form a direct conflict with the laptop market, especially thin and light laptops, and the actual use scenarios are also fixed... It's better to have a tablet of that size than a monitor.
Then the Stardust OS is developed into a "TNT" similar to the Hammer OS, and the operation is similar to the "PC side" by connecting the portable monitor through the mobile phone, which is ideally very beautiful, but this method has extremely high requirements for the mobile phone.
Chen Zifan doesn't have the idea of doing TNT for the time being,12.8Inch Stardust Tablet3It's big enough,This product is also going to the thin and light market to some extent,As long as Stardust OS is strong enough。
The current Stardust OS is not as good as windows on tablets, but it is better than fewer ads, the system is pure, and the use experience is excellent, so it also has its own advantages and a part of the fixed user group.
He also knows that whether it is now or in the future, the call for "small-sized tablets" in the market is very high, and there are also TV shopping advertisements for "tablet phones" that are also very popular recently, cutting wave after wave of leeks.
The salesman on the advertisement blows vigorously, in fact, people only find out that the so-called tablet phone is just a feature phone with a large screen, and due to the enlargement of the size, the screen clarity is still very poor.
The kind of large-particle LCD screen really has no desire to continue to use at a glance, so many people hope that Stardust Technology can also produce a tablet phone.
However, Chen Zifan does not have this idea for the time being, in his opinion, there are two main user groups of small-sized tablets: business people and game enthusiasts, and the former needs a convenient large screen to handle official business.
This "big" means bigger than a mobile phone.
The latter is to hope to have a game tablet with a larger field of view than the mobile phone, and at the same time take into account the operation experience, but these two types of users are currently a niche group, and the games of Stardust OS have not yet been fully developed.
When the 13 subsidiaries of Stardust Technology are completely stabilized, Chen Zifan will immediately start arranging to make Stardust Games independent, absorb more game workers and engineers, and fill the game gap of Stardust OS.
The biggest difference between Stardust Bluetooth Headset 3 and 2 is that Stardust Bluetooth Headset 3 is a head-mounted Bluetooth headset, not an in-ear type, so strictly speaking, they do not belong to the same type of headphone products.
As for the Stardust Smart Watch 2... It will add some special features on the basis of the first generation, making the whole watch more intelligent and more convenient to interact.
In order to implement the concept of "Internet of Everything" and Stardust Technology's consistent pursuit of "science and technology to change life", Chen Zifan will add another product.
That is the ink screen "e-paper book".
This is a serious "niche product", it is very similar to a small-size tablet, but the function is more single, aiming at the physical book market, the game tablet is not enough, but there are not many books at all~
In addition, Stardust Technology currently has a very wide cooperation with the official in many fields, so it didn't take much effort to set up the project for this product, and Chen Zifan is also ready to let Stardust Network develop the "Stardust Reading" APP.
This APP can also be downloaded on Xingchen mobile phones, Xingchen tablets, and even on Xinghan car machines, and there will be an audio book area.
However, Chen Zifan will not specifically promote this, but when it comes to safe driving, he will not publicize it, for example, Xinghan mini In the promotion, he only introduced Xinghan mini 10.8-inch central control screen.
And what can this central control screen do...
Then everyone has to discover it by themselves, or let some professional gunners trained by the Stardust Marketing Department publicize it, so as to minimize the risk.
Since there is a Stardust Reading APP, why do you want to create an ink screen e-paper book? Is it just to show off the screen technology of Star Vision?
Of course not, the ink screen e-paper book has its unique advantages: eye protection, whether it is an LCD screen or an OLED screen, is far inferior to the ink screen in terms of eye protection effect, because the ink screen is reflected by light.
It is only in some extremely dark scenes that the backlight function will be used, and in normal light scenes, there is almost no difference between e-paper books and paper books, but it is more portable, and going out is equivalent to bringing a book stack.
Stardust mobile phones can also read e-books, but after all, there are too many functions of mobile phones, and people's willpower is very limited, so it is almost impossible to read books on mobile phones, and at this time you need such a product.
Chen Zifan also specially found Zhao Wuxian for this reason, and the entire senior management of Stardust Technology currently likes to read books the most, and the books in the office are all filled with a bookshelf:
"Let's say we launch this product and you're a regular consumer, would you choose it?"
Zhao Wuxian frowned when he looked at the product design drawings and function introductions in his hand, and after thinking carefully for a long time, he gave an uncertain answer: "If the economic conditions allow, I may buy it..."
"What do you mean might buy?"
"It's just... This product is not suitable for the general public, because reading books can make people feel painful, it is the same as fitness, many people will attribute the reason why they don't want to read to external factors..."
Chen Zifan also understood what Zhao Wuxian meant, products like e-paper books are the best to fool novice users, because they are very good at creating demand for themselves, thinking that if I buy e-paper books, I will read them well.
In fact, reading a good book has nothing to do with whether there is an e-paper book or not, whether you protect your eyes or not, paper books also hurt your eyes after reading for a long time, and incorrect posture to learn to write homework hurts your eyes more, which hurts more than watching TV and watching mobile phones, but parents may not think so.
In the future, the development of e-paper books will definitely be a trend, especially for a technology company like Stardust Technology that has a very deep cooperation with the government, and its own library must be a comprehensive and regular digital book.
There is no need to worry about copyright issues, the only thing to worry about is that the content of some regular books is not very good, for example, several publications that are popular all over the country are openly and secretly promoting how foreign countries are better than domestic ones.
And there's...
These are not mentioned for the time being, because they do not belong to the scope of Stardust Technology, but as long as something similar appears in the Stardust Reading APP and the influence is relatively large, it will definitely be removed from the shelves + suspend the cooperation.
Zhao Wuxian changed his words and continued:
"But ha, Chen Dong, if one day, Haicheng's primary schools, middle schools, and universities are all missing the original physical books with electronic paper books... You know what I mean? ”
Chen Zifan: ......
Fuck it! Didn't Cheng deliberately push Stardust Technology into the fire pit? If all the physical teaching materials are gone, how many people's interests will be touched? When Chen Zifan thought of the consequences, his heart fluttered.
"It's done!"
Zhao Wuxian: ???
"Holy! I'm just saying it casually! Calm down! Polestar's transformation of public transportation has provoked many people to want to target Stardust Technology! Now it's time to enter the education industry... I can't stand this old bone! ”
Chen Zifan looked at him with great disdain: "You brought it up, don't you dare to do it?" I'll leave it to you, and besides, how old are you to be an old bone? In the future, I don't spend more time with the secretary, it hurts my body too much. ”
Zhao Wuxian: "Ahem, I..."
"That's it! Needless to say! There is no rush in this matter, let's just launch an e-paper book product to try market feedback, expand the Stardust ecological chain products and enter other fields at the same time, it's not so crazy. ”
"I understand! Wait for the e-paper book to come out! I am willing to cooperate with the Stardust Marketing Department to shoot an advertisement! ”
“… Whatever you want. ”
In this way, all six products for next year's Stardust conference will be determined, and then the product details will be finalized and ready for production.
In addition to products, Chen Zifan will not be left behind in terms of infrastructure construction, and he can't control other places, but he must find ways to transform Haicheng.
At the same time, in the Stardust community, the Stardust Marketing Department used the official account of Xinghan Zhixing to release a voting message, which was about the Xinghan mini large battery fast charging version, and officially announced the price:
Thank you Yang Mei, I will watch the dawn, tomorrow and tomorrow orz, silent scholars, and a monthly pass for five poached eggs! Thanks for your support!
(End of chapter)