Chapter 179: You have to make a surprise move
However, most stores have product inventory, especially mobile phones, no matter how expensive Xingchen mobile phone shipments are very large, don't look at the press conference is not over, offline Xingchen-Chenji has sold a lot of units.
The price of 9999 is nothing for some consumers, but Stardust-Chenji represents the pinnacle of current smartphones!
If you can spend 9999, you can pretend to be forced, and you can show your worth, which is something that many people are willing to do.
Of course, I have some mobile phone brands that specialize in "rich people's machines", and what crocodile skin and gold rivets are used to build mobile phones, but such products...
It doesn't have anything to do with mobile phones anymore.
It's a luxury item with a mobile phone name.
After the introduction of Stardust-Margin's products, the next product is a relatively "focused" product, that is, the newly revised and redesigned "Wind Forest Volcano".
When many people hear the name for the first time, they will feel that the design of these products will be very radical and exaggerated. However, when they actually saw these products, they realized that they were wrong, and the design of these products was not only not as pompous as they imagined, but very restrained.
Even the most radical "fire" in the color scheme is like this, if you look closely, their red is a bit like red velvet, and it is not so bright, and there is a little golden light inside, which does not look greasy.
At present, the only products that have added four design styles are tablets, smart watches, and Bluetooth headsets, and compared with their predecessors, their biggest upgrades are still the configuration of the screen, battery, fast charging, and details.
Chen Zifan really wanted to use a high brush screen for the Stardust tablet and make a splash, but in the end he didn't try, but put the 90Hz high brush screen on the Stardust 4 series products.
There is a high brush screen, as well as a "re-developed" eye-protecting high-frequency dimming, and upgrades in various other configurations, even if the Stardust 4 series lacks the key air charging, there is nothing unacceptable about the price increase.
Everyone knows the three products too well, so there is no need to reintroduce them a little bit, just introduce the key upgrades of the three products:
"The first generation of Fenglin Volcano's product, compared with the previous generation, the first key upgrade is battery life!
The battery life of the Stardust tablet has increased by 19% compared with the previous generation, the battery life of the Stardust smart watch has increased by 126% compared with the previous generation, and the battery life of the Stardust Bluetooth headset has increased by 69% compared with the previous generation!
Look at the big screen..."
The tablet has a new battery, full-power fast charging, and the battery life is about one-fifth more reasonable, but what is the situation with the Stardust smart watch? 126%? Can the battery life reach more than three days?
No, it's five days!
The previous Stardust smart watch could be used for a little more than two days in full smart mode before it had to be charged, and many consumers were full of joy when they bought it, but it didn't take long for it to be sold on second-hand websites.
No way, I have to charge it every two days, it's too troublesome! Even if the charging speed of the Stardust smart watch is fast, not many people can endure charging their mobile phones and watches every day, and long-term use is a bit torturous.
Now the Stardust smart watch can be used for about five days at a time, although the charging frequency is not low, but it is much better than before, and the new design style is also more distinctive than before, and it looks more "smart".
In terms of function, there is no big upgrade, after all, the smart watch has such a little bit of space, so many sensors, and it is necessary to ensure battery life, which is already the limit level that Stardust Technology can currently do.
The same is true for Bluetooth headsets, because they are smaller, so the battery life improvement is not as exaggerated as that of smart watches, but compared to the previous generation, it is okay.
Stardust Technology's Bluetooth headset shipments have been very stable, and Stardust mobile phone shipments are basically 1:15, and the rest have chosen third-party wired headsets, or third-party Bluetooth headsets.
The main thing is that it is cheap...
Not everyone can spend nearly a thousand yuan to buy Bluetooth headsets, even if the sound quality and adaptability of Stardust Bluetooth headsets can't beat all third-party headphones.
There are also optimizations for Stardust OS on Stardust tablets, such as gestures for connected operation
It's simple and straightforward, but these are software updates, and previous generation tablets can also enjoy software update services.
It's no different from the current one.
"On the screen, the screens of Stardust tablets and Stardust smart watches are made of a new generation of light-emitting materials, and the effect of energy saving and consumption reduction will be stronger..."
This is also one of the main reasons for the improvement of battery life, the screen is good enough, and compared with the previous generation, the screen resolution of Stardust tablets and smart watches has been improved, and the display effect will be much more delicate.
It's a visible boost!
The details include speakers, memory specifications, read and write speeds, network speeds, application hot-start speeds, vibration feedback from X-axis linear motors, heat control for wireless charging, and waterproof effects.
The tablet that has been criticized in the past is not waterproof, and it has finally made up for it in this generation of products, and the tablet can be directly washed with water if it is dirty, if it really gets into the water, go to the after-sales service to replace it.
There aren't that many twists and turns.
Some manufacturers have to shirk the responsibility for the water ingress of their products, and the accidental water ingress can be repaired, and the artificial water ingress is not repaired, but how can the reality be so clear whether it is artificially divided? Isn't it all about one mouth?
Chen Zifan is very confident in the products of Stardust Technology, so he is not worried about similar problems, the probability of water ingress is too low, and occasionally there are a few that can be directly replaced, there is no need to pull it around.
Including smart watches, Bluetooth headsets are also more waterproof than before, and the improvement in other details is also very similar.
This kind of improvement is an improvement in the feeling of use, and you can only feel the difference if you have really used it.
But ordinary consumers don't have the opportunity to feel the difference between the two generations of products! It doesn't matter, just choose the latest, because the increase does not increase the price!
Chen Zifan said directly:
"All products of the Wind Forest Volcano series! All increase the amount without increasing the price! Maintain the same price as the previous generation! At the same time, offline stores will launch trade-in services! You can replace it with the previous product!"
Stardust Technology has been engaged in trade-in services, but the feedback is not good, many people think that the mobile phone I bought in 3999 should also be recycled according to the price of 3999 when it is recycled.
But how can this be done in reality?
Stardust Technology has its own set of recycling standards, and has been recycling according to a specific percentage, sending the recycled machines to the recycling station, refurbishing them and then selling them overseas as export products.
It's just that many consumers don't accept it.
No matter what they choose, Chen Zifan will definitely continue to promote the trade-in, because this project is of great benefit to Stardust Technology.
The audience never expected that the Stardust mobile phone did not backstab them, but the Stardust tablet, smart watch and Bluetooth headset stabbed them fiercely.
They immediately scolded angrily:
"I'll him! I just bought a stardust tablet last month! Give me an increase in volume today without a price increase? That's a loss, isn't it? Is it too late to return the goods?"
"Don't think about returning it for more than fifteen days without a reason, you can return it after you just bought it."
"I said that the Stardust press conference is approaching, don't buy it, don't buy it, you just won't listen! Who can blame that?"
"No, I didn't expect..."
"Let's keep a longer memory in the future! I've been cheated too! I just bought Stardust 2 last time, and Stardust 3 and Stardust 3+ came out when I turned around, and I almost threw up."
"Brothers! In the future, the price of Stardust Technology's things will be reduced, so we must resist not buying it!"
"Persistence is victory! It's a good thing I didn't buy it, haha, the money I saved was just enough to get a new tablet!"
"I'm also going to buy a new one, and my classmates around me are using tablets to study, so I can't leave it behind..."
It turned out that the publicity strategy of the Stardust marketing department was very successful, tying the tablet to study and work together and forcibly creating demand to sell.
Although the quality of learning does not have so much to do with whether there is a tablet or not, but
It is undeniable that tablets are indeed more convenient, can also improve learning efficiency, and can also be used for entertainment in leisure time.
At the beginning, using a tablet computer to study and work was more of a gimmick created by the Stardust Marketing Department, but with the upgrade of Stardust OS, many people have also found that the tablet can indeed bring a lot of convenience to life.
As a product of Stardust Technology, not to mention anything else, in many places where Stardust Technology has invested or cooperated, Stardust tablets and Stardust mobile phones can be connected to the IFI of the place without entering a password.
Not to mention in Haicheng.
Even taxis and buses have IFIs.
After the release of the four different styles of the "Wind Forest Volcano" product series, today's "Building the Future" theme conference is halfway over, in fact, there is not so much about the "future" in the whole conference.
It's more about laying the foundation for future products, such as Stardust-Chenji opened a new special model series, and then Stardust-Ink, Stardust-Marginal opened a new product line, and after several product iterations, they will show their real strength.
All the products on Stardust Technology's side have appeared, but the products on Xinghan Zhixing's side have not yet begun to be introduced, and unlike last time, Chen Zifan stopped for ten minutes in the middle of the field this time before taking the stage again.
One is to give some time to the audience who are watching the live broadcast, and the other is to separate Xingchen Technology and Xinghan Zhixing, which is not to separate Xinghan Zhixing from Xingchen Technology, but to separate the senses and enhance the feeling that Xinghan Zhixing is a car brand.
It's not just a Stardust Technology product.
Ten minutes later, the lights on the scene changed, and the logo of Xinghan Zhixing was lit up on the big screen, followed by a mixed promotional video of Xinghan NI, Xinghan 001, Xinghan 009, and Xinghan 01.
The advantage of drone aerial photography is now reflected, accompanied by rhythmic and non-head-banging drum music, starting from Xinghan ni, four cars appeared one after another, except for Xinghan ni, each of the remaining three cars looks very domineering!
Although Xinghan 001 is only positioned as a home A-class coupe, its design style is too radical, people who like it will like it very much, and those who don't like it will not look at it, and this preference is very difficult to change.
As a simple example, some people like the shape and handling of the sedan at first, but after a few years, they start to like the large space of the SUV, but the Xinghan 001 is different, and if you don't like it, you don't like it all the time.
The reasons for the formation of this psychology are complex, and it may simply be a dislike for new energy vehicles.
The next Xinghan 009 gives people a very different feeling, except that it is an electric motorcycle, its appearance design can be said to be the most distinctive among domestic motorcycles, and it can best show its own style of a car.
There was not a single trace of plagiarism from beginning to end.
If you have to say that Xinghan 009 copied the two tires and two rearview mirrors of Honda Gold Wing...
Then Chen Zifan had nothing to say.
In terms of riding posture, it belongs to the style of domineering as soon as you sit on it, regardless of gender, regardless of age, and even has the illusion of traveling from the future to the present, which has a violent conflict with the existing style.
Xinghan 01 is not to mention, as a ceiling-level coupe in the mirage game, it is an upgraded and upgraded version of Xinghan 001, not to mention some functions, many people have never even thought about it.
It was controversial in the early stage, and some people even started a scolding war around this car on the Internet every day, some people said that it was "the hope of domestic cars", and some people said that it was flashy and "industrial waste" without brand connotation.
But it is undeniable that no matter in games, promotional videos, or reality, as long as Xinghan 01 appears, it will be the most dazzling focus of the audience.
Even if people who don't like the train anymore see it, they will be affected by its unique domineering momentum.
As soon as the promotional videos of the four cars ended, Chen Zifan also changed into a uniform that was more in line with the style of "Xinghan" and walked onto the stage of the press conference, and his mouth was full of firepower:
"On June 10 last year, I released the first new energy vehicle of Xinghan Zhixing here, which is called Xinghan NI, which is one
It's a very delicate and compact car, and I believe many people have seen and driven Xinghan ni.
At that time, I said that Xinghan NI will be the same as Stardust 1, opening a new era, new energy vehicles are the trend of future development, and fuel vehicles will definitely be eliminated, and many people disdain this.
They say: new energy vehicles? It's just a nice name, isn't it just an electric car? What is an electric car, I think everyone understands, right?
They also said: fuel vehicles are now also in the golden development period, and it is a dream to eliminate fuel vehicles! People like me who don't have their feet on the ground and only brag all day long don't deserve to drive because I don't understand the charm of the internal combustion engine.
First of all, an electric car is not a thing, it is not very strong, and what it can do is very limited, it can only compare with fuel vehicles at the same price.
As some people say, I really don't understand the charm of the internal combustion engine, and I don't know how huge the technology accumulation of the century-old brand and the century-old factory you are talking about, when you are talking about this.
I'm really scared~
I'm afraid that they will appear in front of me in the next second, using a century-old technology and brand, to destroy the car factory I just established... But they didn't come.
Since I didn't come, what am I afraid of? I don't understand the charm of the internal combustion engine, do you understand the charm of the electric motor? How do you know that we don't have our own technology?"
Xinghan Zhixing is different from Stardust Technology, Stardust Technology has been far ahead from the beginning, but if Xinghan Zhixing wants to make a breakthrough, it must make strange moves.