Chapter 185: Full Sale
As soon as the technology lands, it will be used in Xinghan 01 immediately, and there are still many application fields by the way, but these are not mentioned for the time being, on Xinghan 01, Chen Zifan gave it a simple and direct name:
Wrap-around panoramic canopy!
"The effect is just like what the promotional video shows, and the interior of the car will show a one-way transparency from the top half of the seats."
This function satisfies more of a person's pursuit of "large space", what is the largest space?
That is, there is no space limit.
Sitting in the car, when the function is turned on, can give people the illusion of sitting on the road and driving, but if you want it to achieve the same effect as driving a convertible, it is not possible, but it is not impossible.
But the product positioning of Xinghan 01 is like this, the coupe is not a pure sports car, there is no need to integrate so many messy elements together.
When Xinghan Zhixing specializes in building pure electric sports cars, there will naturally be new technology applications.
The audience's feeling for this function is the attitude of "there is better", but other car companies are a little bit broken, looking at Chen Zifan can't help but scold:
"I'll you! What kind of plane are you working on? Are you sure this thing is a car?"
"That's a bit outrageous, isn't it?"
"No wonder Xinghan 01 dares to set such a high price... There are a lot of bells and whistles!"
"! Chen Zifan! Do you understand the laws of the market? Do you understand marketing? How can this technology be used so casually on hundreds of thousands of cars? I'm so convinced! How are you still letting everyone play?"
Even if they don't want to admit it, they have to face a reality, starting from Xinghan NI, Xinghan Zhixing has had a great impact on the traditional fuel vehicle market, especially in the cost of vehicle and car.
The cost of using a tram is much lower, which is not the key point, because even if the cost of using a car is low, it is also a fact that there is no fuel car, but the functions of the car machine, car IFI, and power windows are different!
People only need more than 50,000 cars to have, your hundreds of thousands of cars are still the same as the rough house, not to mention the car IFI, even the radio has to be selected, and finally there is a power window...
And only in front of it.
This is really outrageous, even in 2015, some international brand cars can sell the rough house to more than 200,000, but now this situation must no longer exist, Xinghan Ni just publicized, there are many consumers to their store asked:
"Is there an IFI?"
"How many speakers are there?"
"Power windows?"
"Air circulation? Fragrance system?"
4The clerks in my son's store were all asked confused, what is this? If you ask too much, they will have to give feedback to the above! Some car companies have indeed conducted market research for this purpose, and finally came to a conclusion:
Adding machine, adding ifi...
In Huaxia, you can't avoid Stardust Technology, especially the on-board IFI, there is only one authorized regular manufacturer Stardust Technology, and even the patented technology is theirs, and the same type of products from other manufacturers are too far behind.
And it still uses the authorized technology of Stardust Technology, and the price is cheap, but the product level cannot meet their requirements, so they naturally give up.
It's just that in this way, they are also forced to do nothing, because other domestic car companies have a very fast response speed, and they directly follow Stardust Technology to improve the configuration, and they are still relying on brand power to support.
Thanks to the fact that the current Huaxia consumers still attach great importance to the brand, and their products are indeed reliable, otherwise the Huaxia automobile market will usher in new changes in the past year.
It's nothing to have Xinghan ni alone, but the 185,800 yuan Xinghan 001... It's a spoiler!
They don't know how to deal with this product, so they can only wait for Xinghan 001 to fully open for sale to see the market situation, and then wait for the headquarters to have instructions before they can take corresponding countermeasures.
Now there is a Xinghan 01...
But
Chen Zifan on the stage doesn't care what other car companies think, he is still introducing other configurations, Xinghan 01Compared with Xinghan 001, there are many improvements in functions in software.
There are also different designs on some hardware, such as the gear lever, the gear lever of Xinghan 001 is a bit like a mecha, but the gear lever of Xinghan 01 has made a pocket file design, and the visual appearance is much simpler.
Of course, Chen Zifan mainly focuses on the introduction of functions, like these hardware things... To be honest, he also knows that he doesn't have much advantage over some old car companies, and the effect can't be played.
So it's better to dedicate the features:
"We equipped Xinghan 01 with AR real-world navigation, and the specific visual effects are shown in the video..."
The so-called AR real-world navigation is to add more functions on the basis of the head-up display, and at the same time, it will not appear bloated and affect the driver's vision.
"Adaptive cruise at full speed..."
It is stronger than cruise control, and now some high-end cars can already achieve cruise control, but like Xinghan 01, it can automatically switch cruise speed when encountering "moving obstacles".
"Front and rear reversing radar! 360° panoramic view! Transparent chassis! Auto-park!"
This is all when driving or parking at low speeds, as well as functions that will be used in specific scenarios, reversing radar, 360° panoramic image is not new, because Xinghan 001 also has it, but automatic parking into place?
stunned the audience at once.
After Chen Zifan released the function demonstration video, they were even more confused, only to hear Chen Zifan say: "We can determine the location and direction of parking on the central control screen, and the car will automatically park into place!"
He also specifically mentioned the word "autonomous driving", which is still a little different from unmanned driving, to be honest, it is difficult to say whether unmanned driving is a market development prospect, and it will definitely not be realized in a short time.
But a small automatic parking is still no problem, not only can you choose automatic driving, but you can also choose manual control, from the connected mobile phone to operate, a bit like the feeling of a remote control car...
directly stunned them all:
"What is this?"
"Remote-controlled cars? Can you still play like this?"
"It's a boon that doesn't reverse into the garage and park on the side! It's so convenient!"
"Why didn't the promo video demonstrate this feature just now? It looks pretty good, but is it really okay in reality? Can you ensure perfect storage?"
Some viewers said it was useless:
"As a veteran driver for many years, if you even have to rely on a computer to reverse the car into storage... That's really in vain!"
"What's this? As long as you pass the driver's license test normally, you should be fine with parking, right?"
"That's right! Wouldn't it be nice to practice more?"
"Relying too much on computers is sometimes not a good thing, and if you leave everything to the computer, how can you improve your technology? Beginners should practice a lot!"
"I think so too..."
"It's better to rely on our own hands!"
However, there is one thing they obviously ignore, and that is that not everyone is suitable for driving, and some people have a driver's license and have driven a car for seven or eight years, but every time they park in the side of the car, it is a mess.
There are also parking spaces that are very tricky, and old drivers may not be able to park in easily, and there are automatic parking spaces as an aid, and there will be more situations that can be dealt with.
Then there are the security configurations:
"Forward Collision Warning, Active Braking System, Lane Departure Warning, Lane Keeping Assist, Road Traffic Sign Recognition, Fatigue Driving Alert, Rear Cross Traffic Warning, Front and Rear Warning Seat Belts..."
The security configuration of Xinghan 001 is so strong, and the security configuration of Xinghan 01 has naturally been upgraded to a new height, but the security configuration... Not many consumers really cared about this thing before the accident.
In contrast, they care more about comfort and entertainment, and there are a lot of them:
"The front and rear are equipped with a dash cam and wireless charging for mobile phones
, Remote Control, Vehicle Call (5K), Electric Rear Tailgate, 12-way Power Seats for Main and Co-Driver, Front Seat Heating, Massage, Ventilation...
Electric 4-way steering wheel, two-way power seats in the second row, front and rear center armrests, 256-color adaptive ambient lighting, 21 stereo speakers, large-screen 3D projection, air purification in the car, electric fragrance..."
Some of these functions will be available in many cars in the future, but some functions are really not, such as vehicle summoning, which can be called on the mobile phone APP within a diameter of 5 kilometers, and can drive to the designated place by yourself.
This is a serious unmanned vehicle.
At the beginning, Chen Zifan's plan was that there was no distance limit, but considering that unmanned driving will not be accepted by the mainstream of society for a long time, the gimmick of this function is far greater than the actual effect.
In terms of comfort, there are all that should be available, after all, Xinghan 01 also has some household attributes, it is impossible to equip the rear row with independent seats like some commercial vehicles, and the rest has a function that is more eye-catching.
That's the big screen 3D projection.
The specific effects of this feature are:
You can project the picture onto the front windshield after parking, forming a 3D effect, and the visual experience is the same as a large LCD TV in front of you, playing games and watching movies can feel very cool.
The effect is best at night, and it is not impossible to use it during the day, but it is necessary to adjust the glass of the whole car to black like a variable canopy, and from another angle, Xinghan 01 This car does not need to be pasted with a special black film.
However, there will definitely be car owners who are worried about scratching the car glass and pasting a scratch-resistant transparent film or something.
It is also interesting to say, after some car owners buy the car back, it is a car coat and a film, and they also install various floor pads, cushion covers, steering wheel covers in the car... On the contrary, he left a superb car for the next owner.
If you can drive it all the time, if not, then the next owner will definitely not treat second-hand cars like new cars, how hard to build and how to build, anyway, you can use it out again~
The loss is definitely not as much as that of a new car.
After introducing all the features that can be introduced, Chen Zifan continued, "Before the launch of Xinghan 01, we also hid a few small functions, which will be revealed after the launch of Xinghan 01.
Then you may ask:
When exactly will it be available? I won't give you an accurate answer here for the time being, the vague answer is that we will be ready to launch Xinghan 01 in five years, and the time may be faster!"
As soon as I heard this, the audience immediately booed, five years? How many five years are there in life? When the mirage game first came out, many people were saying that the cars inside would be on the market within five years, but now?
Chen Zifan can't help it, it's a bit high, and it's also thanks to the strong "R&D" strength of Stardust Technology, look at other domestic car companies that joined Haishi Phantom in the early days, and now they are still busy building concept cars.
They are much more ruthless than Xinghan Zhixing.
In the game, I played more than a flower, and even the twelve-cylinder MPV was built, in reality...
His grandmother didn't have a four-cylinder car.
Anyway, Chen Zifan doesn't care if they can get it out or not, consumers are watching it, and if they can't get out the word-of-mouth, it will be affected to a certain extent, so if they can't do it, they can build a few cars first, and set a sky-high price to go on the market first.
Buying is definitely no one buying.
But it can be regarded as a "high-end car" to support the façade, and it can also be used for marketing.
Isn't it more than one stone?
Fortunately, everyone also knows that Chen Zifan has always been more "conservative", so he doesn't care about five years, anyway, there is Xinghan 001, right? Moreover, Xinghan 01 sells for more than 500,000 yuan, and ordinary people can't afford it.
Regarding the price, Chen Zifan did not mention it from beginning to end, and after introducing Xinghan 01, he took the Xinghan Zhixing APP to make a simple conclusion:
"At 0:00 on June 11th, Xinghan 001 and Xinghan 009 will be simultaneously put on the official website and APP of Xinghan Zhixing, and you can also place an order from the Internet... However, before placing an order, I recommend going to a directly managed store to try it out.
And try not to place an order online, not because you are more impulsive at night or anything, but because it is too late, everyone is more tired, and you may miss some key information on the car purchase contract.
Also, there are many procedures required to do installments on Xinghan Zhixing, if you don't have the above concerns, you can place an order at any time! We will deliver your car to your doorstep as soon as possible.
Finally, thank you again for joining us! We look forward to seeing you next year!"
At this point, this year's Stardust Conference is completely over, in the early years, Chen Zifan wanted to leave an easter egg promotional video, but now it is completely unnecessary, it is better to make a unified promotional video.
Today's consumers may not be able to accept these things, how dare they come to new ones?
At the moment when Chen Zifan announced the end of the press conference, some viewers got up and left, ready to go to the two Stardust direct stores next to them to see how the new products of Stardust Technology were, mobile phones, drones, e-paper books... E-paper books, in particular, are extremely attractive.
Offline, all the products of Xingchen Technology and Xinghan Zhixing (except Xinghan 01) have entered the state of full sale, and it is a little late now, so there is nothing to do with Xinghan Zhixing.
But Stardust direct stores, authorized stores...
Store managers and clerks are used to the annual "forced overtime" moment, it's really not that Stardust Technology won't let them go, they really can't go, they also know that work is very important, not to mention overtime pay.