Chapter 184: The Precursor
Whether it is consumers or other car dealers, they also know that Xinghan 01 will not be launched this year, which is also normal, and Xinghan Zhixing will definitely promote Xinghan 001 next, after all, it is a real "civilian car".
And in the future, it will definitely derive new product series on the basis of Xinghan 001 and Xinghan 009 to create new energy SUVs, PV, or electric street cars, ADVs, off-road electric motorcycles, etc.
The price of these products will be more affordable to the people, and it will also be the main force of Xinghan Zhixing, as for Xinghan 01... It will definitely last for another two years, and then directly start mass production and listing when the product line is opened.
It's a bit of an exaggeration to say that two years have been~
It may not be possible to come out in five years.
Because of those configurations on the Xinghan 01... It's too outrageous, it has exceeded the current level of science and technology, and it is really mass-produced and listed, and it only sells for about 525,800 yuan, isn't that the life of a luxury car company?
Of course, this is just what they think, Chen Zifan has his own plans, Xinghan 01 is a "leading product" in technology, and many of its technologies will also be divided into second-level products, such as Xinghan 001.
And Xinghan 01 is more like a "master integrator", and there is nothing problematic in all aspects.
Even if it is a second-level product, it is very comprehensive, this car-making concept is very similar to Stardust Technology's mobile phone, and it will not be very prominent in some aspects, but if you look closely, all aspects are very balanced.
Only a comprehensive and balanced product is what the mass market needs, and the disappearance of music phones and the fewer and fewer brands of gaming phones are the most intuitive examples, and not many people will pay for a certain feature.
Stardust Technology's initial "sea" also made a small profit in the early stage of market development, but if you want to rely on it to become a real big name, Chen Zifan also knows that it can't.
It's more intuitive to put it in the automotive field, and look at what happens behind Volvo, which only promotes safety? couldn't get along and was acquired by Geely.
As we all know, an emerging car brand, especially a domestic car brand, even if it takes the development route of new energy vehicles, there are not many ways to choose if it wants to kill it from a number of international brands.
Either there is a strong concept output, or a very high product power, and at the same time, there are so many opportunities with overwhelming marketing, and it just so happens that there is no shortage of Xinghan Zhixing, so Chen Zifan dares to rush up directly.
The concept of new energy vehicles was first launched, and then vigorously promoted with Xinghan Zhixing, Xingchen Technology Marketing Department and a variety of publicity channels, and at the same time invested a lot of resources to prepare for the public relations crisis.
This point cannot be ignored, BYD once faced a similar situation, Tesla spontaneously combusted the day before, BYD must also follow spontaneous combustion within three days, and they don't care what the truth is.
If you can't spontaneously combust, you can say that there is a problem with the brakes, and the brakes are no problem? Then talk about the abnormal noise, talk about the quality, these are okay problems? You can also attack the value retention rate, although few people buy cars to sell for more money...
Even if the product really can't find a point to spray, you can attack Xinghan Zhixing's direct stores and APP, fabricate some hypocritical facts, and you can find the problem of finding people again, is there no problem with your Chen Zifan's character?
Chen Zifan has long been prepared to deal with the public relations crisis, and he has even been ready since Stardust 1, such as mobile phones and cars.
The market is like this, in order to bring down competitors, any kind of means can be used, not to mention that Xinghan Zhixing is not a vegetarian, and the collision test at the last auto show is a warning to other car companies.
Or is it to sell products?
Don't be funny, most consumers don't care whether the car they buy is safe or not, how good the crash score is, how safe it is, and they won't pay for this unknown and possible risk.
This part of consumers only cares about the functions that can be seen and touched, so Xinghan 001 will not only promote safety, but also security is more of a "gimmick".
Or the ultimate "reason" for buying a car.
Many consumers may be interested in the other features of Xinghan 001, but they will definitely introduce this to others after buying a car: "Have you seen the Stardust press conference? I
This car! Security is absolutely fine!"
Look at Xinghan 01 again——
From the beginning of the promotional video, Chen Zifan has been doing a very strong "concept output", telling everyone that new energy vehicles are the trend of future development, and this concept output can be reflected in the appearance.
Does he really not want to make low-key, luxurious and high-tech new energy vehicles? It's not that I don't want to do it, it's that I can't do it, so I can't compete with those international ones, and I won't have an advantage in appearance.
So he can only do this futuristic sci-fi style, the design style is indeed too radical, but the overall is very strong, and it has its own characteristics.
About Xinghan 01, although it has been on the auto show, but the real introduction of this car... Including car critics, there are almost none, and even if they have experienced it, they can only talk about their static feelings about this car.
The rest has to be left to Xinghan Zhixing.
Xinghan 01's promotional video does not mark out various functions and parameters like the previous product promotional video, it is a very smooth product display from the outside to the inside, including details and functions.
From the viewer's point of view, what they see is:
"Holy! This headlight! Can you also project it on the ground? Can you also customize the display pattern?"
"Anyway, what's the use of this feature?"
"I don't have to say this, but it's definitely the best if it can have! It can also be loaded with B..."
"Why does the frameless door of the Xinghan 01 look so much more advanced than the Xinghan 001? That glass looks so textured, and so are the seams on the edges of the door frames!"
"The price is different!"
"! This meter is amazing! it! 78.93kh of power remaining? The remaining mileage is 760k, no, I just want to ask, why is the power consumption of Xinghan 01 lower than that of Xinghan 001 per 100 kilometers?"
"I don't know..."
"What the hell is it to recharge while running?"
"Can the front and rear wheels turn? What is the maximum angle of rear-wheel steering of 30 degrees? Does that mean it could have a very small turning radius and be very flexible?"
"4WD..."
"It's all at this price, and four-wheel drive is normal."
"Look! And this! Variable canopy, this function in the game is very awesome, it can automatically adjust the light transmittance according to the surrounding environment, it can also be adjusted manually, and it also integrates solar panels..."
"Even if you don't have a charging pile, you can still charge it with solar energy! Now I can finally run long distances."
"But I have a question, what if there is continuous rainy weather? Where can I recharge?"
「???」
"Don't you see that you still have your own charging device?"
"I don't believe you've been running 700 kilometers in no man's land! Besides, solar charging is only cloudy and slow, and it is not absolutely impossible to charge, and besides, it is better than nothing, right?"
"There's too much electricity in the car..."
"This front row?"
"The view is outrageous, isn't it?"
「???」
"What kind of pattern is this?"
Countless viewers finally understood why Xinghan 01 was blown by the media all the time at this moment, and they were a little dismissive before, but now it seems...
If these functions can be realized, then Xinghan 01 will definitely set off a massacre in the automobile market of more than 500,000, and the product is not a dimension.
At the end of the promotional video, the audience has not yet reacted from the state of bewilderment, because some of the functions of Xinghan 01 have exceeded their cognition, more exaggerated than the game, and it feels like it is no longer a simple car...
The lights of Xinghai Stadium changed again, and the overall atmosphere was very close to the color style of Xinghan 01, taking advantage of this opportunity, Chen Zifan also began to introduce the last product of this year's Stardust Conference, and it was also his first product released before it was listed:
"I believe that everyone has a preliminary understanding of Xinghan 01, our positioning of Xinghan 01 is a B-class coupe, many people may not have a specific concept, you can look at us
The on-site comparison~"
The Xinghan 01 is a lap larger than the Xinghan 001, and even when compared with other B-class cars on the market, it looks even bigger visually.
And its ride space, overall storage space is very large, its trunk is not as large as the trunk of some B-class cars, but it is a liftback rear tailgate, and there is a very good front trunk.
Chen Zifan continued:
"The three major parts of the car refer to the engine, gearbox, and chassis, because Xinghan 01 is a new energy vehicle, there is no engine and gearbox in the traditional sense, and the chassis structure is also very different from that of fuel vehicles.
Look at the big screen!
The chassis of Xinghan 01 is redesigned based on the battery pack, motor, and body structure, transmission, driving, steering, braking, carrying capacity, compressive capacity... It is perfect in terms of mechanical structure!
If I say this, you may not have an intuitive concept, the structural design diagram of Xinghan 01 is placed here, and it is also placed on the official website and APP of Xinghan Zhixing, you can view it at will~"
What is self-confidence?
I'll release the design drawings, and I'm not afraid of you seeing, the core technology of Xinghan 01 is not a redesigned chassis, but a sodium lithium battery, a high-specification motor with three different functions, and high-strength materials!
Although high-strength materials are not yet ...
But Chen Zifan has already booked in advance, according to his expectations, Stardust Technology will set up a subsidiary dedicated to materials by the end of this year, and at the same time, the new analytical synthesis technology will be gradually decentralized.
Here's what's next:
"In terms of power, we have equipped the Xinghan 01 with an 80kh sodium lithium battery pack, which has a constant temperature system on the periphery, which can maintain the battery temperature within an ideal range at all times.
We have equipped the battery pack of Xinghan 01 with three different types of 5-stage motors, two of which are mainly responsible for power output, and the instantaneous horsepower can easily exceed 600 horsepower to ensure the power output of Xinghan 01.
The last motor is a kinetic energy recovery motor, which is used to recover the lost energy during the driving process of Xinghan 01, and then use the rotation of the wheels to generate electricity, further improving the endurance level!
In other words, Xinghan 01 can easily reach nearly 800K battery life in the road endurance test, and it is equipped with high-power fast charging, which can also enable it to achieve power from 0→100 in 30 minutes!
In terms of charging facilities, Xinghan 01 also integrates hidden multi-functional solar charging panels, many people think that Xinghan 01's solar charging will only be available on the variable canopy, but in fact this is not the case.
As you can see, anywhere there is glass on the Xinghan 01, even on the body, we use solar charging technology, and at noon, its maximum charging power is twice as fast as slow charging!
The slow charging time of Xinghan 01 is 10 hours, that is... Even if you don't use charging equipment, just let Xinghan 01 bask in the sun, you can replenish the power of Xinghan 01, but because it is solar charging...
So in rainy weather, the charging efficiency of Xinghan 01 will be very low, but I think this should not be a problem, compared to the weather, I think everyone will be more concerned about the practical reliability of Xinghan 01 solar charging.
I want to rest assured that the specific technical principles will be announced later, and everyone will definitely dispel their doubts after seeing it, then there is another question, is it okay to drive while charging?
I tell you very clearly that not only can it, but also the loss of the battery is minimal, just drive boldly and boldly, and you can change the battery pack after driving to 120,000 kilometers, what are you afraid of battery loss?"
Chen Zifan's words directly amused many people, and it is true that what kind of car do you drive if you are afraid of battery loss? If you really want to compare, the engine of a fuel vehicle is not necessarily more durable than the battery of a new energy vehicle.
(Some fuel vehicles)
Moreover, there is no need to change the oil for new energy vehicles, and there will be no various engine problems.
This is also the most difficult function to achieve on Xinghan 01, as long as the problem of solar charging is solved, the completion of Xinghan 01 can be increased by at least 20%.
In addition to the power, Xinghan 01's tires and braking system Chen Zifan did not introduce, because this part of the configuration has not yet been determined, and the cooperative manufacturers are not very reliable, and it will take a while to do it yourself.
However, judging from the promotional video and pictures, the brake calipers of Xinghan 01 look very interesting, and they belong to the kind of effect that cannot be modified by modified cars.
Chen Zifan will not introduce the front trunk or something, this kind of thing can be seen by the audience themselves, and even the interior materials can be omitted to be introduced, because the car materials in this price segment cannot be bad. z.br>
Even more than 50,000 Xinghan ni materials are good, not to mention more than 180,000 Xinghan 001, it's no problem to hit some fuel vehicles across the level, and the Xinghan 01 materials that are hundreds of thousands more expensive know what level they are.
Rather than introducing the materials, it is better to show the design directly, and introduce some novel features by the way.
One of the most fierce functions in the video is the function second only to solar charging, and its specific effect is: after it is turned on, the upper part of Xinghan 01 can achieve a state similar to "full transparency".
It's no different than driving a convertible.
From the outside, Xinghan 01 is still the same Xinghan 01, this effect looks very difficult to achieve, very sci-fi, in fact... It's really hard to do.
Chen Zifan didn't dare to guarantee that this function would still be retained when the Xinghan 01 was launched, but after all, it was a concept car released now, and there was still a long time left for them to develop, and the specific research and development direction was also available.