The music channel took the initiative to come, which was definitely a surprise for Ye Luo.

Although he is not in a hurry to run a new show now, it is much better to prepare early than to rush and panic when the time comes.

When he got home at noon, Ye Luo took a bite of food casually and began to write the plan for "The Voice of China". These things are ready-made, and Ye Luo just needs to beat it out.

When he went to work in the afternoon, Ye Luo sent the electronic version to Zhuge Qinghui.

After Deputy Director Zhuge got the plan, he immediately printed it out and reported it to Director Yue.

It stands to reason that Director Yue is in his fifties, and he will retire after a few years of work, and when others reach his stage, they will not be tossing around for a long time, and it is better to retire safely than anything. But Director Yue is no, he is a character who does not admit defeat, and he is easy to compare, watching the literary channel that has always been mediocre take off, he can't bear it. I also want to make bright achievements before I retire, and save regrets.

in the office.

Zhuge Qinghui said: "Director, Teacher Ye has already agreed to cooperate with us. ”

Director Yue put on his reading glasses and looked at the plan, but he didn't see any way, and he didn't understand it.

"What did Teacher Ye say?" Director Yue asked.

"He said that this show will definitely not be worse than "Poetry Conference". Zhuge Qinghui said.

"What do you think?" Director Yue asked.

"Director, if you want to say that this plan is good or bad, I really don't understand it. However, I looked for Director Wang Wen from the planning department, and she said that there should be no big problems with this project. Moreover, Mr. Ye's level is here, and he also said that his own program will definitely not be nonsense. "Zhuge Qinghui is still relatively cautious in handling things, don't look at the joy he promised in front of Ye Luo, but after getting the plan, he went to find someone who knew how to go to the staff.

"Well, I don't doubt Teacher Ye's level." Director Yue nodded, "Otherwise, I wouldn't have asked you to go to him directly." In this way, you should hurry up and talk to Mr. Ye about specific matters and study when the project will start. If he's too busy, you can let him arrange the preliminary work, and we'll prepare first. ”

"Uh-huh, okay, then I'll go and approve the project first?"

"Yes."

After the music channel got the plan, it started to take action.

As for the investment, the venue, the manpower, etc., they didn't think about it at all. In Director Yue's view, as long as the program can have ratings, nothing else matters.

……

The music channel is in full swing, and Ye Luo is not idle, but he is not studying the show, but coming out to take on "private work".

Of course, China Television does not allow the host to take on any activities without permission, such as what endorsement he wants to take, what advertisement he wants to shoot, or participate in an offline commercial performance, etc., which are not allowed.

Once discovered, it will be dealt with seriously.

Because, the host of China Television represents China Television to a large extent, and you take the endorsement yourself, in fact, you use the credibility and influence of China Television.

Once something goes wrong, it will be a blow to China Television.

This, of course, is not allowed.

This is also the main reason why many famous hosts choose to leave China TV.

However, this regulation can't restrict Ye Luo, because the "private work" he receives has nothing to do with his identity as a host.

I rely on my own talent to write an advertising plan for others, what do you say?

And if you really want to talk about it, Ye Luo is definitely the richest one among the entire China TV hosts!

The books written by Ye Luo are enough to make him stand out from the crowd.

Moreover, it is all legal and compliant income, and there is no need to hide it.

Even though Ye Luo was already very rich, he didn't let go of a dime of the money he should earn.

At about half past two in the afternoon, he followed Mr. Bai to their company.

"Teacher Ye, everyone is waiting in the conference room, we can make arrangements immediately when we arrive, and we will definitely not delay you for too long."

Mr. Bai walked towards the conference room with Ye Luo, and said to Ye Luo.

Ye Luo smiled, "Mr. Bai, you are really too polite. Mr. Bai's attitude made Ye Luo a little embarrassed to keep his money.

"Teacher Ye, please come here."

The two of them went one after the other to the conference room.

The door to the conference room was not closed, and before the two of them could enter the door, they heard a burst of discussion from inside.

"Four million? Why is he! ”

"Mr. Bai wasn't deceived, was he?"

"Although this leaf has made two public service announcements, it's not worth the price, right? Moreover, the underlying logic of public service advertisements and commercial advertisements is not the same at all. ”

"Mr. Zhang, when Mr. Bai comes, you can persuade him again, he has spent this money too unjustly."

"Yes, Mr. Zhang, if this is done for our company, one million won't be used!"

In the conference room, several people from Tianyu Advertising Company were facing away from the door, chattering non-stop. The middle-aged man opposite them was Mr. Bai's right-hand man, he was facing the door of the conference room, and when he saw Mr. Bai and Ye Luo coming over, he hurriedly stood up, "Mr. Bai, Mr. Ye, you are here." ”

As soon as he said this, the person in Tianyu Advertising turned around and looked at him.

"Mr. Bai."

said hello to Mr. Bai, but as if he didn't see Ye Luo, he ignored him at all.

At this time, Mr. Bai had a calm face, "Manager Zhao, I invited you to make advertisements, not to design advertisements, just do your own thing, don't worry about the rest, understand?" ”

"Mr. Bai, you can really continue to think about it, our company ......"

Manager Zhao didn't give up yet, but Mr. Bai directly interrupted: "Okay, if you don't want to do it, I'll go find someone else!" ”

Mr. Bai's previous advertisements were all designed by Tianyu Advertising Company, so the two are considered to be old partnerships. In addition, Mr. Bai has a good relationship with their boss, so even if Mr. Bai asked Ye Luo to do the planning this time, the specific production link was still contracted to their company. But what Mr. Bai didn't expect was that this Manager Zhao was so ignorant of advance and retreat, and dared to make a big statement in front of Ye Luo!

This made Mr. Bai very angry, if it weren't for the face of their boss, Mr. Bai would have been eager to let them get out of here.

"Teacher Ye, don't be like them." Mr. Bai played a round game, "Let me introduce to you, these are the elites of Tianyu Advertising Company, you can just say how to do it in a while, and leave the specific production to them." ”

"Okay."

Ye Luo didn't get angry, his peers are enemies, if people complain about two sentences, just complain about two sentences.

Mr. Bai and Ye Luo sat down, and the others also sat back in their places. Although Manager Zhao and the others are hostile to Ye Luo, Mr. Bai's words have come to this point, even if they are dissatisfied, they can only be ninjas.

Mr. Bai said, "Teacher Ye, let's start then?" ”

"Okay."

Ye Luo didn't grind, he said directly: "My advertisement is relatively simple, first of all, the picture part, I will select some photos of Changbai Mountain with better scenery, there must be mountains and rivers, so that people can feel fresh, natural and clean when they see it." You can try the Tianchi of Changbai Mountain, and you can also take some distant shots with aerial photography. ”

As soon as Ye Luo finished saying this, the people in the room couldn't help frowning.

Manager Zhao even jumped out directly and questioned: "Do you use landscape photos to make the picture of the advertisement?" Aren't you fooling around? Mr. Bai, they sell drinking water, not tourism, what are you doing with scenic photos? ”

"Who said that people who sell water can't use landscape photos?"

Ye Luo glanced at Manager Zhao, then looked at Mr. Bai again, and asked, "Mr. Bai, is your largest water source at the foot of Changbai Mountain?" ”

Mr. Bai nodded.

Ye Luo said: "Isn't that just it?" Taking pictures of the scenery of Changbai Mountain is not to promote Changbai Mountain, but to let consumers know that it is a good place! Of course, when the advertisement is broadcast, some of the soft publicity that you synchronize on your side also has to be rolled out online. At the very least, you have to let everyone know that the picture in the advertisement is Changbai Mountain, and you have to let everyone know that your water is taken from Changbai Mountain. In this way, when people see these beautiful scenery photos in the advertisement, they will naturally have a good impression of the farmer's clear spring. ”

"Looking at the scenery photos of Changbai Mountain, can consumers have a good impression of Farmer Qingquan? Don't you talk nonsense? ”

Manager Zhao looked disdainful, don't look at the two public service advertisements made by Ye Luo, but their Tianyu advertising company is professional in commercial advertising, Manager Zhao thinks that in the commercial advertising area, their level is definitely better than Ye Luo. He also wanted to be in front of Mr. Bai, expose Ye Luo's tricks, and let Mr. Bai change his mind and hand over the business to them.

"Don't you understand what I'm saying? I said, it has to be paired with some soft publicity. Ye Luo frowned and patiently explained, "Of course, even if there is no such soft propaganda, it will be fine, and it will not have much impact." As he spoke, he gave another negative example, "It's like an apple in the trash, no matter how good it is, you won't want to eat it, right?" That's how important it is to make an impression of your surroundings. ”

Mr. Bai nodded, he understood Ye Luo's train of thought.

doesn't directly say how good your water is, but through the side environment to set off, "Mr. Ye's idea is wonderful!" Mr. Bai couldn't help but admire, and then said to Manager Zhao and them: "Hurry up and write them down!" What about notebooks? Take it out! Mr. Bai slapped the table, and he was a little angry when he saw that these people were stunned.

What the hell do you know all day long about how good your advertising design is, but it turns out that it's all messed around, and it's not all things that have been played badly?

Either it's the feature of the product, or it's the endorsement of the star, you look at Mr. Ye!

There are no advertising words!

Just one advertising screen, so much exquisite! Even, people don't need any celebrity endorsements in this advertisement!

Just a few landscape photos!

How much does this cost?

Manager Zhao pursed his lips, although he was still unconvinced, but Bai had to speak, and he couldn't continue. I could only reluctantly take out my notebook and write everything Ye Luo said.

Seeing this, Ye Luocai continued: "When the scenery photos are almost played, the advertisement should also end, and at the end of this, put the product picture of Farmer Qingquan on it, so that the audience knows what this brand looks like." Well, that's pretty much it for the picture part. ”

"Next, there's the slogan."

As soon as I heard this, everyone in the conference room came to our senses.

The success or failure of a commercial depends largely on how well the advertising words are written!

The reason why Mr. Bai gave Ye Luo a sky-high planning fee of 4 million was precisely because of Ye Luo's advertising words!

Manager Zhao and the people from the advertising company also pricked up their ears to listen, but they wanted to see why Ye Luo dared to ask for the sky-high price of four million!

Everyone's eyes were focused on Ye Luo's body, and everyone looked at him directly.

Ye Luo put his hands on the table and directly demonstrated with the broadcasting cavity: "Water is the source of life. ”

"The quality of water determines the quality of life."

"We don't produce water, we're just nature's porters."

"Farmer's clear spring ~ a little sweet!"

In four sentences, Ye Luo finished speaking.

In the conference room, everyone was still listening with their necks stretched.

As a result, Ye Luo didn't say anything for a long time.

"No, no?"

"It's gone."

"That's, that's all?"

"Well, that's all."

Listening to Ye Luo's affirmation, Vice President Zhang looked confused.

Mr. Bai was also a little stunned.

Manager Zhao and his colleagues from advertising companies all showed shocked expressions.

You're really good! You are a ruthless person with the surname Ye!

Just four sentences, you dare to ask for four million with others?

"Ha, a million in one sentence with you?" Manager Zhao threw down the pen, patted the table and stood up directly, and began to be angry at Ye Luo, "The surname is Ye, you didn't earn the money like this, right?" Mr. Bai sincerely asked you to plan, but you fooled people like this? You are still a great writer in our country, don't you have a bad conscience when you do this? ”

"Manager Zhao, what are you talking about?" Mr. Bai said with a calm face.

"Mr. Bai, even if you are unhappy, I have to say it, this is not only your company's business, but also our advertising industry!" Manager Zhao pointed at Ye Luo with righteousness and awe-inspiring: "The reputation of the advertising industry is smeared by people like you!" A million in a word? How dare you! ”

Ye Luo leaned back in his chair and looked at him, sneered, and said, "One million in one sentence? Oh, let me correct you, the first two sentences are sent. ”

"Mr. Bai, listen!"

Although Ye Luo didn't refute anything, it was his kind of look that was high up and didn't take Manager Zhao in his eyes at all that deeply stimulated Manager Zhao.

To be honest, don't look at Manager Zhao's joy, but Ye Luo didn't take him seriously from beginning to end. Regarding his doubts and slanders, Ye Luo didn't even bother to respond.

You can say whatever you like, and if you're happy.

Mr. Bai looked at Manager Zhao and said in a deep voice: "Manager Zhao, have you written down the advertising words that Mr. Ye just said?" ”

"Huh? I ......"

Manager Zhao was stunned.

Vice President Zhang was also stunned.

What does Mr. Bai mean...... Is it done according to the plan of Ye Luo?

That's what the four million were given?

Even Ye Luo didn't expect that Mr. Bai would have such an attitude, and he didn't even ask.

"Teacher Ye, since I asked you to help me plan, then I will listen to you. I'm not a good person, but I know when to trust whom. Mr. Bai looked at Ye Luo and said quite sincerely.

Although Mr. Bai also felt that Ye Luo's plan was too unreliable, he still chose to believe Ye Luo at the critical moment.

Ye Luo is famous, will he gamble his reputation because of this meagre four million?

Mr. Bai felt that Ye Luo would not.

Ye Luo looked at Mr. Bai and nodded at him.

"Mr. Bai, this advertisement must be vigorously launched! Don't be limited to China TV, other channels can also vote! Especially in the last two sentences, you have to print him on the water bottle, which is more effective than asking anyone to endorse him. ”

"By the way, I suggest you write one more sentence on the bottle."

"Write what?"

"Natural drinking water."

I will recommend a friend's new book to you, the new book "Life Playing Game" by the great god writer Tsing Yi Drunk, and everyone supports it. PS: This person previously wrote "Becoming the richest man starts with the game".

(End of chapter)