Tianyu Advertising Company.

Mr. Zhao came back with his subordinates in disgrace.

As soon as I entered the office, a group of colleagues opened up the conversation.

"Lao Zhao, how is the farmer Qingquan talking over there?"

"Said that Ye Luo went over today, did you see him?"

"How about the plan given by Ye Luo? Has Mr. Bai adopted it? ”

"Yes, did you use ours or did you use the leaves?"

Farmer Qingquan is very willing to spend money on advertising, and has been cooperating with Tianyu Advertising all these years. This time, Mr. Bai suddenly bypassed them and went to Ye Luo to plan, which made Tianyu Advertising lose a long-term partner, and everyone was very unhappy. Especially, after hearing that Mr. Bai offered a price of four million, then it is not a question of whether they are happy or not, they are simply going crazy!

Four million!

Just an advertisement! It's just planning!

Anyone has to go crazy with this!

Throughout the advertising world, such a big deal is rare.

Therefore, Tianyu Advertising is trying to get the case back this time.

But unfortunately, Manager Zhao disappointed them.

"Mr. Bai still uses the plan of leaf fall."

Manager Zhao said as he got angry, "I can't figure it out, Bai is always poured into what kind of ecstasy soup by Ye Luo?" As for the advertising plan surnamed Ye, can he be worth four million? I feel wronged for 400,000! ”

As soon as I heard this, the office exploded.

"Mr. Bai really used the leaves to fall? Really gave four million? ”

"Shhh This leaf fall is not simple! ”

"What kind of plan did he give Mr. Bai?"

"You are so angry, are you planning to write badly? That white can't be used. ”

"Lao Zhao, aren't we in charge of production? You take out Ye Luo's plan, let's take a look. ”

"Yes, a plan of four million, I can't even think of it in my life."

"Yes, you have to learn."

Everyone was gossiping, and everyone's reaction was different.

"Learn to be a fart!"

Manager Zhao scolded, then sat in front of his computer, turned on the computer, and said directly: "Just his thing, what is worth learning?" You don't need to look at the plan, this calf didn't write the plan at all! ”

"Huh?"

"Didn't write a plan?"

"This ......"

Everyone was stunned, the plan of four million, not even a plan was written? Isn't that a bit outrageous?

A colleague who went with him also complained: "His plan is very simple, just a few sentences in total." ”

Manager Zhao said, "If you really want to see it, wait for me for a few minutes, and I will directly give you the advertising template to make a look!" ”

Everyone was stunned again, for a few minutes? Just make an ad template? You're alone?

Manager Zhao's words made these industry elites dizzy.

When did ad creation become so easy?

But Manager Zhao didn't say anything, opened his mapping tool, randomly selected a few landscape pictures, synthesized a video of about fifteen seconds, and then hung the sample map of Farmer Qingquan at the end, and then entered the four sentences given by Ye Luo in the text box, and used the broadcast cavity to automatically generate a voice broadcast.

Take a minute to debug it at the end.

"Alright, let's see."

Manager Zhao pushed the notebook on the table in front of everyone.

"That's done?"

"What are you doing?"

Everyone is professional in advertising, and they all know the production process of advertising, did you share ten minutes before and after?

It's not a finished product, it's just a template, so it's not so fast, is it?

Are you doing advertising or PPT?

"It's not that I don't do it well, it's that people ask for it." Manager Zhao talked to Ye Luo in person, and he was even more angry in his heart.

"Look." Manager Zhao got up and let everyone look away.

Everyone glanced at Manager Zhao suspiciously, and then clicked play.

When I came up, I gave a few photos of landscape scenery, and then I heard the advertising slogan "Water is the source of life...... ".

Then, it's over.

After reading it, the entire office fell silent.

All of them had expressions of disbelief written on their faces.

Four million!

The four million plot turned out to be Nima's thing?

"Impossible! It's absolutely impossible! A project manager said loudly: "Mr. Bai can make the enterprise so big, can he be a fool?" Four million, why the hell buy this thing? What about funny? Lao Zhao, didn't you do it well for others? ”

The others also looked at Manager Zhao.

"Yes, Lao Zhao, although we haven't competed with Ye Luo, but Mr. Bai has to give us the work of making it, and we can't smash our own jobs."

"We don't treat people right, and we should have opinions about Ye Luo, but we have to live well for people. What do people ask for, we can't discount them. ”

"Lao Zhao, is your template too simplified? Tell me if there's anything you haven't shown? ”

No one believed that the ad was like this!

It's so easy!

We don't produce water, we're just nature's porters?

Porter, your sister!

What do you play?

The farmer's spring is a little sweet, just a drinking water, you are a sweet hammer? Did you sugar?

You tell the consumer that the water is a little sweet, and the consumer can buy the water?

You're such a fool!

The three elements of advertising, it can be said that it is not a one!

What kind of ad is this?

If you want to say that this is a plan that cost 400 yuan to buy, then everyone has nothing to say.

It's definitely worth it!

But, you're going to say it cost four million to buy!

I'll go to your uncle's!

Unbelief!

Nobody believes it!

"Lao Zhao, you must be fooling people, you didn't do a good job for others."

This is the only thought in everyone's mind at this time.

"Didn't I do it well? Hehe. ”

Manager Zhao sneered twice, and did not defend himself, but logged in to his WeChat and directly sent the finished product to Ye Luo.

"What are you doing here?" Someone exclaimed, "Isn't it smashing our signboard if you send it like this?" ”

"Alas, Lao Zhao, don't be impulsive, your qi leaf is not this qi method."

"The boss knows that he has to punish you!"

Everyone thought that Manager Zhao was angry, but WeChat quickly sent a reply.

"Very good, just fill in the photos of Changbai Mountain according to this template, remember to take pictures of Tianchi, you can grasp the specific details."

This is Ye Luo's reply.

When everyone looked at this reply, their mouths opened wide in an instant, and they even wondered if they were mistaken.

What did he say?

He said good? Is that good?

I'll fuck your uncle!

The huge office fell silent again.

At this moment, everyone didn't know how to express their feelings.

Is it jealousy?

Is it puzzled?

Or is it a loss for your career?

When is it time for advertising planning to do this?

……

Soon, the news spread in the advertising world.

The huge transaction price of four million, I don't know how many people are stupid.

You know, Ye Luo is not a person in the advertising circle!

Although he did two public service announcements before, and the response was very good, but even so, he wouldn't be able to get four million fees, right?

What the hell is this advertising plan?

Before the advertisement is broadcast, the content is quite confidential, and if it is to be leaked, it is subject to legal responsibility. Therefore, the entire advertising industry is stretching its neck and waiting to see Ye Luo's gold-edged advertisement.

They didn't have to wait long, because the ad was produced very quickly.

Even, Mr. Bai has already negotiated the advertising space of several big channels, and he is already about to meet everyone when he sees this advertisement.

You know, it's only been three or four days.

……

Sunday.

At Tang Rou's house, she got up early in the morning.

"Huh? What's going on today? Wake up so early? ”

Zhao Xiaotao was tinkering with her breakfast, but she didn't expect Tang Rou to get up too, and she warmed a glass of milk for Tang Rou.

At this time, Tang Rou has been transferred to China Television and is broadcasting "Morning News".

Zhao Xiaotao came over with milk and glanced at the TV, "This is not Teacher Ye?" I thought Mr. Ye was hosting the "Morning News". ”

In the past, Tang Rou's work and rest were still very regular, after all, female celebrities were very strict with their skin management. However, since she and Ye Luo started chatting at night, Tang Rou began to lie in bed in the morning. I don't sleep at twelve o'clock all night, and I don't get up at twelve o'clock during the day.

"He has an advertisement, which will be broadcast today." Tang Rou said, then picked up the milk and drank it.

"Advertising?"

Zhao Xiaotao was a little surprised, "Teacher Ye is doing public service advertisements again?" This time it was made for a set of China Television? Yes! ”

"It's not a public service announcement, it's a commercial for mineral water." Tang Rou explained.

"Huh?" This made Zhao Xiaotao a little surprised, "Can Mr. Ye still accept endorsements?" Aren't they very strict with Huashi? ”

"It's not an endorsement, it's what he planned." Tang Rou glanced at her, "Aren't you very well-informed?" How did you not know this time? ”

"I don't pay much attention to him now, okay!"

Zhao Xiaotao raised his chin and said, "You two are like one person now, why am I bothering so much?" After that, Mr. Ye didn't appear on the scene, why are you in such a hurry? ”

Zhao Xiaotao was speechless, if you want to say what kind of show, or Ye Luo's endorsement, you can just get up so early and come over to watch. The result is an advertisement he planned, which is worth getting up early in the morning and staying in front of the TV?

"Sister Rou, although I am very optimistic about Teacher Ye, I also hope that you two can come together. But you can't be too in love, right? You're also a diva! ”

"You're in love!"

Tang Rou glanced at her and didn't bother to pay attention to her.

"Sister Rou, where are you and Teacher Ye going?" Zhao Xiaotao leaned over and asked without skin and face.

"What's where it goes?" Tang Tianhou pretended to be stupid.

"Oh, did Mr. Ye confess to you? Are you two in a relationship now? Zhao Xiaotao asked directly.

But Tang Rou didn't answer the question, "Mr. Ye's advertisement this time sold four million, and he said that we were invited to dinner." ”

"Who told you this!" Zhao Xiaotao exaggeratedly shouted: "Love to say it or not, it's true!" Hum! ”

"That's it." Tang Rou looked at the TV and said.

After the end of the "Morning News", the first thing that was broadcast was an advertisement for Farmer Qingquan.

It can be seen that Mr. Bai has also invested heavily in advertising, and the price of advertising space during this time period is not low. After all, the ratings of "Morning News" are still very good.

At this time in the morning, many people are accustomed to watching TV while eating breakfast, and even some breakfast shops with TVs are also playing a set of China TV.

When the news was broadcast and the advertisement for Farmer Qingquan came out, the first thing the audience saw was the Tianchi of Changbai Mountain!

The feeling of verdant and fresh makes people feel refreshed.

Everyone thought it was a promotional video for a scenic spot.

Even, when they heard the first two advertising words, the audience didn't realize that it was a commercial advertisement.

Until, after the TV came out with the phrase "We don't produce water, we're just nature's porters", the audience felt that something was not right.

As soon as the last sentence "Farmer's Spring is a little sweet" came out, the audience suddenly reacted, it turned out that this was an advertisement for mineral water!

Of the 15 seconds of the advertisement, only the last two seconds of the shot show the product style of Farmer Spring, and only in the last line of the advertisement does it mention Farmer Spring. The rest of the content doesn't seem to have anything to do with Farmer Qingquan at all. You have to say, everyone really should watch it as a promotional video for the scenic spot.

This advertisement is not long, and it passes in a flash.

"That's it?"

Zhao Xiaotao looked at Tang Rou speechlessly, "Sister Rou, you got up early in the morning to see this thing?" ”

Tang Rou also pouted, in fact, she already knew this advertising word, and even the planning plan of the entire advertisement, Ye Luo had also told her.

However, Tang Datian didn't believe it at all!

You can sell four million in just four sentences? Even if Tang Tianhou is well-informed, she has never heard of such an exaggerated thing!

But when she saw it with her own eyes, Tang Tianhou didn't believe it, but she also had to believe it.

There is really a big wrong!

"This ad sold four million, right? I'm going to ask Mr. Ye if there is a phone number from the farmer Qingquan's boss, and I'll write them an advertisement, I don't want 4 million, just give me 40,000. ”

Zhao Xiaotao said that she felt that Ye Luo's money was too easy to earn, much faster than her own Sister Rou's singing!

In fact, not only Zhao Xiaotao thinks so, it can be said that the entire advertising industry will think so!

The audience thinks it's just an advertisement, but everyone in the industry knows what's going on!

Million!

Why the hell did you get this thing?

Everyone's first reaction was impossible!

Even, some people have studied it more than ten times, but they have not studied any mysteries.

These are the ordinary four sentences, with a little scenery map, and then it's gone.

As for how well these four sentences are written, the industry has repeatedly dismantled and studied, but in the same way, nothing special has been found.

Many people think that you don't need 4 million, you just give me 400,000, if you want, I can write to you directly to bankruptcy!

The most important thing in advertising is creativity!

For example, the two public service advertisements before Ye Luo, why did they become such a big sensation as soon as they were broadcast?

It's because it's full of creativity and enough to attract people's attention.

But in the advertisement of this farmer's clear spring, you can't see the slightest creativity. Even, all you see is the perfunctory fall of the leaves.

I don't know who it is, but I complained about it on the Internet, "Have you seen the advertisement of Farmer Qingquan?" If you haven't seen it, you can take a look. Of course, I'm not saying how good this ad is, I just want to say that the planning of this ad sold a sky-high price of four million! Family, who knows? That's four million, not forty thousand! With such a broken advertisement, he dared to collect four million from others? What a money obsession! I don't say who it is, I'm afraid of getting into trouble. ”

"Huh?"

"Four million? What four million? ”

"Farmer's Clearing? Is that the mineral water? I seem to see it. ”

"This ad sells for four million, how is it? I just don't understand, just ask. ”

"It's a lot of money."

"Who planned this advertisement?"

"The layman may not understand, I'll just say it, this advertisement is at least a hundred times premium!"

Seeing that some netizens were discussing this matter, more and more people in the advertising industry slowly couldn't sit still.

Many professionals in the industry have spoken out on this matter, including many well-known advertising designers with Weibo certification.

(End of chapter)