In fact, on Earth, when this advertisement first came out, it didn't attract much attention.

Whether in the advertising industry or among netizens, everyone has not paid much attention to this advertisement. First, the Internet was not very developed at that time, and second, who had nothing to pay attention to an advertisement?

Of course, the most important thing is that the production price of this advertisement has not been leaked in advance. Therefore, no one in the advertising industry at that time paid attention to this advertisement at all.

It wasn't until Nongfu Spring's products became popular that the advertising industry reacted and began to carefully study why the advertisement was so successful. In the end, Nongfu Spring's advertisement was also regarded as one of the top ten classic advertisements in the advertising industry.

At the beginning, on Earth, this advertisement was a huge success, and the advertising industry began to study and study it.

This is diametrically opposed to the current situation where Ye Luo buys right.

Ye Luo's advertisement has become well-known in the advertising industry before it was produced.

The sky-high price of four million directly makes the entire advertising industry sore roots!

Moreover, the price is here, and everyone is looking forward to it while being sour.

Why can he ask for so much money?

At the first moment when the advertisement came out, these industry elites were the first to rush up and analyze.

As a result, that's it?

Four advertising words, with some landscape photos, and not even the most basic spokesperson?

Even, even the most basic three elements of advertising, everyone didn't see it.

That's worth four million?

Almost everyone's first thought is this.

This advertisement looks too simple from the inside out, so simple that it gives everyone the illusion that I can do it.

This makes too many people angry, even more uncomfortable than losing money.

More and more elites in the industry began to stand up and criticize this matter, some people said that Farmer Qingquan lost a lot this time, some people angrily denounced this behavior as unethical behavior, and some people took the opportunity to call Farmer Qingquan, saying that the advertising they designed was not only better than this, but also cheaper than this.

In short, the advertising industry immediately became lively because of the broadcast of this advertisement.

With the bombardment of so many people, more and more netizens are curious.

"Who designed this ad?"

"Hey, is this causing the outrage of the advertising industry?"

"Why are so many people squirting? I think this advertisement is very good, it gives people a refreshing feeling. ”

"I think it's okay."

"That's not worth four million, is it?"

"Yes, which immortal dares to ask for four million when the entire PPT comes out?"

"What's going on with these people in advertising? Why don't you say the names of the thieves who call one by one? ”

"I went to the advertising network to check, and these advertisements are all recorded."

"I'll go check it out too, I just want to know who this big brother is."

Many curious netizens went to the advertising network to inquire.

It's easy to look up, it's all open and transparent.

As a result, everyone was dumbfounded when they saw it.

"Holy shit! What the hell is this advertisement made by Ye Luo? ”

As soon as this news came out, it was considered to have pushed this matter to a climax!

Originally, there were not many netizens who paid attention to this matter, but after Ye Luo was involved, the topic suddenly became hot!

You know, the current Ye Luo is not a nobody!

The top writer of our time!

A well-known host of China TV!

These two identities alone are enough to make him have a high degree of topicality.

"Huh? This advertisement was written by Mr. Ye? No way? ”

"Nothing! The information of the advertising network is clearly written, and the planning of this advertisement is Ye Luo. I really didn't expect Ye Luo to be such a black-hearted person! What a disappointment! ”

"Disappointed you poop ball! Which eye did you see Teacher Ye's black heart? ”

"Four million ads are not black-hearted? How many people in the advertising industry have come forward to accuse him? That doesn't tell the story? ”

What does that mean? The four million were snatched by Mr. Ye? Didn't the farmer give it to Qingquan? I'll take it, this thing can also be regarded as something for Mr. Heiye? The farmer Qingquan didn't say anything, you can't sit still one by one, right? Everyone in advertising is sick, right? Watching Mr. Ye make money, it's more uncomfortable than losing money? Are they all sour like this? ”

"Haha, I'll just say that these people are so secretive when they speak, they don't dare to name names, look at Ye Luo's fans, what the advertising industry says is not the truth? What's your dog's name? ”

An account certified by Weibo as a well-known advertising planner said: "I am talking the right thing and not the right person, Mr. Ye Luo's advertisement is indeed substandard." If he can come up with an ingenious work like those two public service announcements, then it is barely reasonable. But with this ad right now, I really can't see where it's worth four million! ”

The design director of Tengyun Advertising Company also said: "For such an advertisement, you say that the cost of 400,000 yuan, then no one will say anything." But if you want to say four million, isn't that destroying the ecological environment of the advertising industry? Personally, I like Mr. Ye Luo's poems very much, but he is not a person in the advertising industry after all, he made four million and left, so what about those of us who rely on advertising to support our families? In the future, when other companies come to us to design advertisements, will they feel that our advertisements also have a premium? ”

"That's it!"

"What Ye Luo did this time is not authentic!"

"Isn't this the pit farmer Qingquan?"

"Does China Television care?"

"Ye Luo has also begun to rely on fame to make money? I don't think so, do you? ”

With Ye Luo's name being exposed, in just one morning, this matter has become a hot search on Weibo.

#叶落天价广告#

The popularity of this topic is rapidly rising.

Many fans of Ye Luo, although they are trying their best to defend Ye Luo, the trend of public opinion is following these people in the advertising industry.

After all, these people are all professionals, they are all big names in the advertising industry, and what they say is very credible.

How many netizens who watch the excitement really understand advertising?

Naturally, listen to the analysis of experts.

On the Internet, there was a lot of uproar.

Even, this incident alarmed the leadership of China Television.

Director Sun of the Sports Channel, Director Tang and Deputy Director Lu of the Literature and Art Channel, Deputy Director Zhuge of the Music Channel, etc., these leaders called Ye Luo one by one and asked what was going on.

However, Ye Luo's reaction was very flat.

Explain to these leaders one by one, and he should do what he should do.

Whether it is the angry denunciation or criticism of those people in the advertising industry, Ye Luo doesn't take it seriously at all.

The quality of advertising has never been analyzed by people, just like the books he wrote, which need to be tested by the market.

When he wrote Liu Yuxi, the New Literature Association still sprayed him vigorously!

The result?

After such a long time of training, Ye Luo's mentality has long been different from before.

Moreover, after such a noise on the Internet, this advertisement has been seen by more people.

Originally, this advertisement had just started, and many channels had not been rolled out. It stands to reason that the number of people this will cover is limited. But now it's like this, but it's helping propaganda in disguise.

……

Offline.

Somewhere in a commissary.

The boss was holding a bottle of farmer's spring, took a sip, smashed it, and muttered: "This water seems to be really sweet, why didn't you feel it before?" ”

As he spoke, a young man came in from the commissary, "Bring a bottle of mineral water." ”

The boss asked casually, "Over there, take it yourself." ”

"Huh? You don't have a farmer's spring? ”

The guy asked hesitantly.

The boss gestured to the bottle in his hand, "This is the last bottle." ”

"Huh? What does it mean? The young man looked stunned.

"Originally, there were not many goods to buy, and they were already sold." The boss shook his head and said, "I'm here to buy the farmer's spring today, don't say it, it's really a little sweet." ”

The guy tugged at the corners of his mouth, he was also idle and wanted to buy a bottle to try, but it was sold?

……

Another supermarket.

The replenishment clerk is reporting to the manager.

"Manager, Farmer Spring is sold out."

"Huh? What's going on? ”

"I don't know, there are a lot of people who buy this water today."

"Really? Isn't that a small brand? ”

"I don't know what's going on, but I've heard some customers muttering that this water is natural and healthier than other processed water."

"What's that? Is there any processed water? ”

The manager looked confused, although he didn't know what was going on, but he knew that he had to restock quickly.

……

One day.

Five days.

Ten days.

Half a month.

With the complete rollout of the advertisement, the sales call of Farmer Qingquan is about to be blown up.

Farmer Qingquan's production line, which is working around the clock, Mr. Bai directly ordered that the production workshop should be in three shifts, and it is necessary to give subsidies to the brothers who work at night!

Including the distributors of Farmer Qingquan, they are also very busy, taking goods and shipping again and again, and even some people have not rested in half a month.

In the past, Farmer Qingquan was only sold in places like Northeast China and North China, and they couldn't touch it at all, such as the southern region. Even, a while ago, it was jointly encircled and suppressed by several major manufacturers, and almost lost this channel.

But now, not only has it stabilized its basic plate, but even many dealers in the south have begun to take the initiative to contact the agency business.

Mr. Bai's office.

The big leaders of several companies are all there, listening to the vice president in charge of the sales department report on the recent performance, and everyone is like listening to the book.

In just half a month, their sales have increased by 13%!

More than doubled!

Listening to this data, these leaders even suspected that Mr. Bai had faked!

In half a month, they sold their previous volume of a month or even two months?

And, most crucially, they open up new sales markets! Many of these markets have just been distributed, and they haven't started to count sales data at all, which means that the current quota is not the peak at all!

It's going to have to go up in the future!

Several leaders were stupid, they never thought that Farmer Qingquan would have such a day?

Under the encirclement and suppression of the industry leaders, can their sales skyrocket?

Can you also spread the sales channel to the whole country?

How do you look at this, how fantastic!

"Mr. Bai, just because of Ye Luo's advertisement?"

Vice President Zhang, as the company's second-in-command, began to witness the whole process. But even so, his face was full of disbelief.

"What leaf falls? It's called Mr. Ye! ”

Mr. Bai made a straight face and said to everyone, "In the future, don't let me hear Teacher Ye's name!" ”

Seriously, Mr. Bai was also quite apprehensive at the beginning, he was more afraid than anyone else that Ye Luo's advertisement would not work. It's not that he feels sorry for the four million, but that he is afraid of losing this last straw.

Bai always really had no choice, and in the face of the encirclement and interception of industry bigwigs such as Huiyuan and Master Kong, he pointed to Ye Luo's advertisement and continued his life.

However, what he never expected was that Ye Luo would give him a new life!

This completely made him take off!

Although their advertising was placed in the middle of the month, their sales in July actually entered the top eight in the drinking water industry!

You know, when they were at their best before, that is, around thirteen or fourteen, they didn't even enter the top ten.

Just an advertisement, directly make sales skyrocket?

"Continue to invest more in advertising!"

Mr. Bai directly instructed, "Don't be limited to TV stations, the Internet, subways, bus stations, etc., all of them will be done for me!" Don't be afraid to spend money, be sure to let more people see Mr. Ye's advertisement! ”

"Mr. Bai, these places are static, what should be done with advertising?" The head of the Propaganda Department asked.

Mr. Bai said directly: "Just use the two sentences 'we don't produce water, we are just the porters of nature' and 'the farmer's spring is a little sweet'." ”

This is what he specifically asked Ye Luo for advice, and Mr. Bai now believes that Ye Luo is one hundred and twenty points.

At the same time, he also began to arrange for the application of high-quality water sources. This, for them, is the most important thing at this stage.

……

Meantime.

Farmer Qingquan also announced their sales report for this month on Weibo, and on Weibo, Aite Ye Luo, "Thank you very much Mr. Ye for your advertising planning!" Regarding the false smear against Mr. Ye on the Internet, our farmer Qingquan was the first to disagree! Some people say that the planning fee of 4 million is too much for Mr. Ye, and some people say that this advertisement is not worth so much money, I don't know how you can tell that it is not worth it. However, you can take a look at our sales report for July. Everything, speak with facts! In addition, Mr. Ye's advertising planning ability is the only one in China in China. ”

Advertising.

There was silence.

Those who shouted, reprimanded, and complained about the grievances of other farmers, these will all be dumb.

What is the advertisement of Ye Luo, which is not worth so much four million, but the farmer Qingquan directly threw the sales in their faces!

More than doubled!

Does this still need to prove that this ad is good or bad?

Tianyu Advertising Company.

Their boss personally convened a meeting of all employees and gave a death order, "Today, you must analyze for me what is good about Ye Luo's advertisement!" We don't care what you said before, but the facts are here, and they have succeeded! He naturally has a reason for his success. Now, what you have to do is to find out the reason for his success, and learn from the reason for his success! ”

"In addition, don't always comment on this and criticize that, just study more if you have nothing to do!"

Not only their company, but it can be said that the entire advertising industry, in the face of this ironclad fact, has to admit that Ye Luo's advertising is really excellent!

Even, it is excellent beyond ordinary people's imagination!

How many advertisements can be directly flipped through in just half a month in the entire history of advertising?

The group of people who were still wildly criticizing Ye Luo before would have already sat in the conference room and buried their heads in studying this classic advertising case of Ye Luo.

How hard you scolded before, how tired you are to write about your learning experience.

(End of chapter)