Seriously, it's nothing short of bullying.

For a music program, you invited four super first-line singers in the music world, including Zhou Tianwang and Tang Tianhou.

Aren't you cheating with pure money ability?

How much does it cost?

You know this is a variety show, but if you don't know, you think this is a music festival!

The most incomprehensible thing is Tang Rou.

How did the "Voice" program team invite her?

I don't know!

No one knows what's going on!

But Tang Tianhou has already expressed his position on Weibo.

Expect!

Just these two words, it has been directly hammered.

Immediately afterwards, the singer Zhang Yuxian posted a news, "I really haven't seen Mr. Tang participate in variety shows." And in the back, Aite Tang Rou.

Another singer, Han Yuanfu, also posted on Weibo, "The current two pillars of the Chinese music scene are on the same stage, Zhou Tianwang VS Tang Tianhou!" I voted for Tang Tianhou, Tang Tianhou's new album is really good, Lao Zhou, you have to work hard, how long has it been since you released a new song? Hahaha! Let's look forward to the broadcast of "The Voice of China"! As the godfather of rock in the Chinese music scene, Han Yuanfu's style has always been more lively and naughty, and he is affectionately known as a "musical naughty boy" by fans.

Compared with these two singers, Zhou Tianwang's Weibo is very comprehensive and decent.

He reposted the text of the music channel's Weibo, "I am very fortunate to be able to receive the invitation of the music channel's "The Voice of China" program group, and I can study on the same stage with all teachers. Aite Tang Rou, Zhang Yuxian, Han Yuanfu and Ye Luo, followed by a sentence, "At the same time, I am also looking forward to Mr. Ye's new book, the last press conference said that a new book will be released in September, I hope not to miss the appointment." ”

To be honest, when he first heard that Tang Rou was also going to participate in "The Voice", Dong Chou was really surprised.

But for Jay Chou, it was just an accident.

Even if the focus of the whole network is on Tang Rou now, Zhou Tianwang didn't talk much about Tang Rou on Weibo.

He's not a guy who likes to rub heat, and he doesn't need to rub heat.

As the ceiling of the Chinese music scene today, he debuted longer than Tang Rou, and his achievements are far stronger than Tang Rou.

Throughout the entire Chinese music scene, Zhou Tianwang was once the only one who never fell out after entering the super first-line ranks of the music scene.

The reason why it is said to be the only one once was because Tang Rou was born later.

But from the perspective of time, how many years has Tang Rou become a diva?

King Zhou has been on fire for fifteen or sixteen years!

Although the ranking has fluctuated from time to time over the years, it has sometimes fallen from the top spot. For example, before, Tang Rou surpassed Zhou Tianwang in the ranking of the music world, and stayed in the first position for two years.

But no one has ever been able to really shake his position.

In the blink of an eye, they returned to the first place.

This is the king of Chinese music!

What no one knows is that the reason why Tang Rou, a generation of legendary divas, chose to become a singer was influenced by Zhou Kun.

At that time, Tang Rou was still in school, and Zhou Kun was already very popular at that time. In the face of the invasion of the trend of Japan and South Korea, Zhou Kun stubbornly killed a "Chinese style" road. At the award ceremony of a music festival in South Korea, he even shouted "Don't let the Korean Wave become more and more arrogant, Hualiu is the most dick".

It is precisely because of King Zhou Tianwang who spared no effort to promote Chinese culture, which also made him the first singer to be supported by Wen Zhen. And this also greatly influenced Tang Rou when she was a student, allowing her to see the huge energy of music.

Therefore, Tang Rou is a descendant of King Zhou.

He did not mention Tang Rou on Weibo, but emphasized Ye Luo. It can be seen that he is still a loyal fan of Ye Luo, and at this time, he did not forget to urge Ye Luo to publish the book quickly.

These four mentors posted news on Weibo one after another, which completely ignited the popularity of "The Voice of China"!

Online!

There are netizens everywhere discussing "The Voice of China".

All sorts of topics are flying.

The hot search list on Weibo is about to be rounded by "The Voice of China".

Zhuge Qinghui also made a bloody investment, taking advantage of this wave of hot propaganda.

……

The bus stop at the entrance of a university.

Several college students are waiting for the bus.

"Huh? How did the advertisement on this platform change to "The Voice"? A girl said to her boyfriend in surprise.

The boyfriend looked dazed, "Good voice? What is this? This advertisement has been changed, what's so strange. Alas? Why are there Dong Chou and Tang Rou on this advertisement? ”

"People are the mentors of "The Voice"! Of course there are pictures of them! The girl said speechlessly.

"Impossible, how could Tang Rou participate in a variety show?" The boyfriend was grinning and looked unbelieving.

"I'm begging you to go online, don't play games every day." The girl scolded, "Even if you look at Weibo, you won't ask such a mentally retarded question!" ”

The boyfriend tugged at the corners of his mouth, speechless.

……

On a subway.

Some people were surprised to find that the billboards in the subway had also been replaced with promotional posters for "The Voice".

"The Voice is so powerful? Ads are all offline? ”

"What is this? How much does it cost? People's "The Voice" focuses on a rich one! ”

", that's what I said."

"Huh? That's not right, why is Mr. Ye Luo standing in the middle of this billboard? ”

"Hey, really."

"Tang Tianhou and Zhou Tianwang are one left and one right, the two singers are at the end, and the host Ye Luo occupies the C position? This propaganda is really outrageous! The advertising was bought by Ye Luo, right? ”

"Do you think there is a possibility that this advertisement was made by Mr. Ye himself?"

"Fuck, I think you're the truth!"

……

A short video platform.

Today, users open the software, and the first push content that pops up is the official promotional advertisement of "The Voice".

There are countless video masters who follow the trend and eat traffic.

In the ten videos, two about "The Voice" can pop up.

……

This publicity effort, this advertising investment, is absolutely unprecedented!

on Twitter!

Short video!

Television station!

Even offline public channels such as buses and subways all have advertisements for "The Voice"!

The music channel is definitely out of the way, and all the family resources are pressed in one go!

Crazy propaganda!

"The Voice" hasn't even started recording yet, and under their bombardment at any cost, it's not to the point that everyone knows about it, at least it's definitely everywhere on the Internet.

In the face of the super situation of "The Voice of China", Deputy Director Lin has not given up, he used the official account of the variety channel to publicly criticize: "Some variety shows, losing money and making money, this is not only malicious competition, but also a vicious behavior of exhausting and fishing." They spend money without a bottom line, completely ignoring the revenue of the show, which is simply destroying the vitality of the entire industry! This is a vicious, barbaric, and explosive way of program production, which not only loses their own money, but also greatly squeezes the living space of other excellent programs. If this kind of production method regardless of cost forms an atmosphere, it won't be long before the entire variety show industry will be dragged down. Therefore, for the sake of the future of the variety show industry, we must resist this vicious competition! ”

Not to mention, Deputy Director Lin's brain is spinning fast enough. Seeing that in terms of publicity, it has been completely defeated. So he immediately turned the gun, and from the perspective of production costs, he angrily criticized "The Voice" for breaking the rules of the entire industry, which is cutting off the future of the variety show industry.

His big words seem to be the truth, and they are really quite bluffing.

There are even many well-known producers in the industry who jumped out to support him.

The views of these producers are the same as those of Deputy Director Lin.

have angrily denounced "The Voice", which is destroying the industry mechanism!

"Producing programs regardless of cost and without asking for returns, are you doing a music variety show? I think it's a charity variety show! ”

"Audience friends, don't think we're nosy, and don't think we're alarmist. "The Voice of China" is doing this, which is digging the roots of the variety show industry. Let's not talk about the quality of his show, just these mentors he invited are enough to support his ratings. But the question is, if this kind of variety show that wins with capital is popular, then who will think about the wonderful program links in the future? ”

"Ye Luo is an outsider, and his job is a host. He used the price of this ultra-high capital in exchange for his own exposure, and he did not consider the impact on the entire variety show industry at all. When the time comes, he pats his ass and goes back to continue to be the host, leaving a scarred variety show industry. ”

Many variety show producers in the circle, no matter what their position is, will bombard Ye Luo and music channels on the Internet.

Criticize them as outsiders!

angrily denounced them for breaking the rules of the variety show industry!

However, to the disappointment of Deputy Director Lin, netizens did not buy their statement.

"People's music channels are rich, they are willing to spend what they want, you are forced to be a chicken feather!"

"I advise you to be nosy!"

"If you don't have money, you say you don't have money, what do you think about others regardless of the cost? Regardless of the cost, what does it have to do with you? Poor! ”

"It's just funny to say anything that breaks the rules of the industry. How much does your industry stipulate that the production budget cannot be exceeded? Do you know that Mr. Ye will not be able to recover the cost? ”

"That's it, the music channel and Teacher Ye are not related, how can they spend so much money to support Teacher Ye?"

"If it really can't recover the cost, will the music channel invest so much money?"

"Always take others for fools."

"I'm in a hurry when I watch the variety channel, seeing that "The Voice" is on fire, I guess my eyes are green with jealousy, right?"

"I don't care if Ye Luo is digging the roots of the variety show industry, I'm just a audience, I just want to watch Tang Rou and Dong Chou go on variety shows together. My wish is as simple as that, whoever can help me make it happen, I will support whomever I want! ”

"That's it, I'm just a spectator, and you're telling us that there's a fart?"

Netizens stood on Ye Luo's side this time, and they spoke for Ye Luo on the Internet, frantically supporting "The Voice of China".

Although everyone is not very interested in the remarks of the variety channel, one point in his words has caused widespread discussion among netizens.

How much did "The Voice of China" cost?

After some calculations by netizens, an extremely shocking conclusion was reached.

This show cost at least 120 million!

This is still the most conservative estimate!

Everything else is easy to estimate, but I can't guess how much Tang Rou's signing fee spent.

After all, this is Tang Tianhou's variety show debut!

Even if you say that you spent 100 million just to invite Tang Tianhou, it is estimated that everyone will believe it!

After all, with the arrogance that the music channel is currently showing, this is completely a player who does not pay for money.

"If this is calculated, it is estimated that "The Voice" will really lose money."

"Be confident, remove the estimate, this is a must to lose!"

"More than 100 million production costs, how much advertising does this have to sell?"

"It's okay, the music channel is the main one, it's not bad for money."

"I'd like to call the music channel a big philanthropist!"

"I heard that Mr. Ye is in charge of this show, Mr. Ye is really a good person!"

Originally, some people said before that the music channel would definitely not trade at a loss.

But when the data is here, the people who say it are also beginning to fall silent.

This is no longer a question of whether you will lose, but how much you will lose.

Of course, when netizens discuss these, it is not that everyone agrees with Deputy Director Lin's statement, but simply eats melons.

As netizens commented before, how much does "The Voice" lose, and you have a chicken feather relationship?

Not only does it have nothing to do with you, but it has nothing to do with us either.

Even Ye Luo's fans don't care about this.

If you lose, you will lose, anyway, this is the money of the music channel.

Everyone only cares about when "The Voice of China" will be broadcast.

And at this time, the music channel broke out another fierce news.

"The exclusive naming rights of "The Voice of China" are sold publicly, and the price is 200 million."

As soon as this news came out, the whole network boiled again.

In the office, Deputy Director Lin was dumbfounded, "Crazy! This guy is crazy! Two hundred million? Why don't you give the and grab it! ”

But after the shock, Deputy Director Lin smiled again, "This idiot, how can he sell it for 200 million?" ”

Although they definitely can't beat "The Voice" in the ratings, it's no wonder that they don't lose their pants if they continue to do this.

Even if this show can be popular, so what? It's a season's thing.

One-hit wonder.

There's no way there's a second season anymore!

Online.

It was also a shock.

"Sell for 200 million?"

"Oh my God! Music Channel: This is trying to become a fat man in one bite! ”

"To be honest, although "The Voice" invited four heavyweight mentors, the ratings must be fine. But no matter how high your ratings are, you can't get as high as the Spring Festival Gala, right? This naming fee is not worth 200 million! ”

"I'm looking for a pick-up......"

"Whoever buys loses."

"Don't worry, no one buys it, whoever buys it is stupid!"

"It's hard to hear, but it's true."

Even netizens who don't understand the market can see that the offer of 200 million yuan is really outrageous.

This is not inflated, this is simply looking for a big wrong!

……

"Mr. Ye, did you really sell this naming right?"

There was a lot of discussion on the Internet, but at this time, Zhuge Qinghui was pulling Ye Luo to ask questions.

He sent the news, but Ye Luo asked him to send it.

To tell the truth, a naming fee is sold for 200 million, Zhuge Qinghui never thought about it.

However, Ye Luo swore to him that the naming rights had been sold, and he had really sold 200 million!

"Which company is the one who is wronged?" Zhuge Qinghui asked curiously.

Ye Luo smiled, "This is not a big injustice, the publicity effect of 200 million yuan is definitely worth the money." ”

Speaking in good conscience, Ye Luo felt that the naming fee of 200 million yuan was sold less. If it weren't for the fact that people took the initiative to contact him and were sincere, Ye Luo wouldn't have planned to sell it to him.

It's just that the upfront investment of this show is too high, but once it is produced, it is an invincible existence.

When the program is broadcast, the naming rights will definitely not be sold.

Moreover, the publicity effect of this naming right is not only reflected in the program of "The Voice".

Because, "200 million sky-high naming rights", this in itself is an excellent advertising campaign.

Look at how many people are talking about this online right now?

Even, the topic of "sky-high naming rights" has rushed to the hot search list.

Spend one penny and advertise twice.

Is 200 million expensive?

Not expensive at all!

(End of chapter)