Nongfu Qingquan Headquarters Building.

In a small conference room.

A number of senior executives and vice presidents of the company are here.

"Why hasn't Mr. Bai come yet?"

"Didn't we just have a meeting two days ago? What's going on today? ”

"I don't know."

"I have meetings all day, I have a lot of things on my hands, isn't it a waste of time?"

"With this meeting time, it is better to produce two more bottles of water, how tight our supply is now."

"You pull it down, you won't be able to produce water if you don't have a meeting, can you do the job?"

"Hahaha."

Mr. Bai has not yet arrived, and everyone in the small conference room is talking to each other, and it is a mess.

Compared to the past, the current farmer's spring has a relaxed atmosphere from top to bottom.

Before, they faced the encirclement and suppression of the entire industry, it can be said that the building is about to collapse, and the whole company is panicked.

But since Mr. Bai spent a lot of money and asked Ye Luo to design an advertisement, all this has been completely reversed.

Today's farmer Qingquan has reached new highs in sales.

The sales network has spread to all parts of the country.

In the entire mineral water industry, the sales volume is not to say that it ranks among the top three, but at least it is also the top five.

Vice President Zhang sighed, "Who would have thought that our farmer Qingquan could have today." ”

The other vice president next to him also said, "Yes, this is thanks to Mr. Bai's vicious eyes, and he took a fancy to Mr. Ye at a glance." ”

Vice President Zhang nodded, "Mr. Ye is really a genius, just one advertisement can have such great power, this advertising cost is really worth it." ”

"I see that Mr. Ye has a new move recently, his naming fee for "The Voice" is 200 million, which is really ......" The vice president shook his head and smiled, he didn't know how to comment on this matter.

Vice President Zhang also shook his head, "People have misses, and horses have stumbled." Teacher Ye is also a human, not an immortal. It's also normal to make a mistake once in a while. ”

"Well, too, the naming fee of 200 million, whoever buys it is a fool." Vice President Zhao smiled.

Although Mr. Zhang didn't speak, the expression on his face basically meant this.

Not only are the two of them talking about it, but other executives are also discussing.

"Teacher Ye is such a genius person, how could he do such a stupid thing this time?"

"It is estimated that the investment in the program is too large, and I am anxious to return to the cost."

"It's not this hurry method, one naming right will be sold for 200 million? Who is the big boss for this? ”

"Who knows? Nine times out of ten, this naming right will not be sold. ”

"Nine times out of ten? You're too conservative, it's 100% unsellable. How many of those who can come up with 200 million are fools? ”

"Okay, don't say it, don't wait for me."

Mr. Bai, who was dressed in a suit and was in high spirits, walked in with his head held high.

As soon as he sat down on the throne, he said, "There are two things to do in today's meeting. ”

"First, continue to expand production and double the original production capacity. Moreover, it must be fast, no later than half a month! The sooner the better. ”

As soon as these words came out, the executives were stunned for a moment.

Although their products are very hot now, the national sales network is not perfect, and they have not penetrated into the bottom of the market. With the current production capacity of the company, it can meet the market demand.

Doubling production capacity?

Wouldn't that create a huge inventory backlog?

At that time, the product will not be sold, and they will lose it.

"Mr. Bai, is it too big to double the step?" Vice President Zhang pondered and said, "Although there is still some redundancy in the market, there is no obvious growth point now, and it is impossible to accept so many products." It's not as good as ......."

Mr. Bai directly interrupted, "This is the second thing I want to say, our farmer Qingquan is about to usher in another big outbreak." All departments in the company must be prepared. Especially the product department and the sales department, we must make a plan in advance, so as not to delay the company's benefits because you are in a hurry. ”

"Huh?"

"This ......"

"Another big outbreak?"

In the conference room, everyone was confused and looked at each other, not knowing what Mr. Bai meant?

"Mr. Bai, let's ...... Is there going to be a big move again? Vice President Zhang, as Mr. Bai's confidant, asked at this time.

Mr. Bai nodded, with a smile on his face, and said confidently, "Indeed, this time we took Mr. Ye's clipper again." Nongfu Spring's further opportunity has been firmly grasped by us. ”

After he said this, everyone was obviously stunned for a moment.

Mr. Ye?

Vice President Zhang suddenly had a rather outrageous idea in his heart, "Mr. Bai, you won't buy the naming rights of "The Voice", right?" ”

Mr. Bai nodded with a smile, stretched out two fingers and gestured, "Two hundred million, definitely worth the money!" ”

In an instant, the entire conference room was silent.

Everyone looked at Mr. Bai in amazement.

They just said that with 200 million naming rights, whoever buys it is stupid.

In less than ten minutes, their boss told them with a smile that we were "stupid"!

Confused!

Really, everyone was stunned!

Everyone held a bunch of words in their stomachs, but seeing Mr. Bai's confident appearance, everyone didn't know what to say.

Two hundred million!

That's a whole two hundred million!

They sell a bottle of mineral water for two dollars, so they have to sell 100 million bottles!

And this is only the sales, not the benefits of their company.

They can earn 5 cents at most for a bottle of water, and if they want to earn back 200 million, they have to sell 41 bottles of mineral water!

I'll fuck your uncle!

Are you a fairy?

The title of a variety show can make the sales of Farmer Qingquan skyrocket by more than 400 million?

What kind of planes!

I used to laugh and lose money watching other people's "The Voice".

Well, now all the money lost by "The Voice" has been transferred to himself!

Obviously, Mr. Bai also knows what everyone thinks, "Don't think 200 million is expensive, I talked with Mr. Ye for a long time, and when I said that 200 million bought this naming fee, he was even a little unhappy." ”

200 million still not happy?

Speaking of which, everyone doesn't know how to describe their feelings.

Mr. Bai paused and said, "Although I don't know much about propaganda, I know that Mr. Ye does, and don't look at my short contact with Mr. Ye, but I understand him better." Since he dares to sell 200 million, it means that this naming right is definitely worth it! So what we have to do now is to do our best to increase production capacity! ”

To be honest, 200 million yuan is also quite a huge amount of money for Farmer Qingquan. But Mr. Bai has such courage, and on the premise of not having any guarantee, he dares to put these two hundred million on Ye Luo.

As he said, he doesn't understand why the naming rights of "The Voice" are worth 200 million?

However, he understands Ye Luo.

He believes in Ye Luo!

In the conference room, the atmosphere was quite silent, and all the executives had bitter smiles on their faces.

Even if Mr. Bai said so, everyone still didn't have any expectations in their hearts.

Even, many people are sad in their hearts to think that Farmer Qingquan is really going to be finished this time.

……

Whether Farmer Qingquan will be finished is said for the time being, but the topic of the naming rights of "The Voice of China" is priced at 200 million.

Now it's on fire!

Media world!

Advertising!

Business!

There are so many, many people talking about it.

Everyone thinks that the "Voice" program team is crazy about money.

But at this time, the first day of September.

The official website of the music channel, the official Weibo of the "Voice" program group, and the official Weibo of Nongfu Qingquan jointly disclosed a signing contract!

The exclusive naming rights of "The Voice of China" were purchased by Farmer Qingquan at a price of 200 million yuan!

Now, the whole network is confused!

"What's the situation? Sold? ”

"No, someone buys it at such an outrageous price of 200 million?"

"What's the matter with this farmer's clear spring? Is this company owned by Mr. Ye's family? ”

"Isn't this brand of mineral water the same advertisement that made a fuss before? I remember that the advertisement was written by Mr. Ye, right? Do they believe in Mr. Ye so much? ”

"Even if you believe in Mr. Ye again, it's too ridiculous for you to buy a naming right for 200 million, right?"

"I really can't understand this wave of operations."

"Don't be funny, no one can understand."

"Two hundred million! Farmer Qingquan has to sell a bottle of mineral water...... I think it's funny. ”

"Is this a flurry of money burning? How much did they earn from that ad last time? ”

"If you drink consumers and drink them, he won't be able to earn back this naming fee!"

"I declare that the wave of blood gains of "The Voice of China", farmer Qingquan is estimated to lose even his pants."

"Brothers, hurry up and buy two bottles of Farmer's Spring, or you won't be able to get this water when the company goes bankrupt."

"What you said is so reasonable, I really think this water is a little sweet, buy two bottles and save it."

After netizens were confused, there was a heated discussion about Farmer Qingquan.

No one thought that someone would really spend 200 million to buy the naming rights of "The Voice"!

And the most outrageous thing is that it is still a company that sells mineral water! It's not a leading company in the industry!

No matter how you look at this, it all reveals this weirdness!

Ye Luo's fans are also boiling.

"Good guy!"

"I will drink mineral water in the future, and I will drink Nongfu Spring!"

"Although Mr. Ye is not the spokesperson, the farmer's clear spring will be my designated special mineral water in the future!"

"I've already bought two big boxes! Must support a wave! ”

"I bought it too, not only did I buy it myself, but I also asked my friends to buy it!"

"Two dollars a bottle? It's so cheap that I recommend going straight up to five dollars! ”

The head of the Yeluo fan group, that is, the "thousands of miles of rivers and mountains", used the official Weibo of the Yeluo fan group to publicly call on all fans to buy mineral water and buy farmer's clear spring!

Speaking of Ye Luo's fan group, it has also been formed for a long time.

At the beginning, the head of the Yeluo fan group was the union of the sports channel. Later, as Ye Luo's fan group continued to grow, some more cohesive characters also emerged among fans. After a series of selections, it was finally determined that "Qianli Jiangshan" was the scattered regiment leader.

At the beginning, Ye Luo's father also competed for the position of the head of the fan group.

But because of his Weibo nickname violation, he unfortunately lost the election.

Ye Luo's father's Weibo is called "I am Ye Luo's father", and his name makes people mistakenly think that he is a black fan. Not to mention being the head of the group, even he was blocked by other fans.

At this time, Ye Luo's father was buying in the wholesale market, "Lao Liu, don't bring me other mineral water, all of them will be replaced by farmer's clear springs!" ”

"Huh? Lao Ye, the farmer's clear spring is two yuan a bottle, and you don't want a bottle of mineral water for one dollar? ”

"Don't! I want a farmer's clear spring! Dad waved his hand.

……

A store.

"Boss, get me two farmer's springs!" A young man in his 20s asked for a farmer Qingquan when he entered the door.

"Okay."

The boss moved two pieces for him, and when the guy was paying, he asked with some curiosity, "Guy, what's wrong with this farmer Qingquan?" I see that there are several people today, and they will come in and move the farmer Qingquan in pieces, what's going on? ”

"Uncle, aren't you going online?" The guy asked.

"Hey, how old am I, I can't use my phone."

"Oh, then you don't know." The young man thought for a moment and said, "I don't know how to explain it to you, anyway, this water is on fire now." If you want me to say, you have to buy more, or you will lose money when the time comes. ”

"Really? Why is it on fire again? New adverts? "Although this boss doesn't know how to use the Internet, the last time the farmer's Qingquan advertisement exploded, the products in his store were not enough to sell.

"This ad is amazing! Go ahead and get more! The guy threw down a sentence, carried the two pieces of mineral water and left.

The boss pondered for a while, took out his mobile phone, and called the agent, "Bring me another fifty boxes of farmer's springs!" ”

……

A large supermarket on a commercial street actually put up a banner at the door, "Support Teacher Ye Luo, support Farmer Qingquan." From now on, buy a box of Farmer's Spring at this supermarket at one time and get an extra bottle free! ”

Many people who visit the supermarket are looking sideways.

"This thing is really new, and the mineral water is also on sale?"

"Farmer Spring? Isn't that a little sweet? ”

"Mm-hmm, that's the mineral water."

"This water is very delicious, my family has been drinking this water recently. Buy one box and get one more bottle free, right? This event is very good, I need to buy two more boxes. ”

"Is there a discount on bottled water?"

"Bottled water is also available, buy a big bucket and get a small bottle free!"

……

If you just rely on Ye Luo's fans, then Farmer Qingquan will definitely lose all the pants left.

However, no one expected that before "The Voice of China" was broadcast, Farmer Qingquan would become popular first!

200 million naming fee!

It's hard not to be popular!

What's more, the sales advertisement for "The Voice" has been hanging out for several days.

The pre-heating has already been done sufficiently, and the farmer Qingquan is the king fried as soon as he appears!

Everyone thinks that "The Voice" is only selling the naming rights of a program, but they ignore that the purchase of naming rights itself is a huge publicity opportunity!

At this time, someone finally reacted.

A well-known advertising planner exclaimed on Weibo, "I was deceived! The whole network was deceived by Ye Luo! 200 million to sell naming rights? It's not that simple at all! This is simply the advertising campaign planned by Mr. Ye! This is a marketing plan like no other! Mr. Ye first asked the "Voice" program team to throw out a sky-high naming fee of 200 million yuan to attract the public's attention. After earning enough heat, let the farmer Qingquan appear on the scene! In this way, Farmer Qingquan spent a sum of money to buy two popular advertising spaces! See how many people are paying attention to Farmer's Spring right now? This wave of publicity is comparable to the previous advertisement! It's a miraculous technique, which is unprecedented in the entire history of advertising. ”

As soon as he explained this, more and more people reacted.

Especially these people in the advertising industry, after figuring out this series of operations, are simply amazing.

"So ads can do that?"

"There is no advertising planning, no celebrity publicity, how did Mr. Ye come up with this plan?"

"Seriously, in retrospect, it was a stroke of genius. Obviously it is to sell naming rights, but now that the show has not been broadcast, it will make Farmer Qingquan popular first. Mr. Ye's ability to create opportunities is really enviable. ”

"No one else can learn it."

More and more bigwigs in the advertising industry have come out to analyze, and they all say that the head is the way. Even, some people have given this matter a professional name, called "200 million marketing case", which is listed as one of the classic marketing cases in the advertising industry.

This sudden reversal made netizens look confused.

What's wrong?

Didn't you say yesterday who bought who was stupid?

Why did the style of painting suddenly change today?

How did it become a classic marketing case?

No, what's going on?

(End of chapter)