Many people who don't watch music channels, because of the popularity on the Internet, are also curious to run over and take a look.

Of course, Ye Luo's smoking cessation advertisement, in addition to making such a big move on the Internet, has the biggest shock to the advertising industry and all TV stations.

Tianyu Advertising Company, they can be regarded as one of the top few large companies in the advertising industry. Last time, when Farmer Qingquan wanted to design an advertisement, he had considered them. It's a pity that the last four million sky-high advertising fees were earned by Ye Luo.

"Ye Luo has a new advertisement!"

The person in charge of Tianyu Company immediately summoned all the designers in the planning department to study Ye Luo's latest advertisement together.

"PSAs?"

"We mainly undertake commercial advertising, why do we learn public service advertising?"

"Yes, Mr. Zhao, there's no need to study so aggressively, right?"

Many people didn't care, but Mr. Zhao said with a calm face, "What's wrong with the public service announcement?" PSAs aren't advertisements anymore? What I let you learn is the concept of leaf design advertising! I don't dare to say anything else, just say that his smoking cessation advertisement is at least ten years ahead of our advertising industry! Don't look at it as if it's only 15 seconds, but there's so much to it! ”

Mr. Zhao issued a mandatory order, "Everyone should not only study carefully, but also write me an analysis report of no less than 3,000 words and learning experience!" ”

"Huh?"

"Isn't it?"

"15 seconds, 3,000 words?"

"No, Lao Zhao, do you think we are Ye Luo? So can you write? ”

"Can you negotiate? 3000 words is too much......"

Mr. Zhao was categorical, "There is no need to discuss, this is set by the big boss." If any of you don't want to write, go to the boss and talk to it. ”

Now, everyone is wilting.

And it's not just them.

It is not an exaggeration to say that at this time, the entire advertising industry is bored to learn Ye Luo's latest public service announcement.

Even, in addition to these advertising companies, even the advertising design majors in major colleges and universities have urgently included this advertisement as one of the classic cases that students must learn!

There are college students majoring in advertising who complain on the Internet, "Who said that the majors of contemporary universities in China are too lagging behind?" I don't know if other majors are lagging behind, but the timeliness of our advertising major is definitely at the forefront of major disciplines! The advertisement came out three days ago, and as soon as I started class today, I found that our professor had already done a good PPT! The first thing that came up was that today's case must be tested at the end of the term...... It's outrageous! Coupled with the advertising case of Farmer Qingquan, and the public service advertisement of the mother washing her feet on the Literature and Art Channel, Mr. Ye Luo alone accounted for three questions! I think the advertising major was renamed as soon as possible, and it's good to call it 'Leaf Fall Studies'. ”

"Your school can't do it, there's no public service announcement for the sports channel's 'Ball Scored'?"

"Our school has four questions that must be tested at the end of the term, and all of them are leafy!"

"I feel the same way, since Mr. Ye Luo entered the advertising industry, I feel that my textbooks are thicker."

"Really changed his name to Ye Xue, I just studied and understood the advertisement of Nongfu Spring, and he updated it again, doesn't Mr. Ye have a creative bottleneck?"

"I have to write more poems at this time, can you update and update more? What kind of advertising is it that you have nothing to do? ”

"I remember he's a host, right?"

Many college students majoring in advertising on the Internet are complaining, and even some seniors who are about to graduate have jumped out, "I went to interview a company today, and HR came up and asked me, can you make the advertising effect of Mr. Ye?" I TM was numb at the time! If I had those two hits, I would have been able to come to your company for an interview? ”

Netizens are naturally happy to see this situation, and they have watched and eaten melons.

"Thanks to me studying history, no matter how awesome Mr. Ye is, he can't make a new history!"

"Who said that, Ye Tang didn't you? Three Kingdoms, isn't it? ”

"You're kidding me upstairs, aren't you? Is there a relationship between literature and history? ”

"I studied law, and I didn't panic at all."

"When I was passing by to study architecture, I felt sorry for my advertising students for two seconds."

"Passing by to learn literature...... I don't feel sorry for you anymore, I even want to ask for comfort. ”

"Literature...... emmm, indeed, is outrageous than advertising. ”

Just when everyone was watching the advertising study, netizens suddenly reacted, your major is nothing compared to other people's literature majors!

A student majoring in literature posted a long article saying: "There are four questions related to Mr. Ye in the final exam, so I can't stand it? What is this? We have five more required reading lists in our major, what are we talking about? Just a few more questions? Embarrassed to complain? We almost got an extra test paper! ”

It was a college student who said this.

But soon, a high school student came forward, "What's there to compare to?" At least you're all in college, but what about us elementary and middle school students? Do you know what the college entrance examination question "Pipa Xing" is? Just because of the falling leaves, how many of our Chinese classes must memorize ancient poems? Yes? Who can understand this feeling? ”

"Ye Luo is a real pit!"

"I'm never going to lose a leaf in my life, because I'm a junior high school student."

"I won't fan him in the next life! Because I'm still in elementary school! ”

Do your own thing well, it's easy to attract people. But if you do your own thing too well, it is easy to attract hatred.

The current leaf fall belongs to such a situation.

Not only netizens complained about him, but even major TV stations were also complaining.

Jingcheng TV held an emergency meeting to discuss how to improve the quality of its public service announcements.

The person in charge of Hunan TV Station is ready to spend a lot of money and ask a well-known domestic advertising company to help them design a public service advertisement.

Zhejiang Satellite TV Channel directly launched a public welfare short film on the prevention of minor drowning, but the response was mediocre.

It's no wonder that these TV stations reacted violently, mainly about public service announcements, and the Wenzhen Group has clear regulations.

Each channel of Huaxia TV and the satellite TV channels of local TV stations need to produce new public service advertisements every year.

And there are specialized fees.

It's a hard and fast rule!

Originally, public service advertisements were a headache for major TV stations, but before, at least everyone was at the same level, and occasionally there were some better ones, but they didn't have such a big social influence.

But now it's okay, there is such a catfish swimming in the pond, and I can't mix it up now.

Even the major channels of China Television are complaining about Ye Luo behind their backs.

"What did he think? This deputy director is still on behalf of, if you don't study the program, why are you doing the whole public service advertisement? ”

"This surnamed Ye's brain is convulsive, right?"

"The indicators of the last public service announcement have not been completed, and he will do it again?"

Many directors are slapping the table angrily behind their backs, and a while ago, China Television just gave an order to let major channels launch new public service advertisements. That time, the Yeluo Gang Sports Channel and the Literature and Art Channel each produced one, and the effect was also quite explosive. Director Tang and Director Sun also received praise from the desk calendar for this, but the directors of other channels were not so lucky, and many people were criticized!

How many days have it only been?

This guy is doing PSAs again!

They hope now that the station doesn't make hard demands.

It is true that the station did not force every channel to issue a new public service advertisement like last time, after all, it was forced once a while ago.

Taili's mission is also completed.

However, something happened that no one expected!

The music channel has launched a new public service announcement!

……

In the company, Wang Yizheng was bored looking at Weibo.

As a top-notch person, he used to have a lot of work every day. But recently, there was a smoking incident, and although there was a thrilling pass, I was still idle for a while.

Suddenly, he saw a news update from the music channel.

There are very few people he follows on Weibo, including the music channel and Ye Luo. After all, in his opinion, this is his nobleman.

"New ads?"

Wang Yi was stunned for a moment, adjusted his sitting posture, and clicked on it casually.

The name of this ad is "Dumplings", which is very different from the previous ad for quitting smoking.

The first shot is in a tube building full of age, through the door, you can see an old man with age spots sitting in the room, and with the call of his son outside the door, everyone knows that this is an old father.

"Dad, Dad, open the door, I didn't bring the key." The son shouted outside the door.

But the old father in the house shook his head tremblingly, "I—I don't know you." ”

Seeing this, Wang Yi frowned, what do you mean?

How could a father not know his son?

Could it be that the liar at the door?

Wang Yi continued to look down with doubts.

seems to know the audience's doubts, and his son's voice sounded in the short film, "I don't know when it started, my dad's memory is getting worse and worse...... Where was the refrigerator, where was the toilet, what he had just done, all forgotten. …… He doesn't even remember having eaten, and sometimes when he walks to the door, he doesn't remember where it is. ”

The son's eloquence made Wang Yi suddenly realize.

No wonder the father didn't know his son, because the father was old and had severe Alzheimer's disease, and he even forgot what his son looked like.

"Once, I took him out to dinner. My dad looked at the plate and the dumplings, and he directly put the dumplings into his pocket. ”

Seeing this, the young Wang Yi sighed softly.

He remembered his grandfather.

Isn't that what happened to grandpa?

The plot in the advertisement continued, and seeing his father like this, the son hurriedly stopped it, for fear that the people around him would laugh at him.

But at this moment, the gray-haired old father said tremblingly: "This, this is reserved for my son, and my son likes to eat dumplings the most." As he spoke, he put dumplings in his pocket.

In an instant, Wang Yi's eyes in front of the mobile phone were red.

In his mind, he involuntarily appeared like his grandfather. The grandfather who once forgot the way home, just went out to buy him a pack of spicy noodles, and was drenched in the rain at the bus stop for more than two hours.

As the soft music played, a line appeared on the screen, "He forgot a lot, but he never forgot to love you." ”

At this point, the ad ends.

At this moment, Wang Yi completely broke the defense.

Tears flowed imperceptibly.

The agent pushed the door in, just saw this scene, and hurriedly asked, "Is this so?" What's wrong with that? Why are you still crying? What's going on again? ”

Facing the agent's inquiry, Wang Yi wiped his tears and didn't say anything, just silently handed him the phone.

The agent took the phone with a puzzled expression, "Advertisement? ”

He glanced at Wang Yi, and then silently looked at the advertisement.

Half a minute later, the agent's eyes were red. Even though the advertisement has been broadcast, he is still staring at the screen of his mobile phone.

"I'm going to make a call."

The agent's voice was trembling.

Wang Yi and his agent's reaction is just a microcosm.

After the release of this public service advertisement called "Dumplings", the whole network burst into tears!

There are countless people who have been aroused in their feelings for their fathers.

Huaxia is a society where paternal love is not understood.

Whether it is father to son or son to father, the expression of emotions is always so subtle.

However, no one can deny that the word "father" will always be the heaviest part of the hearts of countless children!

How many people are silent in an advertisement? And how many people burst into tears when they saw it?

How many people cried? I don't know.

But what I know is that an hour after the ad was posted, the number of likes exceeded 1 million!

The number of comments exceeded 100,000!

It has been retweeted hundreds of thousands of times!

Wang Yi forwarded it!

Tang Rou forwarded it!

Zhou Kun forwarded it!

Reposted by one big star after another in the entertainment industry!

More and more netizens saw this public welfare video, and more and more people looked at their mobile phones and cried.

Directly airborne on Weibo hot search No. 1!

The whole network burst into tears!

It's hot!

Just when netizens haven't slowed down, the music channel has made another effort, "Teacher Ye Luo personally planned...... The public welfare short film "Always Go Home to See". ”

In the video, the phone rang, and a white-haired grandmother who was busy in the kitchen picked up the phone with a happy face, but the daughter on the other end of the phone told her that she couldn't go home today.

The grandson is also going to the amusement park to play, and after a quick speech, he says goodbye to his grandmother. Before Grandma could speak, the phone hung up.

The loss on her face made people's hearts tug at it.

Subsequently, my son called again, and he also did not come back today.

"Busy, busy, busy."

A sigh, full of loneliness.

A large table of dishes, a huge home, only she curled up alone in the sofa, watching a TV full of snowflakes.

"Don't let your parents feel lonely, come home often."

When the advertisement ended, netizens were already in a trance.

hasn't recovered from the father's love in "Dumplings", and a screen full of guilt for his parents has emerged.

Thinking back to all the things I got along with my parents, some people blamed themselves, some people felt guilty, and some people burst into tears.

No one thought that one day they would watch an advertisement and see silent tears.

Is this an advertisement?

This is Cui tear medicine, right?

Or feed two grains in a row?

Who can withstand this!

(End of chapter)