"This is the best ad I've seen in 2 years! Not one of them! ”

"These two years? It's the best I've ever seen in my life! Mr. Ye, is this an advertisement? This is better than those film and television dramas! ”

"There's nothing wrong with that, I don't know what the directors and screenwriters of those film and television dramas will do after watching Mr. Ye's two advertisements, how they will react?"

"It's often not your peers who kill you, who would have thought that domestic film and television dramas would be by two advertisements."

"It's really not a brag, it's that they really can't compare."

"In just a few tens of seconds, you can see me cry. But now those movies and TV series, even if they are stinky and long, they are still embarrassing. ”

"It is highly recommended that Mr. Ye write a movie script, this talent is really a bit useless to shoot commercials."

"Do you still need to write the script? Aren't Mr. Ye's books all ready-made? If nothing else, let's just say "Three Kingdoms", which can be made into a TV series. ”

"Yes, what do these domestic entertainment companies eat? Such a good adaptation of the subject matter did not start? ”

Online chats are always like this, and before you know it, you will deviate from the topic for 108,000 miles.

Originally, I was discussing advertising, but I inexplicably got involved in "Three Kingdoms". But one thing to say, the adaptation of "Romance of the Three Kingdoms" is really different from what netizens think.

These domestic entertainment companies are not stupid, how can they not be greedy for such a hot IP?

But the problem is that the asking price of the Ancient Literature Association is too ruthless!

For a single TV series adaptation right, the Ancient Literature Association will cost more than 100 million!

Looking at this price, major entertainment companies are also powerless.

Of course, Ye Luo has never cared much about these copyright issues, anyway, with the big housekeeper of the Ancient Literature Association, he is also happy.

……

After the music channel released three public service announcements in a row, which aroused huge social attention and repercussions, the pressure on major TV stations soared.

And what worried them the most finally happened.

The Cultural Revitalization Group issued an internal letter praising the music channel for its positive contribution to the promotion of public welfare, and also affirmed Ye Luo's work in the letter of commendation. Of course, if it's just that, then it's nothing, Ye Luo's three advertisements should also be praised by the Wen Zhen group.

But the problem is that in addition to praising the Wenzhen Group, it also emphasized that major TV stations should take the music channel as an example, actively play their own social propaganda functions, and assume the responsibility of guiding the social atmosphere. In addition, at the end, he also criticized several TV stations by name, reprimanding them for their unfavorable public welfare publicity work this year.

At this moment, all major TV stations, including China Television's major channels, became nervous.

At the meeting, the music channel and Ye Luo were once again praised, and the major channels were required to launch a high-quality public service advertisement with a certain influence in addition to the music channel.

The reaction of other local stations is similar, and even, Beijing, Jiangsu, Hunan, Zhejiang, these TV stations with very high ratings, directly ask the satellite TV channels below to benchmark music channels!

The music channel has three public service announcements, and you have three for me!

And, to be quality, to be influential!

It's numb.

It's true.

The person in charge of these satellite TV channels was directly numb.

I'm going to you and sell batches?

You let us benchmark the leaf fall?

If I can benchmark Ye Luo, it will be your turn to be the director?

To tell the truth, Ye Luo really didn't want to roll them.

Ye Luo's initial idea was actually very simple, doing public service advertisements was the easiest to be affirmed by the big leaders above. Although it can't increase the ratings of the music channel, sometimes the affirmation of the big leader is more important than the ratings.

His goal was achieved, that is, by the way, he also swept his peers to death.

At this time, I don't know how many TV station leaders are scolding behind me.

Of course, they only dared to scold Ye Luo behind his back, but they still didn't dare to scold him in person. After all, what is the cultural level of Ye Luo? You scolded him...... Can you scold him?

……

Music Channel, Leaf Fall Office.

Although he is the acting deputy director, the specifications of Ye Luo's office are the same as those of ordinary deputy directors.

Anyway, it's really cool to have a separate office. At least, when he was talking about things, there was no need to run from office to office.

For example, now, Zhuge Qinghui has something to do with him, and he himself comes over directly. If it had been before, he would have to call Ye Luo to his office.

"Teacher Ye, we have to put the public service announcement away, we really can't do it anymore."

Zhuge Qinghui was painful and happy, and the music channel was praised by the Wenzhen group, and he also followed suit. But the problem is, this also offends other channels enough!

In the past few days, I don't know how many directors have called him.

If you are engaged in ratings, then whatever you want, even if you just play the show out, then you are a step ahead, and others have nothing to say. However, it's a bit outrageous for you to roll up PSAs! This is completely a way not to live for other channels!

"I know."

Ye Luo nodded, Director Tang and Director Sun also called him yesterday, especially Director Sun, who chatted with him a lot. Of course, even if they didn't call Ye Luo, Ye Luo was not ready to continue to post new advertisements. His goal has been achieved, the letter of praise from the Wen Zhen group has been sent, and there is no need to post another advertisement.

"So what's next?"

Zhuge Qinghui made a pot of tea, if this was before, speaking of which, the smoke has definitely been arranged. But since watching Ye Luo's quit smoking advertisement, Zhuge Qinghui didn't say quit smoking, at least he smoked less every day.

"You're not good at tea, I'll ask the secretary to send you a box in a while, it's the best hair." Zhuge Qinghui crossed Erlang's legs, and his thinking was also quite jumpy, "By the way, what about the secretary here?" Don't have a good candidate yet? Picking a secretary is not a daughter-in-law, it's almost enough. Speaking of my daughter-in-law, I suddenly remembered, you don't have a girlfriend, right? Why don't I introduce you to one? ”

“？？？”

Ye Luo was dumbfounded by what he said, wasn't he talking about his next plan? Why did you get on your girlfriend in a blink of an eye? Tea leaves, and secretaries, what is this?

"Let's stop talking about these unnecessary things, let's talk about tea...... Ahh Let's talk about what's next. Ye Luo looked at Zhuge Qinghui speechlessly, he had thought that Zhuge Qinghui was not too stable before, but he didn't expect this guy's temperament to be so jumpy.

"Oh, yes, yes, yes, you have to say what this plan is, how can I have any plans?"

Zhuge Qinghui drank tea and said, "If you have any ideas, just tell me, and I will definitely fully support you." Zhuge Qinghui knew that Ye Luo had given a military order to the station, if he couldn't let the music channel reach the top before Lao Wei was completely transferred, then Ye Luo would not be the deputy director, and even the copyrights in his hands would be taken away. At that time, the follow-up program of "The Voice" will not be their turn to do it on their music channel.

Thinking of this, Zhuge Qinghui said again, ""The Voice" is over soon, does the mentor selection and audition for the second season have to be put on the agenda?" ”

As the most popular music variety show in China, the second season must be arranged.

The program "The Voice" is the current golden sign of the music channel, and Zhuge Qinghui is quite concerned.

"These things will be arranged for the crew of "The Voice" when the time comes."

Ye Luo said casually that after a whole season of running-in and familiarization, the current crew of "The Voice" has completely mastered the operation mode of this show.

handed over the show to Director Zhang and Mr. Zhao, and Ye Luo was also relieved. Except for the tutor who may need Ye Luo to come out for an interview in person, the rest of the work can be handled by the two of them.

"Won't the people in the second season of the program group move?" Zhuge Qinghui asked seemingly casually.

Ye Luo glanced at him and asked rhetorically, "Do you have any suitable candidates at hand?" ”

Ye Luo didn't ask him who he wanted to move, but the core characters of the entire program group were only three people. One is Ye Luo, the program planner and head in charge, and the other two are the director and director.

Ye Luo must not be able to move, what Zhuge Qinghui wants to adjust is nothing more than the director and director.

Zhuge Qinghui didn't speak immediately, but lowered his head and drank tea for a while, and after more than half a minute, he said with a smile: "I just think that the core program of our channel shouldn't be controlled by two outsiders, right?" Although they did a good job, they are not from our channel after all. ”

"Well, they're still on the Art Channel." Ye Luo nodded, "However, I have already said hello to Director Tang, and the relationship between the two of them will be transferred to our channel after a while." In this regard, don't worry. ”

"That's good, it's easy to say that it's all your own people." Zhuge Qinghui smiled.

Ye Luo also smiled and didn't continue to say anything more on this issue.

"Alright, let's get down to business."

Ye Luo got up and took out a piece of paper from his desk drawer, on which was written the list of programs for each time period of the current music channel.

"Our music channel, there are currently a total of ten programs, this is definitely not good."

Ye Luo put the program schedule on the coffee table, he sat back on the sofa, frowned and said, "If you want to increase the ratings of the channel, you must adjust the current program list." A huge music channel, just ten regular programs, is really shabby. ”

When Ye Luo saw this list of programs, he even wondered if he had read it wrong.

24 hours a day, back and forth are these ten programs, and even some programs can be broadcast three or four times a day, isn't this nonsense?

It's no wonder that the ratings of such a channel can be high.

The ratings of sports channels are usually not too high, but at least there are many programs!

In the middle of the night, there are old programs such as "Chess World" and "Tianyuan Go".

But what about music channels?

After 12 noon, it's basically a replay.

It's even more outrageous after 12 p.m., and that's advertising time at all.

"There's no way around it."

Zhuge Qinghui glanced at the program schedule on the coffee table, and said helplessly: "You also know that the ratings of our music channel mainly rely on the live broadcast of various music activities. There are too few programs that can be done in the music category, and I don't know how many people have figured out these ten columns. ”

Zhuge Qinghui sighed, everyone knows the current shortcomings of the music channel. But the problem is that no one can solve the problem of fewer programs. As he said, for music columns, it's good to be able to make up ten.

This is also Ye Luo's "The Voice of China", which made the music channel have another column of "Music Variety Show". But this column basically exists in name only, after all, this column is currently only broadcast on Saturdays, and it only broadcasts "The Voice", which is not a regular column at all.

At present, the basic coverage of these programs on the music channel has been relatively comprehensive.

For example, pop music, Chinese music, folk songs, dances, these types are all available.

However, they don't do very well in these columns.

At least, Ye Luo didn't think it was very good.

For example, this pop music column called "Music Collection" shows some videos of singers singing on stage all day long, who watches this thing?

If I want to listen to a song, can't I just search for it online? What am I doing in your column?

Nothing to see!

"Director Zhuge , I have an idea."

"If you have any ideas, just say it."

"I think we should make adjustments to the current programs first."

"Adjustments? How to adjust? Tell me about it. ”

"Redo the column!"

"Huh?"

Zhuge Qinghui was taken aback by Ye Luo's words, "Redo? All shows redone? ”

"Hmm."

Ye Luo nodded, "Anyway, these shows don't have any ratings, so it's better to start over." ”

Zhuge Qinghui swallowed and foamed, "Your idea is very good, but this workload is a bit too much, right?" And, even if it's a rework, it's sure to be better than the original? ”

"It's a lot of work, so we can take our time little by little. As for whether it will be better, how do you know if you don't try it? Ye Luo said lightly.

Zhuge Qinghui was silent for a while, Ye Luo's idea was so bold that he didn't know how to answer him for a while.

"As I just said, what are your plans, I will definitely fully support you. However, if you want to tear down and redo all the columns, this is certainly not realistic. Even if the station supports you, this is not something that will be able to do it for a while. If you want me to say, you should first take a column and do an experiment. ”

Zhuge Qinghui's answer was quite pertinent, and it was also within Ye Luo's expectations.

"Then let's start with this."

Ye Luo clicked on the schedule on the coffee table.

Zhuge Qinghui looked down, "Music Collection? He smiled wryly, "This is the highest rating on our channel." "That's putting aside 'The Voice'.

"Severe illness requires strong medicine." Ye Luo sighed.

"Do you have a plan for redoing?" Zhuge Qinghui asked.

"I have a general idea, I think I can try it."

Ye Luo has all kinds of columns in his mind, and it is not difficult for him to transform a "Music Collection". In fact, Ye Luo still has many national-level music variety shows comparable to "The Voice" in his mind, but if he wants to support a channel, it is definitely not possible to rely on variety shows alone.

National-level variety shows can play the role of pillars. But only if you set the stage right.

(End of chapter)