According to Lin Zhibai's instructions, Jiang Cheng kept staring at Lin Gong's side. As long as Lin Gong shoots an advertisement, Lin Zhibai will give him a little gift.

"Which brand of advertisement?"

"As for the Qile juice mentioned before, this is a beverage brand wholly owned by Shinhima."

"That opponent is Qianwei Orchard......" Lin Zhibai had heard Jiang Cheng introduce this brand before. Jiang Cheng said with a smile: "Qile Juice's biggest competitor is indeed Qianwei Orchard, and the interesting thing is that after learning that Qile Juice wanted to find us Kunpeng for advertising planning, Qianwei Orchard also contacted me and wanted to cooperate with us." ”

"How's word of mouth?"

"Qianwei Orchard mainly makes fruit juice drinks, and there is no problem with the market reputation, and there have been no health and safety problems at present, so you can rest assured that you can cooperate."

"Okay." Lin Zhibai sent one to Jiang Cheng that night

"Qianwei Orchard Advertising Planning Project". Jiang Cheng opened the plan and looked at it, and couldn't help but be stunned, because this plan was just an advertising slogan: "Shake it before drinking!" "Even if he trusts the boss's ability very much, he has to call and ask,

"That's all there is to the advertising slogan?" Will this work? How do I explain this to the people at Thousand Flavors Orchard?

Lin Zhibai smiled and said: "You must have drunk fruit juice, then you must also know that many juice brands will write a sentence similar to this in the remarks on the bottle, 'If there is precipitation, it is a pulp component, please drink it with confidence', this advertising slogan comes from this sentence." ”

"Reverse thinking...... Jiang Cheng's eyes lit up instantly,

"Putting the explanation of the beverage brand for patching can not only dispel customers' concerns about these precipitations, but also turn it into a selling point, giving everyone a psychological hint that it will taste better if you shake it before drinking!" As for the taste, will it really change for the better?

It's hard to say, everyone has their own feelings, but the taste will definitely change, because after shaking it, the flesh in the juice is more uniform and is no longer precipitated.

"Yes." Lin Zhibai smiled and said: "Juice brands don't like to emphasize the high concentration of their own products, this advertising slogan is to amplify this, you must know that the really good advertising is not to boast about their own products, but to guide buyers to associate with themselves, in addition, don't you think that shaking this sentence before drinking itself is very memorable?" ”

"Really." This advertising slogan is catchy, and it can indeed be remembered as soon as you hear it.

"Then don't we invite celebrities to endorse, I read that the advertising plan said that you can shoot a child and an adult to form a father and son?"

"Children have to be cute, and adults have to be honest." Lin Zhibai reminded,

"In addition, you have to make the actor's body shake...... Jiang Cheng hurriedly said: "I know all this, and the advertising plan is also very clear, I just wonder, isn't it better for stars to act?" ”

"It's a simple ad, no need to complicate it." Lin Zhibai reminded: "Have you forgotten how "I Love to Remember Lyrics" became popular? ”

"Down-to-earth!"

"It's a drink, it's not a high-end drink, it's a civilian drink that anyone can afford." Jiang Cheng was stunned.

And that's really the case. Because this advertisement focuses on simplicity, the memory point is there

"Shake it before drinking" is the advertising slogan, so it is the people-friendly route. …… An advertising crew.

Lin Gong looked at the shooting in front of him expressionlessly. This commercial was shot by two A-list stars, a man and a woman.

The male protagonist raised his head and drank his drink, his Adam's apple rolled, and the heroine stared at the male protagonist's Adam's apple and couldn't help but swallow her saliva.

The blower in the distance turned on. Whew. The hero's hair is blown. After the actor finished drinking, he found that the heroine was staring at him, and shyly took out another bottle of drink from his bag and handed it to her.

The heroine unscrews it and drinks it. The blower blows again, and the heroine's long hair flutters. At last. The hero and heroine snuggled together, and the two held up a bottle of drink and said in unison: "When you meet your sweetheart, you meet a good taste, Qile juice." ”

"Click!" After filming, the director trotted all the way to Lin Gong's side, and said with a flattering face: "Mr. Xiaolin, do you think this is okay?" ”

"I'll think about it." Lin Gong's brows tightened and fell into deep thought. This advertisement is a bit imitating the traces of Lanfu chocolate, with the love of the hero and heroine as the theme, and the special effects in the later stage will also imitate the gray chocolate silk and make a juice around the hero and heroine, but I don't know why, Lin Gong always feels that there is a lack of soul.

Suddenly. Lin Gong thought of something, looked at the advertising director and said: "Change the ending of this advertisement, and finally let the hero and heroine hug each other, the more intimate the action, the better!" ”

"Okay." The advertising director immediately ran to communicate with the actors. Lin Gong whispered to the secretary: "Before the advertisement was broadcast, find some gossip media to join forces to hype, and say that these two stars got together because of this advertisement and had an underground relationship...... Do things secretly, don't let people know. ”

"Kobayashi is always smart!" The secretary's eyes lit up, and he felt that this was a feasible plan, although this kind of hype was very cliché, but it could make people pay attention to this advertisement!

"It's a pity that Kunpeng didn't cooperate with me." Lin Gong was a little unhappy, Kunpeng didn't agree to his invitation, he couldn't find a suitable advertising plan, so he could only use the scandal as an off-the-market trick.

"Where do you need Kunpeng?" The secretary smiled: "Since Lanfu's chocolate advertisement has been a big success, then let's just copy it and it's over, na, this hero and heroine are all first-line stars, right, and then they all produce love because of the product, don't worry about someone saying that we plagiarize, because we just borrowed a little bit of ideas, a little similarity can be ignored, plus we hype up some scandals for the hero and heroine, and the advertising design fee is saved, all thanks to your Xiaolin Zong!" ”

"It's not as good as that chocolate ad after all." Lin Gong is quite sober and knows that this advertisement cannot be compared with the advertisement of Lanfu Chocolate, because he only learned the shape and did not grasp the silky key point of the advertisement, but the gap should not be particularly big, after all, there is no shortage of first-line star combinations, as well as the theme of linking products to love, and the relationship between men and women.

Advertising. In the final analysis, it is to use the star effect to promote products. At this time, the secretary suddenly received a phone call, and after hanging up, he reminded Lin Gong: "I just got the news that Qianwei Orchard is also filming a new advertisement, probably because he wants to fight with us." ”

"Hmph." Lin Gong was not surprised, Qianwei Orchard and Qile Juice were competitors,

"They have our people, we must have their people, who do they talk to?"

"It's not clear." The secretary also wondered, it stands to reason that Qianwei Orchard should not be able to hide the matter of finding a spokesperson, why didn't he hear the news?

…… The action on the side of the Thousand Flavors Orchard is very fast, and filming has already begun

"Shake it before you drink" commercial.

"God!" Jiang Cheng sighed and praised: "When Qianwei Orchard heard me talk about [shake before drinking], they directly bought the plan, it seems that their vision is very keen, I still think about what to use to persuade them, but I don't need to say anything about it." ”

"Because the most valuable thing is to shake it." Lin Zhibai smiled, just like a Lanfu chocolate advertisement, the most valuable thing is not the love between the male and female protagonists, but

"Indulge in silky smoothness"! All foreshadowing is for these words. As for the sentence in the mouth of the heroine

"Is it really that silky", just to deepen and emphasize

"Silky" is a feature. What surprised Lin Zhibai was that at the same time as the new advertisement of Qianwei Orchard was being filmed, they suddenly released the news to the outside world, saying that the new advertisement for the company's drinks was produced by Kunpeng Planner, and by the way, all the achievements of Kunpeng Planner were posted.

Anyway, it's all kinds of blowing how good this planner is. Lin Zhibai immediately laughed when he learned about this, he was rubbed.

I'm afraid that the cooperation between Qianwei Orchard and Kunpeng is already holding on to it

"Kunpeng Planner" hot idea. Neither Lin Zhibai nor Jiang Cheng expected this.

"What a leverage." Jiang Cheng couldn't cry or laugh,

"Boss, you, the Kunpeng planner, are now famous, and the publicity of Qianwei Orchard has indeed attracted a lot of attention, in a sense, the signboard of the Kunpeng planner has become the spokesperson of this advertisement." Yes.

After the news of Qianwei Orchard was released, it instantly attracted a wide range of attention, just because

"Kunpeng Planner" these five words! Online.

"Kunpeng planner? This person is super powerful, and the variety shows planned are very popular! ”

"I know him, just the advertisement for Lanfu Chocolate, which is also the work of Kunpeng planners!"

"Oops, you may not believe it, I'm looking forward to the new advertisement of Qianwei Orchard, God knows I'm usually the most annoying advertisement!"

"Hahahaha, brother, you're not alone."

"Who's the spokesperson?"

"It seems that there is no spokesperson announced."

"It doesn't matter who his spokesperson is, I just want to know what new tricks this Kunpeng planner can play!" …… Entertainment.

"Kunpeng is in the advertising business again?"

"That Kunpeng planner, isn't it too prolific, in a year or so, he has planned three variety shows in succession, and not long ago he also planned an advertisement for Lanfu chocolate, and now he has an advertisement for Qianwei Orchard?"

"I don't know how the ad is going this time."

"If this advertisement is successful again, then there will be more brands looking for Kunpeng to advertise in the future, and there will be more business opportunities here."

"How?"

"It's very simple, Kunpeng can give an additional condition, just say I'll plan a good advertisement for you, but you have to use our Kunpeng star endorsements, such as Han Yueshuang." Hiss.

What a path I never imagined.

"Having said that, then Kunpeng has to make sure that their advertising is good enough, and it depends on whether this Kunpeng planner is still good at advertising!" After the success of the Lanfu chocolate advertisement, everyone wants to know: what the second advertisement made by the Kunpeng planner will look like.

ps: Thank you to the alliance leader of [Tang Bin 0630] for rewarding, and the fresh plus is offered!