A few days later, Lin Zhibai had just gotten up and received a call from Jiang Cheng, "Boss, it's going to be broadcast!" ”

"What?"

"The advertisement of Qianwei Orchard, the brand is quite big, the first broadcast was broadcast directly on Tianguang TV, and then there are some video websites and the like, which have also arranged this new advertisement, which will start at about ten o'clock this morning."

"Okay."

"Can we do this?" Jiang Cheng was still a little nervous: "The price of Lanfu chocolate is so high, and the advertisement of this Qianwei Orchard always feels a bit cheesy in comparison." ”

"Then you wait for sales."

If you want to prove the success of an advertisement, you have to see whether the sales of the product have increased after the advertisement is broadcast, as for Jiang Cheng saying that the advertisement of Qianwei Orchard is a bit cheesy or something, Lin Zhibai wants this effect, because chocolate is mainly aimed at three types of consumer groups, one is couples in love, two are young female white-collar workers, and three are middle-class couples who pay attention to the quality of life, which must be a bit forced.

What do you want from Qianwei Orchard?

This is an old case of great success in the previous life, the earliest farmer's orchard came out, because of the process of almost all fruit juice drinks can not avoid the design defects of condensation sediment after standing, there would have been many consumers holding the bottle to point to the precipitation doubts and worries, this thing is not spoiled to be like this, I didn't expect the farmer's orchard to think backwards, directly shouted out "farmer's orchard three kinds of fruit in it, shake it before drinking" advertising slogan, suddenly let the inevitable precipitation problem, become evidence to prove its superior quality of the elderly, It can be called a classic case.

And so the farmer's orchard became.

Later, many beverage advertising strategies such as fruit juice drinks and milk tea drinks followed this line of thought, such as Coca-Cola's famous Minute Maid Orange series!

That's it.

Ten o'clock.

Commercials are broadcast.

The content is exactly the same as what is written in the planning case, I saw a pair of happy father and son wearing cool clothes, walking on the beach, going to the beverage store to buy drinks, and suddenly saw the promotional poster of Qianwei Orchard with a sentence written "Qianwei Orchard, shake it before drinking", so the father and son raised their hands and shook their bodies comically, and the salesperson with a super high appearance looked at them with a strange face.

The voiceover sounds.

This voice is more lively and crisp, giving people a sense of lightness: "Thousand Flavor Orchard is made from a variety of fruits, shake it before drinking." ”

The prospect is open.

The father and son took the drink, and they had already walked away, still twisting their butts and shaking their bodies in various ways, and the advertisement also ended in this vision.

Lin Zhibai looked at it.

It doesn't feel like there's anything wrong with it.

was about to turn off the TV, and suddenly remembered something, Lin Zhibai transferred to Mythical TV, and waited for about ten minutes, and sure enough, he saw that the new advertisement for Qile Juice that Lin Gong was in charge of was also broadcast.

Well?

Lin Zhibai saw at a glance that Lin Gong was not a person, this advertisement was actually imitating the idea of Lanfu chocolate, two first-line stars of men and women got together because of the product, and finally hugged each other sweetly.

"There's no need."

Lin Zhibai shook his head, this kind of people-friendly beverage brand, there is really no need to make too many bells and whistles in advertising, I haven't seen advertisements such as Coca-Cola in my previous life, most of them are how down-to-earth they come, are they unable to afford celebrities?

Not.

It's just that the star effect is not omnipotent, sometimes you invite celebrities, and you may not be able to do those advertisements that don't invite celebrities!

……

In front of the TV.

Many people have watched the advertisement for Thousand Flavors Orchard.

Because the fame of the Kunpeng planner is too great, everyone is very much looking forward to this advertisement, and some people even wait for the advertisement to be broadcast, but after watching the advertisement, many people are a little disappointed.

"This is the new advertisement of Kunpeng Planner?"

"It feels pretty average."

"Did I expect too much?"

"The greater the expectation, the greater the disappointment."

"No, I think it's quite funny, my son has been imitating the father and son to twist their butts since they saw the advertisement."

"It's nothing, it just feels too vulgar."

"How high-end is that advertisement for Lanfu Chocolate!"

"There isn't even a star in this advertisement, but the salesperson selling drinks in the advertisement is very beautiful, but it's just such a shot."

"Qianwei Orchard is also a big brand, can't afford to invite a star?"

"Qile Juice next door invited two first-line celebrities to endorse, and I feel more interesting than this."

"I also watched the advertisement for Qile juice, which is a bit of an imitation of Lanfu chocolate, and there is nothing new about it."

"That's better than Thousand Flavors Orchard, too."

"It's good that there are celebrities who look eye-catching."

"I feel like half a catty, these two brands are similar in my heart, and the taste is very close, after all, they are all juices, so I usually buy the same thing, but I heard that the two of them are in love because of this advertisement."

"I'll go!"

"Really?"

"Maybe it's hype, the old routine of the merchants, anyway, I'm quite disgusted by this kind of hype, compared to Qianwei Orchard, it's not hype."

The response is average!

And at the same time.

Lin Gong had also learned about the cooperation between Kunpeng and Qianwei Orchard.

At first, Lin Gong was very angry, but Kunpeng actually rejected himself and cooperated with Qile Juice's competitors?

But.

After watching the advertising effect of Qianwei Orchard and the reactions of netizens, Lin Gong's anger disappeared.

Instead, the excitement!

Kunpeng planners are nothing more than that!

That's all for the advertising plan for Thousand Flavors Orchard?

Lin Gong suddenly wanted to thank Kunpeng loudly for refusing Qile Juice's invitation to cooperate!

……

The other side.

A supermarket.

Jiang Cheng was shopping with a cart cart filled with a lot of food.

Finally, he walked to the beverage area, which was a large supermarket with all kinds of beverage brands, and Jiang Cheng soon saw that Qianwei Orchard and Qile juice were all on the shelves.

After all, they are the two most popular fruit juice drink brands in Qinzhou.

Jiang Cheng's heart moved, and he simply observed the sales of various drinks in the beverage area.

The shelves are full of people.

There are many people who buy drinks.

Someone picked up the Qianwei Orchard and looked at it, and saw the words [shake before drinking] on it, and couldn't help but smile and said: "Either buy a few bottles of this, I just saw the advertisement before going out, remember to shake it before drinking." ”

"Why shake it before drinking?"

"I don't know, that's what the ad says."

"Maybe it tastes better after shaking it?"

"I've been drinking juice for so many years, and it's the first time I've heard of it."

"Buy a few bottles."

"Go back and shake it and see if it tastes better."

"I'll shake it now!"

A customer picked up the Thousand Flavors Orchard and shook it.

After shaking for a long time, the precipitation inside has been evenly dispersed, and the customer took a look at it and felt that it was different.

"It tastes good."

"You haven't drunk it yet."

"The main thing is that this look makes people want to drink more."

"The fruit inside is floating."

In this way, many customers took a few bottles of Thousand Flavor Orchard and threw them into their shopping carts.

Jiang Cheng observed patiently.

After an hour of observation, half of the Thousand Flavor Orchards on the shelves had disappeared, and there were significantly fewer people buying Qile juice today, and under normal circumstances, the sales of these two juices were about the same.

The ad worked!

Jiang Cheng's eyes lit up, the boss was too powerful, and the five words "shake before drinking" became the magic weapon of Qianwei Orchard!

……

Thousand Flavors Orchard.

After the "Shake Before You Drink" ad aired for a while, the company's top executives paid attention to the audience's reaction online, but the comments on the Internet cast a shadow on everyone's hearts.

"Failed?"

"The comments of netizens are very average."

"Maybe we shouldn't have used Kunpeng planners to do publicity, so that everyone's expectations are so high, but it turns out that the advertising is very ordinary."

"I said that I should find a celebrity endorsement!"

"No, I think our ad is pretty good."

"After all, the Kunpeng planner is engaged in variety shows, and advertising is still unreliable, maybe Lan Fu was lucky last time?"

"No, I think this ad is excellent!"

"Shake it before drinking, how brainwashing!"

"Let's see."

The executives of Qianwei Orchard are beating drums in their hearts.

At this moment, the phone in the company rang.

An employee answered the phone, "Rainbow supermarket? Do you want to order 100 boxes of Thousand Flavor Orchard? ”

Subsequently.

More phone calls.

Employees picked up the phone.

"Why do you supermarkets suddenly want so many goods? That's five times as much as usual! ”

"Huh?"

"Popular?"

"It sold so well today!?"

"Sales are several times higher than usual!?"

The leaders of Qianwei Orchard were also attracted by the phone, and when they learned about the situation, their eyes widened!

"The ad is done!?"

"Netizens don't mean ......"

"Don't look at what netizens say, you have to see what they do!"

"Hahaha!"

"Kunpeng planner, awesome!"

……

Qile juice, Lin Gong is waiting for feedback at the headquarters, under normal circumstances, the release of new advertisements for products will definitely drive a wave of sales.

"No news yet?"

"Our new advertisement, the online evaluation is okay."

"But everyone is talking about the relationship between our two spokespersons, and they don't seem to pay attention to advertising."

"It doesn't matter, just mention our products."

"How's the sales going?"

"Contact the major supermarkets!"

"I contacted ......"

"How?"

The person in charge of the supermarket said......"

"Say what!"

"Swallow and spit it!"

"The person in charge of many supermarkets said that there is no need to buy Qile juice with us for the time being, because the vast majority of customers who buy juice today have chosen Qianwei Orchard!"

"What!?"

"Just their broken ads?"

All the high-level executives of Qile Juice felt the blow, and Lin Gong's cheeks twitched slightly!

How so?

What is the reason for the Thousand Flavors Orchard!

I imitated the model of Lanfu chocolate advertisement, spent so much money to invite such a big-name celebrity to hype up such a wonderful love scandal melon, but it didn't work, and the broken advertisement planned by Kunpeng didn't even have a celebrity spokesperson, and it turned out to be a great success!?

(End of chapter)