Aurora.

Netizens are still discussing.

"The Kunpeng planner missed this time."

"This is the first time he's missed."

"Before that, the variety shows he did were all very successful, and even the first time he planned an advertisement, he won a lot."

"It seems that advertising does require experience."

"He was successful last time, maybe there was a bit of luck."

"What luck!"

"Who said this ad was a hit?"

"Look at the news!"

"Qianwei Orchard is selling crazy today, and some small supermarkets with insufficient supply have sold out directly!"

"What?"

Netizens were taken aback, and then someone forwarded the news about Qianwei Orchard: [Qianwei Orchard and Qile Juice, the two most popular juice brands in Qinzhou, have been holding each other in terms of sales, but just today, the sales of Qianwei Orchard have risen by nearly fifty percent, which has greatly crushed Qile Juice, just because of the mysterious Kunpeng planner who planned the advertising ...... for Qianwei Orchard]

"Holy!"

"I don't see anything special in this advertisement!"

"It worked? Or a great success? ”

"There's nothing special about this advertisement, but when I went to the supermarket today, I couldn't help but buy a few bottles of Qianwei Orchard, and I wondered if it would really taste different if I shook it before drinking it."

"Hahaha, so do I."

"I have to say, shake it before drinking, the taste is different, I have drunk it for so many years, why didn't I think of shaking it before drinking, after shaking, the fruit particles inside are more evenly dispersed, and the flavor is very different."

"I'd shake it before I didn't have this ad."

"Shake this indeed, it's because of this sentence that I tried to buy a bottle back."

"Haha, I want to shake it and see what the effect is."

……

In contrast, netizens reacted slowly, but the major advertising companies in Qinzhou responded faster, and many advertising planners have already studied the new advertisements of Qianwei Orchard!

"It's obvious."

"Success is in the advertising slogan."

"Shake it before drinking, this sentence is worth a thousand gold."

"You don't need celebrity endorsements, you have to be down-to-earth, and this Kunpeng planner understands the characteristics of people-friendly brands very well."

"I've studied this person, and his shows are all like this, in a down-to-earth form, such as "If You Are Honest, Do Not Disturb", who would have thought that a blind date could also be made into a variety show before him, and everyone still likes to watch it so much?"

"He has captured the psychology of ordinary people!"

"It seems that we will also make a fuss about the three words of grounding in advertising planning in the future."

"This Kunpeng planner is really a god!"

"We can grab the jobs of our advertising agencies!"

"Can't you do a variety show well!"

The success of Kunpeng Planner's advertising this time has made many advertising companies in the industry a threat!

All right.

Of course, Lin Zhibai didn't want to steal the business of the advertising company, and he actually has two purposes for advertising now.

The first is to suppress Lin Gong through advertising, and the second is to build a good relationship with major first-line brands, because these commercial brands are closely combined with stars in the entertainment industry.

For example, endorsements, such as commercial announcements, such as film and television drama sponsorship, and then variety show sponsorship, etc.

Like this time, Kunpeng helped Qianwei Orchard, right? There is a basis for advertising cooperation, so in the future, Kunpeng's variety show, let Qianwei Orchard or Lanfu Chocolate sponsor or something, wouldn't it be better to talk about it? Compared to these benefits, the cost of advertising planning is secondary.

Jiang Cheng called.

"With the success of the advertisement of Qianwei Orchard, more brands have contacted me now, but at present, it is mainly food and beverage, and then I thought about whether to take the opportunity to give Han Yueshuang an endorsement, we can talk about the conditions, just say that the advertising planning is handed over to us, but the brand must use Han Yueshuang as the spokesperson, so that we can earn an endorsement fee."

"Yes."

Kunpeng is now earning advertising planning fees, which are only a few million, so it would be different if he could earn endorsement fees by the way.

Then Jiang Cheng talked about the development of the company.

Kunpeng has now successfully established Kunpeng Music, which is a subsidiary of Kunpeng Investment, and at present, the agent assistant and other related teams have been formed for Han Yueshuang, relying on Jiangcheng's connections, Han Yueshuang has been able to receive a lot of high-quality business notices.

Next, Jiangcheng will set up Kunpeng Film and Television.

Because there are more and more TV series produced by Kunpeng, a film and television department has been set up, and it is convenient to connect with other companies' projects in the future.

Lin Zhibai said: "After the establishment of the film and television department, sign some actors in. ”

In the future, Kunpeng and the three will cooperate in TV series, and Lin Zhibai can insert some of his own actors into play supporting roles.

The protagonist doesn't have to think about it.

For example, the drama "Conquest".

Since it is handed over to Tianguang for filming, Tianguang will definitely use his own actors for the important role, and will not give Kunpeng this opportunity, but it will be easier to install some supporting roles.

"Okay."

Jiang Cheng said with a smile: "But let's move slowly, the three have been guarding us." ”

"Hmm."

Lin Zhibai's movements are already very small, and the three major nerves are very sensitive.

If Kunpeng only wants to make money, it doesn't matter, but if there is a positive conflict of interest with them, things will be in trouble.

"There's good news for the boss."

Jiang Cheng said with a smile: "Storm Media agreed to package and sell Storm Video to us, with a discount of 100 million, I asked a professional team to evaluate the copyright fee of the source of that website, this transaction can be done, but there is a problem." ”

"You say."

Lin Zhibai was in a good mood.

Kunpeng is now very profitable, and 100 million can be fully obtained.

Jiang Cheng said: "This video site is now in a state of loss, after we take over, even if we don't pursue profits in the short term, we can't continue to lose money like this, right?" ”

"Buy it first."

Lin Zhibai has a way to attract traffic to the video website, "Change the name of the other website, let's call it Kunpeng Video." ”

"Just change your name?" Jiang Cheng hesitated: "If you change the new name, the original name will lose its trademark value." ”

"Let's change it."

Lin Zhibai also knows this, but the long pain is better than the short pain, what is the matter with Kunpeng's video website called "Hurricane"?

Anyway, what Lin Zhibai wants is the source foundation.

These are the fundamentals of a video site.

"Changed to Kunpeng?"

"Hmm."

"Kunpeng video?"

Jiang Cheng read a few sentences a little, and felt that there was no problem.

……

Spend 100 million yuan to acquire Swift Video, which is the largest move since the establishment of Kunpeng Investment, after the successful acquisition, this news unsurprisingly caused a sensation in the industry!

"Kunpeng acquires Hurricane Video! 》

"Wind Video Renamed: Kunpeng Video! 》

"Is Kunpeng's entry into the field of video websites a bad move?" 》

"Expert Interview: Kunpeng Made a Stupid Move"

"Hurricane Video is a mess! 》

"Kunpeng will become the worst pick-up man? 》

"What is Kunpeng's acquisition of Hurricane Video? 》

No one knows what Kunpeng's acquisition of this video website is, because the pie chart layout of the Bluestar video website is like this:

Mythology accounts for half of the market.

Tianguang accounts for 20% of the market.

Nathan accounts for 20% of the market.

It's like the earth in the previous life-

iQiyi, Tencent Video, Youku, Mango TV and Bilibili, the five major platforms, occupy nearly 9% of the market share.

Blue Star is similar.

The three major occupy ninety percent of the market!

The remaining 10% will be divided by other video sites, including Blastwind Video.

Yes.

The galley level has been in the red.

So how will Kunpeng's acquisition of Storm Video break out of the encirclement?

It's not a question of moving the big three cheeses, because the big three already occupy ninety percent of the market!

This is the question of whether Kunpeng can survive under the squeeze of the three major video websites after acquiring Hurricane Video!

"There's really money to spend!"

"It can be seen that Kunpeng's financial report is really healthy."

"After all, those variety shows made a lot of money, as well as the income of "Hurricane" and so on."

"The video website is a quagmire, the three major have eaten ninety percent of the market, and the wind video has no chance to develop."

"Kunpeng was definitely fooled by the wind."

"This mess, the wind has long wanted to get rid of it."

"I heard that this acquisition cost 100 million."

"Sss

"No wonder Kunpeng is tempted, 100 million to buy Swift Media, the price is really fair, after all, Swift Media has invested hundreds of millions of dollars in video websites over the years."

"It's basically all in vain."

"No matter how cheap it is, after Kunpeng eats it, he has to find a way to make a profit, what do they use to bring this website back to life?"

"There's only content."

"The problem is that Kunpeng doesn't have its own team, the dramas and variety shows they shoot are all in cooperation with the three major ones, so there must be no way to be exclusive, if there is no way to be exclusive, then the mythical video and your Kunpeng video both have the source of "Hurricane", why don't you go to the mythical video to watch it?"

Apparently.

If this website is done, it is indeed the cheese that has moved the three major cheeses, but how can it be made, and who can break the three monopoly markets?

And no matter what people in the industry think, they can't change the facts.

The acquisition has been signed, and Swift Video has officially changed its name to Kunpeng Video!

After the website was renamed.

Jiang Cheng sent a large work report to Lin Zhibai.

After Lin Zhibai finished reading, Jiang Cheng's phone called.

"Blast video was also brilliant back then, with 50 million members at its peak, although it is not worth mentioning compared to the three major video sites, but at that time it was at least profitable, but now the three major video sites are getting better and better, the members of Blast Video have shrunk to eight million, and even 10 million members can't make up, and then in order to attract new users, Blast Media also engaged in some self-made dramas, self-made variety shows, etc., these are the sources of loss of the website, but if you don't do these, the website will only be cooler and more thorough, after we take over, These projects can be considered to be cut in half, but we also need to come up with new content to fill in, what does the boss think? ”

"It doesn't matter, I'll do it."

Lin Zhibai spoke, and then called out the system.

(End of chapter)