Lin Zhibai has made a plan for the future of the publishing house, according to his plan, if these projects can be successful, the annual revenue will reach six times that of last year, it is completely promising, after all, they are all business models that have achieved success in the previous life, and it is not an exaggeration to say that it is a "golden idea".

"It can also be regarded as the benefit of the White Emperor's fall from the horse."

Jiang Cheng said with a smile: "The boss is speaking in the publishing house, and the weight is a little bigger than before, but this situation will not last, so in the final analysis, it is necessary to make achievements." ”

sighed a few words.

Jiang Cheng talked about Lin Gong.

"The boss is making future plans for the publishing house, and Lin Gong is not idle, many of the products he is responsible for have recently been shooting new advertisements, and it is said that he has invited many first-line or even super-first-line big-name stars."

"Really?"

There are no great ad creatives.

Or simply rely entirely on star effect?

However, I have to admit that the star effect does add a lot to advertising, and the stars of Mythical Entertainment, Lin Gong can also get the internal friendship price, which is slightly cheaper than asking celebrities to endorse ordinary products.

"Is the boss going to keep sniping him?"

"Of course, being idle is idle anyway."

Lin Zhibai got the test paper, he has basically finished answering the questions, just wait for the results, since Lin Gong is also taking the exam, he doesn't mind adding a little difficulty to the other party, "What is his next advertisement?" ”

"Mellow milk tea!"

"Milk tea products?"

Lin Zhibai asked, "What about the competitors?" ”

Jiang Cheng immediately replied: "Fragrant and beautiful milk tea." ”

Lin Zhibai was silent for a moment, and Jiang Cheng didn't speak, he knew that the boss was thinking.

Usually speaking, every time the boss falls silent on the phone, he will come up with a very powerful idea soon after, as if those ideas were thought up by him in just a few minutes or even dozens of seconds, Jiang Cheng always felt incredible before, but now he has gradually become accustomed to it, and even accustomed to it, his own boss can't look at it with the eyes of a normal person.

Really.

This time was no exception.

After a moment of silence.

The boss's voice came out on the phone, "Let Xiangmei find a young and big-name star and pair up with an actress, the actress's fame is not the point, the point is to be beautiful, giving people a feeling of pity, the advertising scene is a bubble tea shop or something, the male and female protagonists are sitting together, there is snow outside, and the girl suddenly asks the male protagonist ......"

Such and such.

And so it is.

Jiang Cheng listened, his eyes lit up, the advertising creativity that the boss thought of can always make people's eyes shine like this!

"Wait for me to plan the case."

After Lin Zhibai explained a little, he began to open the computer and write the copy, and the copywriting was completed in less than five minutes, and it was sent directly to Jiangcheng's mailbox.

"Roger!"

Jiang Cheng suppressed the excitement in his heart, "I'll contact Xiangmei Milk Tea, they have asked me to cooperate before, and this time it will be for them!" ”

"Hmm."

Lin Zhibai is very confident in this advertisement.

Because this is an advertisement for "Yoremi" milk tea in the previous life.

It is rumored that Jay Chou is getting fatter and fatter after filming this advertisement, and he is also called Milk Tea Week by netizens, but the success of this advertisement is beyond doubt!

……

A few days later.

Lin Gong is responsible for the "Mellow Milk Tea" advertisement broadcast on Myth TV, and the male and female protagonists are both first-line, giving a very good star effect.

"This ad will definitely work!"

Lin Gong's attendant said with a flattering face.

This is Lin Gong's new follower, and the last follower has been fired by him, which seems to be the reason for Kunpeng.

Lin Gong didn't speak, he was thinking about the news he just got recently, after Lin Zhibai went to the Mythology Publishing House, he made a lot of drastic moves, it seemed that he wanted to take a risk, so of course he couldn't be idle here, after all, do a good job in his hand, the old man is willing to give shares!

"Sales ......"

Lin Zhibai's mission goal is to increase the annual income of the Myth Publishing House.

Lin Gong's mission goal is to increase the sales of these products for which he is responsible.

The two tasks are essentially similar, so Lin Gong can't wait for people to shoot new product advertisements.

If you want to increase the sales of your products, advertising and marketing is the easiest way, and his biggest advantage is that his younger brother Lin Jing is in charge of the TV actor department.

Other words......

Lin Gong found a TV actor from Mythical Entertainment to endorse the products he was responsible for, which could be discounted.

Those TV actors will sell their younger brother Lin Jing a face.

"It's a pity that the publishing house is not very easy to meddle, and I can't add some difficulty to Lin Zhibai's little cub......"

Lin Gong secretly felt sorry.

However, according to his own people in the publishing house, the projects that Lin Zhibai engaged in were very risky.

Maybe you don't have to do it yourself at all, and when those projects fail, Lin Zhibai, the president of the publishing house, will have to get out of the way!

When the time comes, the old man will definitely hand over the publishing house to others in the second or third generation of mythology!

You may have a chance to get it!

Of course, in the same way, if the sales of these products in Lin Gong's hands are not good, then the old man will definitely replace himself.

However, as soon as their advertising campaign comes out, the sales of these products will definitely increase!

How is it possible to go down?

Lin Gong is very confident in this.

And after the advertisement was broadcast, netizens also commented well.

"The new advertisement of mellow milk tea is so generous, and I actually found two first-line endorsements!"

"The ad was beautiful."

"The combination of handsome guys and beauties is eye-catching."

"It's just not creative."

"Advertising creativity is so common, and it was last year's Lanfu chocolate, and the creativity was not bad."

"It's not bad to shake that one before drinking."

"That's what I feel."

"I quite like the taste of mellow milk tea."

"After all, it is the top milk tea brand in Qinzhou in terms of sales."

"Huh?"

"Look!"

"The fragrant and beautiful milk tea next door also has a new advertisement!"

"Wow!"

"This ad feels good!"

Lin Gongzheng looked at the comments of netizens with a smile, and suddenly saw someone mention fragrant milk tea, and his face suddenly changed.

"Fragrance Beauty also has a new advertisement?" He asked his attendant.

Xiangmei is the second-best-selling milk tea product in Qinzhou.

The first place in sales volume is naturally the mellow milk tea under the Myth Group.

These two brands are very competitive, although the sales of mellow milk tea are leading, but the lead is not much.

"I don't know."

The attendant looked dazed, but his movements were fast, and he quickly opened the computer and searched for it.

Swish.

The search results are out.

Lin Gong sat on the chair, and his follower Ma Yu stood behind him, staring at the screen with two pairs of eyes, watching the advertisement of Xiangmei.

……

Xiangmei's latest advertisement, also shot by two A-list stars, can be recognized at a glance by those who are familiar with the entertainment industry:

The male star is called Lan Shaoyan.

The female star is called Su Zichu.

The previous advertisement of "indulgent silky" of Lanfu Chocolate was also filmed by these two together, and netizens commented that it had a strong sense of CP.

And this time.

The two actually collaborated again and starred in a fragrant and beautiful advertisement!

Lin Gong's face was ugly and said: "This Lan Shaoyan is Nathan's first-line, and this Su Zichu is a female star of Tianguang, even if these two cooperate in shooting chocolate commercials, why do they even accept milk tea advertisements?" ”

Lanfu's chocolate is still quite high.

The product audience is mainly white-collar petty bourgeoisie.

And the forced style of fragrant milk tea is much worse than Lanfu.

It stands to reason that first-line stars like Lan Shaoyan and Su Zichu are not very interested in this kind of advertising, and they always have to consider their own style, a box of chocolates is so expensive, it is a relatively luxurious food, and a box of milk tea is only a few dollars?

Drop the grade!

Lin Gong can find a first-line star to endorse mellow milk tea, because of his identity and the advantages of his younger brother Lin Jing as the head of the TV artist department, otherwise those stars can easily comply and reduce the price of endorsement?

"yes, that's weird."

The little follower didn't know the reason, but he could see that Lin Gong was in a bad mood, and immediately said: "Since they are all fighting for star effect, our advertising evaluation is not bad, and the effect will not be worse than theirs!" ”

Lin Gong didn't speak.

Because he has already clicked on the commercial feature film.

The advertising scene should be a coffee shop.

Su Zichu looked at the drifting snow outside the window, holding a cup of fragrant milk tea in his hand, and suddenly said expectantly and slyly:

"What am I yours?"

"You're my beautiful scent."

Lan Shaoyan turned his head and looked at Su Zichu gently, also holding a cup of fragrant milk tea in his hand, and said with a doting smile on his face.

"Oh?"

Su Zichu pursed his mouth, seemed to be a little happy, and a little coquettish, and his voice was slightly clipped: "It turns out that I am milk tea!" ”

"...... like this"

Lan Shaoyan paused, looked down at the milk tea in his hand, and said with a smile: "I can hold it in the palm of my hand." ”

Su Zichu smiled.

The vista is pulled apart.

The advertising slogan summarizes: "Love her, of course, you must have a beautiful fragrance." ”

The more Lin Gong looked at it, the more he felt panicked in his heart, and he had an ominous premonition, this advertisement seemed to be better than mellow milk tea, and the theme of love between men and women was closely linked to the product.

Inexplicably.

Lin Gong remembered that the Lanfu chocolate advertisement filmed by the two seemed to be in this tone, using products to connect the emotions of the two actors.

No!

This ad is even a bit like a sequel to the Lanfu Chocolate commercial!

In the Lanfu chocolate advertisement, Su Zichu and Lan Shaoyan fell in love at first sight because of chocolate!

And in this fragrant milk tea advertisement, Su Zichu and Lan Shaoyan have become a couple, also drinking milk tea in the snowy winter on a date!

Is this learning Kunpeng?

This ad is too similar to Kunpeng's previous advertising design techniques!

And at this time, Lin Gong suddenly heard the little follower exclaiming: "Brother Gong, look, this advertisement is designed by Kunpeng, this is the handwriting of Kunpeng designer Junlin!" ”

Lin Gong turned his head suddenly.

The little follower has entered the official website at this moment and found the relevant information, this advertising design company is really Kunpeng, and the advertising planning column is also clearly written with two words:

King's Landing!

(End of chapter)