Chapter 221 The sales of fragrant milk tea are on fire
At this time.
Not only Lin Gong was watching the advertisement of fragrant milk tea, but countless netizens also saw this advertisement!
When Lan Shaoyan was wearing a gray scarf and said the classic earthy love words in his previous life to Su Zichu, who was wearing a red scarf, pink bubbles floated in the ambiguous atmosphere, which instantly hit the hearts of countless audiences!
"This advertisement with a beautiful fragrance is so romantic!"
"It's Lan Shaoyan and Su Zichu again, the advertising couple!"
"This plot feels like it's a dream linkage with the Blue Fluff chocolate commercial they shot before!"
"It turns out that the advertisements of different products can still be linked in this way!"
"Oh my God! Take a look at the official website information, this advertisement is also Kunpeng's handiwork, no wonder the plot mode is so similar to Lanfu Chocolate! ”
"King's Landing understands!"
"Who is King's Landing?"
"It's the Kunpeng designer, Kunpeng's variety shows are all planned by King's Landing, as well as the Lanfu chocolate advertisement, and shake it before drinking, all of which are the handiwork of this person!"
"It turns out that the Kunpeng designer is called King's Landing?"
"I always thought that he was called Kunpeng Designer, until Chu Ci revealed during the live broadcast that this designer is called King's Landing, this name is too domineering, a bit of King's Landing?"
"I really like Lan Shaoyan and Su Zichu's CP!"
"I like this advertisement so much, so I'm going to buy fragrant milk tea!"
"Look at this ambiguous atmosphere, look at this flirtatious girl's classic words, other advertisers have learned, you are my fragrance beauty, so that I can hold you in the palm of my hand, ahhhh
"Kill me and cheer them both up!"
"It's hard for Su Zichu and Lan Shaoyan to end up if they don't get married!"
"I moved them both here from the Civil Affairs Bureau!"
This advertisement is perfectly linked with Lanfu Chocolate, and the plot before and after even uses the same emotional vein.
All the audience felt that the feeling of two A-list stars working together was too sweet, but if it was just like that, it would be nothing, the key is that the dialogue between the male and female protagonists is also classic.
There is no earthy love story in this world.
In fact, the advertising slogan of Dong Zhou and Lan Shaoyan in the past life is a typical local love story.
In the world where there is no earthy love words, of course, everyone will not feel greasy, and even feel extremely romantic.
Coupled with the previous cooperation between the two actors, it is a bit like this model, which makes everyone feel like they are watching an idol drama when they watch this advertisement.
Yes!
This ad has received rave reviews!
And Xiangmei is a milk tea brand that many people are familiar with, and after this advertisement, many people feel that they want to drink milk tea.
……
Advertising circles.
Many people also noticed the advertisement of fragrant milk tea, and everyone felt that this advertisement was really amazing, not only the content design itself was exquisite enough, but the advertising words were also romantic, and it also awakened the audience's memory of the advertisement of Lanfu chocolate, which was also the combination of Lan Shaoyan and Su Zichu, which instantly achieved the effect of one plus one greater than two!
"It's Kunpeng again!"
"King's Landing again!"
"This guy's level of advertising is no less than the level of variety shows!"
"Although King's Landing has very little advertising output, it seems that it can drive a lot of topics every time, the previous indulgence is silky, and then the back is shaken before drinking, and even today's fragrance and beauty in the palm of the hand, the three advertisements are full of design!"
"Advertising creativity is a real cow!"
"Many people are imitating the previous advertisement for Lanfu chocolate, but only King's Landing himself has succeeded in imitating it with fragrant milk tea!"
"It's not just imitation."
"This ad is mainly ruthless in the lines!"
"When couples see this advertisement and want to buy this kind of barreled milk tea, they will definitely give priority to the beautiful fragrance, and the mellow milk tea is also looking for a first-line star to advertise, but the effect is directly crushed by the effect of this advertisement!"
"These two brands are very competitive, right?"
"After all, they are the most popular barreled milk tea brands, and the sales of mellow milk tea have always been higher than the fragrance of the beauty before, but I feel that after this advertisement comes out, the sales of the flavor of the milk tea may not be worse than the mellow brand milk tea!"
"Study this ad!"
Although King's Landing has only designed three ads so far, each of them will attract countless attention in the advertising industry, and people in the advertising industry will do research over and over again to achieve similar results.
……
Nathan.
Lan Shaoyan saw that his fans were rising rapidly, and he couldn't help but feel a little excited.
As a first-line actor, Lan Shaoyan has not received excellent film and television dramas for a long time, so his popularity has dropped a lot, but what he didn't expect was that he received an advertisement for Lanfu chocolate last year, which made him popular!
This one is outrageous.
How many celebrities can increase their popularity by shooting commercials?
The actor's work should be a film and television drama, and is an advertisement also considered a work?
Don't talk about the results, it's really counted, anyway, as long as it can increase popularity, for Lan Shaoyan, is there any difference between filming advertisements and filming TV series?
And this time.
Lan Shaoyan didn't expect that he would rely on advertising to increase his popularity again!
Lan Shaoyan couldn't help but think of the fact that he contacted his agent that day and wanted to find his endorsement.
"No!"
Lan Shaoyan refused at first, because Xiangmei couldn't let himself shoot, so he went to shoot it immediately, first I wanted to try it......
Sorry for going to the wrong set.
The main thing is that milk tea is only a few yuan, which is a low-end product, which does not meet Lan Shaoyan's forced qualifications, until the agent said: "The planner of this advertisement is King's Landing, which is the planner of the advertisement of Lanfu Chocolate." ”
What about taking the shot?
When Lan Shaoyan heard this, he remembered that he had become very popular after filming the Lanfu chocolate advertisement, which was also designed by Kunpeng planner King's Landing, so he finally agreed after hesitating for a day.
Sure enough.
filmed a new advertisement for King's Landing, and Lan Shaoyan's popularity has risen again!
This King's Landing is simply a mastermind, and he even let himself become popular with advertising twice!
Lan Shaoyan couldn't help but be glad that he didn't refuse this advertising endorsement invitation, he finished filming this advertisement in one day, and the popularity rose no worse than him acting in a TV series!
……
Skylight.
Su Zichu is also in ecstasy, Lan Shaoyan's popularity has soared, and of course her popularity is also soaring!
The agent excitedly opened the champagne to celebrate, "I just said that you should pay attention to strategy when receiving advertising, although the milk tea products are relatively low-end, not as tall as the chocolate advertisement, but with the endorsement of Kunpeng's planners, it is still worth a try!" ”
"Thanks to you!"
Su Zichu took a sip of champagne.
Like Lan Shaoyan, she actually rejected the advertisement decisively at first, and she didn't change her mind when she heard that it was designed by the Kunpeng planner, but the agent forcibly took over the advertisement for herself (a strong agent has this right).
Su Zichu was angry.
But the ads are all next, so shoot.
As a result, the effect of this shot was surprisingly good, even better than that of Lanfu Chocolate, because she and Lan Shaoyan fried the CP effect!
"His name is King's Landing, isn't he?"
Su Zichu had already memorized the name of the Kunpeng planner, "If there is a similar advertising endorsement in the future, if the planner is King's Landing, I will give priority." ”
"Priority?"
The agent glanced at his own person: "I don't think you have completely figured out your position, after the success of this fragrance, other first-line actors will definitely be interested in the advertisements designed by Kunpeng in the future." ”
That's a tact.
Here's what it sounds hard to say:
In the future, it may be that people are considering whether to use you as a celebrity spokesperson, rather than whether you should consider accepting other people's endorsements!
Of course.
After all, Su Zichu is a first-line female star, and her advertising image is good, so the priority must still be very high, and Kunpeng is not completely to the point where she can choose a spokesperson by herself.
At least not yet.
Then the agent said: "The company is going to cooperate with Nathan in an idol drama, looking for you and Lan Shaoyan to be the heroes and heroines, this is the effect of advertising, you can also give something in return tonight, I will take a few photos of you drinking fragrant milk tea and put them on the Aurora platform." ”
"Good!"
Su Zichu was very cooperative.
In fact, Su Zichu doesn't like to drink barreled milk tea, even if he drinks it occasionally, he will choose mellow milk tea, but after all, he is now the spokesperson of fragrant beauty, so he must be responsible, and he will only drink fragrant milk tea in the future!
……
is also playing with the star effect, and the advertising of mellow milk tea is actually not bad, but everything is afraid of comparison, and the advertising effect of mellow milk tea is really mediocre.
Thereupon.
The market is starting to vote with its feet!
The sales of fragrant milk tea began to grow rapidly!
As the number one competitor, mellow milk tea has naturally become the most injured one in this trade-off, seeing that the opponent's sales have increased significantly!
in the process.
Some people even played the stalk of fragrant milk tea and made a spoof video.
The buddy in the video is drinking fragrant milk tea, and the girl next to her is smiling and imitating the advertisement:
"What am I yours?"
"You are my fragrant milk tea." That buddy's appearance is eighteen streets worse than Lan Shaoyan's, and his voice is also obscene.
"So I'm milk tea!" The girl grinned.
"So I can hold you in the palm of my hand." After reading the advertising words, the milk tea was also drunk, and he directly pinched it hard and threw it into the trash.
The girl's face is green.
The spoof effect is full in an instant!
However, this kind of spoof not only did not affect the sales of fragrant milk tea, but made this advertisement more deeply rooted in the hearts of the people!
Even this line has become a public meme!
In the midst of laughter, Lin Gong's mentality gradually collapsed.
Lin Gong couldn't help but recall that the juice advertisement led by himself was also defeated by Kunpeng with the phrase "shake before drinking".
This time, he was defeated by Kunpeng again!
Two times in a row, Kunpeng stood on the opposite side of himself!
Is it a coincidence?
The first time it may be a coincidence, but this time it is definitely not, Kunpeng is definitely taking revenge on himself!
Because he had made trouble with "Never Expected" filmed by Kunpeng Video before......
"This Kunpeng! Extremely daring! ”
Lin Gong was furious, and helped his competitors twice in a row, so Kunpeng was not afraid to completely offend himself to death?
"It's okay, Brother Gong!"
The attendant next to him hurriedly said: "The product you are responsible for, there is more than one mellow milk tea, we have other products, this product sales growth plan failed, let's focus on other products, such as chewing gum ......"
(End of chapter)