Chapter 101: What Is a Qualified Sales Pitch (Tactical Back)

"Kimura-san, I'm lucky."

"Shirakawa-san is really young and promising!"

Eiji Kimura with a Mediterranean hairstyle and a bright head. As soon as they met, they greeted him warmly, and then leaned over and bowed ninety degrees.

"Kimura-san is polite, presumably Kimura-san also knows that Shirakawa Electric is seeking cooperation in electronic components."

Shirakawa Kaede said a little politely and began to go straight to the point. The company is grass-roots, efficiency first.

"Of course, Kimura came to the door today to bother for this matter." Seeing that Shirakawa Kaede was straight to the point, Kimura immediately cheered up.

As he spoke, he took out a document from the briefcase he was carrying and handed it to Shirakawa Kaede.

It contains some information about Kimura Manufacturing, mainly including the company's qualifications, equipment, and well-known customers with whom it cooperates.

"We have a large customer base in Kimura Production, and well-known brands such as Pioneer and Aihua are our OEM service objects."

Kimura half-bowed his body and explained to Shirakawa Kaede respectfully.

"We understand that your company needs a circuit board contract manufacturing service, and it just so happens that this is what Kimura Seisai does best.

If Shirakawa-san has such a need, please consider our Kimura Works. ”

Shirakawa Kaede looked up at the materials made by Kimura while looking up, this Kimura-san who took the initiative to come to the door.

The other party has been putting his posture very low since he entered the door, and at the moment he is looking at Shirakawa Kaede with a flattering smile.

"Kimura-san, tell me about your offer." Shirakawa Kaede closed the information in his hand, and the matter of professional ability will be handled by Hui Yamazaki and them later.

"Hay!" Eiji Kimura perked up and sat up straight subconsciously.

Then he took out a quotation from his briefcase and gently placed it in front of Shirakawa Kaede.

"We at Kimura Manufacturing have developed two OEM programs for your company.

The first is the single-foundry model. All electronic components are purchased by your company's designated brand, and we at Kimura Manufacturing Co., Ltd. are only responsible for OEM at 2,000 yen per circuit board.

The second is the all-foundry model. You only need to provide design drawings and technical requirements.

All electronic components are procured and manufactured by Kimura Manufacturing. 3,000 yen per board. ”

At first glance, these two types of foundry may seem to be indistinguishable, but in fact, there is a deep water inside.

The first one costs 2,000 yen per board, which seems to be a lot cheaper.

Please note, however, that the electronic components on the circuit board are procured by Shirakawa Electric at its own responsibility.

Kimura does not participate in the production, and only charges a processing fee of 2,000 yen.

In this way, the cost of each circuit board is added to Shirakawa's own procurement expenses.

According to Shirakawa Kaede, the cost of an audio chip on the circuit board is about a few hundred yen.

If you count all the other messy capacitors, resistors, and so on, the total cost is more than 1,000 yen.

With a material cost of more than 1,000 yen and a processing fee of 2,000 yen, the price of the finished circuit board immediately exceeded 3,000 yen.

This comparison seems to be no different from the second option, and it is even more expensive.

So how can Kimura Manufacturing's quotation be profitable in the second full-foundry model, after all, the cost of electronic components is real.

The answer is channels.

As circuit board manufacturers, especially OEMs, they have almost all the channels of electronic component suppliers in their hands.

For the same brand, the difference between the price of Shirakawa Electric and the price of Kimura Manufacturing is at least 15%.

To put it bluntly, it is still to make the difference, after all, this is what Kimura Productions does, and its demand is a multiple of Shirakawa Electric.

So it's not surprising that it can get a low price.

And for Kimura Manufacturing, which plan is the most profitable?

Of course, it is the second type, not only the processing fee but also the difference in material cost to be earned.

"Shirakawa-san, we at Kimura Manufacturing strongly recommend that you adopt the second option.

Not only is it cheap, but it also provides one-stop service.

In this way, your company does not need to establish additional procurement channels for electronic components, which will save a considerable amount of operating costs.

In addition, we at Kimura Manufacturing also have our own technical team. If you have any technical problems with your products, we can also provide some auxiliary technical support. ”

Eiji Kimura explained the difference between the two options and strongly recommended the second foundry method.

In business, of course, we must maximize profits.

Shirakawa Kaede listened to Kimura's explanation, and at the same time had some of his own calculations in his heart.

"Kimura-san, do you want to hear about the third OEM plan?"

"Huh?" Eiji Kimura didn't react a little, he subconsciously glanced at his quotation.

Where did the third plan come from, I just introduced only two options.

"Ahem... The third option, you might as well let the contemptible people say, Kimura listen? ”

Shirakawa Kaede felt that he had jumped out of the rules of the negotiation opponent every time, and it seemed that some of the ways were too wild.

But it's hard to make money. A penny saved is a penny earned.

Eiji Kimura looked at Shirakawa Kaede with a strange gaze, originally thinking that this young president San-san was very easy to handle.

I didn't expect it to be more difficult than most of the people I encountered, and sure enough, none of the people who sat in this position were easy to get along.

"The third option" Shirakawa Kaede raised his fingers, "Shirakawa Electric can accept the full OEM model, but the price has to change." ”

Eiji Kimura subconsciously wanted to complain, 3,000 yen and they had no profit anymore, etc., many excuses.

"Kimura-san, please listen to me, and you will make a decision." Shirakawa Kaede motioned for him to be calm.

"The OEM method is based on the full OEM model, and Kimura Manufacturing is fully responsible for the production of circuit boards.

Shirakawa Electric only accepts finished products, and if the test is qualified, the acceptance is completed.

However, the foundry fee does not follow a fixed price. ”

"Don't use a fixed price?" Eiji Kimura subconsciously asked.

"That's right, we use a tiered approach to OEM costs.

If the order quantity of Shirakawa Electric is less than 10,000 pieces, the OEM fee will be calculated at 3,000 yen per piece.

However, if the follow-up order volume of Shirakawa Electric exceeds 10,000 pieces, and the total quantity is between 10,000 and 50,000 pieces, then the OEM fee per piece will be reduced by 3%-5% on the original basis, and so on.

Of course, if the order volume is too large, we can also negotiate a termination line.

In this way, we can not only ensure the profitability of Kimura Production, but also let Shirakawa Electric Repair give orders to Kimura Production with confidence.

In short, it won't let Kimura-san lose money. Shirakawa Kaede gushed about the benefits of tiered pricing, and those who didn't know thought he was the one who was selling.

As for Eiji Kimura, the more he listened, the bigger his eyes became.

What the hell, can you still play like this?

The poor businessman in 1979 still retains a trace of simplicity, but Shirakawa Kaede has no at all.

Thank you all for your support!

(End of chapter)