Chapter 134: Spoiler
Ryuji Arai's phone call made Shirakawa Kaede realize that Sony had attacked his own sales channels.
But think about it, since the patent matter is not for the time being, no one can help anyone.
So in the shortest possible time, what makes Shirakawa Electric feel uncomfortable is none other than the sales channel.
The product is produced, but it can't be shipped, and anyone is uncomfortable.
And there is no monopoly in terms of raw materials, and it is irrelevant in terms of policy, and Sony does not have the energy to affect all aspects.
Therefore, as long as the neck is stuck in the last ring, it can bring a fatal blow to Shirakawa Electric at the minimum cost.
As we all know, Sony's product line is very rich, from televisions, radios, stereos, cameras, to professional recording equipment.
On the other hand, Shirakawa Electric seems to be the only one who can get on the countertop.
So when Sony sends out a notice to those individual retail stores, you don't have to think about it to know what they're going to do.
After all, the absence of Shirakawa Electric is just one less Walkman, but the absence of Sony, it is estimated that the variety of products in the store will be much less.
"President, how are we going to deal with it?" Hasegawa looked at Shirakawa Kaede with a tangled face.
He also knows that the current Shirakawa Electric Appliance can even be said to have no means to fight back.
None of the technologies and products can compare with others, and take the lead to fight back.
However, although Shirakawa Electric can't fight back, it doesn't mean that it has to stand and be beaten passively.
"To Kyushu, to Osaka, to Hokkaido!" Shirakawa Kaede got up, stood by the window and said in a deep voice.
"Eh, what does the president mean...?" Hasegawa seemed to have an understanding.
Shirakawa Kaede looked at the Tama River outside the window, and his frowning brows gradually dispersed.
"Hasegawa-san, we at Shirakawa Electric are currently too dependent on the Tokyo Metropolitan Government for sales.
A little further afield, apart from a few large chains, there are few channels that we can directly influence.
Since Sony exerts influence over retailers in Tokyo, we'll stay away from it for now.
Go sink to the place and reopen the market.
Fukuoka, Kumamoto, and Nagasaki in Kyushu, Osaka, Nagoya, and Kobe in Kansai, and Sapporo and Hakodate in Hokkaido.
The size of the cities in these places is also very impressive. There must be no shortage of markets for Walkmans there.
No matter how long Sony's hand is extended, it can't cover the whole country.
As long as the place is cleared and this wave is survived, Shirakawa Electric will only be stronger than before. ”
"Understood!" Hasegawa also figured out Shirakawa Kaede's plan.
It's about opening up your own dealer network, rather than pinning your lifeblood on someone else.
It's better to try a little harder to catch it yourself and then take control of it.
"Also, go and inform the people of BIC Camera and ask them if they want to open a store all over the country.
The places we just mentioned are our goals, and as long as they want to, we at Shirakawa Electric will follow up.
Don't worry about funds, we can support Shirakawa Electric, if you are worried about the dilution of the shares, then go to the bank for a loan.
In short, this is a great opportunity for Shirakawa Electric and BIC Camera to expand.
After this hurdle, Shirakawa Electric will grow into a tenacious company, and BIC Camera will become a veritable retail chain. ”
At this time, it would be a great loss if you didn't pull on the bic camera. Shirakawa Kaede believes that Ryuji Arai is not a man of blind sight.
"President, I'll do it." Hasegawa was boiled by Shirakawa Kaede's bold words.
If you think so, we don't have to look at this corner of Tokyo.
Japan is much bigger than Tokyo. Capture the market in other places may be even more impressive than in Tokyo.
"Remember, with more people, you can do it in several directions at the same time."
"Hail"
Looking at Hasegawa's departing back, Shirakawa Kaede sighed slightly.
Exploring the local market is only a long-term goal. The time period is long, and the effect is slow.
What really lies ahead is the predicament here in Tokyo, and Shirakawa Kaede believes that today is just the beginning.
There will be more and more retailers who choose to side with Sony in the future, don't look at the current Youdu Baxi and Yamada Electric did not say.
But after a while, this may not be the case, especially if Shirakawa is even weaker.
But knowing this, we have to do things like opening up places.
Originally, Shirakawa Kaede planned to wait for Shirakawa Electric to become more powerful before thinking about these things, but now he was just forced to advance.
…
Ueno, Taito Ward, Aihua Corporation Headquarters.
Takagi carried his briefcase and hurriedly walked into the president's office.
"President, do you know Flashman?" As soon as he entered the door, Takagi opened his mouth impatiently.
Mitsube Yusuke pointed to the table expressionlessly, "Is this what Takagi-san said?" ”
Takagi turned his head, only to find a flashman from Shirakawa Electric on the table.
"Well, the president already knows."
Yusuke Miabe nodded, in fact, he had just found out not long ago.
Previously, he had always focused on Sony's Walkman, but he ignored the Flashman, which already occupied a certain scale in the market.
But he is not to blame, Flashman was still abroad when he advertised for the New Year.
Aihua is also a multinational company with branches in West Germany, Britain and the United States.
As the president, it is inevitable that he will often fly abroad for business trips, so he will return to Japan after the New Year.
The Walkman that I had been dreaming of before, there was a second manufacturer.
Why can this Shirakawa Electric produce a Walkman, licensed by Sony?
No, Aihua's largest shareholder is Sony, so it hasn't been authorized, why is this Shirakawa Electric.
Yusuke Mirishi, puzzled.
But at the moment, it seems that Sony has not made any moves.
At least I haven't heard of any legal disputes between the two, and the media is calm.
"President, I heard that someone from Shirakawa Electric recently visited the Sony headquarters.
Heitaro Nakajima-san, the developer of the Walkman, personally received Kaede Shirakawa, the president of Shirakawa Electric, at the door. ”
"Huh?" Yusuke Miabe suddenly realized something, "Tell me more." ”
Takagi put down the briefcase in his hand and took a step closer. It is said that Nakajima Heitaro-san seems to be very familiar with the president of Shirakawa Electric, and the two showed great affection when they met.
It is even rumored that Shirakawa Kaede, the president of Shirakawa Electric, is the younger brother of Heitaro Nakajima-san.
At the door of the Sony Building that day, someone heard Shirakawa Kaede call Nakajima Heitaro-san "senior brother". ”
Sure enough, I see! The truth is out.
Yusuke Mitsubi, who was puzzled, suddenly became enlightened, and the mystery in his heart finally dissipated, and everything was cleared and seen to the day.
It's no wonder that Sony doesn't care about Shirakawa Electric's Walkman, it turns out that there is still this layer of relationship.
In this way, it makes sense, the same disciple and brother can indeed be regarded as a kind of bond.
But at this moment, thinking about Kozo Osone's attitude towards him, Yusuke Miabe only felt a deep humiliation.
The authorization of your Walkman would rather be given to an unrelated outsider than to Aihua's godson.
Disgrace! Eccentricity! Indulgence!
At this moment, Yusuke Miribe's heart is anxious and angry, plus an indescribable sense of loss.
Those who are favored have nothing to fear.
"Takagi-san, let's be our own Walkman too!"
Thank you all for your support!
(End of chapter)