100 million points of compensation?

Norio Ohga put away the eagerness that had just sprung up in his heart, and he asked calmly, "What compensation?" Shirakawa-san might as well talk about it. ”

Shirakawa Kaede leaned forward, "I heard that your company is developing CD digital storage technology?" ”

Norio Ohga's eyes are obviously a lot more serious when he looks at Shirakawa Kaede this time, this kid's sense of smell is not ordinarily sensitive.

CD technology is one of the most important developments of Norio Ohga at present, and it is even more important than the Walkman.

In Norio Oga's plan, another business support point for Sony in the future will fall on CD digital technology.

Why Norio Oga attaches so much importance to CD technology starts with the history of Sony since its establishment.

It is rumored that Sony's two founders, Akio Morita and Daidai Inobuka, cooperate with each other.

Ibuka is in charge of technology, and Akio Morita is in charge of management. It is precisely because of the excellent cooperation between the two that Sony has become what it is today.

Dai Ibuka was the first president of Sony, and Akio Morita was the second president.

Since then, Sony has continued to cultivate the successor of the president, one in technology and one in management.

The third president, which is Sony's current president. He is Kazuo Iwama, who was born in technology, and the brother-in-law of Akio Morita.

This is also a technical expert, and he is not far behind Jing Shenda.

Dai Inobuka brought transistor technology to Sony, which led to the success of Sony's stereo radio.

And Kazuo Iwama brought the Trilon technology to Sony.

Sony currently has the largest market share and is also the most profitable color TV. The reason why it can occupy such a large market share is because of the application of this technology.

According to the continuation of the "Ifuka-Morita" system, then it should be Kazuo Iwama who is in charge of technology now, and then Norio Ohga is in charge of marketing.

Theoretically, the two of them should be close and cooperate with each other.

However, this is far from the case, and it can even be said that the opposite is true.

After Kazuo Iwama led the team to develop the Trilon technology, Ren was not satisfied, and now he has begun to invest a lot of manpower and material resources in the research and development of CCD technology.

CCD technology, also known as image controller, was widely used in Sony's famous digital cameras, camcorders, and even later mobile phones.

It's just that right now, this technology hasn't seen a day when it can be commercialized.

And Kazuo Iwama has invested hundreds of millions of dollars in this technology, so Norio Ohga has a big fight with him.

Moreover, Norio Oga has publicly stated more than once within the company that he is not optimistic about Kazuo Iwama's CCD technology.

Therefore, the relationship between Norio Ohga and Kazuo Iwama is far from being as close as Morita expected.

And if nothing else, Sony's next president will be Norio Ohga.

Izuka has transistor technology, Akio Morita is the god of management, and Kazuo Iwama has Trilon technology, so what can he bring to Sony?

The answer is CD technology.

The ambitious Norio Oga, as the next president of Sony, how can he not have his own representative contributions.

CD technology is an important bargaining chip that he dominates and strives to become Sony's next representative product.

In addition, as a musician, Norio Oga himself was fascinated by the high sound quality and high resolution of CD audio.

In his words, he said, "Take off the old cotton clothes that are wrapped around the sound."

Norio Oga, who attaches so much importance to CD technology, naturally became serious and even alert when he heard Shirakawa Kaede suddenly have the idea of playing it.

"Shirakawa-san is right, Sony is indeed working on CD technology." Norio Ohga is understated on the surface, but his heart has become focused.

"The joint R&D between Sony and Philips to put aside their differences, work together to overcome technical difficulties, is exciting.

Although Shirakawa Electric is weak, it also has its own R&D team, and is very eager to contribute to CD technology and contribute to its own efforts. ”

Saying that, Shirakawa Kaede looked at Norio Ohga with sparkling eyes, this was his ultimate goal.

Mutual Patenting? That's incidental.

Taking advantage of the market swap between the two sides, Shirakawa Electric proposed to join the CD R&D alliance with the weak position of voluntary loss.

This series of calculations is all for this step.

As for why Kaede Shirakawa wants to sharpen his head and join the CD R&D Alliance, because this is a format battle.

Once it really succeeds, then Shirakawa Electric will be one of the formulators of the CD format in the future.

In other words, what are the benefits of being one of the standard-setters?

The benefits are great, and in the future, any manufacturer will have to pay a patent fee to the CD Technology Alliance for every disc pressed.

It's every disc!

It's not a lot, but think of the billions of discs that will come to life.

This is undoubtedly an astronomical sum, an old hen that will not stop laying golden eggs.

What's more, the cost of patents is almost zero!

It can really be said that you are lying down to make money, and you can live a very nourishing life just by relying on patent fees.

But will it really turn out to be his way?

"Shirakawa-san," Norio Ohga looked at him with a smile, "It's really impressive."

Philips can provide hardware support for CDs, i.e. the development of optical disc technology and laser reading and burning technology.

Sony specializes in digital encoding technology to convert and store signals. ”

"So," Norio Ohga looked at him seriously, "what can Shirakawa Electric offer for CD technology?" ”

Shirakawa Kaede was stunned, it turned out that they had refined the division of labor to this extent.

Originally, Shirakawa Kaede still wanted to think of a way in hardware, after all, he was good at this, and with the addition of Meiji, it may not be impossible to compare.

However, now that this part of the work has been done by Philips, with the strength of Shirakawa Electric, there is basically no need to be delusional.

And looking at Norio Oga's confident expression, Shirakawa Kaede guessed that the development of CD technology was likely to come to an end.

Alas, it's still a step too late.

"Since Ogaga-san has already arranged everything, Shirakawa has nothing to say.

However, if it is only like this, it is unfair to Shirakawa Electric.

Fairness is one of the most basic prerequisites for conducting transactions. ”

Okay, since the plan to win by lying down has not been realized. But when it's time to ask for benefits, Shirakawa Kaede is not ambiguous at all.

Norio Oga fell into a deep groan, and if they want to reach an agreement with each other, then it will be possible at least on the basis of relative satisfaction of both parties.

The CD Technology Alliance doesn't need to think about it, since Norio Ohga is optimistic about its prospects, it is impossible for him not to understand the income from patents.

In that case...

In this way, Sony can grant Shirakawa Electric a patent related to the use of CD technology free of charge. Design and manufacture of a series of supporting playback equipment. ”

The future of CD is optimistic, but no one can be sure of the future market, after all, he can't predict the future.

Speaking of CD technology, it is not without competitors at this time. The battle for the next generation of audio formats is involving more opponents than you think.

By doing so, Norio Oga is equivalent to open source, inviting Shirakawa Electric to join the CD camp and use its related patents for free.

It seems that Shirakawa Electric has taken advantage of it, but Sony is not at a loss.

Because more manufacturers join, then the chances of winning the CD are greater, and the progress of promotion in the future will be faster.

CD technology, if it beats its competitors, is certified by the International Audio Association as the standard format for next-generation audio.

So what is its number one enemy in the future? It's vinyl.

If you want to promote CD on a large scale, only more manufacturers will join in, which will pose a threat to vinyl.

This is similar to the Android Alliance in later generations, which requires a large number of mobile phone manufacturers to join in the promotion before Android can really become popular.

The same is true for CDs, which is why Norio Ohga easily agreed.

But Shirakawa Kaede was moved when he heard this condition, using CD technology for free?!

This..., and this kind of good thing!

Thinking about the wave of CD popularity in later generations, to be honest, he really didn't expect Sony to be so generous.

Well, you have to act when it's time to act.

"Not enough," Shirakawa Kaede shook his head, "Ohga-san must also know that the addition of Shirakawa Electric is beneficial to the promotion of the CD format, which is far from offsetting the concessions made by Shirakawa Electric in patent licensing." ”

Shirakawa Kaede is not a fool either, and the Tao inside is clear.

However, since Sony is not sure about the future CD market, it is really sorry for his reputation as a prostitute if he does not knock a sum at this time.

Although he has been granted the patent for the CD for nothing, this is not enough to satisfy him.

"Sony will pay another "special fund" to compensate Shirakawa Electric for the concession of authorization.

"How much?" Shirakawa Kaede's eyes lit up.

——

Tomorrow's three watches

Thank you all for your support!

(End of chapter)