Chapter 142: Shaking Hands and Making Peace
"How much?"
Hearing the words of special gold, Bai Chuanfeng immediately came to the spirit.
"$1,000,000." Because he was talking about overseas copyrights, Norio Oga also offered the price directly in US dollars.
"$10 million," Shirakawa Kaede Lion opened his mouth.
Hearing Shirakawa Kaede's offer, Norio Oga was almost choked, boy, are you serious?
Norio Ohga shook his head helplessly, "4 million dollars, Shirakawa-san, Sony is sincere, please respect this sincerity."
"Ohga-san..."Kozo Omasone, who was sitting on the side, wanted to open his mouth to stop it, and this price was almost catching up with the bid he had just made to buy Shirakawa Electric.
"Deal!" However, before the other party finished speaking, Shirakawa Kaede directly agreed.
With such a happy answer, not only Norio Oga, but even Kozo Osone, who wanted to stop him, was stunned for a moment.
"According to Ogaga-san, 4 million US dollars, Shirakawa Electric released the authorization of the walkman in overseas markets."
If you talk about overseas market licensing alone, Shirakawa Kaede's initial price is almost around $10 million.
However, because Sony has also liberalized local patent restrictions, it has also given away free licenses for CD technology.
In this way, a total of 4 million US dollars + local patents + CD technology authorization, such a gift package is exchanged for the authorization of the Walkman in overseas markets.
Shirakawa Kaede probably calculated, this deal is definitely not a loss.
In fact, in his opinion, a free license for a CD technology patent is worth it, which is a market size that can be equal to that of a walkman in the future.
Although the future of the CD market has not yet been proven, and Sony does not know how it will perform, Shirakawa Kaede does.
In the next few years, those idol stars will sell millions of records at every turn, which is the best proof of this.
So since it's great value for money, there's nothing to hesitate about. $4 million is an addition to him, and he doesn't need to worry too much about it.
As for why Bai Chuanfeng didn't have a black heart and insisted on asking for a sky-high price.
Sony is not stupid, the cost is too great, it will not be like the current situation where everyone sits together and has a good talk.
Therefore, when he sees a good thing, he will accept it, and Shirakawa Kaede does not plan to make a fortune by slandering people.
In exchange for the soil for Shirakawa Electric to survive, he also got the authorization of another mainstream audio format in the future, and he is already very satisfied.
"Shirakawa-san is really a happy person, since that's the case, then this matter is like this."
Seeing Shirakawa Kaede's readily agreed, Norio Ohga did not continue to dwell on the bid just now.
"It's a word," Shirakawa Kaede smiled and stretched out his right hand.
Norio Oga suddenly laughed when he saw Shirakawa Kaede acting like this, and this way of socializing reminded him of the time when he studied abroad.
"It's a deal," he smiled and held out his hand.
So they shook hands with each other and made peace.
The dispute over the licensing of the Walkman between Shirakawa Electric and Sony has come to an end for the time being.
Now that the negotiations have ended, Shirakawa Kaede also plans to say goodbye and leave, but Norio Ohga stops him.
"Shirakawa-san, your company's earbuds are very thoughtful. Sony would like to cooperate with Shirakawa Electric in this field, but I don't know..."
Shirakawa Kaede was stunned for a moment, and then immediately reacted that Sony wanted the patent authorization of earbuds.
Shirakawa Electric's earbuds have registered a patent for the appearance and structure, and the principle of the earphones is the same, which cannot be a patent.
But the appearance structure is okay, not only that, Shirakawa Kaede also registered the in-ear, back neck, etc., and all kinds of headphones in later generations.
As for the benefits of registration? Don't you think that's coming?
"Shirakawa Electric can license the patent for earbuds, and the specific cost details will be contacted by each other's teams at another date."
Shirakawa Kaede readily agreed to the patent authorization of earbuds, because he knew that this patent was not difficult.
If you push Sony into a hurry, it is very likely that they will do everything they can to circumvent it and then fight with you.
It's not necessary, it's better to be blocked. Can lie down and collect patent fees, why should Shirakawa Kaede refuse.
Not only Sony, but any company that comes to Shirakawa Electric to talk about authorization in the future, Shirakawa Kaede still agrees without hesitation.
We should take a long-term view, everyone has related interests, and it will naturally be good to do business in the future.
Seeing that Shirakawa Kaede readily agreed, Norio Ohga also nodded with satisfaction.
Neither of them is a stingy person, which gives him a feeling of heroic sympathy.
The matter was negotiated, and Shirakawa Kaede also said goodbye and left.
Looking at the back of the other party's departure, Kozo Osone couldn't help but turn his head to look at Norio Oga.
"Ohga-san, isn't that so..."
Norio Oga knew what he wanted to say, "Osone-san, Sony has paid some price, but it's worth it.
It is likely that the popularity of the Walkman abroad is beyond our imagination, and the board of directors attaches great importance to overseas markets. ”
Just recently, a foreign company has taken the initiative to contact Sony and want to sell the Walkman on behalf of their channel.
Compared to the vast overseas market, $4 million is nothing.
In addition, 4 million US dollars is only 1 billion yen, which is much less than the previous budget for the acquisition of Shirakawa Electric, but it also solves the patent problem.
This deal is a good deal, and as for spending another few hundred million yen to acquire the assets of Shirakawa Electric.
To be honest, Sony really doesn't like it. After all, the reason why it wanted to acquire Shirakawa Electric in the first place was for the Walkman patent in its hand.
"The licensing of CD technology..."Kozo Osone didn't understand why Norio Ohga valued CD technology so much, but he easily licensed it to Shirakawa Electric.
"Osone-san is not without competitors at Sony, and there is more than one CD involved in the battle for next-generation audio formats."
Later generations may only know that CDs were popular for a long time before the millennium, but they do not know that CD was also developed at the beginning of fierce competition.
At this time, there are more than a dozen Japanese companies participating in the competition for the standard specification of the next generation of records in the home country alone.
Sony's main rival is JVC, which is also known for producing high-quality consumer electronics.
In terms of market reputation alone, Sony is not false at all.
Now that JVC engineers are working on AHD discs, the information density of AHD discs is higher than that of CDs.
What's more worrying is that many industry experts in the neighborhood agree that the sound quality of the AHD is a little better.
However, if this is the case, Sony will not cooperate with Philips to jointly develop CD technology.
What really forced the two giant companies to jointly deal with JVC, in addition to their common research direction, another reason that cannot be ignored is that Panasonic also stands on the united front with JVC.
Sony, Philips VS Panasonic, JVC, think about it and know how fierce the competition is.
Therefore, authorizing Baichuan Electric's CD technology is purely to pull a little brother to give the CD Alliance a strong momentum.
In addition to Shirakawa Electric, Sony also sent invitations to Pioneer and Tianlong.
It's just that the license fee can be ignored, but it's by no means free.
Norio Oga is well aware that the more vendors involved in the format battle, the more advantageous it will be.
Some immediate benefits, don't worry too much.
…
Coming out of the Sony Building, Shirakawa Kaede turned around and looked back, and it was finally over.
After more than a month, the troublesome patent battle has finally come to an end.
Although there were apprehensions, pressures, and sufferings in the process, the good thing was that the final result was not bad, and even exceeded expectations.
CD, another blue ocean is waiting for him.
Who said that Sony is domineering, it is obviously the big brother of Yi Bo Yuntian.
"Let's go back" Shirakawa Kaede waved his hand, his tone indescribably relaxed.
"Good," everyone replied loudly, and everyone was smiling.
Shirakawa Electric avoided the fate of being acquired, and also solved the worries. Compared to a behemoth like Sony, in their opinion, it is a victory.
"Muto-sensei, I've been causing you trouble during this time." The stone in my heart fell to the ground, and the first person Shirakawa Kaede thanked was the Meiji University Foreign Aid Group.
"It's not a bad thing to have such an outcome, as for us, it's just a matter of effort.
Later, I will run the club well, and I hope to visit Shirakawa Electric again one day in the future. Not in Ota Ward, but in such a building. ”
Muto Kiyoshi glanced at the towering Sony Building beside him, and his gaze was encouraging.
"It will be" Shirakawa Kaede nodded solemnly, he had no doubt about this.
"Okay, we'll see you later."
"Seniors, walk slowly."
Seeing off the seniors of Meiji, Shirakawa Kaede turned around with a smile, "Today I have a treat, and I won't return home if I don't get drunk!" ”。
"Oh~" The relaxed crowd cheered happily.
They are happy not because the president has a treat, but more because the pressure in their hearts is gone, and there is a good result, and everyone urgently needs an excuse to vent.
Looking at their elated appearance, Shirakawa Kaede also laughed happily.
This harvest is indeed not bad.
To be honest, it is not a last resort, and Shirakawa Kaede doesn't want to tear his face with Sony.
After all, it is a very unwise choice to fight with a large company, especially when Shirakawa Electric is still very weak.
And Sony, as he thought, did not ignore the patent in the hands of Shirakawa Electric.
So the two sides tacitly limited the issue to the negotiation table, even if it was a follow-up off-the-plate move, there was no posture of chasing for life.
After a little temptation, I probably weighed each other's weights, and it was not something that could be solved in a short period of time. Then returning to the negotiating table is a natural choice.
Since then, Shirakawa Kaede has been thinking about it in his heart.
How to talk to Sony, what can you get in the end, or what you want most from Sony.
Then obviously, of course, it's CD technology, but the plan to lie down and win has not been completed, but it is not a loss to be able to prostitute the license for nothing.
All the obstacles have been solved, and all the hidden dangers have been dissolved.
So the next step, Shirakawa Electric, set sail!
Thank you all for your support!
(End of chapter)