Chapter 148: Valentine's Day Promotion Warm-up
I thought that the trip to Tokyo University of Technology would not be so smooth, but I didn't expect to sign a big guy like Matsumura Masaaki in the end.
To be honest, Shirakawa Kaede is just cuddling grass and beating rabbits, so let's give it a try.
But he underestimated a scientific professor's dedication to experimental projects, the pursuit of academic honors, and the different allures of top-notch instruments.
In the state of Shirakawa's full ability, a strict and old-fashioned professor like Matsumura Masaaki has not been able to escape his sugar-coated shells.
With the addition of Masaaki Matsumura, SIC has instantly changed from a shell company to a veritable scientific research and technology company.
And if it is unsurprising, through Matsumura Masaaki, SIC will attract more high-end talents in the future.
The SIC has been established and construction of the future headquarters has begun. According to the estimate, it will be completed and settled by the end of this year at the earliest.
Seeing that Shirakawa Electric is getting stronger and stronger, Shirakawa Kaede, who is relieved, turned his attention to the upcoming Valentine's Day promotion.
Although he has reconciled with Sony, he has been mobilized by Shirakawa Kaede.
Shirakawa Electric is holding its breath from top to bottom, this Valentine's Day must be seen by Sony to see what marketing is.
What's wrong with the Forerunner, and see how my Flashman surpasses the Walkman.
…
On the morning of February 11, three days before Valentine's Day.
Mieko sits at the dining table as usual waiting for her mother's breakfast, and her father, Takeda, is sitting on the sofa with glasses reading the morning newspaper.
Bored, she turned on the TV to see what interesting morning drama or news there was.
"Once a year, a day when women can confide in their love. As a girl, are you ready?
KITA~KISS TALK, tell you the confession that has been hidden in your heart but has never been said. ”
In the picture, a pair of powder-blue flashmans, with horns leaning against each other, are nestled against each other.
The soft earphone cables of each pair unfold in a semicircle through an arc, and finally form a heart shape, encircling the pink and blue flashman in the middle.
"Kawaii~" Mieko couldn't help but sigh.
It was not only the romantic advertisements that attracted her, but also the Q version of the cute couple images on the flashman body, which also made her eyes widen.
What kind of painting style is this?,It's too cute.。
It's not that Mieko hasn't seen cute cartoons, but it's the first time I've seen this special style of painting that enlarges the character's head and reduces the proportions of the body.
With those big eyes that sparkle and sparkle, Mieko feels like she is about to be cute.
There is also "Kiss" on the pink body and "Talk" on the blue body.
It just forms the advertising slogan on the screen, "The Kiss Language". It's really romantic~
Mei Rongzi, who was bored before, has now turned into an idiot with her hands on her chest, and her watery eyes are full of cute flashman.
Eh, or is it a limited edition that will only be released on February 14th? Can I also make an appointment in advance by calling or visiting a designated retail store?
Limited edition? No, how can such a cute thing be watched slip away.
It's a limited edition, so you might never get it again.
Mieko had heard of the name Flashman, but she didn't expect Flashman to be so beautiful, it was beyond her imagination.
"Why are all the advertisements so pompous now?" Takeda's voice came from the couch.
"Oh, Dad, it's kawaii." Mieiko subconsciously turned her head to refute.
"Where's kawaii," Takeda unfolded the newspaper in his hand in the direction of Mieko.
"Hawaii Romance"?
At this time, Mieko realized that what her father said was not the same thing as what she saw.
It's just..., why is this product so familiar in the newspaper?
Eh, buy a limited edition Flashman, and still have a chance to go on vacation to Hawaii?
Whoosh, Mieko got up and jumped in front of Takeda.
"Mieko, be careful," Takeda reproached dotingly.
"Hai~" cute and loving coquettish voice made Takeda's complaint disappear without a trace.
"Dad, is there really a chance to get a vacation to Hawaii?"
Mei Rongzi, who is usually not interested in newspapers, especially in advertising, actually leaned on the table at this time and pointed to the advertisements in the newspaper and read them carefully.
"Mieiko, nine times out of ten, these unscrupulous advertisers are liars.
A one-way ticket to Hawaii can cost more than 50,000 yen.
Not to mention the reimbursement of the whole process, how is it possible?
Luxury hotels, beach diving, and championship golf courses are all available for millions of yen.
How could these advertisers be willing to shell out that money?
Mieiko, don't look at it, Dad thinks they just put out such an advertisement to attract attention. ”
"But the newspaper said that they had already notarized it at the notary office, and even the notarization documents were published."
Mieko pointed to a photo of the notarized document in the newspaper and showed it to Takeda.
Well? Notarized documents? Takeda craned his head.
Oh, there really is. Is this Shirakawa Electric really willing to pay out of pocket?
Takeda knew that once it was notarized at the notary office, the so-called "Hawaiian Romantic Tour" held by Shirakawa Electric would not be fake.
Because once they break their promise, anyone who has purchased their products can launch a false advertising lawsuit against Shirakawa Electric.
This kind of lawsuit, if the advertiser cheats, it is bound to lose.
So Takeda had to wonder if his judgment was correct.
"Daddy~" Mieko stared at Takeda with wide eyes.
Takeda sighed in his heart, "Mieiko, you don't want to buy this so-called flashman, do you, are you in love?" ”
"Eh" Meieiko is stunned, is her father's focus crooked?
"Dad, Mom said you can fall in love~
Besides, this is a Valentine's Day limited edition, and it's really cute. Mieko was very clever and hugged Takeda's arm and began to shake.
"Ahem" Takeda felt his brain almost shaken evenly, "Okay, okay, Mineko." ”
"Eh, Dad agreed?" Mieko's eyes widened excitedly.
"You can only buy one," Takeda decided to make a three-chapter agreement with her.
"Huh?" Mieko was stunned, "But how do you make a pair with only one, it's a chance to go on vacation to Hawaii." ”
Well, it seems that Mieko is really not in love, and she doesn't even have a candidate to give her other half a walkman.
The old god of Takeda was there, and he silently calculated in his heart.
"What are you talking about?" At this time, Mrs. Takeda came out of the kitchen with breakfast.
"Mom, Dad decided to give you a gift for Valentine's Day." Mieko was the first to speak.
"Eh," Mrs. Takeda looked at her husband in surprise, "Why did you suddenly remember to give a gift, the last time I gave it was before I got married." ”
"Ahem," Takeda smiled awkwardly.
So my dad decided to give my mom a Walkman so that she could listen to music when she went shopping.
You might even win a big prize and get a chance to go on vacation to Hawaii. ”
"Yes," Mrs. Takeda glanced at her husband suspiciously.
"Of course, you say, Dad." Mieko blinked and looked at Takeda with an innocent expression.
"Hmm," Takeda nodded reservedly, "I've worked hard for you all these years, Mako." ”
"What a waste of money," said Mrs. Takeda, walking towards Mileko, "Let me see what kind of Walkman it is, eh, it's kawaii." ”
"That's right, Mom."
…
For this Valentine's Day promotion, Shirakawa Electric not only did not let go of TV commercials, but also major newspapers.
And the warm-up began three days in advance, and all the retailers on the street who have cooperated with Shirakawa Electric also hung up promotional posters.
The picture is the picture in the TV commercial, the pink and blue headphone coils form a cardioid diagram.
And the Q version of the avatar designed by Shirakawa Kaede for the flashman shell has achieved a publicity effect beyond his expectations.
The aesthetic is still relatively simple, and the public, who have not been tested by various strange styles, have never seen this lovely style of painting.
Oh my God, that cute appearance has made countless girls please.
Even a single dog like Eiko can't resist the temptation to try his best to buy a pink limited edition for himself.
This shows how popular the Q version of kawaii is.
But unfortunately, February 14 is the day when the girl confesses to the boy, and it will take a month to receive such a gift.
So many girls who don't have a crush on boys simply decide to buy a pink and cute flashman for themselves on Valentine's Day.
Anyway, this limited edition is only limited to the date of purchase, and there is no limit to the number of purchases, so I will make an appointment first.
And for those shy girls who really want to confess on Valentine's Day, those confessions on the Flashman case are undoubtedly the best way for them to implicitly express their love.
During a certain recess, I mustered up the courage to ask the boy I liked to the back of the classroom, and then shoved the walkman printed with the confession into the other party's hand, and ran away with a red face.
Or, as a member of the workplace, you find the figure that often appears in your heart after work.
Then take out the gift that you have been preparing for a long time, hold your breath quickly, suppress your pounding heart, and finally say "for you" lightly.
In short, Shirakawa Electric's repeated emphasis on "a day for women to pour out their love" has gradually entered people's field of vision and began to resonate with the majority of women.
Valentine's Day, an annual confession day. As a woman, please be bold, be bold, love is quietly approaching.
Considering that many young people have limited purchasing power, Shirakawa Electric has given some discounts in the name of limited quantities.
For example, you can get an attractive discount for the first number of reservations, and the maximum amount can be reduced to about 20,000 yen.
For example, if you make an appointment at a physical store and pay a small deposit, you can get a voucher with a lot of face value.
In this case, the event is limited to one day only, and it is a limited edition, so you may not have it in the future.
So all the publicity and marketing came into play, and the queue for retail store appointments was hundreds of meters long.
Appointments were also overwhelmed, and many consumers dialed numbers but were almost busy.
Sony, which is regarded as a competitor by Shirakawa Electric, is a different scene at this time.
Thank you all for your support!
(End of chapter)