Sony Tower.

Kozo Osone is negotiating with the team in his department about the next sales strategy for the Walkman to expand overseas.

The price of the Walkman is 33,000 yen in China, and if it is released in the European and American markets due to tariff issues, the price will definitely increase significantly.

As for the price, there is less consensus within the team.

"Osone-san, our Sony products have always been known for their high quality. The same is true for the Walkman, which has had almost no negative reviews since its release.

Therefore, regarding the pricing of the European and American markets, we should stick to the high-end route. The next department head sticks to the high-end route that was originally formulated.

Recently, however, Shirakawa Electric's products have also gained a certain degree of market recognition.

There is a high probability that there will be a threat to our Walkman in the future. "There are objections.

"Shirakawa's Walkman is just a cheap imitation and can't be compared to our products at all.

And at this time, the Walkman in the European and American markets is completely blank, and our Walkman is unique. ”

The director just now sneered directly, with an indescribable arrogance.

"It's such a cheap product that has begun to eat into our local market.

And in the future, it is not ruled out that Shirakawa Electric will enter the overseas market, and too high pricing will only make us cocoon in the future. ”

I have to say that the emergence of Shirakawa Electric has made some people feel pressured.

"At least we are unique in the overseas market now, and as for Shirakawa, let's wait for them to survive in their homeland.

Osone-san, Walkman must stick to the high-end route, otherwise the low price will only make the word 'Sony' dusty.

Especially in the United States, Sony represents the brand image of neon, and it must not be related to the word 'cheap'. ”

"I don't agree with such a pricing strategy, Osone-san..."

"That's it!" Kozo Osone interrupted the argument with a wave of his hand.

"The pricing of the Walkman remains the same as the original plan, which is still $199."

Kozo Osone has the same confidence in the Walkman, and he is also a conservative.

Overseas, Sony represents the overall image of the neon company, and high quality and innovation are the aspects it should show.

We must not affect our brand strategy because of a small Shirakawa Electric.

It is said that since the last negotiation with Shirakawa Electric, although the two sides signed an agreement, it can be regarded as a handshake.

But Kozo Osone didn't have a good impression of the latter, or his impression of Shirakawa Electric was negative from beginning to end.

In particular, the fact that the other party took the lead in preventing Sony's products, but used patent loopholes to threaten Sony, made him dislike Shirakawa Electric.

At this moment, it would be strange to hear the people below compare Shirakawa Electric with Sony, and it would be strange to be happy.

When will a company that relies on clumsy imitation of other people's products be able to compare with Sony?

In the eyes of Kozo Osone, Shirakawa Electric is not on the table at all, and it does not pose a threat.

As for the local market, the other party can only survive in the low-end market that Sony ignores.

In the overseas market, Kozo Osone felt that Shirakawa Electric had no chance to contact that blue ocean. Let's talk about the other party's survival in the homeland first.

"In addition, the development of the next-generation Walkman can also be planned in advance."

Sony has no plans to launch a new model this year, because no one knew if the Walkman would be popular.

Moreover, the sales of the Walkman in the first two months of its release were not very good, and the development plan for the next generation was put on hold for a while.

However, after more than half a year of promotion, the Walkman has proven its market. Then the development of next-generation products should also be arranged as soon as possible.

"Osone-san, should the next-generation Walkman consider launching a corresponding inexpensive model for the low-end market?"

Those who had previously opposed high-end pricing have begun to suggest that Sony also get involved in the low-end market.

Kozo Osone thought for a few seconds before nodding. "The local market can consider launching a corresponding inexpensive model."

Shirakawa Electric can rely on low-end products to survive, indicating that this part of the market still has its demand.

In that case, don't leave the other party a chance.

In the local area, the low-end and high-end, Sony all wants.

Even if it is not for that little profit, as long as you can squeeze the other party out of the game, it is a non-loss-making transaction.

"Cough" Kozo Osone, who had made a wishful thinking, cleared his throat a little awkwardly.

"In addition, regarding the development of headphones, we will also launch our own earbuds for the next generation of products."

"Huh?" The faces of the people below were a little strange.

"This is an order from Ogaga-san, so you must do your best." Kozo Osone ordered with an annoyed look on his face and an unquestionable tone.

"Hay!" Everyone felt a pang in their hearts, and they no longer dared to ask more.

"Adjournment!" With a wave of his hand, Kozo Osone got up and left the conference room.

Back in his office, Kozo Osone felt as uncomfortable as eating a fly.

I've always had a reputation for innovation at Sony, and now I need to learn from a copycat.

This is simply a shame for Kozo Osone.

Especially in front of so many people, announcing such a decision made him feel uncomfortable.

But it's a pity that this is an order from Norio Ohga, and he can only carry it out.

When Kozo Osone was secretly bored, someone from his subordinates came in to report.

"Osone-san, Shirakawa Electric is currently holding a large-scale promotional campaign with the theme of Valentine's Day."

How is it Shirakawa Electric again, Kozo Osone heard this name now, and there was a wave of disgust in his heart for no reason.

However, when he took the information handed over by his subordinates, he was suddenly stunned.

"Huh?" Kozo Osone counted six or seven newspapers in his hand, "All of them have their advertisements on them?" ”

"Hail"

It's all mainstream newspapers, and the other party has invested a lot of money.

Valentine's Day is not an important holiday, is it worth making such a publicity?

"Is there anything else?" Seeing that his subordinates hadn't left yet, Kozo Osone raised his head and asked strangely.

"Osone-san, not only newspapers, but also Shirakawa Electric also take turns advertising on TV stations.

They can also be seen on the posters on the street and advertisements in the subway. ”

Hearing this, Kozo Osone's face finally became serious. This is no longer a big cost, but a large-scale publicity regardless of the cost.

"What is the current market feedback?"

Staff Sang hesitated for a moment, but finally answered truthfully.

"The results were surprisingly good, and it is said that the queue outside just queued up to make an appointment caused a traffic jam. And this has been going on for two days. ”

"What?!" Kozo Osone suddenly raised his head, "It's been going on for two days?" ”

"Hail"

Kozo Osone got up from behind his desk and began pacing back and forth in the office.

He just doesn't look down on Shirakawa Electric anymore, and he also knows that the products that can make consumers queue up for two days in a row to make an appointment must have a good sales.

"Can we follow up?" He turned to look at Oda, the head of planning for his department.

"Uh" Oda was a little embarrassed and didn't know how to answer.

Sony's Walkman only has one model, TPS-L2, and it is also blue and silver full of industrial style.

This really has nothing to do with Valentine's Day, if you insist on coming...

"Maybe we can use price reductions and promotions to attract people." As the person in charge of planning, Oda had to come up with a plan.

Price Drop Promotion? Kozo Osone shook his head.

As a newly released product that has been released for less than a year, the price reduction is a disservice to the brand.

Unless a new model is introduced, it is best not to use price reductions to promote it.

Kozo Osone's consideration of this is actually reasonable, and the reason why Shirakawa Electric discounted it was also carried out in the name of limited editions.

The surface appearance of the Valentine's Day suit has been very different from the original style, although the inside has not changed, but it is reasonable to say that it is new.

After thinking about it for a while, Kozo Osone stopped and explained to Oda.

"Well, let's bundle your Walkman with other products and get a discount in the name of a combo set."

I have to say that this is indeed a good way, and new products cannot be discounted.

But with sales and then discounts, it makes sense. I'm discounting old products, and new products aren't getting any price drops.

As for the sale of the Walkman with what to go with...

This is a headache for Oda, but since the boss said so, let's follow this direction.

In fact, it's not that Kozo Osone attaches great importance to Shirakawa Electric, it's just that he doesn't want to lose face in front of the other party.

Since you Shirakawa Electric can carry out promotional activities with the theme of Valentine's Day, then why can't I Sony.

In Kozo Osone's imagination, as soon as the Walkman came out, presumably Shirakawa Electric's Walkman could only play a supporting role.

Product quality is king, which is why Sony is now a multinational company with a good reputation and reputation.

Shirakawa Electric's Valentine's Day promotion slightly made Kozo Osone a snack.

However, his real focus is still on the overseas markets that he is about to explore.

After all, this is the focus of the board's attention, and if you do this well, you will surely have your own place there in the future.

Not to mention Kozo Osone, who had a little snack on Shirakawa Electric, Shirakawa Electric's scene is a completely different one.

"Hurry up, tomorrow is Valentine's Day, and this batch of goods must be sent out today. Otherwise, you may not be able to reach Kansai. ”

In Shirakawa Electric's warehouse, Torotaro is busy.

Because of the previous work of channel sinking, Shirakawa Electric now has its own sales channels in major local cities.

In order to cooperate with this Valentine's Day promotion, the first stock produced was sent to the area far away from Tokyo for the first time.

Theoretically, the supply of goods in Kansai has already been delivered, but I don't know if it's because of the delay in advertising transmission.

Recently, the number of reservations in Osaka has also skyrocketed.

As a result, Shirakawa Electric could only continue to work overtime to produce, and the goods were just ready, so they were pulled away without delay.

"Torotaro, I've been working hard lately." Shirakawa Kaede, who happened to be passing by outside, saw this scene and stopped by to say hello to him.

Torotaro looked left and right to see that there was no one, and then greeted him happily, "Xiao Feng, I really didn't expect that there would be such a large shipment." ”

"Yes," Shirakawa Kaede also sighed, "Tomorrow is Valentine's Day." ”

"Hmm," Torotaro nodded expectantly, "It's a pity that it's not Valentine's Day there, otherwise they would have known about what we did." ”

For Torataro, if he doesn't return to his hometown, this big money is like not earning it.

After this Valentine's Day, Shirakawa Electric's reputation will surely rise to the next level. It's a pity that the fawn's people are only Valentine's Day, which is really a pity.

"Ha, maybe there will be one in the future."

——

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(End of chapter)