The land in Kawasaki City had just been finalized, and Shirakawa Kaede got on the plane to the west coast of the country non-stop.

Because of the Pacific Span, it takes at least 16 hours to travel from Tokyo to Los Angeles.

So Shirakawa Kaede, who got on the plane, took out a champagne gold SFM-01 Walkman from his mouth, put on headphones and began to enjoy the music time leisurely.

Asuka Kobayashi, who was sitting next to him, couldn't help but curl the corners of her mouth when she saw his style.

This guy really didn't miss any opportunity to advertise his own products.

And the appearance of Shirakawa Feng wearing headphones and enjoying the music really attracted the attention of several blonde and blue-eyed foreigners around.

Especially the golden Walkman placed on the lap, the light of the clouds makes the metal body inadvertently reflect the eye-catching brilliance.

"Hi friend, are you listening to music? Sorry to bother you, but it's really cool. ”

Sure enough, a bearded foreigner sitting on the edge of his aisle couldn't hold back the curiosity in his heart after all, and asked Shirakawa Kaede about this mysterious machine.

Bai Chuanfeng took off a headset casually, but before he could speak, the foreigner on the other side exclaimed again.

“oh，jesus！ Is this a headset? It's not even as big as my little finger, it's unbelievable..."

Seeing that the headset in Bai Chuanfeng's hand was only a little big, this foreign friend was not calm at all.

"That's right, it's headphones, want to try it?" Shirakawa Kaede greeted the bearded man in fluent English.

"Really, that's amazing. Brother, I'm James and I'm from Los Angeles. ”

The bearded man chatted with Shirakawa Kaede very enthusiastically.

"Call me white, give it, it's called Flashman, a portable music player."

Shirakawa Kaede handed the walkman in his hand to the foreigner named James.

"Oh, white, its name is as good as your English!" After James took the Walkman, he first pinched the headphones curiously and looked at it.

He'd never seen a headset like this, it was too delicate, too fascinating.

Not only headphones, but even a walkman he had never seen before. In his understanding, music can only be enjoyed on the vinyl record player at home.

This kind of machine that can take it out of the house, and is so small, actually listens to music?

Oh my God, are you sure it's not April Fool's Day?

With curiosity and anticipation, James put on his headphones and pressed the play button at the signal of Shirakawa Kaede.

「Imagine there's no heaven

It's easy if you try」

"God~" John Lennon's familiar singing voice made James can't help but open his mouth wide.

Shirakawa Kaede smiled and didn't bother him, but turned his head and glanced proudly at Asuka Kobayashi, who was paying attention here.

Just kidding, since he is going to Europe and the United States to open up the market, of course, he has to replace it with a music singer familiar to the people of the United States.

Soon the song ended, and James, who was full of shock, took off his headphones. "White, this machine is definitely the greatest invention of the 20th century."

"Thank you," Shirakawa Kaede generously accepted his exaggerated compliment.

"Is this flashman a Japanese specialty, and where can I buy it?

Oh my gosh, it's such a shame I missed out on such a great product. ”

James had come to Japan for a tour, and he hadn't had a chance to get his hands on this new product that had just been on the market for less than a year.

"James, don't worry, I'm sure you'll see it in Los Angeles soon."

Seeing that European and American people like Walkman so much, Shirakawa Kaede is also more confident about this trip to the United States.

"White, are you saying that this machine will be available in the United States soon?

If that's the case, that's really fantastic. Trust me, people are going crazy about it. ”

When James heard Shirakawa Kaede's promise, he was immediately overjoyed.

"It's a great honor that you can enjoy it. James, if you don't dislike it, please take it. ”

"Wait, Shiro, did you mean to give it to me?" James pointed to the Walkman in his hand in disbelief.

"That's right," Shirakawa Kaede nodded affirmatively.

"But—" James hesitated.

"Rest assured, I still have a lot more." As he spoke, Shirakawa Kaede handed him the business card in his hand.

James took the business card and scanned the information on it, well, how is this logo somewhat familiar.

He looked at the Walkman in his hand again, and then showed a look of sudden realization.

"Shiro, I have to say that today's experience is really amazing."

"Thank God"

"Yes, thank God," James gave him a thumbs up.

The next two began to chat about the machine in their hands. From neon to rice, from music to technology.

Before I knew it, an hour or two had passed, and the tired two said goodnight to each other, and when they opened their eyes again, they had arrived at the airport in Los Angeles.

"White, please call me when I'm free, I'll take you to enjoy the scenery of Los Angeles once."

As a freight driver, no one knows Los Angeles better than I do. ”

"No problem, then goodbye" Shirakawa Kaede waved goodbye to him.

"Whether it's going to the hotel, or going to Hasegawa-san." Asuka Kobayashi beside him saluted and asked him about his next trip.

"Let's go to the hotel first" It's already afternoon, and Shirakawa Kaede saw that Kobayashi Asuka was tired again, so he didn't rush for half a day.

said that this time Kobayashi Asuka was pulled over by him half-pushed and half-forced, and she was not excited at all when she heard that she was coming to the United States.

There is even some rejection, there are still Japanese people who don't like the United States these days?

Shirakawa Kaede took a deep breath, hey, the air here is not sweet at all.

Well, he kind of understands Asuka-chan.

The sweet air may only be smelled by people with special physiques.

Shirakawa Kaede and his entourage, who had a jet lag at the Hilton Hotel, repacked their spirits and went to Shirakawa Electric's branch in the United States.

That's right, Shirakawa Electric has registered a branch in the United States, and the address is in Los Angeles.

And why choose here, the reason is simple.

After Hawaii, Los Angeles is the second largest gathering of Japanese Americans in the country.

There are more than 100,000 people of Japanese descent living here, and that number is even higher if you include the expatriates of Japanese companies.

Many cities in the west have business dealings with Neon, and the reason for this is because of the Japanese group.

Centered on the city of Los Angeles, it is surrounded by several cities. The largest number of Asians in the population are Japanese.

Hitachi, Panasonic, and Toshiba all have branches or offices here, so Shirakawa Kaede also follows the local customs.

Shirakawa Electric's first branch in the United States was selected in Los Angeles.

The promotion of the Walkman from the local Japanese ethnic group, it is not necessarily a solution, of course, this is the most conservative idea.

However, another important factor is to blame the Japan Electronics Industry Promotion Association.

That's right, it's the Electronics Industry Promotion Association that I joined under the introduction of Sony.

It is also an office in the United States, the location, do you still need to ask? And, of course, in Los Angeles.

Today, a representative of the other party was asked by Shirakawa Kaede to meet at Shirakawa Electric's branch in Los Angeles.

The branch is located on Melrose Street, a popular fashion center for young people.

Fashion fashion, boutiques, music record stores, and much more.

At the same time, it is very close to Hollywood, not far to its southwest.

With such proximity to the entertainment capital, you can probably foresee the prosperity and fashion here.

Shirakawa Electric's branch is located near the street here, about five floors.

The entire building was rented by Shirakawa Electric, and now on the exterior wall of the gate, the logo has been decorated in place.

Just looking at its imposing appearance from the outside, it gives it a sense of reliability.

If you compare, Hitachi, Panasonic their offices in Los Angeles. You will find that the branch of Shirakawa Electric is much more upscale than them.

Hundreds of thousands of dollars were smashed in, and of course magnificent.

Shirakawa Kaede is building this as a branch, not just an office.

Because he knows that if Shirakawa Electric wants to go to the world in the future, these investments are indispensable.

Moreover, setting up a company locally is beneficial for expanding the sales channels of the Walkman in the future.

Hasegawa, who had been waiting here for a long time after entering the building, immediately stepped forward and reported to him about the progress of the past month in the United States.

Because Shirakawa Electric does not have a franchise store in the United States, it can only take the road of distribution channels and be a simple supplier.

So if you want to sell goods in the United States, the first choice is, of course, the chain department store supermarket.

Wal-Mart, Target, Costco, Best Buy, these supermarket chains have been established and developed for many years.

Although the name may not be the one everyone is familiar with, the scale is real.

In the United States alone, their chain stores are almost all over the north and south of 50 continents.

But it is not easy to get into their supply channels, and negotiations with them are still in the development stage.

While listening to Hasegawa's report, Shirakawa Kaede and Yuris, the sales person in charge here, got to know each other again.

This is a sales director recruited by Shirakawa Electric at a high price from a headhunter, and he is not only well connected in the retail industry, but also proficient in Japanese.

In the future, if nothing else, he will be in charge of Shirakawa Electric's sales business in the United States.

"Boss, my advice is to choose one of them and concentrate all your energy and resources on a single-minded breakthrough.

Instead of distracting our precious human resources, attacking aimlessly. ”

Obviously, this Yuris has his own ideas about the development of the market, and even these ideas may be contrary to Hasegawa's opinion.

Sure enough, when he heard Yuris suggest this to his president, Hasegawa immediately retorted.

Shirakawa Kaede raised his hand and motioned for them to stop arguing first. "Let's meet Yokazu-san Morishita first, and then make a decision after we get to know."

Seeing the boss say this, both of them closed their mouths in amusement and walked towards the conference room.

Yoichi Morishita, representative of the Japan Electronics Industry Promotion Association (JEAP) office in the United States.

Because the Ministry of International Trade and Industry is leading behind this association, this Yoichi-san Morishita also has a certain government background.

The reason why the Electronics Industry Promotion Association has an office here is because it is not only in the country, but also to deepen the mutual exchange in the industry.

At the same time, it also carries the research and assistance role of many enterprises in the association in the import and export trade.

In other words, it has its own way of exporting.

This is the reason why Shirakawa Kaede wanted Sony to be his guide and introduce Shirakawa Electric to join the association.

Any tax incentives are secondary, and my main purpose is to come out and grab business with you.

Alas, Ohga Dianxiong is really a good friend of Shirakawa Electric.

(End of chapter)