Pushing open the door of the conference room, there was a middle-aged man in his thirties sitting at the end of the long table.

Suits and leather shoes, shiny hair, the occasional gold watch peeking out of the sleeves, and a striking chic brooch on the chest, this outfit looks very sophisticated.

"Morishita-san, contemptible Shirakawa Kaede, Shirakawa Electric is going to thank you for your care." Although it is also the first time for me to visit Shirakawa Electric's branch in the United States.

But Shirakawa Kaede still showed the attitude of the host to show the friendship of the landlord.

"I heard that there was a rookie club in the industry, but I didn't expect Shirakawa-san to be so young and promising."

Morishita stood up and exchanged pleasantries with him as he held out his right hand.

Bai Chuanfeng was slightly stunned, and then hurriedly stretched out his hand and shook him.

After staying in Neon for a long time, I almost forgot that shaking hands is the mainstream way of greeting in the world.

However, this Yoichi Morishita has been in the United States for a long time, and it seems that he has completely adapted to the way of humanistic communication here.

"Morishita-san has won the award, whether Shirakawa Electric can open up sales in the United States, I have to ask you."

Regardless of the other party's personality, Shirakawa Kaede first offered a kind word, after all, no one doesn't like to listen to beautiful words.

Sure enough, this Morishita-san saw that Shirakawa Kaede's attitude was very humble, and he nodded slightly with a satisfied expression.

"It is all for the economic development of Neon and for local enterprises to open up the market and improve their competitiveness in the United States, which is the original intention of the establishment of this association."

"It is an honor for Shirakawa Electric to join the association."

is worthy of being a civil servant with a government background, look at people talking, and the height of standing Shirakawa Kaede can't catch up.

After all, he just wants to make money.

After a few pleasantries, the two sat down again and began to talk about the main topic of the day.

"Do you have any thoughts on your company's product sales?"

Yoichi Morishita took out the information from his briefcase and asked Shirakawa Kaede about his preliminary views on the rice market while sorting it out.

"I can't talk about the idea, but if it is possible, I hope that Shirakawa Electric's products can enter the chain supermarket.

Open up the underlying sales channels and try to spread them in most cities in North America. ”

Hiroshi Morishita smiled, his ambition was not small.

Being able to enter mainstream supermarkets and distribute goods in North America is a treatment that only internationally renowned companies have.

As for the current Shirakawa Electric, to be honest, the difficulty is not ordinary.

"Shirakawa-san, the ambition of your society is admirable.

Here we will contact a few distributors who have a good relationship with Neon and ask them to have an initial communication with your company.

As for the first-class supermarket chains, the only thing the association can provide is the contact information of some of their responsible persons. ”

For Shirakawa Electric's ambitions, Yoichi Morishita can understand, but he is not too optimistic.

Just kidding, there are a few obscure companies that can settle in large chain supermarkets as soon as they come up.

Sony and Panasonic have also worked hard in the United States for many years to have today's scale.

If you want to reach the sky in one step, it is even more difficult.

"Thank you so much", to be honest, the Electronics Industry Promotion Association can provide so much help, Shirakawa Kaede is already very satisfied.

These distributors may not be very large, but as long as they negotiate one, it will be regarded as opening a breakthrough for Shirakawa Electric.

As for the first-class chain supermarket, to be honest, Shirakawa Kaede didn't expect to enter their catalog by the association alone.

If that's the case, will Sony and Panasonic still set up branches in the United States, or even build factories locally?

Being able to get the contact information of the person in charge of these first-class supermarkets has been beyond Shirakawa Kaede's expectations.

"Morishita-san, I'm causing you trouble today. I also specially asked you to fly to Los Angeles, and the travel expenses will be reimbursed anyway, please accept it. ”

As he spoke, Shirakawa Kaede took out an envelope and gently pushed it in front of him.

Well? When did I fly to Los Angeles and wasn't I there all the time?

Morishita paused for a moment before he reacted, and then his eyes involuntarily fell on the envelope.

"Ahem~" he cleared his throat, "Regarding this part of the cost, the contemptible person will report it to the association truthfully." ”

"That's, Morishita-san is really a high wind and bright festival." Shirakawa Kaede expressed his admiration with a very good look.

Yoshita Morishita took the envelope reservedly, touched it, yo, it felt good.

The moment I put away the envelope, I glanced at it, and it was still green.

Yoko Morishita, who was more and more satisfied, handed over the sorted information to Shirakawa Kaede, and then reminded him meaningfully.

"Shirakawa-san, some seemingly tempting conditions, please be sure to think carefully before making a decision.

Although the distributors have a good relationship with the association, the businessmen always chase profits. ”

"Shirakawa has been taught." Shirakawa Kaede nodded with a serious expression, it seems that the capitalist world of flowers is not as beautiful as it seems on the surface.

After sending off Yoichi Morishita, Shirakawa Kaede pulled all the sales staff of the Shirakawa Electric Branch over for a meeting.

On the one hand, it is to understand the progress of the work here, and on the other hand, it is to coordinate the next task arrangement.

After listening to Hasegawa's report, Shirakawa Kaede also learned about the current situation.

At this time, Shirakawa Electric has developed sales channels here, how to say it, it is better than nothing.

They are all very small distributors, and their influence can only be limited to a certain city.

If you want to reach the goal of distributing most cities in North America, you are still far away.

"Hasegawa-san, you are in charge of the distributors contacted by the Electronics Industry Promotion Association.

As for Yuris and I, let's go and meet with the people in charge of those supermarkets.

Everyone acted separately, and the other personnel continued to go to the city level to do market research.

Especially in the cities where the Sony Walkman is already available, it may also be the market where we will be able to promote the Flashman the most. ”

Sony's Walkman is currently on sale in North America, but it has only been on sale for less than two months.

Baichuan Electric is a little late, there is no way that the company's size is here, and the resource channels are limited.

However, the markets that Sony has opened up are not impossible to take a ride on Shirakawa Electric.

But no matter what, in the end, you can only drink soup behind Sony.

Shirakawa Kaede was not satisfied with this, so he chose to establish a branch of Shirakawa Electric in Los Angeles.

And Sony's current main position is in Chicago, the reason why it is deliberately staggered.

It's that Shirakawa Kaede still has the ambition to compete with Sony, instead of always following the other party and eating the leftovers.

Dreams still have to be had, after all, this is also a big motivation for the employees of the club to move forward.

Everyone has no opinion on Shirakawa Kaede's arrangement.

The distributors of the association have a good relationship with each other, so the negotiation should not be strong, which is just right for Hasegawa.

As for those chain supermarkets, they must be a difficult bone to gnaw. It couldn't be more appropriate to take the native of Yuris with you.

However, regarding the products promoted by Shirakawa Electric, the strategy should be changed.

Thinking like this, Shirakawa Kaede had already taken out three machines and placed them on the table.

"President, this is..."Hasegawa, who saw two of them for the first time, immediately widened his eyes.

"This is the next generation of our Walkman, one low-end, one high-end."

Subsequently, Shirakawa Kaede gave them a detailed introduction to the respective parameter performance of these two products, as well as the difference in positioning.

As for the other one, it is the first generation of Shirakawa Electric, although the appearance does not seem to have changed.

However, it has also been upgraded on the basis of the original, and the improvement of audio effects has been significantly improved compared to the first generation.

Everyone took over the new generation of Walkman handed down by Shirakawa Kaede and took turns to play with it.

I have to say that although the appearance of the first-generation walkman is high enough, the second-generation product not only retains this advantage, but also has a significant improvement in texture.

The SFM-01, in particular, stands out from the crowd.

Yuris couldn't put it down and stroked the SFM-01 in his hand, "Boss, there is such a great product that should have been taken out earlier."

Believe me, no one can say no to such a beautiful machine, especially music lovers. ”

As an indigenous, Yuris knows everyone's preferences too well, and this small all-metal body will definitely poke at many people's aesthetics.

With its unrivalled texture and excellent design, it will definitely make people fall in love with it at first sight.

"These three Walkmans, except for the first generation of products can be supplied in large quantities, the other two models will not be mass-produced until July.

Do you have any opinions on their pricing? ”

The new generation has not yet been released in China, and is tentatively scheduled to be released in July.

Moreover, the products provided to the United States market will also be localized, and it is estimated that it will not be until September when they are actually shipped to the other side of the ocean.

As for their pricing, the FM-01, which focuses on the low-end in the country, is 18,800 yen.

The first-generation SK-01 is priced at 25,000 yen as a supplement to the low-to-mid range.

The high-end SFM-01 is priced at 42,000 yen because of its excellent performance.

Looking at the three models, they basically include three gears: high, medium and low.

This will also be the basic strategy for the development of the Walkman by Shirakawa Electric in the future.

Try to cover all the audience groups, they are the main force of consumption, and they should be covered as much as possible.

As for whether there will be a more professional Walkman in the future, it depends on market feedback.

At present, Shirakawa Electric is doing research in this area, and if the demand of those electronic enthusiasts is strong, it is not impossible to consider higher-end products.

Of course, the current priority is overseas promotion, and considering the issue of tariffs, the pricing of this part is worth discussing.

"My initial idea is that the FM-01 will be priced at $109, the SK-01 at $149, and the SFM-01 at $249."

After listening to Shirakawa Kaede's pricing for the mainland of the United States, everyone silently calculated.

The three pricing ranges are reasonable, at least there is no vague overlap between them.

"Boss, I think our pricing could be a little higher.

Especially the SFM-01, even if the price rises to $280 or even $300, those who like it will not hesitate to choose it. ”

Mr. Ulris thought the pricing was too conservative, and he had studied the products of Shirakawa's only competitor, Sony.

It is no exaggeration to say that Shirakawa's three products are definitely better than Sony's.

He doesn't understand what parameter performance, but just from the appearance, it is not difficult to make a choice.

What's more important is that any of the three products of Shirakawa Electric is smaller than Sony's!

Damn it! Don't they understand that small means advanced, and small means fashionable.

Even if he had to choose it himself, he would not hesitate to choose the smaller and more fashionable one, rather than the "stupid" like Sony.

(End of chapter)