Regarding Yuris's suggestion to increase the price, Shirakawa Kaede thought about it and shook his head in rejection.

"Based on the current pricing of the three products, the tariffs and the neon government's preferential export rates are removed.

The profit of the low-end model is about $38, the profit of the mid-range machine is about $52, and the profit of the high-end machine SFM-01 can even reach $87.

In order to open the market, the price we give to the channel provider can continue to fall to $96, $128, and $216.

Even so, we still have considerable room for profitability, which can bring more advantages for our products to penetrate the major distribution channels. ”

Such pricing takes into account not only the issue of tariffs, but also the consumption level of the people of the United States.

Compared to Neon's local pricing, the retail price here is naturally a little higher.

This calculates that the profit of the three models from low to high is about 6,000 yen, 8,000 yen, and 14,000 yen.

That's already a pretty impressive figure, and it's a lot higher than the local profits.

It is no wonder that so many companies are trying to export their products overseas, and the profits in this are really huge.

Regarding Shirakawa Kaede's pricing strategy, Yuris still retains his opinion.

The ancillary value of this high-end model is much higher than the price range of ordinary consumer goods.

Therefore, it is completely possible to be more aggressive in determining the retail price, after all, the person who buys this product will not care about the difference of twenty or thirty dollars.

"In this way, our Walkman will first launch two models in the middle and low end.

As for the pricing of the high-end model SFM-01, it can be adjusted accordingly according to the sales of the previous two models. ”

Since everyone's opinions are not unanimous, Shirakawa Kaede simply compromises.

Moreover, the launch of a completely new product should not launch too many models at one time.

Shirakawa Electric will roughly follow this pattern and launch the first model in the mid-range first.

Then there are the low-end models, and the pricing of the high-end models will be determined based on the sales performance of the two products.

If this is arranged, Yuris has no opinion.

And Shirakawa Kaede's flexible attitude in dealing with problems also impressed him with this young boss again.

It's not like Yuris hasn't dealt with the Japanese. On the contrary, he can be regarded as a Japanese expert.

Therefore, he also understands the conservative and stubborn character of the Japanese very well.

But this boss doesn't have these headache-inducing "characteristics" at all, and I have to say that Yuris even feels a little lucky.

Dealing with such a boss must be a lot easier in the future.

"In that case, let's go our separate ways." After the meeting, Shirakawa Kaede also immediately put into work.

He has always been efficient, let alone in a foreign country. Hurry up and deal with the things here, there are still a bunch of things waiting for him in Neon Country.

The next day, Kaede Shirakawa took Yuris to visit Wal-Mart's branch in Los Angeles.

Pena, the senior merchandise manager here, was in the office and received them.

"Both, I admit that your products are fresh and characterful.

But it's so new, so new that I have no idea if they're going to be popular with customers.

Wal-Mart is the largest comprehensive supermarket chain in the United States, and we need to be responsible for every item that enters Wal-Mart.

Anything that can be put on the shelves and sold to customers must be popular.

But it—" Pena, with her arms propped up, pointed to the machines on the table and shrugged.

"There's no guarantee they're going to be popular, because they never showed up."

Pena is conservative about this new type of music player, and Walmart has always been cautious about products that have not been proven by the market.

After all, the purchase of each commodity is measured in tens of thousands here at Wal-Mart.

Once this new product is not favored by customers, then the loss of this will be conservatively estimated to be more than one million dollars.

"Don't do that, Pena. Sony's Walkman knows, they are already generally available in Illinois.

Especially in Chicago, where young people are very fond of this trendy music player.

And our products are better and more fashionable than them.

Lo and behold, these adorable machines are simply unbeatable.

And this mini to incredible headset, I dare say it's an absolute genius design.

No one will refuse them, Pena, trust me. Over the years, my credibility with you has always been maintained at A+ or above. ”

Yuris pointed to the Walkman on the table, trying to say to his old friend.

He and Pena have dealt with each other many times in the past few years, and they are old acquaintances who know each other.

"Yuris, it's for the sake of the past that I'm here to meet you today.

And as far as I know, Sony's new gadget doesn't seem to be performing well enough to meet market expectations.

So about the matter of procurement, please forgive me for not being able to do anything.

Again, no one knows what their prospects will be, unless God assures. ”

Yuris didn't mention Sony, and when it came to Sony, Pena was more cautious.

As a merchandise manager in the department store industry, he keeps a close eye on every new thing.

If the market is doing well, then Pena will not hesitate to include them in Walmart's sales channels.

But if the response is mediocre in the early stage, then Pena will have to be much more cautious.

For Pena's stubbornness, Yuris is also helpless.

This guy has always been so cautious that he would rather miss out on the original trend of merchandise than risk his life.

"Thank you, Mr. Pena, for your hospitality today. If you change your mind one day, please feel free to contact us. ”

Seeing that there would be no optimistic results for the time being, Shirakawa Kaede did not continue to grind and soak here, so he simply got up and prepared to leave.

This young Japanese friend, a friendly reminder. Don't reveal your Japanese identity to others.

Especially in the areas where the "old white south" live, they don't have a good impression of Japan. ”

Just as Shirakawa Kaede was about to say goodbye, Pena unexpectedly said something unrelated to this topic.

Shirakawa Kaede turned to him again and nodded, "Thank you for reminding Mr. Pena, I hope we can have a more pleasant conversation next time." ”

This trip to Wal-Mart seems to have gained nothing.

It's not that it's not for nothing, Shirakawa Kaede Lu smiled bitterly, at least he got a friendly personal safety reminder.

He knows what Pena means by "old white man", just this year Japan officially surpassed the United States in the number of cars manufactured by the United States, becoming the world's largest exporter of automobile trade.

And most of these cars are exported to the Western world, and there is no doubt that the United States is the largest market recipient.

Affected by this, the automobile industry in the United States has become more and more depressed. So a large number of factory workers took to the streets to organize demonstrations.

Recently, it has developed to the point of smashing Japanese cars in public.

It is conceivable that the people of the United States at this moment must not have a good impression of the Japanese in the United States.

If a Japanese person walks alone in an area where "old white men" gather, there will be absolutely no good fruit to eat.

Out of Wal-Mart, Shirakawa Kaede still frowned.

Unable to open the channel of chain supermarkets, Shirakawa Electric's Walkman wants to distribute goods in most cities in North America, which is simply wishful thinking.

It's just that at this moment, it's time to race against time with Sony, while Sony's Walkman is only in the initial promotion period.

This is the best time to catch up with it, otherwise one step behind, one step behind.

It seems that most of the time things are not smooth sailing, but difficulties and twists and turns are the norm.

"Boss, do you need me to make another private appointment with Pena?

Maybe we can give a little more profit and prepare another gift, maybe he will be relieved. ”

Yuris, who was beside him, was still a little unconvinced that he didn't convince his old friend Pena.

"Let's go back first, this is the first one. Before trying other possible partners, it is not a wise choice to reduce the ex-factory price. ”

Shirakawa Kaede has always been cautious about concessions.

Because once the first cooperation gives too much profit, then it will be difficult to set a high price when talking about other cooperation in the future.

In the future, Shirakawa Electric will not only have a Walkman, but it is still not good to dry up and fish.

Back at Shirakawa Electric's branch, Shirakawa Kaede and Yuris continue to study who they are going to visit next.

There are only a few chain supermarkets, and it is not difficult to visit them one by one.

However, while Shirakawa Kaede and the others were discussing their next visitor, Hasegawa brought back a request for cooperation that was difficult for everyone to choose.

"So that's what they're proposing?"

Shirakawa Kaede looked at the cooperation plan on the table, and felt extremely tricky for a while.

"Hai" Hasegawa nodded, his face quite tangled.

"I have checked this trading company, and it is somewhat famous internationally. In particular, the United States is the base camp of their activities.

In addition, the Electronics Industry Promotion Association has also made a guarantee there, and it is a reputable trading company with complete formalities and documents.

In recent years, there have been few serious lawsuits. ”

Shirakawa Kaede looked at the letter of intent in his hand again, 200,000 units, it's really a big deal.

Moreover, there are three models of 200,000 units each, which are calculated according to the previously negotiated pricing.

Then 600,000 units is $260 million! 260 million US dollars, 65 billion yen.

The profit alone can reach about 20 billion yen, but who can refuse such a huge amount of money?

Based on the current scale of Shirakawa Electric, it may take 2-3 years to make a profit of 20 billion yen in the local market.

And with such a huge profit, why is everyone so entangled.

Because this international trading company called Delmonico has only one condition for Shirakawa Electric.

That is, the production of the Walkman must be affixed to their branding.

In other words, Shirakawa Electric became their OEM manufacturer and produced it on an OEM basis for Delmonico.

Sure enough, the incomparably attractive profits are also accompanied by extremely worrying problems.

(End of chapter)