In the Neon listing, in addition to the conditions mentioned by Ichiro Watanabe before, there are many process problems.

Regardless of the operating time of the third anniversary, the first step if you want to go public is to choose an accounting firm to audit the financial situation of the company.

The accounting firm must be an authoritative accounting firm recognized by the Financial Services Agency as a third party.

It will conduct a comprehensive audit of the company's assets, operating conditions, salary system, financial statements, etc.

The purpose of the audit is to check whether the business is operating properly, whether there are any loopholes in the tax aspects, and whether the financial situation is consistent with the internal financial statements of the enterprise.

If there are no problems with the final audit, the third-party accounting firm will issue an external audit report.

With this report, the next step in the go-to-market process can be carried out.

In fact, such an audit is ultimately to ensure the interests of shareholders, after all, after the company goes public, many retail investors will buy its shares.

And retail investors do not participate in the daily operation of the enterprise, so how to ensure the interests of retail investors?

The annual audit report is the best way for the outside world to understand the operation of the enterprise.

The same is true for newly listed companies, and only with a third-party audit report will the Financial Services Agency and the Orient Stock Exchange officially recognize their listing qualifications.

After discussions between Kaede Shirakawa and Ichiro Watanabe, it was finally decided that the external audit of Shirakawa Electric would be handed over to Deloitte and KPMG.

They are a world-renowned accounting firm with offices in major countries around the world, and so is Neon.

Naturally, the audit reports issued by them will also be recognized by the Financial Services Agency and the Tokyo Stock Exchange.

After all, in the accounting firm, the most valuable thing is reputation.

As long as you help any company issue a false report, the accounting firm will lose its credibility and the business will face a devastating blow.

Therefore, if the audit work is entrusted to them, whether it is Shirakawa Electric or the Financial Services Agency, everyone will be more assured.

This work will generally be completed within one to two weeks, and after getting the audit report, the next step for Shirakawa Electric will be to select the main securities firms.

Needless to say about the choice of brokers? Well, the three of you are.

After the securities dealer is determined, the securities dealer will also review the financial affairs of Shirakawa Electric again.

Regarding this part of the work, Shirakawa Kaede is not worried at all.

Not to mention that they are still shareholders of Shirakawa Electric, and now the unissued shares have been divided, and they are still worried about the audit?

Of course, if they can take the initiative to invest in Shirakawa Electric, they must have reviewed the financial affairs of Shirakawa Electric.

Otherwise, who will joke with their real money, and this part of the audit work may be faster than a third-party accounting firm, if nothing else.

After the review of these two parties is passed and made public.

At that time, Shirakawa Electric will prepare the materials and formally submit the listing application to the Financial Services Agency and the Tokyo Stock Exchange.

After the approval of the Financial Services Agency, the Orient Stock Exchange will also conduct a review of Shirakawa Electric "substantive standards".

The so-called substantive standard review is the detailed rules of the listing requirements mentioned earlier, such as market capitalization, tradable shares, shareholder structure, etc.

If all of these Shirakawa Electric Appliances also meet the requirements, the Orient Stock Exchange will also ask Shirakawa Electric to conduct the first interview and data review.

This was followed by a second interview and a site visit to Shirakawa.

If all goes well, the Orient Stock Exchange will conduct a third and final interview and data review.

The interviewees were the chairman, auditors, and auditors of Shirakawa Electric.

All of the above are not problematic, and the final approval of the listing will be made and an announcement will be made.

This is the entire process that Shirakawa Electric will go through when it goes public, and the most of them is various reviews and interviews.

After reading the listing plan in his hand, Shirakawa Kaede sighed deeply.

It's not easy to get your club listed.

"Watanabe-san, if everything goes well, how long will it take for Shirakawa Electric to be approved for listing?"

"The whole process lasts about three months from the time we entrust a third-party accounting firm.

Of course, because the brokerage is us, if we simplify the process, we can get a reply from the Orient Stock Exchange in about two months. ”

Watanabe Ichiro said to one of them, he said more than two months, that is, more than two months.

Don't forget that he represents the First Bank, and there is no shortage of relationships with the Financial Services Agency at all levels behind it.

In his opinion, the listing of Shirakawa Electric is a sure thing.

Even if there is any small flaw in Shirakawa Electric, the first persuasion silver will help him get it.

After getting Ichiro Watanabe's answer, Shirakawa Kaede thought about it for a while, and looking at it like this for more than two months is not too long.

Starting in July, it will be possible to obtain marketing authorization in September or October.

Neon is not like the Celestial Empire of later generations, even if it gets the listing approval, it may be possible to queue for several years just by queuing.

As for the reason, it is because there are too many companies listed in the Celestial Empire.

The government departments are all lightning, how can it be fast.

But how big is the size of neon, and there are very few companies that can meet the needs of listing, not to mention the main board like the Tokyo Stock Exchange.

Therefore, with the permission of the Orient Stock Exchange, Shirakawa Electric can be listed soon.

However, although the process lasted only two months, there were not many things in between.

All kinds of reviews and materials, it is estimated that there will be a lot of work in the future.

All the things that Shirakawa Electric went public have gone through, and Shirakawa Kaede probably knows it in his heart.

He knocked on the table, then got up and looked at everyone in the room.

"In that case, let's go our separate ways. Gentlemen, Wuyun is prosperous! ”

"Martial arts are prosperous!"

This sentence instantly mobilized everyone's passion, and going public is a good opportunity to make a fortune.

This is true not only for their respective clubs, but also for them personally.

Not to mention the bonuses they can get after completing the transaction, they will make a lot of profits from the internal IPO before the listing of Shirakawa Electric Appliances alone.

Of course, as the founder of Shirakawa Electric, Shirakawa Kaede will also prepare a little personal stake by himself.

After all, now Shirakawa Electric no longer belongs to him, and the annual profit needs to be distributed in proportion.

Then it is also appropriate to take this opportunity to arrange some personal shares for yourself, and it is not too much, one or two percent is enough.

Even if these shares pass the restriction period after listing, Shirakawa Kaede will not cash out, and they will be kept for later use.

At the end of May, after sitting with the First Quanyin and them to confirm many matters related to the listing of Shirakawa Electric, Shirakawa Holdings was busy again.

Soon after entering June, Shirakawa Electric began to express its intention to go public to the Financial Services Agency.

This is the usual process, but it is not a formal written application.

After receiving a positive response from the Financial Services Agency, Shirakawa formally commissioned Deloitte and KPMG to conduct an external audit of itself.

After doing all this, the time happened to enter the second half of June, the third anniversary of the official establishment of Shirakawa Electric.

On this day, all neon TV stations broadcast the same advertisement at a fixed point during the prime time of the evening.

In the picture, a retro vinyl record player is quietly spinning, and melodious music is slowly coming from the background.

Soon a hand holding a pen appeared, and the vinyl record player was greatly slimmed down under the modification, and in the end only a small machine remained, which was the Walkman player.

The logo of "KITA" on the fuselage with a metallic luster and texture flashes with a bright light as the light shifts.

At this time, the background music becomes more and more energetic, full of fashionable and lively flavor.

Since then, a variety of headphones and handhelds have appeared one after another, but the only thing that has not changed is the "KITA" logo engraved on each part.

At the end of the picture, there are also silhouettes of several unknown products, which are the audio, CD players and other products that Shirakawa Electric is preparing to launch this year.

However, because it is a silhouette, everyone doesn't know what the specific product is, but the curiosity is full of hanging.

And just when everyone thought that this special advertisement was coming to an end, suddenly the picture changed.

An aerial image appeared on the TV screen, yes an aerial image.

Looking down from the blue sky, there is a large area of modern production plants lined up neatly on the side of the Tama River.

Because of the large scale, the area of more than 1,000 acres is densely packed with factories.

Visually, it has a rather strong impact on the audience in front of the TV, and this is Shirakawa Electric's Gigafactory in Kawasaki.

This was followed by two factories in Akita, and the collective appearance of thousands of foreigners in California outside the factory.

The images were all shot with a quick cut, and the images on the TV flashed one by one.

Finally, when the bell rang, the building of the Orient Stock Exchange froze on the screen.

Shirakawa Kaede pressed the remote control in his hand, and the bedroom was quiet again.

And he also sighed with satisfaction, this super long commercial documentary, which took more than a minute.

Tonight, it has appeared on all neon TV stations, whether it is the five major civil broadcasts in Tokyo or the local TV stations in the 43 prefectures, all of them will appear simultaneously during prime time.

If it weren't for NHK's lack of advertising, Shirakawa Kaede would have wanted to piggyback on them.

And such advertisements will be broadcast for a week, and they will still be all fixed-point broadcasts.

I believe that with such publicity, all neon will know that Shirakawa Electric is going to be listed.

However, the advertising was very happy, and the money was also well spent. The total cost of this large-scale nationwide advertising campaign exceeded 5 billion yen.

With the first persuasion bank, they have contracted 70% of the outstanding shares in the planned listing share, and the current Shirakawa Electric is not short of money at all.

This is a normal marketing expense for a business, and it makes perfect sense.

"Going public?" In his ears, Yuko Tanaka's delicate voice came.

"Hmm" Shirakawa Kaede nodded smugly, and at the moment he was very proud in his heart.

"That's amazing." Although she doesn't understand what will be different after Shirakawa Electric goes public.

But from more and more friends around me who started to speculate in stocks, I also knew that this should be a great thing.

"Hehe, there's more to come." After speaking, Bai Chuanfeng turned over and began to relax his muscles for his senior sister.

Since the last time she was "beaten" severely, Yuko Tanaka often went back to Chiyoda Ward to spend the night.

Sure enough, you can't be soft on the bed, otherwise you'll be cranky all day long.

And after Shirakawa Kaede turned off the lights here, more people saw the ad in other parts of Tokyo.

For example, those old friends who have been paying attention to Shirakawa Electric.

(End of chapter)