Shinagawa-ku, Sony Building.

Norio Ohga put down the newspaper in his hand and frowned slightly.

"Osone-san, what speculation do you have about the unknown product in the Shirakawa Electric advertisement?"

In the financial newspaper in front of Norio Oga, the headline was full of news about the imminent listing of Shirakawa Electric.

Last night's advertisement dropped a depth charge on the already prosperous financial sector.

Shirakawa Electric, known as a dark horse, is finally ready to go public, and this news instantly caused a sensation in half of the neon.

As a manufacturer of consumer electronics, Shirakawa's name is almost familiar to the general public.

Their product design has always been excellent, and the product line runs through several grades of low, medium and high, and has a clear positioning for different groups of people.

In addition, each generation of products has unique innovations, and Shirakawa Electric also has a large number of audiences and fans in the entire social group.

Because of this reason, everyone's impression of it is that it is a young, fashionable and innovative technology-based company.

Now this new club is about to go public, and it is very proud to buy the advertisements of all the private TV stations of Neon.

Naturally, the streets are talking about this today, and the neon stock market in '82 has begun to flourish.

With the rapid development of the economy, people have more and more surplus money on hand, and in order to change the habit of saving money.

Under the stimulus of various government policies, banks cut interest rates, and the idea of consumption prevailed.

At the same time, the financial market and the stock market began to enter a boom stage, and more and more people participated in stock speculation in their lives.

In this context, the news of Shirakawa Electric's upcoming listing certainly made most of the neon eyes look sideways.

In addition to the news of the listing, the silhouette of the unknown product displayed by Shirakawa Electric behind the advertisement also caused a heated discussion.

There are countless topics on TV and in newspapers speculating about the reasons for these products.

Even the financial newspaper that Yamato Norio put down just now put the picture of the black silhouette on the front page, and also marked a few big question marks.

That's why at this time, he asked Kozo Osone what he thought of the new generation of products announced by Shirakawa Electric.

For Norio Oga, the listing of Shirakawa Electric will indeed make him pay more attention to it.

But in comparison, the silhouettes of those product pictures aroused his interest more.

Kozo Osone, who was sitting opposite, thought for a little for two seconds before slowly speaking.

"Judging by the outline, except for the products such as the Walkman that already exists.

There should also be audio equipment, and the other party's Akita plant has been officially put into production, and it is believed that related products will be available soon.

The rest should be new products such as handheld computers and long-developed CD players. However, if you look at the outline."

Kozo Osone paused, he was a little unsure if it was a CD player.

Yes, but it seems to be a little different from my own CD player.

It's not realistic.

After all, it is the other party's main product this year, how can it be absent from such an important publicity.

Thinking about it, Kozo Osone has always had some doubts.

"Our CD player, it's going well, right?"

Norio Oga himself is also a little confused, but no matter what, just make his own products.

He is still very confident in Sony's CD player, as long as the other party is making the same product as himself, then Norio Ohga is not worried about the performance of Sony's CD player.

As the inventor of CD technology, Sony has such self-confidence.

And in the face of Yamato Norio's question, Kozo Osone also nodded.

"It's progressing well and we expect to be able to launch the world's first CD player in early October, as originally planned."

Speaking of which, Kozo Osone is also a little proud, even if he is also a pioneer of CD technology, Philips is a beat slower than them.

In order to compete for the title of the world's first CD player maker and inventor, it is no exaggeration to say that Sony is working together to promote this matter.

Because Norio Ohga believes that CD is a revolutionary product in the field of audio, just like the original Walkman.

Sony either doesn't do it, or if it does, it has to be the best, and it's the best in the world.

With the assurance of Kozo Osone, Oga's ambition finally relaxed a little.

To be honest, Shirakawa Electric's mysterious product pre-publicity advertisement still gave him a certain amount of pressure.

Because according to his understanding of that Shirakawa-san, the other party generally does not take the usual path, and there will always be unexpected actions.

Now Shirakawa Electric is ready to go public, indicating that it has officially grown into a mature enterprise.

Then the angle of Norio Ohga looking at the other party unconsciously raised a little more.

A club that is preparing to list on the first section of the Tokyo Stock Exchange is already qualified enough to become a rival to Sony.

"Is everything ready for the disc factory in Shizuoka?"

It's not enough to have a machine, you also have to have music content that can be played.

Only by walking backwards on both legs can we quickly spread this innovative technology to the world.

Knowing that Norio Ohga paid attention to all the layout of the CD, Kozo Osone nodded busily.

"In April, there was a test run and everything went well."

Hearing this, Dahe Dianxiong was all relieved, and now everything is ready, only the east wind is owed.

"Sony's first music disc is to suppress the 50 classical music that has been selected.

Let CBS/SONY hurry up and master the music, and this time be sure to let music lovers hear the essence of sound at its best. ”

"Hay!" Kozo Osone bowed his head and took orders.

As a lover of classical music, Norio Oga did not hesitate to choose this style of music as the first record of Sony's CD player.

He firmly believes that the clear and clean sound of CDs will make music fans crazy.

After the work report was completed, Norio Oga signaled Kozo Osone to go to work first. However, the latter suddenly stopped as he was leaving, and remembered another thing.

"By the way, Yamato-san, recently Shirakawa Electric is also looking to establish its own CD factory?"

"Huh?" Yamato Norio paused, but soon he nodded, "It's a good thing, there is no need for additional obstacles." ”

The more producers involved in the production of discs, the more conducive it is to the distribution of CDs.

This is a good thing in the eyes of Norio Yamato, after all, the number one enemy of CDs is vinyl now.

You know, there are a lot of old diehards in the music industry, and they are big fans of vinyl.

If Sony were to stand up and tell them that vinyl was already a product of backwardness, CD was the future.

Don't think about it, even if Norio Ohga is there in person, he must be surrounded and sprayed.

And now people are also accustomed to the existence of vinyl, and suddenly there is an extra challenger, and it is really not possible to rely on Sony alone.

This is also the reason why Sony and Philips formed a CD alliance, and they have also pulled a large number of younger brothers for this purpose.

And Shirakawa Electric is one of the many younger brothers, and it is also the first one who decided to follow Sony in the CD industry, one way to the black.

Now this little brother is not only firmly on the side of the CD, but also continues to sink to expand the stock of CD discs, of course Norio Ohga will not object.

As for Shirakawa Electric wants to build a CD factory, why did it find Sony here, that is also the reason why it has to do so.

Philips' LHH-0400 lithography system and Sony's PCM-1610 digital mastering debugging console are indispensable equipment for compressing CD discs.

If you don't say that you are the pioneers of CD technology, the equipment for making CDs is basically from the two of them.

If Shirakawa Electric wants to build a CD factory, it must be inseparable from them.

Philips has the same idea in mind, and has been happily delivering the equipment.

Now that Sony has also generously released it here, it seems that everyone is eager for CD to replace vinyl as soon as possible and become the mainstream.

Now that Norio Oga has spoken, Kozo Osone didn't think much about it. Anyway, Sony is the ultimate beneficiary, and this will not change.

Back in his office, Kozo Osone thought about it and went to see his CD player.

Although it has just been reported, as the leader, it must be guaranteed to be foolproof.

When he arrived at the Technical Research Institute, Kozo Osone asked his men to show him the current prototype.

The black body has a metallic sheen, and there is an LCD screen on the front to display song information, with buttons below and a warehouse door on the side.

Just looking at the appearance gives people a sense of technology and reliability, Kozo Osone nodded with satisfaction.

"How's the optimization going? Is there still a sense of lag in the left and right channels? ”

The staff under his command looked a little embarrassed, "We are still working hard, but we still can't achieve 100% synchronization."

The left and right channels can now achieve a minimum delay of about 100ms, and the difference between not particularly demanding professionals can hardly be heard. ”

Kozo Osone shook his head with some disappointment, "If you can do that, you can do that, the product will be announced in August and September."

Until then, there must be no other problems beyond that. ”

"Hay!"

Kozo Osone knew that his CD player had a flaw, that is, the left and right channels could not be 100% synchronized.

If you listen closely, there will be a sense of delay, and it is estimated that many audiophiles may be able to distinguish it.

But this is most likely a problem with the DAC decoding chip, and it can only be optimized at present.

If you want to make a radical improvement, you have to wait for the next generation of product design.

I hope the other CD players are not so smooth, Sony has small flaws, and it is normal for them to have them.

Kyoto, Nintendo.

Yamauchi put down the newspaper in his hand, and his brows were also furrowed.

He was not surprised by the news of Baichuan Electric's listing, after all, he had already heard the rumors.

But what's going on with these unreleased products, Yamauchi Pu can't find the appearance of the products he is familiar with.

And the more this happens, the more worried he becomes.

It's impossible for the other party to give up the gaming business, but it's clear that they're no longer what they used to be.

"Yokoi, is there any possibility that our handheld will be improved, or is there an idea for the design of the next generation of products?"

"Eh" Yokoi Junhei looked at his president with some surprise, "But Yamauchi-san, the current handheld has only been developed for two years."

And now it sells well, and no consumers have expressed dissatisfaction with it. ”

Although Yokoi Junhei said so, Yamauchi Pu was still unsteady in his heart.

"I can think about it, I always feel that Shirakawa Electric's products will be very different from the past."

Yokoi was a little puzzled about where his president's inspiration came from, but he still nodded in understanding.

(End of chapter)