Sony's CD player debuted as a collection of classical music, although an album by the Eagles was later added.

But Kaede Shirakawa has seen the facts clearly, and Sony can't count on it in terms of content.

Although there is not much reaction from the public now, people will be surprised to find out after a while.

I bought a cassettes and vinyl record players, but now I don't know what to listen to?

So what's the use of a machine like this?

The truth is so embarrassing, after all, the public prefers more popular music.

Whether it is classical music or the albums of the Chinese people, they are not the mainstream of aesthetics.

If the situation is allowed to continue, the wave of CD players is likely to calm down before it has even started.

In order not to let consumers have no songs to listen to after their own CD player is launched, Shirakawa Kaede can only go out in person.

Like Sony, it wants its desktop CD player to be a high-end player for playing classical or foreign music, and he Shirakawa Kaede can't control it.

But for the positioning of his portable CD player, Shirakawa Kaede is very clear.

The 49,800 yen price tag says it all, and it's aimed at the more affordable low-to-mid-end market.

Portable CD players, music players that can take people out of the house and on the street, young people must be the main force of consumption.

So if you want to choose the best partner for your CD player, pop is definitely the way to go.

Kaede Shirakawa looks at the portable CD player from the same angle as a Walkman.

They are all consumer-grade products born to make it easier to enjoy personal music, and the difference is only that the sound quality of the CD player has been greatly improved.

Of course, the working principle and some functions are also different, but this does not affect the similarity of the positioning of the two.

Since it is a consumer product, and you want pop music as the first work in terms of content, you can only look for record companies for this matter.

Now Shirakawa Electric is not involved in the entertainment industry too much, except for games, there are basically few others.

Tokuma Shoten is communicating with Hirotomo Takei, who is a pioneer in the entertainment industry in the future.

But there was a blank space in the music field, which is why Kaede Shirakawa asked Seiko Matsuda about the record company last time.

It was at that time that Shirakawa Kaede overheard the existence of the old enemy in her life.

Of course, at that time, Matsuda Seiko didn't regard Akina Nakamori as an opponent at all, in her words, she was just a newcomer with some potential.

After all, the topic of Akina Nakamori's "Girl A" is not low, and the completely different rebellious style is in stark contrast to Seiko Matsuda's "Girl of Light".

The unconscious group of students in the school and the teenagers in the street are naturally divided into the "Holy Son Sect" and the "Ming Vegetable Sect".

Although this phenomenon has not yet become a trend, Seiko Matsuda has already heard of it.

However, in her opinion, the current Akina Nakamori is still just a junior, and the so-called "Holy Son Pie" and "Akina Pie" are just wishful thinking on the part of fans.

The current Seiko Matsuda has enough confidence to say a word, just look at whose era it is.

The "Holy Son's Head" that is all over the streets and alleys outside is the best answer, and none of the same period Hiromi Iwasaki and Yoshie Kashiwahara can be her opponents.

In the entire music scene, the only two who can compare with her are Kondo Masahiko and Tahara Toshihiko, two new-generation idol singers.

However, Seiko Matsuda didn't care about the presence of Akina Nakamori, but Kaede Shirakawa was bright.

Look at this portable CD player of Shirakawa Electric, isn't it just the pop record object that you want to bundle and promote?

At this time, Akina Nakamori had just emerged, and whether it was advertising costs or the difficulty of invitation, it was easy for Shirakawa Electric.

And her popularity is about to explode, and it would be a loss if she didn't make good use of it at this time.

Who is Bai Chuanfeng, his own women can prostitute for nothing, let alone a newcomer who has just emerged.

So after thinking about it, he directly found the office where Akina Nakamori was located, Warner Pioneer.

As the name suggests, this is a Neon subsidiary of Time Warner.

However, because the time to enter neon was in the 70s, at that time, overseas wholly-owned record companies did not work in neon.

It is necessary to have a stake in Neon Club, that is, a joint venture, for an overseas record company to carry out business activities.

Isn't this condition familiar? That's right, many overseas groups want to settle in the Celestial Empire, and they must also abide by this article.

However, in order to protect the local industry, the Celestial Empire requires that the shares of local enterprises must exceed 51%, but now Neon does not have this requirement.

Warner Bros. was formed with Warner 50% and Watanabe and Pioneer 25% each. Pioneer Company.

A few years ago, due to the divestment of Watanabe's office, the current record company was renamed Warner Pioneer.

As for why Watanabe's office divested, the story is even more complicated.

It's one thing for Watanabe to want to set up its own record company, but it's also one of the reasons for the conflict between localists and foreign capital.

But in any case, because of the departure of Watanabe's office, Warner headquarters now has the leading power of Neon Warner Pioneer.

And whether it is a local faction or a foreign faction, it doesn't matter to Shirakawa Kaede.

Even the mercenary nature of the foreign capital faction makes it easier to promote cooperation with each other.

After all, they only value profits, not traditional practices.

Kaede Shirakawa's request to Warner Pioneer was simple, and that was to make Akina Nakamori's third single into a CD for release.

In addition, the release date of the single was released at the same time as Shirakawa Electric's portable CD player.

Warner Pioneer's first reaction after hearing this request was to refuse.

Why? Because now singers release records are promoted in the form of LP, that is, vinyl records.

But what a CD record is, although the music industry has heard of it, this new technology is still a little new to them.

Sony's CD player was already being promoted before it was released, and the same was true for Shirakawa Electric.

However, for record labels, this is entirely new territory.

The production and playback format of a CD record is completely different from vinyl, which also means that previous experience may not necessarily come in handy during the production of a single.

The most important thing is how well the masses are receptive, and whether they are adapting to this new music player?

Before the relevant achievements or experience in the industry, the record companies were very cautious, except for Sony's own record company.

The same is true for Warner Vanguard, although Akina Nakamori is only a newcomer who has just debuted.

But with the second single selling 400,000 copies, no matter how you look at the third single, it will perform well.

And if you choose a CD record, the result is dismal. So not to mention Akina Nakamori's star journey, Warner Pioneer itself will lose a lot.

The profit of hundreds of thousands of vinyl records is as high as hundreds of millions of yen, and such a large amount cannot be left unscrupulous by Warner.

And in the face of Warner's scruples, Shirakawa Kaede's solution to this matter was also quite simple and rude.

That is, to open the way with the ability of money, and directly signed a VAM agreement with Warner.

If Akina Nakamori's third single is released as a CD, but the final sales are less than 300,000 copies within half a year, Shirakawa Electric will make up the price difference.

In other words, Shirakawa Electric is the third single against Akina Nakamori.

Regardless of the final result, 300,000 copies is her guaranteed sales.

This not only ensures Akina Nakamori's fame in the pop music scene, but also ensures the interests of Warner Pioneer.

Of course, if the market sales exceed 300,000 copies, then Shirakawa Electric does not need to have additional expenditures, and Warner is responsible for its own profits and losses.

This is the condition that Shirakawa Electric offered to Warner Pioneer, and to be honest, the latter has no intention of refusing the content of such an agreement.

300,000 copies, that's a lot of money. The cost alone is close to 100 million yen, not to mention the guaranteed price of hundreds of thousands of tickets.

300,000 sales is a watershed moment in the music industry, and the neon entertainment industry certifies that more than 200,000 records are gold.

If it is 300,000, then the notice of the record company or the office can directly write the word "big sale".

Similarly, if a singer reaches this sales, it means that you are the most popular pop singer of the moment.

If several consecutive singles sell more than 300,000 copies, then you are the top performer in the entertainment industry, a popular spicy chicken.

Akina Nakamori already has a 400,000 sales record, and if the next single can reach 300,000 sales, then her popularity will make a qualitative leap.

Whether it is a coffee position or qualifications, it will be initially recognized by the entertainment industry, which is a valuable step.

Shirakawa Electric has sold this CD, which is definitely a win-win situation for Warner.

The artist's fame has been enhanced, and he has steadily made a profit of hundreds of millions of yen.

With such a condition, what reason does Warner Pioneer have to refuse?

The internal avant-garde faction is quite complaining, and they don't want Shirakawa's portable CD player to go to market so smoothly.

Because Pioneer also makes its own CD player, but due to schedule problems, it may not launch its own product until next year.

But despite this, it is instinct to stumble on competitors.

However, it is a pity that it is the foreign faction from the headquarters that now dominates Warner, and in the face of Shirakawa Electric's VAM agreement, it was signed directly without thinking about it.

With such conditions, Warner will make a profit without losing money, and a fool will not sign it.

As a result, Akina Nakamori's third single, which was originally scheduled to be released in early November, was immediately brought forward to mid-October.

Warner was in charge of the digital mastering of the single, but the suppression of the record was up to Shirakawa Electric to figure it out.

Now the entire neon except for Sony's optical disc factory can be officially opened, and no other publishing house has such a factory.

Even Shirakawa Electric's own optical disc factory is in full swing under construction, and it will not be until the end of the year at the earliest.

However, this was not a problem for Shirakawa Kaede at all, and under his leadership, Akina Nakamori's CD pressing was directly handed over to the Sony Disc Factory in Fukuoka.

Can Sony take this order? Pick up, of course!

The disc factory has been in operation for half a year, but they have never started work again, except for the collection of classical music some time ago and the album of the Eagles.

Now that I finally got an order, there is no reason not to take it.

Not only that, Sony's optical disc factory is also very cooperative in working overtime to suppress it, and strive to sell records to all neon record stores by mid-October.

In the matter of aiding Belarus, Sony has never disappointed.

Shirakawa Kaede can pat his chest and say that Sony is an old friend and big brother of Shirakawa Electric!

(End of chapter)