With the cooperation of Warner Pioneer and Sony Disc Factory, Akina Nakamori's third single was in a hurry, and finally completed the distribution in mid-October.

Of course, in this, Shirakawa Electric's banknote ability has played an indelible role.

However, since it is a single, in addition to Shirakawa Electric's advertising CM, Warner's various song promotions for Akina Nakamori have not fallen.

At the beginning of October, it has already appeared on major radio stations and programs in turn.

In recent days, with the advertising of Shirakawa Electric's portable CD player, everyone knows that this newcomer is quite topical, and her latest single will be released at the same time as the portable CD player.

As a result, the "Ming Cuisine Pie", which has begun to take shape, is secretly looking forward to the arrival of the release date.

On October 15th, all major electrical appliance stores in Tokyo put up "Discman" and "Portable CD Player" signboards on their entrances.

And in a prominent position on the street, a huge poster is naturally indispensable. The subway line is also full of portable CD players and active speakers.

In shopping malls and mass-merchandising stores, Shirakawa Electric's CD players are placed in the most eye-catching position.

The black metal body on the exhibition stand, which is completely different from the previous Walkman and vinyl record player, attracts people's attention.

The first generation of portable CD player D-01, and the style of the briefing did not change much. It is still a split design, and the CD player and battery box are two separate entities.

It's not that Shirakawa doesn't want to make an integrated product, but the technology is limited, so it can only do it to this extent.

However, this problem should be solved next year, and the chewing gum battery at Northeastern University already has some eyebrows.

As for the current original model, it will not be changed for the time being. But in order to be more aesthetically pleasing, the battery box is designed to be very rounded, and a storage case is given.

If you want to take the CD player out of the door, a storage case can easily solve the problem.

In addition, the active speaker, which was launched at the same time, is also recommended as a combination of CD players.

A CD player, a set of active speakers, this is a pocket-sized home audio system.

Compared with hundreds of thousands or millions of audio combinations at home, how cheap is this set of Shirakawa Electric.

A CD player (49,800 yen) and an active speaker (39,800*2 = 79,600 yen) add up to less than 130,000 yen, which is a bargain.

Of course, it doesn't matter if you don't want a speaker, Shirakawa Electric has a rich variety of headphones, and you can buy them at will.

Even for batteries, Shirakawa Electric has related brands.

Anyone who buys a Walkman, CD player, speaker, handheld and other products will receive two batteries for free.

It's also cheap to buy alone, a hundred yen a section, which is a drizzle for neon people.

At this moment, the young people in the store are all around Shirakawa Electric's portable CD player, looking at it curiously.

They have heard of this new type of music player for a long time, and it is said that the sound quality is much better than that of the Walkman.

But what the specific sound effect is, everyone doesn't know, after all, it is a new product that has just been launched.

Sony's desktops are too expensive, except for families above the middle class, few can afford them.

Therefore, for the CD player, Sony and Shirakawa Electric have played several rounds of advertising, and everyone has heard of it, but the specific effect is not known.

But it doesn't matter, Shirakawa Electric will have a CD player for audition in the store, and inside it is the latest CD single of Akina Nakamori.

At the moment, there was a long queue in the store, all waiting for the CD player to be auditioned.

On the intimate Shirakawa Electric is definitely considered very well, you see that Sony does not have such measures.

Sony's desktops are for noble classical music lovers, how can you take a fancy to you furry children who don't have two children in your pocket?

Therefore, although the CD player has been available for half a month, many people still have not experienced what the sound quality of the CD is like.

But Shirakawa Electric is much closer to the people, from price to service, how many people can refuse?

In order to present the most perfect state of the CD player, the headphones used for the audition are Shirakawa Electric's top over-ear noise cancelling headphones.

Some young people have experienced the sound quality of the CD player, and after taking off the headphones, they immediately returned to the shelves and looked at the exquisite packaging boxes with bright eyes.

Look at the price again, 49,800 yen ~ This price is really not expensive, and it is about the same as a better Walkman.

So he gritted his teeth, took out his wallet from his pocket and clicked it, but he still reluctantly took down a CD player.

The sound quality is fantastic, and it's not the same concept as tape vinyl at all. After listening to the CD player, it was as if my ears had been washed.

However, compared to the CD bare metal, more people have bought the Nakamori Akina set.

The so-called set is a combination of Akina Nakamori's CD singles.

The overall price is 51,000 yen, which is about 1,200 yen for a CD.

Of course, customers can also go to the record store and buy Akina Nakamori's record for 1,500 yen.

In other words, if you buy a set, you will get a discount of about 300 yen on the record.

It is worth mentioning that both in electronics stores and record stores, everyone is surprised by the price of CD records.

Surprised because it's so cheap, too cheap relative to vinyl.

A piece of ordinary vinyl usually costs more than two or three thousand yen, and even more if it is an album.

But look at how much CD records cost nowadays, it's only about half the price of vinyl.

This is due to the difference in the cost of making a CD, which costs only twenty or thirty yen for a CD, but several times as much vinyl.

And the size of the vinyl is too large, with a diameter of 30cm, and it is not easy to maintain.

Compared to it, the CD record is simply a product of another generation, with a diameter of only 12 centimeters, not to mention the small size, according to the instructions, there is not even special maintenance.

In the past, the public had no concept of CD records, but such a comparison made a judgment.

What's more, in the eyes of many people, the sound quality of CDs is better than vinyl.

It turns out that CD records have so many advantages, and those who have experienced them are full of praise for CDs.

So looking at the affordable price of the CD player, most people directly chose to buy the set.

Of course, if you have a good budget in your pocket, you can simply lock the target on the combination and take away the pocket-sized audio system in one step.

In addition to their love for CD players, there are also some people who buy Shirakawa Electric's CD players purely because of Akina Nakamori.

They are her die-hard fans, and now that the idol has released a new single, if you want to support it, you can only buy another CD player.

At present, there are only two CD players on the market, one is 169,800 yen and the other is 49,800 yen.

A portable CD player at an affordable price, plus a pop CD record, is the perfect combination to sell CDs.

Do you think that's all Shirakawa Electric means to promote CD players? Of course not.

Shirakawa Electric signed an agreement with Warner Pioneer that if Akina Nakamori's CD single exceeded 50,000 in the first week, Warner would continue to release CD records from other artists.

Shirakawa Kaede saw it very clearly that if you want the business of CD players to last for a long time, content is an indispensable part.

Only a steady stream of new records will attract consumers to buy CD players.

These two constitute a stable CD ecosystem, if there is a consumer to pay.

Then the CDs will slowly grow until the day when they replace vinyl.

Now, with the official launch of Shirakawa Electric's CD player, a revolution in the music industry has also kicked off.

The market pays attention to the sales of Shirakawa Electric CD players, far more than Shirakawa Electric.

Sony, Philips, Panasonic, Pioneer, etc., are secretly estimating the sales of Shirakawa Electric.

After all, they are all participants in the CD player market, and the performance of their friends will give them a certain reference meaning.

And the lively scene on the market has made friends and businessmen ready to move.

Not to mention the crowds at various electrical stores and record stores, there was a lively discussion on TV and radio about the launch of Shirakawa Electric's CD player.

The reason why there is such a big topic is that Shirakawa Electric combines its own products with the entertainment industry.

As an entertainment industry, it has always been the object of people's talk.

Shirakawa Electric played the advertising slogan "Discman and Akina Nakamori made their debut", which attracted people's attention.

In addition, this is Neon's first pop CD record, and there are many people who try it first.

If there is a topic, there will be traffic, so will there be fewer people who buy CD players?

Although the specific results will be, friends do not know, but it does not prevent them from taking action for this.

Panasonic, Pioneer, NEC, etc. are all contacting record companies and are also preparing to launch a bundle for their own products.

Even Sony, which has already started selling, has quietly asked its own record company to start producing CD records of current popular songs.

For example, some of the records of Seiko Matsuda, the "Girl of Light", are the objects of priority.

How to promote the CD player, Shirakawa Electric has already set a good example for them. If you don't understand what to do, you're hopeless.

And the week passed quickly, and on the Monday of the second week, Shirakawa Electric and Warner Pioneer announced their first week sales at the same time.

70,000 portable CD players! "Second Love" 80,000 initial results!

This first-week sales of the same one after the other have blinded the eyes of friends and the entertainment industry.

A brand new music player, with no record support on the market, selling 70,000 units in the first week is quite a remarkable achievement.

As for Akina Nakamori's third single, with a score of 80,000 copies in the first week, it was no surprise that it landed at the top of the Oricon singles weekly chart.

Ahem, but at this time, Oricon does not have a CD list, and the current statistics on the list are vinyl and tape.

But the results of 80,000 copies, whether it is vinyl or cassette, are all left with the scum of seconds.

The top of the weekly list is well deserved.

The popularity of portable CD players and Akira Nakamori's menu songs proves that the future of CD records is bright.

And the public is very vocal about cheaper CD records.

In fact, if you calculate carefully, whether it is a CD player or a CD record, it is cheaper than the corresponding vinyl record player and vinyl record.

And in terms of sound quality, most people think that CDs are clearer than vinyl.

What does this mean, this means that Shirakawa Electric has blown down the dust and flown the high-quality music that only petty bourgeoisie usually enjoys into the homes of ordinary people.

Although this kind of "downgrading" of music will be criticized by some old stubborns, the enthusiastic feedback from the public is the best counterattack to them.

Again, demand determines the market, and the market determines capital.

Shirakawa's series of unconventional practices have also brought more changes to this market.

(End of chapter)