"That's right, a third CD player." Shirakawa Kaede looked at everyone and affirmed, "In addition to listening to music at home and outdoors, have you forgotten another important platform?" ”

"Eh" everyone became more and more puzzled, and looked at him like curious babies.

Shirakawa Kaede didn't sell it, and gently spit out a word, "Car CD player." ”

Hiss~, everyone was excited, and trembled like an initiation.

How did you forget this stubble, now the car can use the tape player to play music, so there is no reason why the CD player can't do it.

And portable CD players are out, is it still difficult to have a car CD player? Just change it a little.

"Regarding the car CD player, the goal is to make a prototype in the first half of the year, and then we will take it to major car manufacturers to promote."

"Understood" Both Heitaro Nakajima and Yasuda nodded with serious faces, they knew that this would be another channel for high-volume shipments of CD players.

Think about how many cars roll off the assembly line every year, and if each car consumes an on-board CD player, there is no doubt that this market is not ordinarily large.

As for the main sales target of the car CD player, Shirakawa Kaede already has a trace of calculation in his heart.

Like Toyota, the largest neon car manufacturer, Shirakawa Electric should not think about it.

Because Toyota belongs to the Mitsui chaebol, and under the Mitsui zaibatsu there are electronics manufacturers such as Sony and Toshiba.

So even if Toyota needs to consider an on-board CD player, Sony and Toshiba will be their first choice.

In addition, Mitsui Chaebol also has Suzuki Motors and Daihatsu Motors, which are basically not on the head of Shirakawa Electric.

By the same token, Mitsubishi Motors and Honda, the other major chaebol automakers under Mitsubishi, do not need Shirakawa Electric to supply them.

Mitsubishi Electric has its own consumer electronics manufacturing division, and the car CD player is completely untechnical for them.

By inference, the Fuji consortium has Nissan Motors, but they also have Hitachi.

Consumer electronics itself is within Hitachi's business scope, and Shirakawa still has little hope.

There is also the remaining Mazda car, which is a member of the Sumitomo consortium.

Internally, it also owns NEC, a strong brand in the field of consumer electronics.

Along the way, it seems that Neon's mainstream car brands have their own ideal partners.

So Shirakawa Electric's car CD player is completely unmarketable?

I can't say that, don't forget that Shirakawa Electric is also a member company of the first persuasion bank.

Within Daiichi Persuasion, there are also car manufacturers such as Isuzu.

It is the car manufacturer that Shirakawa Kaede is most sure to take, after all, isn't it supposed that everyone within the consortium should support each other?

Unfortunately, although Isuzu is an automaker, their market is mainly in the truck and bus segments.

As for the small car, although there is one, the presence is slightly lower.

The situation does not seem to be optimistic, but Shirakawa Electric is not completely without a way out, and Subaru is the target of Shirakawa Kaede's desire to concentrate on the strategy.

Although there is also a Nakajima chaebol behind him, it is a coincidence that this chaebol has made great achievements in the field of heavy industry, but it is basically not involved in consumer electronics.

You see, with the action of being one step ahead, won't the opportunity for Shirakawa Electric come?

"In the field of CD players, in addition to the three main products of portable CD players, desktop CD players, and car CD players, the production of optical drives should also be stepped up."

At the briefing in July last year, Shirakawa Electric has already taken out the hand-rubbed version of the optical drive, so the hurdle of starting from scratch can be regarded as overcoming.

The next work is to process the optical drive as soon as possible and establish its supporting production line.

And these works have been done by Heitaro Shima for a long time, and they will even be put into production soon.

"If the progress goes well, in two weeks, Shirakawa Electric's first optical drive will be ready to roll off the assembly line."

"Very good, the follow-up production plan is still carried out according to the original route.

The supply to IBM is the built-in version, and the supply of Neon local is changed to an external version. ”

The computer market in North America is nothing short of neon, where computers generally cost around two or three thousand dollars.

Such a high overall price, coupled with a three- or four-hundred-dollar optical drive, does not seem very abrupt.

But neon can't, because neon computers are generally sold for about 100,000 yen, which is only six or seven hundred dollars.

If the optical drive is built in at this time, it will mean that the price of the computer will increase by 50%.

There is no doubt that with such a large price gap, consumers will definitely resist strongly.

Therefore, at this time, it is the best practice to make the optical drive into an external version for the public to choose by themselves.

The main reason why the price difference between North and Neon computers is so big is that companies such as IBM spread the R&D expenses evenly to each computer.

When the new computer was first introduced, IBM generally did not make money, and even if they did, the profit was very low.

However, with the improvement of the process and the increase of shipments, the production cost will gradually decrease.

As a result, the computer will be sold more and more profitable, and the profit margin will become very considerable in the later stage.

But neon is different, neon computers have almost no R&D expenses.

On the other side of the ocean, IBM has come up with some new technology, buy a computer and come back to take it apart. Then make a neon version of the corresponding technology yourself, and that's it.

If it involves patents and can't be imitated, then talk about licensing.

In short, I don't buy the original products of Beimi anyway, and the last time I get the authorization and then produce it myself.

All the purpose is to save production costs, and the commercial espionage case of Hitachi Mainframe took place in this context.

So don't expect neon on the computer above, there is any innovative technology.

From the beginning of development, it has been taking the copycat route, and has been following IBM behind them to eat ashes, and it would be hellish if there was a big innovation.

At the same time, in order to ensure the local computer market, the neon government has made a lot of restrictions on computer imports.

As a result, IBM and Apple's computers have almost no presence in Neon, and the general public only knows NEC, Fujitsu, and Sharp.

In order to have good sales of its optical drives in different markets, Shirakawa Electric has also formulated different strategic routes for this.

After going through this year's task goals with the R&D team of Shirakawa Electric, Shirakawa Feng finally relaxed a lot.

After making decisions in the general direction, he basically no longer asks about the rest of the details.

It is impossible to bow to everything, and there are so many clubs under Shirakawa Holdings, how can they care about everything.

He is the best contributor to being a good helmsman and guiding the direction of those behind him.

New Year, New Year, Shirakawa Kaede, who has been busy in Tokyo for a while, has begun to think about buying some family business for himself again.

It stands to reason that he already has a lot of properties in Tokyo, so there should be no shortage of places to live.

However, at the exchange meeting within the Daiichi Bank Foundation, there was an idle property that aroused his interest.

This real estate is located in Setagaya Ward, west of the 6th Ward of the center of the city. It's not too far from the center of Tokyo, and it's certainly not too close.

Compared to the Chiyoda district where he lives now, to be honest, the location of the location is not as good as the latter.

But the reason why Shirakawa Kaede attracted it was that it was large enough, and the entire residence covered an area of about 3,000 square meters, which was about the same size as Shirakawa Electric's headquarters building.

Such a place can no longer be called a residence, and perhaps it would be more appropriate to call it a manor.

Its first owner was a landowner in the Meiji era, but with the reform and post-war reorganization, the estate passed into the hands of the Seibu group.

The Seibu Group has been involved in residential land development since the 50s, starting with Tokyo, and has its properties in almost every prefecture to the south.

Unlike ordinary houses, which are calculated in tsubos, Seibu Group's land assets are measured in hectares.

The scale of the residential development is generally around 1,000 households, and the lowest is a few hundred.

This is the scale of development in terms of land and real estate by the Seibu Group, and it is not surprising that it has a manor of more than 3,000 square meters in Setagaya Ward.

Seibu Department Store, which is under the Seibu Group, is also one of the member companies within Daiichi Quanyin.

That's why Shirakawa Kaede has access to this property, otherwise this resource would not normally be circulating in the market.

After Shirakawa Kaede expressed some interest, the Seibu Group also happily completed the transaction.

In '83, the average land price in Setagaya was about 400,000 yen per square meter.

More than 3,000 square meters of land is 1.2 billion yen, and the total amount of real estate is 1.8 billion yen.

After inspecting the environment of this manor, Shirakawa Kaede did not hesitate to pay the money.

Without him, it's too luxurious.

It's not that the house is luxurious, but the configuration is very much what Shirakawa Kaede likes.

In addition to the Japanese-style building as the main residence, the rather elaborate courtyard adds a bit of charm to this place.

Walk-through courtyard lined with greenery. In the open courtyard, there are small bridges and flowing water, rockery ponds and fish.

In a downtown area like Tokyo, it's fascinating to have a low-key mansion hidden on a park corner.

However, although Shirakawa Kaede bought it, he didn't move in immediately.

Due to their age, many of the facilities are a bit old.

And in order to make your life more comfortable, the necessary modernization is also a proper meaning.

Besides, if you're alone now, you don't need such a big place.

But for the sake of the future, Shirakawa Kaede still feels that it is right to take this place.

In a few years, you won't be able to buy such a property even if you want to, even if you have extraordinary resources.

Although a lot of money was spent, Shirakawa Kaede didn't feel distressed, and he came back after his daughter was gone.

Time passed quietly, and in the blink of an eye, it was February.

In this month, a new Co., Ltd., Shirakawa Mutual Entertainment, was officially established under Shirakawa Holdings.

As originally planned, HAL Research Institute, AutoNavi Toys, Tokuma Bookstore, Daiei, etc. will be transferred to its banner one after another in the future.

At the same time, in order to improve the layout in the entertainment industry, it is time for a record company to be formed.

Considering that there were no relevant people in the industry around him, in the end, Shirakawa Kaede could only pull Matsuda Seiko over to make up the numbers.

Of course, part of the reason for the establishment of the record company was to think about her.

So it's not surprising to look for her as a counselor.

(End of chapter)