The '80s were the dawn of neon music, when City POP was just emerging.

Most of the songs are based on the hustle and bustle, alienation, and drunkenness of big cities, especially in Tokyo.

As a typical example of one country and one city, Tokyo has attracted countless young people to flock here.

In the past two years, with the take-off of the neon economy, people's purses have gradually swelled.

The creation of art comes from life, so this kind of theme song that expresses hedonism in the big city has gradually become popular.

The representatives of urban music are mainly young idol singers.

Seiko Matsuda, Hiromi Iwasaki, and Yoshie Kashiwahara in the 80 group, and Akina Nakamori and Kyoko Koizumi in the 82 group are all idol singers who shine in the trend of the times.

As one of the entertainment businesses that entertain the public, the field of music is not to mention how profitable it is, and the huge social influence alone is worthy of Shirakawa Kaede's special attention.

When the enterprise develops to a certain extent, if profit is the first factor to consider, then the influence factor is definitely the second.

Even when some businesses are not making money, the huge social impact is still worth the company's continuous investment.

Now that Shirakawa Electric has been listed, the follow-up development will be on the right track, and at this time, Shirakawa Holdings began to seek a breakthrough in social influence.

There's no doubt that entertainment is a shortcut, and given the ability to link up with their own products, record labels are a great choice.

After all, audiovisual equipment manufacturers are involved in the record industry, and it's no surprise that neon is a thing.

For example, Sony, Yamaha, JVC, Vanguard, etc., they all have their own record labels.

This kind of company, which entered the record industry as a manufacturing company, is known as the electrical manufacturing department in the neon entertainment industry.

Although Shirakawa Holdings is now involved in the record industry, because of its special relationship with Shirakawa Electric, this record company still belongs to the motor manufacturing department.

However, to set up a record company, Shirakawa Kaede will not start from scratch and form his own team little by little.

His method is very simple and crude, that is, to give full play to the power of money.

Shirakawa Holdings has invested in the direct acquisition of Art Union, Denon, East Wind, and other small record companies that have no presence.

At the same time, the Daiei Records Division was integrated, and a new record label, SAOND, was established based on the team of these offices.

SAOND, which begins with the first and last two letters of the romanized sound of "Shirakawa", is also homophonic with Sound, giving it a simple and catchy name.

Daiei itself also had its own record label, but it gradually ceased operation due to poor management.

But the team of the department is still there, and they are all practitioners with a lot of experience in the record industry.

Based on this, combined with the complete acquisition of several small record studios, the main framework of SAOND can be regarded as a set-up.

However, if you want to develop in the field of records, you can't rely on this manpower alone.

"Holy Son, who are you producing now?" In the office, Kaede Shirakawa and Seiko Matsuda are lying together, studying SAOND's development plan.

"Eh" Matsuda Seiko was stunned for a moment, and then replied casually, "It's Wakamatsu Sect Oo-san, and Shirakawa-kun has also seen him." Oh, no, it's Wakamatsu-san who has seen Shirakawa-kun. ”

"Huh?" Shirakawa Kaede was puzzled, why didn't he have any impression.

"When I first came to Tokyo, I had dinner with Aizawa-san and Wakamatsu-san at an izakaya.

At that time, Shirakawa-kun was also there, and I remember you sang a song "Dragonfly". ”

It was the first time Seiko Matsuda and Kaede Shirakawa met, and although they didn't say a word to each other, she just remembered him.

And what she never expected was that the girl who was at the same table with Shirakawa-kun that day would be her competitor in the future.

Damn, it's a little bit late.

Shirakawa Kaede didn't know about Matsuda Seiko's brain supplement, but when she reminded him like this, a flash of surprise flashed in his eyes.

That day, it seemed that Aizawa-san still wanted to invite himself to debut as an artist.

After refusing at the time, he inadvertently turned around and glanced at it, and indeed saw a girl and a middle-aged man standing at the intersection.

The girl is Matsuda Seiko, and the middle-aged man must be the Wakamatsu Sect Male Sang.

"Where is Wakamatsu-san now?" Shirakawa Kaede's gaze began to flicker.

"At CBS/SONY Music, I was responsible for planning and producing six films." The little tiger tooth also began to glow in the same way.

"It's all in Sony, that's just right~, let's talk about it when the time comes."

Matsuda Seiko Shirakawa Kaede here has already passed the anger with Norio Oga and the other party will release him after March.

The relationship between the two of them, Norio Ohga naturally knows what's going on.

Sony doesn't need to hate Shirakawa Kaede for the sake of an artist.

Of course, Bai Chuanfeng is not a white prostitute, and there are also some exchanges of interests.

For example, the cooperative promotion of chewing gum batteries, for Sony, their Walkman has the same battery life problem.

Now that Shirakawa Electric has found a solution, Nini, you see, do you want to do it together?

Facing the glittering gum battery in Shirakawa Electric's hand, Sony wiped the corners of his mouth fiercely, and then decisively chose to let go.

I didn't expect Baichuan Electric, a boy with thick eyebrows and big eyes, to quietly come up with this kind of black technology behind your back.

Sony has more electronics, and chewing gum batteries have a wider range of applications.

In the application of chewing gum batteries, if the two join forces to promote, its acceptance will be greatly accelerated.

Of course, business belongs to business, and the patent fee that should be given, Shirakawa Electric has not received a penny.

However, for Sony, Shirakawa Electric can take out the gum battery, which is to take a big advantage.

This will save them a lot of manpower, material resources and financial resources to solve the battery life problem of their own products, of course, the same is true for time costs.

In the early '80s, Sony was still a blank slate in the battery space, and it was only just deciding internally to enter the industry.

Not to mention the battery factory, even the department has not yet been formed.

Therefore, there is a high probability that the chewing gum battery will appear on the market after Shirakawa Electric has been on sale for a year and a half.

So before Sony's battery factory was put into production, who used the gum batteries for its products?

The corners of Shirakawa Kaede's mouth hooked, and he wrote the name of Wakamatsu Muneo on the white paper with a pen, so that the president of SAOND, San, was in place.

Of course, it is not enough to just bring Seiko Matsuda over, and it takes a mature production team to support a record company.

Since Muneo Wakamatsu can be the head of the production department at Sony Music, he must have the ability to do so.

At the same time, because he is an insider, he discovered the popular idol singer Seiko Matsuda, so his connections and vision have his own uniqueness.

Ability, connections, vision, the qualities that a record company manager should have are all alive.

"By the way, who is the lyricist and composer of the Holy Son?"

"Matsumoto Takasan, Omura Masarang-san, Tsuizu Kazuo-san, Hosono Harumi-san, Tsurumi Kyohira-san..."

Matsuda Seiko, who already knew what Shirakawa Kaede had in mind, did not hesitate to report a series of names.

"Wait, wait~" Shirakawa Kaede raised her hand to stop her signing up for the game, "There are so many?" ”

"Uh," Xiaohuya stuck out his tongue, "This is a lyricist and composer who is cooperating and has the intention of cooperating." ”

In fact, only the first two really cooperated, and the rest were people who were famous and wanted to cooperate with Seiko Matsuda.

She knew that Shirakawa Kaede was going to use the banknote ability, so of course she would take this opportunity to catch all those famous artists.

"Forget it" Shirakawa Kaede shook his head, he knew what Matsuda Seiko had in mind.

"I'll invite you to try it in the name of SAOND, but it's not sure if it can be done."

He didn't know much about the music industry, but he did know that many lyricists and composers didn't have a fixed practice.

It's probably that various record companies will occasionally collaborate a few times, so SAOND is not without opportunities.

But in addition to them, Shirakawa Kaede wrote down the name Tetsuro Oda on a piece of paper.

It was the only neon composer he had ever heard of and remembered in his previous life.

Especially in the 90s, many people must have heard the theme song of "Guannan Master".

Although at this time, he is most likely still working as a Qu person under a certain person surnamed Changhu, but Shirakawa Kaede has a way to dig people over.

In these years, even Sony Music has not yet grown, let alone a small record company.

"Eh, who's this?" Seiko Matsuda, who was lying on his shoulder, looked curiously at the last name written on the paper.

"A potential newcomer" Kaede Shirakawa put down the pen and began to look for her weakness.

"Well, this is the office." Seiko Matsuda's voice was a little nervous, but also a little excited?

"Well, no one is going to come here."

Shirakawa Kaede directly carried her and walked towards the rest room next door.

Ahem, Shirakawa Kaede's office in the Shirakawa Building is very large, and of course it is also very well equipped.

…

The establishment of a record label is only a small part of Shirakawa Holdings' moves this year.

He also met several well-known people in the music industry in person, such as Hosono Haruko-san and Tsurumi Kyohei.

In their position in the industry, the temptation of money has been greatly reduced, and reputation is much better than money.

The top leaders of large listed companies personally invited them, and there must be enough reasons to make them excited.

Shirakawa Kaede is a pragmatist, as long as it can bring benefits to himself, it is nothing to run in person.

The same is true for Muneo Wakamatsu, and SAOND's future management policy needs to be interviewed with him.

And suddenly moved from Sony to SAOND, Shirakawa Kaede, the mastermind behind the scenes, came forward to appease him, which could also make him settle down faster.

But before he could do that, he needed to meet someone else.

Shirakawa's home game consoles are about to go on sale in the first half of the year, and it's time for Satoshi Iwata to meet the few game makers mentioned at his year-end meeting.

In fact, these game developers have already made several games for Shirakawa Electric's home game console.

Now waiting for Shirakawa Electric to make a decision here, they can immediately prepare for the subsequent sale.

When Satoshi Iwata developed the prototype, he summoned several of them to do the relevant adaptation development work.

Now is the time to put their results to the test.

(End of chapter)