Chapter 384: Buying Tickets at a Loss
If you just add the SCSI interface..., Jobs silently calculated the cost, and then nodded.
"OK, that's fine."
Whew~ Very good, Shirakawa Kaede sighed in his heart.
"So what assistance does Apple need from SIC, in addition to chips, we can also send technicians to assist your developers in adapting between chips and systems."
In order to get the ticket to enter North Rice, Shirakawa Kaede is very active.
For his hospitality, Qiao Gang Leader also felt very satisfied.
"I once had someone from the development team try out your chips.
In terms of performance, it is on the same level as Motorola, but it is not mature enough compared to Intel.
But one of the advantages of your chip," Jobs said, "is that its instruction set is very simple and convenient. ”
The reason why SIC's chips attracted Steve Jobs was that developers unanimously reported that SIC chips were relatively simple to develop after using the relevant chips.
The reason is that its instruction set is much simpler than other chips on the market.
The advantage of this is that the instruction format is uniform, there are fewer types, and the addressing method is less than the complex instruction set.
Developers will of course feel that the processing speed of the chip has increased a lot in the process of using it.
And Jobs's plan is far more than just enough to buy SIC chips, "Apple is ready to develop a new series of computers, which is different from LISA, but not inferior to LISA in high performance."
Internally we call it Macintosh, and at the moment I'm in charge of this project. ”
Macintosh? Is this a later Mac?
Shirakawa Kaede's eyes lit up, and it seemed that he had participated in something great today.
"If SIC wants to get an order from Macintosh, then you have to commit. In the future, if Apple needs to, the SIC must fully expose the chip's instruction set system. ”
Bai Chuanfeng's eyes narrowed, Qiao Gang Leader's ambition is not small.
The instruction set is the bridge between software and hardware, and with the various circuits inside the CPU, it will faithfully execute the various commands of the developer.
At the same time, completely opening up the instruction set to a company means that the chip is licensed to the other party.
Qiao Gang Leader is now making this request, is this in preparation for Apple's own core making in the future?
Does the current Qiao gang leader have this foresight, Bai Chuan Kaede expressed doubts.
However, for his conditions, Shirakawa Kaede nodded happily and agreed, "SIC can agree to this request, but the license fee will be discussed when it is used in the future." ”
Licensing one's own chip architecture to other companies is fairly common among semiconductor design companies.
Even in the future, this will be one of the main profit points for chip design companies, and the same applies to SIC.
It's just that because it has just started and because it wants to make more profits, SIC has basically not let up on authorization.
Especially in the local area of Neon, when SIC is not fully grown, opening up the license early will lose a lot of profits.
But the market for SIC here in Beimi is blank, and it doesn't matter if it is open to Apple, at least there is still something to earn.
And if the situation changes in the future, SIC will also consider licensing all its chips to other design companies.
Of course, the license is licensed, but the price cannot be set now. The development of chips is changing with each passing day, updating and iterating almost every year, and its price is constantly changing.
After getting Shirakawa Kaede's promise, Jobs stretched out his hand again.
"Mr. Shirakawa, it's a pleasure to work together."
"It's a pleasure to work with."
Participating in the optical drive standard conference, I actually got an unexpected gain, and Shirakawa Kaede was also a little surprised.
This is Apple, the first personal computer in the true sense of the word, from it.
Yes, the Apple I was born in 1976 and was the world's first personal computer, even if it was rudimentary.
And IBM, the giant of the computer industry, only released the first personal computer, the 5150, in 1981.
While IBM is the undisputed hegemon in mainframe and compatible computers, it is a latecomer in the personal computer business.
However, because IBM changed its usual bulky body, it wittily chose a compatible personal computer with Microsoft MS-DOS and Intel 8088.
After two years of development, this year, that is, 83 years, IBM occupies 26% of the market share of Beimi's personal computers.
On the other hand, Apple, which was the first to eat crab, now only has a 21% share of the personal computer market.
Consider that when IBM's personal computers first came to market, the arrogant Apple had an entire page of advertising in the Wall Street Journal.
"Welcome, IBM Seriously"
That's right, that's what Apple did at the time. Call it a gentleman, call it arrogant.
In short, this sentence is destined to become a classic famous scene, and will be ridiculed from time to time in the years to come.
Now feeling the pressure, Steve Jobs decided to launch a computer with advanced performance and revolutionary changes.
It's a pity that LISA's Waterloo gave him a sturdy blow.
But even so, Jobs's determination never changed.
LISA kicked him out of the development team, and he was ready to push Macintosh into the position.
The Macintosh series originated in 1979, but it was positioned as a low-budget consumer computer that sold for around a thousand dollars.
Jobs, who has now taken over the Macintosh team, is not resigned to the failure of LISA and is still ready to charge for high-performance computers.
For this reason, he did not hesitate to conflict with Ruskin, the leader of the team who accepted him, which shows how firm the belief of the Qiao Gang is to be a high-end player.
Compared with him, the Lei Gang Leader of later generations is more than a step behind in his determination to win at the high-end.
But although Jobs is hard-headed, he is not stupid.
The high price of LISA was one of the main reasons.
Therefore, in order to avoid repeating the mistakes of the past, we must first make significant reductions in costs.
Motorola's chips were too expensive, and he needed to find other alternatives.
It's a pity that the chips that meet the requirements of the development team, except for Motorola, only Intel remains, and the latter is more expensive than the former.
Finally, SIC inadvertently came into view, and became another alternative.
After the business was negotiated, Jobs also invited Shirakawa Kaede to visit Apple's headquarters in California.
The latter also happily went, where he first met Apple's System 1.0 system.
I have to say that compared to the DOS system, it is really a product of another generation.
Desktops, windows, icons, cursors, menus, and scrolling columns, this is exactly what the operating system of later generations will look like.
Bai Chuan Feng gave a thumbs up directly to the Qiao gang leader, cow pen!
After visiting Apple, Shirakawa Kaede went to Washington, D.C., where Microsoft's headquarters were.
He had heard that Microsoft was already working on a new graphical system, and he wanted to see what the original Windows would look like.
But when he actually saw what it looked like, Shirakawa Kaede couldn't help but scratch his head a little.
Hey, why does the framework look so similar to Apple's System 1.0, could it be that there is something in this?
cough~ There is indeed some connection, but the honest Mr. Gates said that it was all a coincidence.
Jobs and Gates agreed on the fact that graphical operating systems are the ultimate direction of future computer development.
It's just that in Mr. Gates' words to Joe's gang leader, we also have a rich neighbor named "Xerox", and I broke down the door and tried to steal his TV, only to find out that you had stolen it.
This is Jobs' classic rebuttal when he questioned Gates why he cloned the Mac system.
To put it bluntly, the graphical user interface (GUI) is not their original creation, it is the result of Xerox.
It's just that one strikes first, and the other is one step late.
Of course, Bai Chuanfeng can't control the grievances, he is just a businessman who wants to sell his optical drives and chips.
As with Steve Jobs, Shirakawa tried to convince Gates to add a CD playback function to the Windows system.
But Microsoft has no direct business dealings with Shirakawa, and Gates has only promised that he will focus on this suggestion.
It's a pity that Shirakawa Electric doesn't have a computer business, otherwise with the computer manufacturer's identity as a potential customer of Microsoft, maybe Gates would have directly agreed to such a request.
But the road has to be taken step by step, and it is good to have Apple's support.
Taking advantage of this opportunity, Shirakawa Kaede also took a closer look at the Windows 1.0 system under development.
However, unlike system 1.0, which has already been used in practice, Windows 1.0 is still in a work-in-progress state.
And it only has a graphical prototype in the interface, and the core inside is still the DOS system.
Seeing this Shirakawa Kaede, I couldn't help but be a little disappointed, this is still a big gap from the Windows of the later generations.
But despite this, Shirakawa praised Windows for its innovation.
He didn't forget to give Gates a thumbs up afterwards, cow pen!
cough, Shirakawa Kaede has a bowl of water, and treats Qiao Gang Leader and Gates equally.
I still count on their support in the future, make money, don't be chilling.
I visited Apple, then Microsoft, and finally I got in touch with IBM alone.
This trip to the north of Shirakawa Kaede can be regarded as the completion of all the plans.
The CD-ROM thing is a reassuring pill, so let's just wait for next year's recordable disc to come out.
In addition, it is an unexpected joy to be able to reach cooperation with Apple on the chip.
However, the SIC80281 of $100 a piece is actually not profitable at this price.
Even if the Macintosh shipments are not ideal, SIC will most likely lose money.
But as long as you can get a ticket to enter North America, it is worth it, and there are some things that don't need to focus too much on immediate benefits.
After finishing his work with North Rice, Shirakawa Kaede just wanted to go back to Tokyo, but when he was leaving, he received an unexpected invitation.
The invitation came from Analog Devices (ADI) in Massachusetts, whose business is a variety of signal processors, decoders, converters and other products.
Their core is still chips, and in order to carry out more related business, but also to reduce costs.
The reason why Analog Devices invited Shirakawa Kaede to visit is very simple, that is, like Joe's gang leader, he wants to obtain the chip authorization of SIC.
The price of SIC is lower, and after obtaining the license, Analog Devices can develop chips suitable for its own products on this basis.
Moreover, Analog Devices also has its own wafer factory, and the design cost is minimized, and the production cost is also minimized, so the profit will come up.
Capitalists don't pay attention to domestic and non-domestic chips, they have only one purpose, that is, to reduce costs and create more profits.
Regarding Yadeno's request for cooperation, Shirakawa Kaede did not refuse, and of course did not directly agree.
His reply was to discuss it with Neon and then give a specific answer.
This is different from Apple's authorization in the future, where Analog Devices can be produced directly.
For professional advice, you still need to discuss with Shimamasashi and them before making a decision.
However, the authorization can be discussed slowly, but Shirakawa Kaede first asked Analog Devices if it accepted OEM services.
Have a fab? That's right, and Apple's chips will be produced locally in the future.
Faced with the sudden extra orders, Yardno was stunned for a moment, and then naturally took the order.
If you have money, you don't make a bastard.
In fact, in his heart, Shirakawa Kaede agreed to authorize Yardno, although the profit is not as high as the finished product, but it has extraordinary significance.
In the face of that flood in the future, this may not be a hindrance.
Of course, this is a matter of the future, and after the last stop of the visit to Adeno, Shirakawa Kaede also went home directly.
The time has entered May, and the child in Yuko Tanaka's belly is three or four months old, and she will be pregnant if she doesn't go back.
(End of chapter)