Even if it is placed in the Celestial Empire in later generations, the monthly sales of a certain model exceed 10,000, it is a great achievement.

Of course, this is not comparable with the sales of all electric vehicles of a certain Di, with an average of 20,000 or 30,000 a month.

But that's the Celestial Empire, and it's neon.

The Celestial Empire has a population of more than one billion, and neon is only more than 100 million, and the two are not the same in terms of market size.

And for the small days, where the beans are bigger, the monthly sales of the new model exceed 10,000, which can definitely be regarded as a big success.

What Shirakawa Kaede was really surprised that it was not yet the 90s, and the neon car market could reach this level.

I don't know if it's because of the bubble, or because the Legacy series is good enough.

Or both, and one without the other.

After all, it was the age of bubbles, and people's purchasing power exploded. Four or five million yen luxury cars are like buying groceries, and even loans are very small.

Seeing Shirakawa Kaede's surprised expression, Nakamura Takao said with some pride.

"Shirakawa-san, you may have forgotten that the consumption tax will be implemented from April 1st.

I have to say that the information you revealed at the beginning was very accurate, and our 'new 3-digit car development plan' is about to be launched. ”

As soon as Takao Nakamura reminded him, Shirakawa Kaede suddenly remembered that the uproarious consumption tax was about to officially meet the public.

As for why the consumption tax affects car sales, and what is the 'new 3-prefix car development plan'?

This has to be seen together with the current environment of neon.

Why did Subaru Legacy sell nearly 20,000 units in the first three months?

In addition to the full-color LCD screen that detonates the eyeballs, the social environment of neon at this time is also a big help.

It can be said that this is the power of bubbles, but that is only the appearance.

Since '87, neon luxury car sales have been on the rise, but it's still a drop in the bucket compared to skyrocketing home prices.

From '85 to '89, salaries more than doubled, housing prices rose more than sixfold, and land prices in Tokyo were out of reach.

As a result, many young people who have just graduated feel that the dream of "My home" may be disillusioned in this life.

Thinking about the outrageous housing prices, they don't want to save money to buy a house, anyway, it's too late to save this situation.

Although it is impossible to buy a house, it is also true that the salary has risen. When you have money in your hands, you naturally want to spend.

Coupled with the crazy social environment at this time, young people soon became the front line of stimulating domestic demand.

Eating and drinking was just a small fight, and looking at the rather generous salary in his hand, the car came into the sight of young people.

I can't afford a house, but I can buy a car. Besides, if you want to be an errand runner for the goddess, how can you do it without a car?

It just so happened that at this time, the price of the car has been maintained in a reasonable price range due to the fierce competition in the market.

For example, the Toyota Corolla and the Golf hatchback for students at this time are basically around 1.6 million ~ 2 million yen.

This price is not difficult for new employees, and they can get half a year or a year's salary.

On the other hand, it is not uncommon for employees of large trading companies to receive bonuses after two years of joining the company, and to replace them with more high-end luxury cars.

In comparison, "My Car" is easier to implement than "My Home".

In addition, buying a car is no longer unique to social animals who have stepped into society, and there are many students who buy cars.

It may sound outrageous, but that's the reality.

In '87, Neon Volkswagen first launched the "Student Loan Car Purchase Program", and the model launched at that time was the second-generation Golf hatchback touring version, with a standard price of 1.88 million yen.

Volkswagen targets juniors, and students can pick up their cars for only 10,000 yen a month while they are in school.

The final payment will be repaid at a monthly rate of 30,000~70,000 yuan after employment, with a maximum period of 5 years and an interest rate in the range of 25~50%.

Not to mention that this program is very successful, many students sign up, and basically all of them are settled within six months to one year after joining the club.

Some students with active brains were able to get the loan within the specified period of the briefing session.

After all, at this time, in order to rob people, let alone give away large and small gifts, even rushing to pay loans for students happens from time to time.

A loan of one or two million yen in exchange for a college student is too cost-effective. This expenditure can sometimes be consumed in one night with a few scheduled students.

So at this time in Neon, it is really not difficult to buy a car, even if you are a college student with a zero monthly income.

Since there are more people driving, many of them are still students.

So what would the people who used to drive Corolla and golf think?

Of course, it's a change of car, and the neon at this time is very exaggerated.

After I have a high-end car, the social phenomenon of "ranking by car" and "watching the car with the eyes of a dog" has also occurred repeatedly.

That's why the Nissan CIMA was able to sell well, and it just so happened that not long after the launch of the CIMA, Subaru's Legacy was also launched.

If you want to talk about status symbols, as well as unique gimmicks, you have to look at Legacy full-color LCD display meters.

used to be the "errand runner" of the goddess, and one Corolla was enough.

BUT NOT ANYMORE, THE LOWEST IS THE TOYOTA SOARER, NISSAN CIMA OR SUBARU LEGACY IS KING.

Especially Legacy Legis, every time the goddess gets in the car, she stretches her neck for a curious baby, not to mention how satisfied the errand runner's heart is.

A slender and white neck, and a delicate fragrance of hair. The errand runner roared in his heart, the value of this 5 million yen spent~!

Because of this mentality, a BMW E32 is now embarrassed to drive into Roppongi.

Otherwise, people will laugh and say, "Look, everyone, this is Roppongi's Corolla~."

Haven't you heard of the popular slip at this time?

General employee Corolla, the section manager has to sit in Krona, the minister has to be Mark II., and the president has to be Legacy Edition, note: Legacy is limited to the luxury version.

Behind this slippery sentence is to use the now popular low, medium and high three-grade models to ridicule the strict hierarchy of Japanese clubs.

But in fact, in these years, ordinary employees abound.

It's not uncommon to get on and off the car, because there are more crooked ways to make money.

No matter what era or place, success or failure has to be money

And now what Shirakawa Kaede wants to do is to further promote Legacy to the public and further lower its purchase threshold.

The consumption tax to be implemented in April is a great help, and Shirakawa Holdings and Subaru have jointly formulated a "new three-figure car development plan".

While many people oppose the 3% GST, this is actually a good thing for the automotive industry.

Consumption tax was added, but the previous excise tax was abolished.

In this era, the neon government divided the goods tax on passenger cars into 3 levels.

23% for regular passenger cars, 18.5% for small passenger cars, and 15.5% for light vehicles.

Doesn't it look much different at first glance? But when we look at the actual price, it's a big difference.

Take the current model as an example, the official price of a luxury version of Legacy is 5.4 million yen.

Based on the 23% excise tax, it is 1.242 million yen. If you add in the 81,500 yen tax for cars with a displacement of 2.0 to 3.0, it is 1,323,500 yen.

And that's not all, there is also the final car inspection tax of 43,000 yen, a total of 1,366,500 yen of additional expenses.

In other words, the landing price for people to buy a Legacy is 6,766,500 yen.

This is almost more than double the annual salary of ordinary people, and with such a high expense, it is no wonder that it will be classified as "the president has to be Legacy Lion".

But if it is a Corolla with a low-to-mid-end displacement of 1.6, the official price is 1.45 million yen.

Based on the calculation of 18.5% and other tax rates, the final additional expenditure is 328,700 yen.

The total price of the car is only 1,778,700 yen, which is much more affordable for ordinary people.

As for the extra tax paid, it is almost one-twelfth of the annual salary of ordinary people, so the difference in comparison is clear at a glance.

But now that the goods tax is about to be replaced by a 3% consumption tax, the situation is about to change again.

The same price is 5.4 million yen, and the tax it now needs to pay is only 162,000 yen.

162,000 compared with the previous 1,366,500, not even a fraction.

As for the Corolla, which is close to the people, it is 43,000 yen.

In the past, the difference between Legion and Corolla taxes was 1.15 million yen, but now it is less than 120,000 yen.

The difference between the expenditure of luxury cars and economy cars is no longer so wide, and the neon people are happiest at this time.

In the past, it cost more than one million to buy Legis, but now it is almost the original price, which is equivalent to a 79% discount.

The cool full-color LCD screen is 79% off? So what are you waiting for? Why don't you hurry up and buy it?

The news of the imminent implementation of the consumption tax for many people. Almost equivalent to a license plate starting with the word "3", beckoning to them.

A license plate with the prefix "3"? This has to talk about Subaru's next "new 3-digit car development plan".

In neon, there are good license plates and ordinary license plates, of course, they are different from the "888" or "666" of the Celestial Empire.

In addition to light cars, neon cars are divided into two types of license plates.

One is an ordinary passenger car with a capacity of less than 10 people and a displacement of 2.0 or more, and the license plate starts with the word "3".

The other is a small passenger car with a capacity of less than 10 people and a displacement of less than 2.0, and the license plate starts with the word "5".

Cars with a large displacement of more than 2.0 were almost not driven by many people in the past, and they were special license plates for high-ranking officials and wealthy people.

It's good for ordinary people to drive a small car that starts with the word "5", and a large-displacement car is not only expensive for gas, but also enough for the goods tax.

Because of the long-term social consensus, the public has formed a "3-prefix" license plate, which is the social impression of the status cow pen.

However, after the consumption tax replaced the goods tax, the high tax expenditure of luxury models was almost cut clean.

With the blessing of foam, the number 3 license plate fell from the sky into the mortal world.

Shirakawa Kaede firmly believes that when the time comes, the young and middle-aged people will be in good spirits and buy mid-to-high-end cars without scruples.

In order to seize this opportunity, Shirakawa Holdings and Subaru have formulated a "new three-digit car development plan".

It starts from two aspects, one is to expand the production capacity of Legis, and the four main engine factories of Gunma are running at full power, striving to achieve a monthly output of 10,000 vehicles.

For this old model, it doesn't matter if it is delivered later. After all, sales are limited, and there is still some inventory.

On the other hand, when promoting, the "3-word license" is highlighted, and the Subaru 4S store also provides licensing services.

Vanity is shared by everyone, and Subaru is responsible for magnifying them.

3 prefix luxury car, really not exciting?

After receiving a reminder from Nakamura Takao, and looking at the report in his hand, Shirakawa Kaede's mouth was about to smile crookedly.

However, there is good news, and there is no shortage of signs of ruin.

'89, the year when the neon government began to die.

(End of chapter)