Although Paramount has suffered its own low period, it does not mean that it does not have its own value.

Previously, thanks to Barry Diller's development, Paramount has accumulated a large number of IP in the fields of song and dance films, horror films, and action-adventure films.

These are all Paramount's wealth, and they are high-quality assets.

In addition, Paramount has its own independent studio, a record label, and a television company.

All of these are conducive to Shirakawa Interactive Entertainment's rapid development in the international media field, so the acquisition of a Hollywood media company is the best choice.

In the face of the acquisition application sent by the Shirakawa Group, Martin Davis, the owner of Gulf and Western Industries, thought about it a little, and the two sides began to contact.

Although Paramount did not have a huge loss at this time, in Martin Davis's view, it had no possibility of revival in the short term.

Paramount lost its troika and was in a leaderless mess.

The reason why it has not taken a big turn in recent years is directly related to the endless infighting at the top.

So from an investor's point of view, there's no reason for Martin Davis to force Paramount to stay.

One is willing to take over, the other is willing to make a move, and it is a match made in heaven under the intention of Lang and concubine.

The intentions of each other had been determined, and soon in March of '89, the two sides began negotiations on the acquisition.

Because it's about a transaction between two large groups, it's about dealing with a lot of complicated things.

The Shirakawa Group sent Hiroshi Arai as the head of the negotiation team, in addition to a large number of lawyers and finances who followed the negotiation team to North Ami.

Of course, the Gulf and Western Industries also have a similar lineup, and even Shirakawa Electric's branch in Beimi is involved.

Since the acquisition of the entire company, including the assets and personnel of the media company, it will be necessary to negotiate carefully and carefully.

After more than a month of negotiations, the two sides have reached agreement on most issues.

However, there is a big disagreement between them about the final purchase price.

Now neon is at the height of the bubble, and the news of Japanese overseas purchases has repeatedly appeared on the pages of Western media.

So at this time, everyone knew that the Japanese were rich, especially Kaede Shirakawa, who was ranked first on the Forbes rich list twice.

Therefore, in terms of offering, Western Industries is also a lion with a wide opening, and there is no sign of loosening.

Shirakawa Kaede, who learned the news, also sighed weakly.

The nouveau riche was the West's inherent impression of neon at this time, coupled with the wave of Sony's acquisition of CBS Records in '87, made Westerners even more convinced of this.

At the end of '86, Sony began acquisition talks with CBS, and CBS's bid was $1.25 billion.

However, in the end, due to the strong opposition of Chairman Palai, the acquisition had to be temporarily shelved.

Nine months later, CBS approached Sony again and raised the price to $2 billion.

In less than a year, prices have skyrocketed by 60%. In the face of such a price increase, Sony didn't even make a counteroffer, and directly agreed.

As a result, CBS Group sold its CBS record business for $2 billion.

There is no doubt that the story of CBS's suspension of further price increases, which was fully accepted by Sony, a neon company, has been widely circulated in North China.

Thanks to this impression, although the Gulf and Western Industries did not play this trick, they did not relax in terms of price.

They package the entire Paramount Group for $12 billion.

To be honest, although Paramount is a benign asset, this price is really a bit outrageous.

So after the negotiations reached a stalemate, Shirakawa Kaede personally called that Martin Davis.

and mobilized Pioneer Pilot and IBM's network resources to take turns, and finally persuaded Martin Davis to give a discount.

Kaede Shirakawa promised to take Paramount for $9 billion and take on $1.2 billion in external debt.

At the same time, Martin Davis assured that if there is no change in the company's management and key talents, Paramount will be handed over to the Shirakawa Group in its entirety.

This price is barely acceptable to Shirakawa Kaede, although it has overflowed, but it is already the best solution at present.

Later, in '93, Viacom also spent $10 billion on its acquisition of Paramount.

So all things considered, $9 billion is a premium, but not too much.

The plan was finalized, and after signing the contract between the two parties, Shirakawa Kaede himself also made a trip to Beimi.

He went there mainly to visit a lady and at the same time solve the problem of SIC by the way.

After these things were settled, the Paramount acquisition was officially disclosed to the outside world.

On May 10, 89, Shirakawa Holdings announced that the group would acquire Paramount Pictures at a price of $9 billion.

While taking on its $1.2 billion debt, Paramount Pictures officially changed its name to Paramount Global Shirakawa.

As soon as this announcement was issued, it caused a thousand waves in the global media circles.

Western media directly accused, "The acquisition of Paramount by the Shirakawa Group is an atrocity!" "Japanese companies are buying the soul of the United States!" ”。

Even Neon here has doubts about the deal of Shirakawa Holdings.

"At 9 billion US dollars, it is impossible for the layman's Shirakawa Group to make money in the film business!"

"It's obviously not worth it to spend $9 billion on a sunset Hollywood company."

It can be said that this wave of operations of Baichuan Holdings has been exchanged for criticism from all sides.

is also an acquisition case, when Shirakawa Holdings won Subaru last year, the outside world gave more affirmation.

Because Shirakawa Holdings started from the physical manufacturing industry, its acquisition of Subaru is not a cross-industry, and it can even play its strengths.

However, the film media industry is different, although Shirakawa Holdings also has such a presence as Shirakawa Interactive Entertainment.

However, compared with the real industry of Shirakawa Electric, SIC, Subaru, etc., it is undoubtedly much more discolored.

Therefore, for this deal, Neon is also the most critical here.

There are even many people within Shirakawa Holdings who can't figure it out, and Arai Yu once expressed his doubts to Shirakawa Kaede.

However, the internal problems will be discussed later, and what we need to do now is urgent public relations overseas.

At the same time as the Western media was outraged, Shirakawa Kaede also personally made a statement in the media newspapers of North America.

"It's not an invasion of Japanese culture, and we don't want to send Japanese managers to Paramount."

Of course, this is rhetoric, but anyway, let's get through the current hurdle first.

Movies have always been the pride of the Chinese people, and Shirakawa's acquisition of Paramount, one of the seven Hollywood majors, really caused a panic in public opinion in North China.

In order to appease the emotions of the people in Beimi, Shirakawa Kaede came forward to explain in person.

In addition, the next day, he announced the acquisition of the independent film company "Jafi-Lansing Pictures" for 200 million US dollars.

At the same time, Stanley Jia Fei was officially appointed as the general manager of Paramount Media, and Shirley Lansing was appointed as the executive president of Paramount.

The front page of the New York Times that day featured a photo of Kaede Shirakawa and Shirley Lansing hugging intimately.

The headline of the news item was, "First woman in Hollywood history to lead seven major film groups."

The publication of the "New York Times" once again detonated public opinion in North America.

Shirley Lansing is not unknown in Hollywood, having held the position of general manager of 20th Century Fox in '80.

He entered the industry as an actor in 70 years, changed his career as a producer in 74 years, and has produced many excellent movies.

Although he and his friend Jia Fei established a film company in 84, they still have a strong network in the industry.

Of course, there is no doubt about her personal ability, but this still makes Beimi's jaw drop.

The first female CEO of one of the seven major film companies in Hollywood's history, this gimmick is too topical.

The Women's Rights Defenders Association was the first to jump out and praise Shirakawa Holdings' decision.

They claim that this is a sign that women's ability to work is treated fairly, and it turns out that the Shirakawa Group is an enlightened company.

With them taking the lead, people here in Hollywood who are friends with Shirley Lansing have also begun to tell the media that this is a pioneering move.

Of course, Shirley Lansing's own ability is enough to be qualified for this appointment, in short, the appointment of Shirakawa Group is the right decision.

However, some people praised it, some people objected, and those conservatives began to mock the Shirakawa group for handing over Paramount to a woman, just waiting for bankruptcy.

Hearing them say this, the Association of Advocates for Women's Rights is not happy.

And so the daily scene happened again, and the women's rights defenders and the New Right organizations began to fight back and forth in the newspapers.

The disturbing public opinion, coupled with Shirley Lansing, became the first female leader in Hollywood.

These hot topics even overshadowed the depth charges of Shirakawa Holdings' acquisition of Paramount for a while.

This way of diverting the focus of public opinion is, of course, from the hand of Shirakawa Kaede.

If you want to get off the hot search by yourself, of course, you are looking for a more popular thing to stand in the way.

In addition to announcing Paramount's new president, Shirakawa Holdings also announced plans to go public on SIC.

In addition, Shirakawa Electric and Shirakawa Mutual Entertainment will also seek to go public in Mi in the future, and after the announcement of this series of plans, the public opinion about Paramount's change of ownership reports gradually decreased.

While taking a Paramount, it also gave Beimi some rewards.

In particular, SIC is a high-tech enterprise, and its listing in the United States is enough to show the determination of Shirakawa Group to deeply cultivate North Rice.

Wall Street doesn't have much interest in Paramount, but it does care a lot about SIC.

In recent years, as Apple, Compaq and IBM have successively cooperated with SIC, this company that has taken the lead in focusing on the processor field has been enough to compete with Intel.

The wave of computers has gradually set off, and the importance of chip companies has become more and more prominent.

Therefore, SIC was listed on North Mi first, which is definitely a good time for Wall Street to hit the IPO.

took the Paramount from North Mi, but launched the SIC, and the back and forth was considered a balance of interests.

As for Shirakawa Electric's listing in rice, it is just following the trend.

There is no conflict that a company can be listed on exchanges around the world at the same time.

Of course, listing a few more times does not mean that its market value will change, after all, the total value is certain.

The difference is only that in addition to the main listing place, there are also more options for the secondary listing place for the additional issuance of new shares.

If you want Shirakawa Electric to really go abroad and exert influence in the world, then the globalization route is inevitable.

But then again, Shirakawa Kaede's choice to acquire Paramount is not all about entering the film and entertainment industry.

For the sake of Shirakawa's brand awareness, he has a deeper level of consideration.

(End of chapter)