In Shirakawa Kaede's plan, in the future, Shirakawa Electric and Shirakawa Mutual Entertainment will be listed in the United States.

Even for the sake of branding, it is not impossible to combine the two into one.

Just like Sony, it forms a giant that integrates manufacturing and entertainment.

Only in this way will the word "Shirakawa" be truly recognized internationally and become a first-class brand.

Again, an unlisted company has limited prospects, especially under a capitalist social system.

Looking at any influential large enterprise in the world, who has not been listed?

The reason why the current Shirakawa Mutual Entertainment has not yet landed on the Orient Stock Exchange or NASDAQ is nothing more than to maximize profits.

In this acquisition of Paramount, Shirakawa Mutual Entertainment and Shirakawa Electric will hold shares at the same time.

After all, it is a century-old enterprise, and Paramount's popularity does not need to be said. Wait until things are sorted out internally, and Paramount releases two blockbuster movies.

At that time, it was a good time for Shirakawa Mutual Entertainment to go public, otherwise how could you cut leeks and sell yourself at a good price?

Of course, there is still some way to go, but it is not too far.

As for the acquisition of Paramount, as I said before, Shirakawa Kaede is not really so optimistic about the film and entertainment industry.

The newspaper explained that this was not an invasion of neon culture, and successively appointed two North Korean Hollywood personalities to become the head of Shirakawa Paramount.

After doing all this, after releasing to the outside world that the Shirakawa Group wanted to integrate into Beimi, Shirakawa Kaede turned his head to calm the doubts within the group.

Seeing that many of the group's top executives, including Hiroshi Arai, were puzzled, Shirakawa Kaede couldn't help but spit out the real reason for his acquisition of Paramount.

"Maybe it's strange why I chose to invest a huge $9 billion in the movie entertainment industry, which I don't really know how well I am in."

Although Shirakawa Holdings has a big picture below, its importance is minimal, and it also performs mediocre in the neon market.

This is where everyone wonders, if Shirakawa Holdings itself is a giant in the entertainment industry, then it is understandable to want to go further.

But now don't talk about the Big Mac, it's more than a cut behind Sony.

Arai Yu and Hasegawa all looked at Shirakawa Kaede with blank eyes, although they knew that there was another reason for this, but they also hoped that Shirakawa Kaede could solve their doubts.

"The real purpose of acquiring Paramount is to deepen exchanges with the political and financial circles of the United States."

Shirakawa Kaede's simple words made Arai Yu's eyes widen slightly.

Their eyes were surprised, sudden, and helpless.

The previous explanation to the outside world that the so-called "hardware and software are the two wheels of business" is just superficial rhetoric.

"Shirakawa Electric has been established in North America for many years, and even its market share has been good.

But I have been to North Mina many times and even lived there for a while.

But he was never invited to a local gathering attended by politicians and business people.

Ladies and gentlemen, although we have made some achievements in business, Shirakawa Electric is not a first-class company in the United States. ”

Shirakawa Kaede was a little helpless when he said this, this is what he has really experienced over the years.

Although Shirakawa Electric's products sell well all over the world, and SIC chips have been successively adopted by Apple, Compaq, IBM, etc., Shirakawa Kaede is a success from a business point of view.

He also has a wide network of contacts in the North Rice business community, and the name "Shirakawa Kaede" is one of the most well-known among rice businessmen in Japan.

However, all this does not change the situation that Shirakawa Kaede has never integrated into Beimi or has been recognized by Beimi.

Is it that he doesn't want to? No, as a business person, no one would refuse to be accepted by the wider market.

For example, New York's wealthy people will charter the Metropolitan Museum of Art and throw a big party.

VIPs from the political and financial circles gathered, but Shirakawa Kaede was never invited.

That is, although there are business dealings, they have not yet been recognized as partners.

It's not that Shirakawa Kaede is in a hurry to lick the dog, but if he can't be recognized as a partner.

The influence of Shirakawa Electric or Shirakawa Holdings will always stay on the surface and cannot truly become a world-class enterprise.

After all, when it comes to overseas markets and overseas capital, the eyes of the world will be focused on North Mi.

This is also the reason why Shirakawa Kaede seeks to list SIC in rice, but this is not enough.

It is impossible to enter the local community on the basis of financial means alone, and even the oil magnates of camels are not invited to the party.

Attending a banquet is a part of diplomacy, and you can often get something you can't get at the negotiating table at the party.

Since economic means can't work, but there is a way to do it, and that is to bring Hollywood actresses.

If the wife is a Hollywood actress, she is invited to the party. Even if I'm a minion, it doesn't matter.

After all, the party is for the wife, and the husband is not harsh as a foil.

But obviously this does not apply to Shirakawa Kaede, although his wife is also an actor, but not a Hollywood actor.

Since this article does not apply, it is better to simply be the boss of Hollywood.

The film company is a special existence in the United States society, and the film is an industry originating from the United States, and it is the pride of the United States culture itself.

This is different from the positioning of automobiles and electrical products, so after the acquisition of Paramount, the Shirakawa Group will be attacked as "buying the soul of the United States".

Of course, Shirakawa Kaede's acquisition of Paramount is not just to attend a party, what he wants to do is to make Shirakawa Electric an insider in the United States.

As long as this can be done, then Shirakawa Electric will be recognized as a first-class brand.

After listening to Shirakawa Kaede's explanation, Arai Yu and the others understood the deep meaning of Shirakawa Kaede's actions.

But isn't it too expensive to spend $9 billion to buy a ticket to enter the circle?

In the long run, it is impossible to earn back the $9 billion on Paramount in five or even ten years.

However, it is still said that investing in Paramount should not only be considered from its own considerations, but also the improvement of the entire business environment is the most important thing.

No, not a few days after the merger. After releasing a series of signals to the outside world, Shirakawa Kaede, who has been in the limelight recently, really received an invitation to a party.

The owner of this party is none other than Washerstein, who facilitated the merger of Times and Warners.

Yes, in the same month that Shirakawa Holdings took Paramount.

Two weeks later, Time and Warner also announced that they had reached an agreement to start the merger of Times Group and Warner's group.

In this merger and acquisition, Times paid a total of $12 billion in cash and stock, and finally welcomed Warner home completely.

Lazard, Washerstein's M&A advisory and asset management firm, also played a crucial role as an advisor in the case.

So while holding a party to celebrate, Washerstein naturally thought of Shirakawa and Paramount, which also completed the merger two weeks ago.

"Mr. Shirakawa, you should have come to me in the first place.

With Lazard's help, the combination of Shirakawa and Paramount will be faster, more efficient, and of course, more cost-effective. ”

Washerstein, who was holding champagne, winked at Shirakawa Kaede and Shirley Lanyuki beside him.

Shirakawa Kaede laughed, and Shirley took his arm and greeted Washerstein skillfully.

As a manager who has been in Hollywood for more than ten years, Shirley Lan is fortunate to cope with these easily.

In fact, Washerstein didn't know that without the appearance of Shirakawa Kaede, the merger of Time and Warner would not be so smooth.

Historically, when the negotiations between the two sides entered a critical period in this year, Paramount suddenly jumped out and expressed its willingness to buy Warner for $12.2 billion.

Because of its troubles, after a series of lawsuits and negotiations, it won Warner for $14.9 billion in the 90s.

Now because Shirakawa Kaede suddenly took down Paramount, without its interference, the negotiations between Times and Warner are also going well.

So strictly speaking, Washerstein, who is now holding champagne, should be grateful to Kaede Shirakawa.

Without Paramount's troubles, Times would have saved nearly $3 billion.

"Mr. Washerstein, when it comes to M&A advisors, it's really going to bother Lazard here."

"Oh?" Washerstein's eyes lit up, "Which company is Mr. Shirakawa optimistic about, please rest assured that Lazard's professional team has strong network resources."

As long as it is a merger and acquisition completed by us, it will never trigger a public opinion backlash from the media in the United States. ”

The recent acquisition of Paramount by Shirakawa is known to almost everyone in North China.

When Washerstein said this, he was assuring Shirakawa that there was no need to worry about public opinion after the merger was completed.

Well, Shirakawa Kaede was a little embarrassed, it seems that the previous acquisition did touch the sensitive nerves of the people of the United States.

Shirakawa Kaede glanced at Shirley Lansing, who immediately began to dance with long sleeves.

"Mr. Washerstein, Paramount is preparing to buy a comic book company called Marvel."

“Marvel？” Washerstein was a little surprised, he had heard of the comic company.

Captain Mi has sold nearly a million copies of the super hot comics like this, of course he knows.

Even Marvel has collaborated with other film companies in the live-action movie "Captain Rice" in 44 years, but because of technical limitations, the effect is difficult to describe.

With a production cost of $200,000 and black-and-white movie footage, the poor first-generation superheroes had little influence.

So now Marvel is a bit famous, but it's also limited to the comic book world.

And hearing that it was Marvel, Washerstein couldn't help but be a little disappointed.

If it is a merger and acquisition of Paramount's level, then his commission is tens of millions of dollars.

But if it's Marvel, a few million at most.

Tsk, Marvel is really not worth much now.

"Paramount is ready to develop new movie themes, and we are very optimistic about the future potential of Marvel Comics."

Regarding Paramount's future business direction, Shirakawa Kaede has also talked to Shirley Lansing.

In addition to some well-scripted stories, Paramount will focus on the development of IP series films in the future.

Although superheroes will not be produced on a large scale for the time being due to limited technology, it is necessary to reserve IP in advance.

As for the current stage, the internal "Godfather 3" and "The Love of People and Ghosts" are focused on by Shirakawa Kaede, and priority is given to satisfying their production.

Hearing Shirley Lansing's explanation, Washerstein nodded.

"Rest assured, Marvel will be able to become a subsidiary of Paramount Shirakawa without any surprises."

Although the commission has been greatly reduced, a few million dollars is not a small amount.

Several people picked up the champagne and "ding", and a deal was concluded again with a smile on their faces.

The reason why Shirakawa Kaede asked Washerstein to come forward to buy Marvel was because of peace of mind.

And now many people in the United States are hateful to Japan, and he is not sure about Marvel's perception of neon.

Therefore, it is better to let professional M&A companies come forward with a little more peace of mind and a greater grasp.

(End of chapter)