Xiaohua and Yuanyuan visited the supermarket of the multinational group today to listen to each other's opinions.

To be honest, Xiaohua said to Yuanyuan: "My heart is pounding. Yuan Yuan said: "Auntie, I'm also quite nervous." After saying that, the two of them laughed.

"It's the first time for us to cooperate with a multinational supermarket. Yuanyuan: "I've heard that it's difficult to adapt to the requirements of multinational supermarkets. ”

Small painting: "The requirements of multinational group supermarkets for food have almost reached the point of harshness, not only high-end, but also high-quality and low-priced. Yuanyuan: "Isn't that easy to make cooperation unpleasant?"

"In this era, people's shopping experience has undergone a great change, and it is difficult for traditional food to adapt to people's tastes, and they are all pursuing foreign luxury goods. Yuanyuan: "Then our wholesale department also has to import foreign food!" ”

Xiaohua and Yuanyuan came to President Ye's office, President Ye asked the secretary to pour tea, and Xiaohua: "President, we came this time to listen to your opinions and go back to correct them." ”

President Ye said: "The 5 million yuan of goods we took this time generally meet the requirements, but the grade of the variety is not high enough. Small painting: "Please President Ye make it clear." ”

President Ye: "Your goods are all mass goods, and we also need them, but the people who come to us to buy goods are all rich people in this city, so you can't go on a trip to buy goods that can be seen everywhere!" ”

Xiaohua: "You mean that people who come to shop here are either rich or expensive. ”

President Ye smiled, "We are membership-based, if you are still those goods, we can only buy 3 million yuan of goods next time." Small drawing: "Ask why." ”

President Ye said: "If you are always those popular goods, people will always have a day when they are tired of eating, and you must also bring forth the new!" ”

Listening to President Ye's words, the small painting was slightly interesting, but he didn't say anything. Yuan Yuan said eagerly: "If this continues, will there be fewer and fewer orders?" ”

Xiaohua said: "President Ye, can you take us to the supermarket to visit and learn." President Ye readily agreed.

Enter the multinational group supermarket to see the supermarket area of 10,000 square meters, the goods are directly placed on the bracket, the original is a warehouse supermarket, the supermarket is crowded, shopping is very feeling, there are many varieties, most of them are imported products.

You can always find something new and interesting when you walk around, and you can find things that you can't see in the market. Condiments come from all over the world, the United States, Korea, Italy, etc.

Originally, I bought some food in large packages, and here there are also a lot of small packages, which are suitable for family use.

You can also taste freshly baked and sold food, such as Internet celebrity roast chicken, mille-feuille durian cake, large potato buns, cherries, and other products that are popular among Internet celebrities, which are sold out as soon as they are new.

People who queue up at multinational supermarkets for an hour to snap up Internet celebrity products, and people who spend another half hour to pay bills, abound.

Broadly speaking, warehouse supermarkets use dumping, high-quality and low-price, retail business to serve members. In essence, it is membership fee + retail, of which membership fee accounts for 70%. Because the membership system is the starting point of the business, the precise service is clear.

The target customers are, middle-class + car-owning + families with children, this group is stable, price-sensitive, and loyal. Warehouse supermarkets are generally concentrated in larger cities.