Recently, a new brand of women's health care products has suddenly appeared on the market - Renmei, and it is menacing, and it is aimed at a similar brand of Duoli, which is in the second department.

Dori's marketing manager and publicity manager all arrived at Ruizhida, and the company convened relevant personnel to hold an emergency meeting, which was attended by Ding Qiangrose and Bai Zezhi. At the meeting, everyone made a competitive analysis of the product, and finally asked the planning department to submit new advertising countermeasures and plans within three days.

After the customer left, the main creative staff of the planning department returned to their own department and continued to meet and discuss.

Because smoking is prohibited in the department, Li Bin held an unlit cigarette and said: "This is too poisonous, we are 'white and red, drink healthy and beautiful!'" And they came to a 'white and red, it's not that simple!' What do you mean? It's just arguing with us! ”

"We are oral liquid, blue hat; They are OTC, Chinese patent pills. Their copywriting emphasizes that their medicinal materials are authentic, sufficient, and in accordance with strict medical standards, they are professional, and the human body absorption rate is higher. It means that our oral liquid does not have many active ingredients, and it is useless to drink it. Lin Ziqin summed it up.

"But their strengths are also their obstacles." Cheng Jun said, "We are health food, they are OTC drugs, in the concept of the people, who has nothing to take medicine and tonic?" Although they are over-the-counter, can we take the medicine regularly? ”

"This can be a fuss." Bai Zezhi said, "But how to solve the ingredient problem? They emphasize the material, the production process, and the color of the foot, and their Chinese medicine pills are indeed more than our oral liquid ingredients. ”

"They're more expensive than ours, and they can absorb them all if they have enough ingredients? It should be easier to absorb oral liquid, right? Cheng Jun said.

"I'm going to go to Dori to find out more about the situation and ask their technicians about these professional problems." Bai Zezhi said.

"I'll go with Cheng Jun!" Lin Ziqin said.

"I'm researching copywriting at home." Li Bin said, "Study their copywriting and media strategy. ”

"I wonder what about the terminal?" Bai Zezhi asked.

Ding Qiang Rose happened to walk in, and then replied to her: "They can't do it at the terminal, they can only sell it in pharmacies, we can do it in major supermarkets, and we can also do stacking, display, and promotion, they can't do any of this." ”

"So they rely heavily on advertising, and they have to convince the audience to go to the pharmacy and take the initiative to buy." Bai Zezhi said, "And it is a strong persuasion, a persuasion that can produce an action effect, so their copywriting skills are very deep, and they are written by a master." ”

"Afraid of him?" Cheng Jun was unconvinced, "Since they are pointing the finger at us, then we will give them a beautiful, frontal counterattack, give him a hard punch, and beat him to death!" ”

"Let them stay where they deserve to be, and don't covet territory that is not theirs." Li Bin nodded, supporting Cheng Jun's statement.

These three people, who had been dealing with each other all day long, suddenly united at this time and consciously became an alliance.

After everyone finished discussing, they dispersed. Cheng Jun and Lin Ziqin went to Duoli Company to find the production department to understand the situation, while Li Bin went to the media department to take sample reports and prepare to study the other party's copywriting.

Now there are only two people left in the room, Ding Qiang Rose and Bai Zezhi. Ding Qiangrose sat down next to Bai Zezhi, as if she still had something to say.

"Their advertising offensive is fierce, one column every day, the next day or double pass, and advertising advertorials to cooperate, it's really a lot of money. I heard that the person who wrote the copy for them was a media-doer, and the pen was very powerful, you see, what he said was reasonable, and he landed soundly, and he bewitched people to stand up and buy his products immediately. I was thrilled to see it, and I began to wonder if our family Dori was actually very bad......"

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