"Yesterday, I asked Haikang to help me pay attention to his terminal sales, which is really good. There are constantly door-to-door inquiries and purchases, all of which go straight to the point after watching the advertisement. This effect can be achieved with copywriting alone, which is amazing! The problems we are facing are still quite serious. We've got to hurry! Bai Zezhi said.

"Cheng Jun and they are now going to Duoli to learn more about the production process, and Li Bin is going to study the copywriting and come up with the latest plan within three days, which is already very fast. We try to come up with a plan as early as possible, and try to come out within two days. Bai Zezhi said, "Even if you still have to pass by the customer, if they still have to ask for instructions and report, and delay it for a few days, it will be difficult to say." Look at the momentum of Renmei, smashing advertisements every day......"

"This time it was urgent, and Dori promised me that I would work on the spot and make a decision within 24 hours." Ding Qiang Rose said.

As she spoke, she saw the packaging box of Renmei's products on Bai Zezhi's table, so she walked over to pick it up and take a closer look.

"This is what Haikang bought back?"

"Yes. I just went to buy it in the morning. Bai Zezhi nodded.

"Oh, Renmei, Renmei, it's menacing, and you're going to rob us of Dori's market. It's only been a few good days, and you're going to find something to torture me! Ding Rose sighed.

Suddenly, she seemed to have discovered something, and said to Bai Zezhi excitedly: "Zezhi Zezhi, look, look at its trademark!" ”

Bai Zezhi took the box and looked at it carefully, and said suspiciously: "'Renmei brand', what's wrong?" What do you see? ”

"Didn't you find anything?" Ding Rose blinked excitedly, and was about to jump.

"Huh? What? Bai Zezhi was puzzled, "Say it quickly, don't sell it, anxious!" ”

Ding Qiangrose's eyes lit up, and she excitedly explained at a fast pace: "Let me tell you, you see, its trademark is 'Renmei brand', but all its advertisements say 'Renmei', and there is no 'brand' word." ”

"It's better to say that Renmei is better, and it feels a bit weird to add a 'brand' to the whole advertising slogan. Originally, I felt like I had entered the plot, but as soon as this 'card' was inserted, it seemed to remind you of something...... In short, it is not very comfortable, and there is a suspicion of weakening the emotional appeal. Bai Zezhi said.

"They're definitely based on that kind of consideration as well. Hey, but, here's our chance. ”

"What chance?"

"In the advertising law, I remember that there is a clause that the advertising product should be consistent with the registered brand! Since it is a Renmei brand, it should be said in the advertisement that it is a Renmei brand, not Renmei! ”

"Do you want to? ......" Bai Zezhi's eyes widened as well.

"That's right, complain about him, violating the advertising law!" Ding Rose said categorically.

"You can do it!" Bai Zezhi said uncertainly, "Is this okay?" ”

"Why not? I'm going to look at the advertising law again. ”

Saying that, Ding Qiangrose opened the door of Bai Zezhi's bookcase, swept up and down, took out a copy of the advertising method from it, and quickly opened it for research.

"Are you really going to do that?" Bai Zezhi was a little worried.

"Of course!" Ding Qiang Rose said without raising her head, "Your plan comes out, the customer passes it again, and then you go to the film company, and then to the newspaper, it will take almost a week." They have been bombarded with advertisements for more than a week, and if they delay for another week, more than half a month will pass, and when the time comes, he will be overwhelmed, and it will be even more difficult to deal with when the climate becomes a climate. I want to stop his family's advertising, the so-called one blow, then decline, and three exhaustion. I'm going to tell him to stop the ad now, stop the ad now! Hum! ”

Ding Rose had a smile on her face, and it wasn't funny.

"Then I want to ask the leader, right?" Bai Zezhi asked.

"If you ask the leader, should he agree or not? Why don't I be this bad guy. "Ding Qiang's righteous and awe-inspiring appearance.

"You really are."

"I'm talking to Dori's publicity manager, I can't be a good person quietly! I don't embarrass Mr. Chen, but there's no need not to embarrass them. Hey, give the management department a call and complain about them! ”

Ding Rose got up triumphantly and prepared to go out.

Bai Zezhi said with some worry: "Be careful! ”

"It's okay! I didn't show up again. You're just cowardly. I found someone to come forward and call, and it's fine. With that, she ran away.

...