These days, Bai Zezhi and her task force are running at full speed and at high speed. Because, they have to be on the market in early May, or they will miss out on the great business opportunities of the summer peak.

She shuttles between several departments every day, convening various discussions. She also harassed Mr. Fang's tranquility from time to time, and dragged Mr. Fang to participate in their creative collision meeting.

In the end, Mr. Fang still cares about the work of several of his departments, don't look at him as if he is always light and light, as if he sees through the red dust, in fact, he is very protective of his subordinates. Internally, he is strict and will not tolerate mistakes and slackness; Externally, if there is a problem, the responsibility is borne on oneself, and as much as possible to help one's subordinates strive for due benefits. Therefore, Bai Zezhi respects him very much, and all the members of the planning center also respect him very much.

Don't look at the work of the planning center, Bai Zezhi is presiding, in fact, Fang is always the backbone of Bai Zezhi and the soul of the planning center. Although this soul figure seems to spend more time chanting than working. Mr. Fang's experience is there, his vision is there, his opinions and opinions, as well as his grasp of the overall situation, are extremely important to Bai Zezhi.

After Mr. Fang attended the previous discussions, he basically let go and let Bai Zezhi preside over the next work.

"Boss, we are already the fastest speed, and there is no one in Hangzhou who can be faster than us!" Haikang scratched his head and said to Bai Zezhi.

"Okay, that's fine." Bai Zezhi said while flipping through the investigation materials in the folder, "However, I heard that Yijia is going to release a new drink, which will also be launched in May, do you have any news?" ”

"Really? Is there such a thing? I'm going to inquire. "Haikang is a person who comes to the spirit when he hears that something is going on.

Bai Zezhi asked Cheng Jun again: "Do you have a unified opinion on our market positioning?" Is the advertising appeal clear? ”

Cheng Jun had Einstein's hair on his head as usual, he looked at Lin Ziqin first, and then said:

"Our drinks are vitamin energy drinks, and our tendency is to focus on 'vitamins'. As for the 'function', there is a powerful one there, and if you attack it head-on, I am afraid that it will not be effective in the short term. On the other hand, the market for functional drinks still has certain limitations, and we feel that the risk is too great. ”

"The hottest thing in the market this summer is still iced tea. Green tea will also be driven. In addition, there are fruit juice drinks represented by orange juice. However, there is still a difference between fruit juice drinks and fruit juices, and consumers are aware of this. ”

"The absolute dominance of carbonated beverages as in previous years has been shattered, and consumers now have the concept of 'health'. Lactobacillus drinks are also declining, and they don't have much to do with our target coverage circle. There is also a plant-based protein drink, although it is also a 'healthy' concept, but the impact is not enough. Almond syrup is ok in the northern market, but not at all in ours; Coconut water is doing better than almond milk, but it's not much of a threat to us at the moment. ”

Haikang, who was anxious, had been impatient by Cheng Jun's tirade, and couldn't help but interject: "What do you mean by saying so much?" You're having a good time! ”

Cheng Jun glanced at Haikang like a native, and continued to say unhurriedly: "In short, our main opponents this summer are iced tea and orange juice drinks. There is no brand that can carry the banner in the vitamin drink market, and we just want to carry this banner and compete for market share with iced tea and orange juice drinks. ”

At this time, Lin Ziqin took over and said: "There is a common problem with those two types of drinks, and I think we can make a fuss." ”