Chapter 65: Preparing for War (2)

Haikang rushed to say: "I know! It's just the content. Is it really made of the best black tea? How much juice is really in it? Who knows! There wasn't much in that bottle of water. ”

"And how much vitamin do we have? Immediately give people a small braid. This is difficult to verify, you can't always test bottle by bottle, this is not good, the war of words is endless, and everyone is not benefited. Bai Zezhi shook his head.

"Of course, no, although there are several batches of inspection reports, for skeptics, this is not representative of every bottle. There are always doubts. And the research is too troublesome and complicated. Cheng Jun said.

"I think it should be ......" Bai Zezhi was about to speak, and when he saw Lin Ziqin's eagerness, he smiled and said to her, "Lin Ziqin said." ”

Lin Ziqin said excitedly: "Obviously, they all have pigment, and ours has no pigment!" ”

"Yes, of the three models that are ready to be launched this time, two varieties are fully transparent, and one is slightly white." Cheng Jun added.

"Their teeth turn yellow when they drink it, especially for teenagers in their formative years." Lin Ziqin continued.

"Yes, yes," Haikang also remembered something, "I was at the door of the gymnasium that day, I heard a few mothers discussing, saying that she drank too many tea drinks and fruit juice drinks, and her teeth were not white, and she refused to buy them for her son now, only giving them pure water and mineral water." However, the son was tasteless and clamored for a drink. ”

Everyone was talking lively, and Jiang Bo of the design department walked in with the manuscript. Bai Zezhi asked: "Have you designed all the bottled stickers?" ”

Jiang Bo made an ok gesture and said, "It's all good, I'm personally the most satisfied version." ”

Several people passed each other to see it, and they all nodded that it was really good, very novel and eye-catching, and it was also very suitable for the new bottle design. Cheng Jun made another small suggestion, and Jiang Bo nodded and said that the idea was good.

In the end, Bai Zezhi looked at the time and said, "I will send the design draft and the promotion plan over today." Listen to the opinions over there and ask the boss to settle down as soon as possible. In this way, we can follow up immediately after the work. Time is still tight. Also, Cheng Jun and Lin Ziqin, your plans are all locked, don't throw them on the table, anyone who comes in can see them, and there is no confidentiality at all. ”

Then he said to Jiang Bo: "And Jiang Bo, you too, manuscripts are all over the world." I also saw your manuscript in the finance department that day, it was an air-conditioner advertisement, and Xiao Yao said that he picked it up next to the photocopier. You have to pay attention, our project must be kept absolutely confidential, and all plans, whether adopted or not, cannot be leaked! Drafts should also not be littered, and the shredder that you don't want to shredd. ”

"Is it that serious?" Jiang Bo disagreed, "Our manuscripts have always been put casually like this, who would want it?" It's not a trade secret. ”

"Why isn't it a trade secret? It's a trade secret. Bai Zezhi became serious, "Those brands in the past are mature products that have entered the market. Their advertising slogans and appearance images are already recognized and unquestionable, and if others want to use them, they will imitate them and they will be laughed at. ”

"But this time, it's a different situation, it's a brand new brand that hasn't been launched yet. The competitors we face are strong and cannot be taken lightly. Success or failure is important here. You also know how much attention Chen Dong attaches to this case. It's also important to us to build our brand for our customers, but also to build our own brand. ”

"If the core plan is leaked, if it is taken by someone with a heart, the consequences may not be what we can imagine. Whose idea is it, and who will be able to tell when the time comes? It's useless to go to court, and the market opportunity is missed. ”

"I just asked Haikang to inquire about Yijia's new products this year, and people can't help but inquire about us. You ask Haikang, how did he get the information? ”

Haikang nodded and said, "It's true, I've overheard their conversation in the elevator, and I've even gotten other people's design drafts in the photo shop." There are many examples, all of which are casual occasions, who called us professionals! At the end of the day, Haikang was a little proud.

"Haikang, it turns out that you are so insidious!" Jiang Bo looked surprised, "Looking at Han Han's honest appearance, he is actually so treacherous, it's terrible!" It's really sinister. ”

"Get out! Who is treacherous! ”