"National-Basketball Association's Industry Survey Brief."

"Industry category: sports and entertainment."

Founded in 1946, the Northeast Basketball Minor League has grown from an 11-team NBA to the highest level of basketball league in the United States, broadcast and influenced all over the world. Along with the NFL, MLB, and NHL, it is one of the four major professional sports leagues in North America. ”

(Comments: It has a long history, and it is known as the Big Four, and only ranks the third.) ）

"The scale of output value: 4 billion US dollars (2009), ranking third in the four major leagues."

(Comment: Not as good as the output value of the real estate market in China's second-tier cities.) ）

"Annual revenue: $234 million (2009), up about 4% from the previous year."

(Comment: Not as good as the annual sales of real estate in third-tier cities.) ）

"League structure: 30 subordinate teams together constitute the main body of the league, and there is no relegation and relegation system. The league is divided into regular season and playoffs, which run from the end of October to June of the following year. There are 82 regular season matches, with a home-and-away round-robin system, divided into two major regions: East and West. In the playoffs, the top eight in the region will play seven games and four knockout rounds, and three rounds will determine the division champion. The divisional champion will play a grand finale to determine the overall champion. ”

(Comment: There are many competitions, more than 2,500 games a year, and the circus does not perform like this.) ）

"Revenue structure: 1. Broadcast rights income, and the broadcast contract signed with the TV station, accounting for about 30%.

2. Ticket revenue, the box office purchased by spectators watching the game in the stadium, accounts for about 40%.

3 Advertising sponsor revenue, including jerseys, beverages, courtside advertising, etc., accounts for about 20%.

4. Other income, mainly including peripheral products, various licensing, related activities, etc., accounts for about 10%. ”

(Comment: The revenue structure is relatively balanced, but the proportion of box office revenue is too large, which may be adversely affected in the future.) ）

"Draft system: A talent selection system unique to American professional sports and associated with college sports. Lottery and selection are conducted in April and May every year, and the selection rights are allocated according to certain rules according to the team's record, so as to select basketball talents from all over the world to participate in the draft, and add fresh blood to the team and the league. ”

(Comment: Scavenging talents from around the world highlights the monopoly position of the industry.) ）

"Development prospects: In 2009, the U.S. sports market was worth about $210 billion, accounting for about 2% of the total U.S. GDP. The NBA's output value of 4 billion is only the third largest in the four major leagues, and there is still room for improvement in terms of the popularity of basketball, especially in the development of the global market. Rugby, ice hockey, and baseball all have many restrictions, and only basketball is suitable for global popularization. ”

"There is a problem: it has not been deeply understood, and further investigation is urgently needed."

Out of work habits, after waking up from a nap, Min Congda used his laptop in his apartment to check NBA-related materials and sort out an NBA industry investigation briefing.

Through this briefing, he gained a preliminary understanding of the NBA, a professional basketball league.

The comments on the briefing are all notes added by himself, which is also a professional habit.

"Although the output value is only more than 4 billion, it is not easy to bring down such a professional league with a long history and great cultural influence. But it's okay, I only need to bring down one team, 1/30, Los Angeles Clippers ......"

After writing the industry briefing, Min Congda opened his exclusive email.

It contains all kinds of information related to the Los Angeles Clippers sent by Ida.

These materials are all in English and include the team's financial reports, player lists, personnel lists, etc.

"It's too complicated, it's too complicated, forget it, I'd better take a look at Baidu Encyclopedia first to understand the general situation!"

Baidu Encyclopedia played a role in popular science at this time.

It took three minutes for Min to get a general idea of the Clippers.

He had only one thought in his heart: "Is there still a need to put such a bad team on the table?" Does it still have room to fall? ”

The Clippers were founded in 1970 and after several relocations and name changes, they settled in Los Angeles and changed their name to the Clippers.

It has been 40 years now. It can be regarded as having a long history and an orderly inheritance.

But Min Congda was pleasantly surprised to find that the Clippers have won team honors in their 40-year history of playing in the NBA: 0!

Needless to say, the championship is the highest honor. Others, such as the regular season championship, the Western Conference championship, and even the first place in the Pacific Division, they have not won it!

The best result in the playoffs was reaching the semifinals in '06, and the number of playoff appearances in history is only a handful: seven.

From 1977 to 1991, he did not make the playoffs for 15 consecutive years.

"Is such a bad team still need me to make a move? Give him a little stumbling, won't this team be ruined? ”

"It seems that the system is still very reasonable, and although the second task is much more difficult than the first task, the difficulty is limited."

"I think it won't be long before I can successfully complete this task and start the next task and go to a higher peak in my life!"

Min Congda was full of confidence, thinking that when he defeated the Clippers and got $300 million, he started the next task and continued to mess around, maybe he could become the richest man in the world all the way and reach the peak of his life!

He remembered that he had read an online novel called "Becoming the Richest Man Starts with the Game", and his experience was "Becoming the Richest Man Starts with the NBA".

But he can't remember the specific content of the novel, otherwise he can use it for reference.

"By the way, there are $300 million for the task to be completed, but if it is not completed, what will happen to my daily expenses? How the hell did I sign my contract? ”

Thinking of this, Min Congda took out the alarm clock and patted it, and started a conversation with the system.

"Master of rotten, I want to bankrupt the Clippers to get $300 million, so how will my usual salary be calculated?"

The system quickly responded:

[Your income will be divided into three parts, which are closely related to the team's performance and asset valuation, including year-end settlement dividends, loss wages and penalty bonuses.] 】

[Year-end dividend: Take the valuation of the team in each season as the initial value, the valuation at the end of the season is the settlement value, and the initial value minus the settlement value is your year-end dividend.] 】

[Note: If the team's valuation increases, the dividend amount will be reduced to 1/10,000, but the initial valuation value will also be updated to cover it.] 】

[For example, in the 2009-2010 season, the Clippers are currently valued at $300 million, and at the end of the season, if the valuation is $250 million, your year-end dividend will be $50 million.] If the end of the season is valued at $350 million, the year-end dividend will be $5,000, but the initial value for the next season will be $350 million. 】

[Losing salary: During the season, the team's record will be checked every week, and the system will pay $2,000 (after tax) for each loss, and there will be no salary for winning. 】

[Note 1: Summer League and preseason games are discounted, and $200 and $500 are paid for losses, but not for wins.] 】

[Note 2: If the team enters the playoffs, $3,000 will be deducted for each game won, and no salary will be paid for losing.] 】

[Penalty bonus: When you are fined by the alliance for some reason, the system will pay the penalty for you and the equal amount will be paid to your salary account (after tax)]

Min Congda saw that the system was arranged very clearly, salary, dividends, and bonuses were all available.

Judging from the rules, dividends are obviously the big head, and once the team's valuation declines, it is millions of dollars.

However, this is obviously the most difficult to accomplish, because the valuation of a team is related to many factors, including team records, box office revenue, fixed assets, goodwill, and even inflation.

Fortunately, if the valuation rises, the initial value will also increase.

"If the team's valuation goes up to $1 billion and then it goes bankrupt, won't I get a billion dividends? How do you feel that this routine is so familiar, first raise the valuation, and then cash out the market......"

Min Congda feels that this system routine is very deep.

"After the team appreciates, the dividend is only 1/10,000? I'm RTNN, isn't this the same as when I was at work! This is an insult to me! No, it's better to go bankrupt as soon as possible and get $300 million. ”

Min Congda facilitated a financing of hundreds of millions of yuan in the bank, creating tens of millions of interest income for the bank, and the bonus was almost 1/10,000.

As for the loss salary, Min Congda feels very satisfied.

Based on the previous year's data, the Clippers had a 19-63 regular season record.

According to this result, Min Congda can get a salary of $126,000.

According to the exchange rate of 6.8 in 09, there is 850,000 yuan! And it's after tax!

According to the pre-tax calculation, the proper annual salary of one million, the treatment is really good, this is 2009.

And with the bonuses of the summer league and preseason, the treatment is really good.

"With Curry selected this season, the team must make persistent efforts and hit a new low!"

Min Congda is full of confidence in Curry, and it seems that he is not very good at playing, too thin.

As for the playoffs, Min Congda is not worried about the team making the playoffs at all.

The final fine bonus, Min Congda does not know the relevant rules for the time being, and the bonus cannot be forced.

Between the Clippers' excellent bad team tradition, Min Congda decided to wait for the opportunity to change first.

"Maybe I don't have to do anything, and the Clippers will keep rotting until they go bankrupt, isn't that beautiful?"