Min's goal was to spend $2.5 million on a solid basis while generating as few positive gains as possible.

What do you think are the positive benefits?

For example, use this as a gimmick to hype up and increase traffic to the Clippers.

This is not good, the Clippers have enough traffic this season, and the pre-sale of season tickets this season is a headache for Min Congda.

At that time, because of the LOGO solicitation, another wave of fans will buy season tickets to watch the game, which will be financially unbearable, and the cash will be too abundant.

Therefore, Min Congda decisively cut off Riccelle's marketing expenses, so that he could not play.

There is also a good LOGO design, which is very brilliant, which makes the surrounding of the clipper a big seller.

The jersey style and logo design still have a great influence on fans to buy jerseys.

After all, in addition to looking at the star number when buying a jersey, it is also very important for fans to see whether the jersey design is handsome and cool.

Like the Clippers, except for Curry's No. 30 jersey, which sells well, the sales of other jerseys can only be described as a piece of.

Because whether it's a home jersey, an away jersey, or a retro jersey, it's not good-looking.

Red and blue are very classic sportswear colors alone, but they are very ordinary when combined on the Clippers.

Except for the die-hard fans who come to watch the game, there are very few fans who play on the streets, and there are very few who wear Clippers jerseys.

Their jersey design, from color to style, is too recognizable to be cool at all.

If you accidentally come up with a cool LOGO and jersey design this time, which leads to the popularity of the surrounding area, then the money is spent in vain.

$2.5 million, sell merchandise in a season and earn it back for you.

In order to avoid such a positive effect, Min Congda had to choose a mediocre design solution.

Let this LOGO seem to have changed, and it doesn't seem to have changed, it's okay to say it's good-looking, it's not good-looking, it's not so excessive.

Min Congda wanted to choose a very ugly one, but he was afraid that the topic would skyrocket because it was too ugly, and secondly, he would look at the ugly LOGO all day long, and Min Congda himself would feel uncomfortable.

"It must be mediocre, it must be mediocre, and mediocrity is the least topical. Fans won't buy it because it's good-looking, and they won't scold it because it's ugly, just as if nothing happened, and everyone quietly forgets about it, which is the best. And then the 2.5 million was spent out of a daze......"

Min Congda was muttering in his heart, while looking at the LOGO samples submitted one by one in front of the computer.

Some not only have mockups, but also include explanations to show what such a design looks like.

For example, there is a simple design that uses C letters to wrap LA, and Min Congda is a candidate.

Mediocrity, very mediocrity, the introduction shows that the Clippers are a united team, C is for the Clippers, LA is in it, and the Clippers fully embrace the city of Los Angeles.

Min Congda thought to himself, what kind of bullshit connotation is this, Los Angeles accepts you Clippers is almost the same, and people in the cosmopolitan city need you to hug?

But this kind of bullshit LOGO has entered Min Congda's pre-selection plan.

His concern is that such an ugly LOGO will cause fans to complain.

Seeing the 79th plan all the time, Min Congda felt that his eyes were about to be blind, and there were a lot of them behind.

After all, the $2.5 million salary is starting to be too tempting, and it is estimated that design firms all over Los Angeles want to get involved.

As soon as Min Congda opened the 79th plan, he felt a little strange and thought: "Which stupid fork directly copied the current LOGO of the Clippers and sent it?" ”

He was about to turn it off and look at the next one, when he suddenly felt that something was wrong, and the LOGO he sent seemed to be the same as the previous one, but it didn't seem to be the same.

Min Congda took out the old LOGO and compared it, and immediately understood when he saw it, he slapped his thigh and said, "Absolutely!" Isn't this exactly what I'm looking for, the LOGO that has been changed and not changed? ”

It turned out that the previous logo of the Clippers was a red basketball with blue text inlaid inside.

As for this LOGO, the red basketball is changed to blue, and the blue text is changed to red.

Everything else, nothing has changed, it's really changed, but it hasn't changed.

As soon as he saw such a genius design, Min Congda knew that he already had the plan he wanted.

Min Congda thought to himself: "How could I not think of such a genius idea?" I thought that I would submit the manuscript myself and take the $2.5 million myself. ”

Such an idea was naturally warned by the system and ruthlessly rejected.

With such a good plan, you don't have to look at the rest.

Min Congda pulled down the email and looked at the sender's information.

It was discovered that the man did not leave his real name, only a string of phone calls.

It looks like a personal designer, not a company or a studio.

This makes Min Congda a little embarrassed, if it is an individual who comes up with such an idea, then is he capable of being responsible for other logos and jersey design in addition to LOGO?

"Harm, I'm worried about the yarn, and when the time comes, other logos and jerseys will be changed like this, won't it be over?"

Thinking about this, Min Congda took out his mobile phone and called the phone left in the mailbox.

As a result, the phone rang for a while, but no one answered, so Min Congda called again, thinking that this was a call from the God of Wealth, and if you don't answer it, it will become the biggest regret in your life.

The phone rang seven or eight times and finally connected, and a rough voice came from the other side: "Who are you and what do you want to do?" I am working! ”

When Min Congda heard it, it turned out to be an office worker, okay, after answering this call, you don't have to go to work, lucky one.

"Hello, I'm Smart Min, the general manager of the Los Angeles Clippers, and I want to tell you the good news that the new logo of the Los Angeles Clippers that you designed was selected and won the bid. Congratulations, you will be awarded a $2.5 million contract to complete this design. ”

After Min Congda finished speaking, he waited for the surprise on the other side, screamed, or cried.

As a result, the opposite side was stunned for a few seconds and asked, "The LOGO designed by the Los Angeles Clippers?" When did it happen, and when did I design it? ”

Min Congda thought, could I have made the wrong call? I checked the phone number, and that's right.

"A week ago, the Clippers sent out the news of a $2.5 million bid for a new logo, have you forgotten? Your design is impressive, which is to change the red ball to a blue ball, and the blue letter to a red letter, do you remember? ”

When Min Congda said this, the other side seemed to remember.

"Oh, I remember, I just... I just changed it..."

"Genius ideas always come from a casual move, congratulations, $2.5 million is yours. When we came to Stamps, we met and signed the contract. ”

The voice on the other side was slightly excited, but not particularly excited.

"Okay, then today, wait for me after work. You're the manager of the Clippers, Smart? ”

"yes, what's your name?"

"Kanye, Kanye-West."

Kanye West? It felt familiar, but I couldn't remember who it was.

I don't know, no matter who he is, it's a 250 that can make that design.

"West, where do you work? When can I come after work? I got off work early. ”

"Uh... I work as an intern at Fendi and I come at half past five. ”

The young man is still an intern, so you don't have to go to work in the future, just take the money and go home and have fun.

(End of chapter)